人教英语选修九同步课件

Unit5

InsideadvertisingUnit5InsideadvertisingHOW

ADVERTISING

WORKSAnadvertisementisamessageorannouncementthatinformsor

(influence)people.Itcanusewords,pictures,musicorfilmtocommunicate

(it)message.Advertisers’moneywouldbewastedifthemessagedidn’treachitstargetaudience.Forexample,adolescentboysaremore

(like)tobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappeal

thisgroup.Researchersshouldfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesand

,andhowtheproductwouldfit

theirlives.influences

its

likely

to

dislikesinto

HOWADVERTISINGWORKSinfluenceInordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopesanddreamsorour

(emotion).Someadvertisementsappealtopeople’sdesiretosavemoney.Othersaremorelikelytobe

(notice)iftheyarefunny.

reachingtherightaudiencewiththerighttechnique,advertisersmustalsoplacetheiradsintherightmedium.Advertisersmustworryabouttheexpenseandconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear.

goodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.Wedon’tbuyproductsandserviceswearenotinterestedinorhavenousefor.

emotions

noticed

Aswellas

HoweverInordertopersuadepeopletoSectionⅠ—WarmingUp,Pre-reading,Reading&ComprehendingSectionⅠ—WarmingUp,Pre-rea一二三四一、将下列单词或短语与其相对应的释义搭配起来A

B1.casual a.groupofpeoplejoinedtogetherforacommonpurpose2.o b.deservingrespectorrecognition3.inform c.tobesuitable(for)4.association d.spendingofmoney,etc;cost5.fitinto e.totellsb.;togivesb.knowledge(ofsth.)6.feature f.distinctivecharacteristic;aspect7.worthy g.tocountordependonsb./sth.8.expense h.notformal;forinformaloccasions9.rely i.tohavenorespectforsb.orsth.10.havenousefor j.topassfromoneconditionorstatetoanother答案:1.h

2.j

3.e

4.a

5.c

6.f

7.b

8.d

9.g

10.i一二三四一、将下列单词或短语与其相对应的释义搭配起来一二三四二、短语互译1.inorderto

2.appealto

3.aswellas

4.runout

5.ontheotherhand

6.依赖

7.(使)变成

8.适合

9.对……不耐烦

10.暴露于

目的是

吸引,呼吁

以及,又,也

花光,用尽

另一方面

relyon

turninto

fitintohavenousefor

beexposedto一二三四二、短语互译目的是吸引,呼吁以及,又,也一二三四三、阅读课文HOW

ADVERTISING

WORKS,完成下列表格(每空最多3个词)exposed

filling

work

message

announcement

一二三四三、阅读课文HOWADVERTISINGWORK一二三四effective

Identify

Appeal

medium

suit一二三四effectiveIdentifyAppea一二三四四、阅读课文HOW

ADVERTISING

WORKS,回答下列问题1.Thepurposeofthepassageisto

.

A.informusofthefactthattherearemanyadvertisementsinourdailylifeB.helpusunderstandhowadvertisementsworkandavoidbeingcontrolledbythemC.tellushoweffectiveadvertisementsareD.showushoweffectiveadvertisementscanbemade答案:B

2.AllofthefollowingfactsaboutanadinParagraph2arementionedexceptits

.

A.definition

B.meansC.advertisers D.targetaudience答案:D

一二三四四、阅读课文HOWADVERTISINGWORK一二三四3.Inordertomakeeffectiveads,advertisersshould

.

A.identifythetargetB.appealtothetargetC.chooseasuitablemediumD.allofabove答案:D

4.Theexampleoftheadolescentboysinthethirdparagraphshowsus

.

A.whichgroupisthetargetofthecomputergamesB.itisimportantforadvertiserstoidentifythetargetaudienceC.thatyoungpeoplearemorelikelytobuycomputergamesD.itmakessensetomakecomputergameadsthatappealtoadolescentboys答案:B一二三四3.Inordertomakeeffecti一二三四5.Whendecidingonausefulmedium,advertisersshouldconsider

.

