高中英语新人教版选修九Unit5-Reading课件2

HowadvertisingworksHowadvertisingworksEnjoyanad.Enjoyanad.Skimthetextandpredictthecontent.Skimming

SkimthetextandpredicttheListenandpayattentiontothefollowingwords.Who…?Why…?Where…?How…?ListenandpayattentiontothChoosethecorrectanswers.1.Whoadvertises?()A.businessB.individualsC.organisationsD.associations2.Whydotheyadvertise?()A.toinformthepublicB.toselltheirgoodsC.toeducatethebadguysD.tofoolpeopleA.B.C.DA.BChoosethecorrectanswers.1.3.Wheredotheyadvertise?()A.onbusesB.ontheradioC.ontheInternetD.onbillboardsE.onourtextbookF.onourclothes4.Howdotheymakeeffectiveads?()A.

identifytheirtargetB.appealtotheirtargetC.useacheapmediumD.usevisualmediumA.B.C.D.FA.B3.Wheredotheyadvertise?(Dividethetextintofourparts.PartI.(para)PartII.(para)PartIII.(para)PartIV.(para)IntroductionWhatisanad?Howdoadvertisersmakeeffectiveads?Howeffectiveareads?123-78-9Dividethetextintofourpart1.Weareexposedtoadsonlyinthepublicplaces.2.Understandinghowadvertisingworkscanhelpusearnalotofmoney.Trueorfalse.FF1.Weareexposedtoadsonly3.Anadvertisementisamessageorannouncementthatintendstoinformorcheatpeople.4.Advertisersincludebusiness,individuals,organizationsandassociations.TF3.Anadvertisementisamessa5.Advertisersmakeadseffectivebyidentifyingthetargetonly.6.Usingasuitablemediaplaysanimportantpartinads.FT5.Advertisersmakeadseffect7.Aneffectiveadvertisementislikelytomakepeoplebuytheproductsthattheyhavenousefor.F7.AneffectiveadvertisementComprehendingWaterA.WhatisthemostcommonnameforH2O?

Water.

ComprehendingWaterB.Whatisthepurposeofthisadvertisement?

Encouragepeopletousewaterwiselyandtosaveit.B.WhatisthepurposeofthisA.Whatgroupofpeopleistheadvertisementmadefor?

Youngpeoplewholikesportsandthelatestfashions.2.SuperShoozeA.WhatgroupofpeopleistheB.Whatmessagedoestheadvertisementgive?

Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopular.B.WhatmessagedoestheadverC.

Doyouthinkthemessageistrue?

No,becausejustwearingacertainbrandofshoeswon’tmakeyouexcited,popularorhavefun.C.DoyouthinkthemessageisWhyarethefirsttwolineswrittenbiggerthantherest?Itcandrawpeople’sattention.3.RefreshwaterWhyarethefirsttwolineswrB.Doesitmeantheadvertiserwilllosemoneyifyoubuytwobottleswithtwobottlesfree?No,theywillmakemoremoneybysellingmorebottles.B.DoesitmeantheadvertiserC.Whydoadvertisersoftenusethe“Buyonegetonefree”message?

Peopleloveabargainandlikebuyingtheproductiftheythinktheyaregettingsomethingforfree.C.WhydoadvertisersoftenusA.Whatdoesthisadvertisementencourageyoutothink?

4.

EnvironmentairthinkoftheskyourenvironmenthowA.WhatdoesthisadvertisemenB.Whatdoyouthinkcausesairpollution?airpollutionmodernmachinestransportationvehicleshumanbeingsB.WhatdoyouthinkcausesaiC.Howelsecanadvertisersmakepeoplemoreawareofourenvironment?

Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.C.Howelsecanadvertisersma5.“Speeding”and“HowfastamIgoing”?A.Whatdobothadswantpeopletodo?

Theywantpeopletostopspeeding.5.“Speeding”and“HowfastamB.Whoaretheirtarget?

Drivers.B.Whoaretheirtarget?Enjoymoreads.Enjoymoreads.Readagain1.beexposedto2.casualgarments3.turn…into4.inform5.fitinto6.appealto7.Itwouldbenouseadvertising….8.relyon9.havenouseforReadagain1.beexposedto1.Completethesummaryofthereadingpassageusingwordsfromthetext.educate;appeal;target;budget;media;expense.

Answers:P45.Learningaboutlanguage1.Completethesummaryofthe2.Completethesentencesusingwordsfromtheboxintheirproperforms.

1)casual2)basis3)attach4)worthy5)association6)corporation7)refresh8)conscience9)garment

10)inform2.Completethesentencesusin3.Completethesentenceswiththecorrectpreposition.1)Weareexposed__hundredsofdifferentadvertisementseveryday.2)Sheisaremarkablewomanwhoisworthy__youradmiration.toof3.Completethesentenceswith3)Ifyoukeepcopyingeverythingshedoes,you’llturn____heroneday.4)Thepoliceappealed__thepublicforanyinformationabouttheMurder.

intoto3)Ifyoukeepcopyingeveryth5)Youcannotrely__himtoarriveontimebecauseheisalwayslatefor