跨境电商中英文商业计划书-商业计划-计划解决方案-实用文档

WWW.JUYANGPAI.COMPAGE第1页共16页聚洋派JUYANGPAI--JUYANGPAI.COM商业计划书BusinessPlan目录Contents1.执行纲要 51.Summary 51.1环境与契机 51.1Environmentandopportunity 51.2产品与服务 71.2Productsandservice 71.3市场研究与分析 71.3Marketresearchandanalysis 71.4公司及战略 81.4Companystrategy 81.5公司管理 91.5Companymanagement 91.6技术可行性分析 101.6Technicalfeasibilityanalysis 101.7资金需求 101.7Capitaldemand 102.环境与契机 102.Environmentandopportunity 102.1各种环境的基本情况 102.1Basicsituationofvariouskindsofenvironment 102.2市场现状 122.2Themarketsituation 123.产品与服务 143.Productsandservice 143.1服务定位 143.1Serviceorientation 143.2产品 1193.2Products 1194.市场研究与分析 194.Marketresearchandanalysis 194.1市场概述 204.1Marketoverview 204.2目标市场分析 204.2Targetmarketanalysis 204.3市场定位 254.3Marketlocalization 254.4市场需求预测 254.4Marketdemandforecasting 254.5市场营销策略 274.5Marketingstrategy 274.6具体执行方案 304.6Specificimplementation 305.竞争分析 335.Competitiveanalysis 335.1SWOT分析 335.1SWOTanalysis 335.2竞争力量分析 345.2Competitiveforcesanalysis 345.3分析总结 395.3Analysissummary 396.公司及战略 406.Thecompanyandthestrategic 406.1公司宗旨 406.1Companytenet 406.2公司经营理念 406.2CompanyOperatephilosophy 406.3公司目标 406.3Companytarget 406.4公司战略 416.4Companystrategy 417.公司管理 437.Thecompanymanagement 437.1核心管理层经理工作职责 447.1Thecoremanagementmanagerjobresponsibilities 447.2员工 467.2Employees 467.3服务流程图 477.3Theserviceflowchart 477.4价值链管理 487.4Valuechainmanagement 488.技术可行性分析 528.Technicalfeasibilityanalysis 528.1主要技术 528.1Maintechnology 528.2安全技术 538.2Securitytechnology 538.3技术维护与开发的人力资源 548.3Maintenanceanddevelopmentofhumanresources 548.4总结 548.4Conclusion 549.资金需求 559.Capitaldemand 559.1目前资金需求量 559.1Currentcapitaldemand 559.2其他资金需求 559.2Othercapitalneeds 559.3资本金具体使用 569.3Specificuseofthecapital 5610.财务分析 5710.Financialanalysis 5710.1财务基本假设 5810.1Financialbasicassumptions 5810.2财务报表（见附表） 5910.2Financialstatements(seeattachedtable) 5910.3财务分析 5910.3Financialanalysis 5910.4总结 6510.4Conclusion 6511.风险资本的退出 6711.Theexitofventurecapital 6711.1资金退出计划 6711.1Capitalexitplan 6711.2总结 6811.2Conclusion 6812．团队介绍 6912．Teamintroduce 69附录一： 70Appendixone： 70商业计划书BusinessPlan执行纲要1.Summary1.1环境与契机1.1Environmentandopportunity据中国电子商务研究中心监测数据显示，2012年中国海外代购市场交易规模达483亿元，较2011年同比增长82.3%，并呈明显上升趋势。（图一）AccordingtotheChinaelectroniccommerceresearchcentermonitoringdata,In2012,Chinahaspurchased48.3billionRMBoverseacommodities,compareto2011,ithasgrew82.3%,andshowsaobviousincreasingtrend.(figure1)（图一）(figure1)近年来，由于中国综合实力和居民生活质量的提升，使得中高产阶级群体对生活品质的注重，优质海外商品的市场需求在不断攀升，国外消费品越来越受到国内市场的青睐。Inrecentyears,duetoChina'simprovementofcomprehensivenationalstrengthandresidentsgettingrich,richpeoplearecaremoreabouttheirqualityoflife,thedemandofhigh-qualityoverseaproductsarerising,overseaproductsaregettingmoreandmorepopularbyChinesemarket.随着电子信息技术和经济全球化的深入发展，电子商务在国际贸易中的地位和作用日益凸显，已经成为中国对外贸易的发展趋势。跨境电商越来越受到政府部门的高度重视。发改委、商务部、海关总署、人民银行、质检总局、国家邮政局、国家标准委等部门积极围绕综合法律法规、信息监管、支付清算、通关、物流保税、电子认证、纠纷解决、经营者行为、示范试点等标准规范和配套管理制度层面，跨境电子商务法律政策环境不断完善。Withthefurtherdevelopmentofelectronicinformationtechnologyandeconomicglobalization,thepositionandfunctionofe-commerceininternationaltradeisgrowing,ithasbecomeadevelopmenttrendofChina'sforeigntrade.ChinesegovernmentpayhighattentiontoCross-bordere-commerce.Developmentandreformcommission,ministryofcommerce,generaladministrationofcustoms,thepeople'sbankofChina,qualitysupervision,inspectionandquarantine,thenationalpostoffice,thenationalstandardscommitteeandotherdepartmentsformedacompletesetofmanagementsystemincomprehensivelawsandregulations,regulatoryinformation,paymentandsettlement,customsclearance,bondedlogistics,electronicauthentication,disputeresolution,theoperatorbehavior,pilotdemonstrationandotherstandardspecification,thepoliciesofcross-bordere-commerceareimproving.