牛津英语模块四Unit1-Reading名师优质课获奖市赛课一等奖课件

M4U1

AdvertisementReading第1页Letstudentsdothereadingcomprehension.

Lead-in第2页Lead-inAguessinggame:whatproductdoesthepictureadvertise?第3页Deliveryad第4页Napkinad第5页CoffeeadEarphonead第6页shampooad第7页Anti-smokingad第8页LearningaimsAfterthisclass,studentsshould:1.fullyunderstandthereadingmaterial2.knowthetwomaintypesofads3.havearightattitudetowardsadvertisement第9页Self-studyStructureofthispassageReadingstrategyHowtoreadexpositorywriting?1.Introductionofthesubject2.Supportingdetails3.Conclusion第10页Subject/topicAdvertisementsSupportingdetailsConclusion

IntroductionofadsPara1Paras2-4Para5IntroductionWhatanadvertisementis.Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements.author’sopinions/suggestions第11页Guidanceandexploration

第12页Task1Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.第13页Task2Commercialad(topersuadetobuyandthentomakeprofit)CommercialadvertisementsTheyalwaysaimtopromoteaproductorservice.Whichkindofadvertisementdoesitbelongto?Whatdotheyaimtodo?第14页Task3

Publicservicead(toeducate)Whichkindofadvertisementdoesitbelongto?WhatarePSAsmeanttodo?Publicserviceadvertisements.(PSAs)Theyaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.第15页TypesofadsExamplesSimilaritiesDifferencesplacesfoundmethodsusedpurposescom-pletetruth?Com-mercialadsPSA

Bright-Teethfightsbadbreath!Yestolife,notodrugs.Knowledgechangeslife.newspapers,magazines,theInternet,radio,televisioncleverlanguage&attractivepicturespersuadepeopletobuy;makeprofitseducatepeople×√第16页Discussion:Q:Whatattitudeweshouldhavewhenwe

meetsomeadvertisementswhichtell

incompletetruth?useourintelligence¬beitsslave第17页SummaryWhathavelearnttoday?twomaintypesofadshavearightattitudetowardsadvertisement第18页ConsolidationFinishtherelatedexerciseonpage5.第19页Writing你班就“广告”话题展开讨论，大家发表了不一样看法。请依据以下提醒，用英语写一篇讲话稿。60%同学30%同学你观点丰富多彩促进产品销售提升人们生活粗制滥造言过其实坑骗消费者

……第20页Howtoexpressopinons?I(don’t)think/believe(that)…Itseem