今年跨境进口电商政策在跨境支付、通关和保税模式等方面对跨境电商呈现多重利好。Thisyear,Cross-bordere-commercehasmultiplepositivepoliciesincross-borderpayment,customsclearance,bondedpatternandotheraspects.1.2产品与服务1.2Productsandservice在国家针对跨境电商的政策越来越开放的背景下，结合我们的团队在国外的货源优势以及电商运营的经验，以“顾客至上、便捷购物、品质保证”的原则为口号，最终搭建一个服务大众的跨境购物平台。主要商品为欧美的名牌时装及服饰，日韩的化妆品，澳新的奶粉，以及发达国家生产的名牌日用品等。Underthebackgroundofnationalpoliciestowardscross-bordere-commerce,incombinationwithourteam'sabroadsourceadvantageandcross-bordere-commercebusinessexperience,oursloganis"customerfirst,convenientshoppingandqualityguarantee",tobuildaservingpubliccross-bordere-commercewebsite.theMainproductsarefromEuropeanandAmericanbrand-namefashionandclothing,JapanandSouthKorea'scosmetics,Australia'smilkpowder,andfamousbrandcommoditiesinthedevelopedcountries.附录一：Appendixone：利润表单位：美元ProfitsstatementCurrency:USD第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年 Fifthyear一主营业务收入：One:mainbusinessincome2,665,4066,860,95313,351,71122,085,85233,736,392减：主营业务成本：Reduce:Mainbusinesscost1,243,8563,247,8475,752,8359,618,11814,829,565主营业务税金及其附加Mainbusinesstaxes48,866122,164232,112375,045560,857二主营业务利润Two;mainbusinessprofits1,372,6843,490,9427,366,76312,092,68918,345,970加：其他业务收入Plus:otherbusinessincome200,000260,000338,000439,400571,220减：其它业务税金及其附加Reduce:otherbusinesstaxes6,6008,58011,15414,50018,850减：营业费用Reduce:operationfee1,158,7361,889,1772,953,5194,225,9175,865,001管理费用Managementfee908,502973,0621,085,3781,156,9521,249,117财务费用Financialfee40,95040,95040,95040,95040,950三营业利润 Threeoperationprofits(542,104)839,1723,613,7617,093,76911,743,272四税前利润Fourpre-taxprofits(542,104)839,1723,613,7617,093,76911,743,272减：所得税Reduce:incometax00542,0641,064,0651,761,491五净利润Fivenetprofits(542,104)839,1723,071,6976,029,7049,981,781现金流量表单位：美元CashflowstatementCurrency:USD项目Project第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年 Fifthyear经营活动产生的现金流量:One:cashflowformbusiness销售商品、提供劳务收到的现金CashfromSalegoods,providelaborservice28654067120953136897112252525234307612现金流入小计Sub-totalofcashinflow28654067120953136897112252525234307612购买商品、接受劳务支付的现金Cashfrompurchasegoods,acceptlaborservice87069926466505001339845853313266131经营租赁所支付的现金CashpayingforOperatinglease7800078000780007800078000支付给职工的现金Cashpayingforemployeesalary746423899459109769113396261636407支付的所得税Payingincometax0054206410640651761491支付其他税费PayingOthertaxes55466130744243266389545579707支付其他与经营活动有关的现金Payingcashforotherrelativeactivities10122131654179259274437047815139248现金流出小计Sub-totalofcashoutflow2762801540903195551051503455122460985经营活动产生的现金流量净额NetCashflowfrombusiness10260517119224134606749070111846628投资活动产生的现金流量：Two:netcashflowfrominvestment购建固定资产所支付的现金cashforpurchasefixedassets958900019178000购建无形资产所支付的现金cashpayingforpurchaseintangibleassets26700002670000投资活动产生的现金流量净额Netcashflowfrominvestment(1225900)0(218480)00筹资活动产生的现金流量：Three:cashflowfromFinancingactivities吸收权益性投资所收到的现金Cashfromabsorbequityinvestmen款所收到的现金Cashfromloan7000000000现金流入小计Sub-totalofcashflow22000000000偿还借款所支付的现金Cashpayingforrefundloan0000700000分配股利所支付的现金Cashfromallocatestock004914729647531597085偿付利息所支付的现金Cashpayingforrefundinterest4095040950409504095040950现金流出小计Sub-totalofcashflow(40950)(40950)(532422)(1005703)(2338035)筹资活动产生的现金流量净额Netcashflowformfinancingactivities2159050(40950)(532422)(1005703)(2338035)现金及现金等价物净增加额Four:cashandcashequivalentnetincreaseamount10357551670972338370564849999508593资产负债表单位:美元BalancesheetCurrency:USD资产assets第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年 Fifthyear流动资产:Currentassets货币资金Monetarycapital1,035,7552,706,7276,090,43112,575,43022,084,023流动资产合计TotalCurrentcapital固定资产:Fixedassets958,900958,9001,150,6801,150,6801,150,680减:累计折旧Reduce:Accumulateddepreciation177,202354,404566,126767,849969,571固定资产净值Netfixedassets781,698604,496584,554382,831181,109无形资产Intangibleassets267,000267,000293,700293,700293,700减：累计摊销Reduce:Accumulatedamortization53,400106,800165,540224,280283,020无形资产净值Netintangibleassets213,600160,200128,16069,42010,680资产合计Totalassets2,031,0533,471,4236,803,14513,027,68122,275,812负债及权益Debtandequity第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年Fifthyear流动负债:Currentdebts应付帐款Accountpayable373,157974,3541,725,8512,885,4364,448,870流动负债合计Totalcurrentdebts373,157974,3541,725,8512,885,4364,448,870长期借款Long-ternloan700,000700,000700,000700,0000负债合计Totaldebts1,073,1571,674,3542,425,8513,585,4364,448,870所有者权益:Owner’sequity实收资本Paid-upcapital1,500,0001,500,0001,500,0001,500,0001,500,000盈余公积Earnedsurplus059,414673,7531,879,6943,876,050未分配利润Undistributedprofit-542,104237,6552,203,5416,062,55212,450,892所有者权益合计Totalowner’sequity957,8961,797,0694,377,2949,442,24617,826,942负债及权益合计Totaldebtsandequity2,031,0533,471,4236,803,14513,027,68122,275,812成本费用表 单位：美元ExpensesstatementCurrency:USD第一年Firstyear第二年Secondyear第三年Thirdyear第四年Fourthyear第五年Fifthyear2,6333,9495,9237,70010,010一主营业务收入：Onemainbusinessincome:2,665,4066,860,95313,351,71122,085,85233,736,392核心会员会费收入Corememberfeeincome789,7501,974,3753,751,3136,061,3319,064,356核心会员消费Corememberconsumption1,579,5003,948,7507,502,62512,122,66318,128,711普通会员会费收入Ordinarymemberfeeincome98,719246,797468,914757,6661,133,044普通会员消费Ordinarymemberincome197,438691,0311,628,8593,144,1925,410,281减：主营业务成本：Reduce:mainbusinesscost1,243,8563,247,8475,752,8359,618,11814,829,565其他成本Othercost1,066,1632,783,8695,478,8919,160,11314,123,395支付品牌推广费Brandpromotefee177,694463,978000支付物流费Logisticfee00273,945458,006706,170主营业务税金及其附加Mainbusinesstaxes48,866122,164232,112375,045560,857营业税Operatingtax44,423111,059211,011340,950509,870城市维护建设费Citymaintainconstructionfee3,1107,77414,77123,86635,691教育及附加Educationandotherfee1,3333,3326,33010,22815,296二主营业务利润Twomainbusinessprofits1,372,6843,490,9427,366,76312,092,68918,345,970加：其他业务收入Plus:otherincome200,000260,000338,000439,400571,220广告收入advertising income200,000260,000338,000439,400571,220减：其他业务税金及其附加Reduce:otherbusinesstaxes6,6008,58011,15414,50018,850减：营业费用Reduce:operatingcost1,158,7361,889,1772,953,5194,225,9175,865,001广告费Advertisingfee360,000432,000518,400622,080746,496网络广告Internetadvertising240,000288,000345,600414,720497,664杂志广告Magazineadvertising120,000144,000172,800207,360248,832业务推广费Businesspromotefee329,063493,594740,391962,5081,251,260核心会员Coremember263,250394,875592,313770,0061,001,008普通会员Ordinarymember65,81398,719148,078192,502250,252会员维护费Membermaintainfee263,250658,1251,250,4382,020,4443,021,452核心会员Coremember210,600526,5001,000,3501,616,3552,417,162普通会员Ordinarymember52,650131,625250,088404,089604,290销售人员工资Salessalary206,423305,459444,291620,886845,793基本工资Basicsalary162,000194,400233,280279,936335,923销售提成Salescommissions44,423111,059211,011340,950509,870减：管理费用：Reduce:managementfee908,502973,0621,085,3781,156,9521,249,117管理人员工资Managementemployees’salary540,000594,000653,400718,740790,614培训费Trainingfee12,00013,20014,52015,97217,569场所租赁费Rentalfee78,00078,00078,00078,00078,000无形资产摊销费intangibleassetsAmortization53,40053,40058,74058,74058,740开办费摊销initialexpensesAmortization23,36023,36023,36023,36023,360其他无形资产摊销OtherintangibleassetsAmortization30,04030,04035,38035,38035,380域名注册费Domainregistrationfee300300300300300