A.expenseB.mediumC.featuresoftheadD.allofabove答案:D一二三四5.Whendecidingonausefu123456781.Even

some

of

the

casual

garments

we

wear

have

brand

names

attached

to

them

which

turn

us

into

walking

advertisements.(P42)甚至在我们穿的有些休闲服上也印着品牌的名字,这就把我们变成了“移动广告”。 have

brand

names

attached

to...为have

sth.done结构。过去分词在此处作宾语补足语有三种意思:使得某人/物被……;使某人/物遭受……;让别人做某事。①Whenwillyouhaveyourworkfinished?你什么时候能把工作完成?②Mr.Smithhadhiswalletstolenonabus.史密斯先生在公共汽车上被人偷了钱包。③I’mgoingtothedentist’stohavemytoothpulledout.我要到牙医那儿去拔牙。123456781.Evensomeofthecas12345678考点延伸

阅读下列句子,指出“have+其他宾语补足语”的句式和意义④Myteacherhadmewriteashortpassage.老师让我写了一篇短文。句式:havesb./sth.do...

意义:让某人/物做……

⑤It’snotrightforyoutohavetheboystandingawholemorning.让这个男孩站一上午,你是不对的。句式:havesb./sth.doing...

意义:让某人/物一直做……

12345678考点延伸阅读下列句子,指出“have+其他12345678考点:o...变成;使成为;翻译①Whenleavesarered,theyturn

intoflowers!叶子红了的时候,它们就变成了花!②Theyturnedthereadingroomintoalaboratory.他们把阅览室改建成了一个试验室。③CouldyouturnitintomodernChinese?你能把它译为现代汉语吗?12345678考点:o...变成;使成12345678考点延伸

阅读下列句子,指出turn

的其他短语和意义④Thecompanyturned

downhisproposal.公司拒绝了他的建议。短语:turndown

意义:减少,关小;拒绝

⑤Heturned

intwoessayseveryweek.他每星期交两篇论文。短语:turnin

意义:上交,呈交

⑥Theexaminationturned

outquiteeasy.结果考试相当容易。短语:turnout

意义:结果是,证明是

⑦Hepromisedtocomebuthasn’tturned

upyet.他答应来的但还没有到。短语:turnup

意义:出现,露面

12345678考点延伸阅读下列句子,指出turn的其他12345678即学即用语法填空1)I’llhavethegardener

(plant)sometrees.

2)Shehadheraudience

(listen)attentively.

3)Ihadmywatch

(steal)yesterday.

用适当的副词填空4)TheBrowninghavenotturned

yetandIdoubtwhethertheywillcome.

5)Thecompanyturned

hisproposal.

plant

listening

stolen

up

down12345678即学即用plantlistening123456782.With

so

many

messages

from

advertisers

filling

our

daily

lives,it

is

important

to

understand

how

advertisements

work.(P42)我们的日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是很重要的事情。 with

so

many

messages

from

advertisers

filling

our

daily

lives是with复合结构,在句中作原因状语。with复合结构通常由“with+宾语(名词/代词)+宾语补足语(介词短语/动词-ing形式/过去分词/动词不定式/形容词/副词)”构成。①Ourschoollooksmorebeautifulwith

all

the

flowers

coming

out.鲜花盛开的时候我们学校看起来更漂亮。123456782.Withsomanymessage12345678考点延伸

阅读下列句子,指出with复合结构的构成②Thepolicemanwasstandingatthegate,with

a

gun

in

his

hand.那个警察站在门口,手里拿着一支枪。构成:with+名词+介词短语③With

the

guide

leading

the

way,wehadnodifficultyinfindingthepostoffice.因为有导游带路,我们没费力就找到了邮局。构成:with+名词+动词-ing形式④With

more

people

to

help

me,Icandotheworkbetter.如果有更多的人帮忙,我能把工作做得更好。构成:with+名词+动词不定式12345678考点延伸阅读下列句子,指出with复合结构12345678⑤With

his

homework

finished,hewenttoplaycomputergames.作业完成之后,他去玩电脑游戏了。构成:with+名词+过去分词⑥With

the

door

open,wecannothelptremblingwithcold.门开着,我们禁不住冷得哆嗦。构成:with+名词+形容词⑦Wecouldhardlyseeanythingwith

the

lights

out.因为灯灭了,我们几乎什么也看不见。构成:with+名词+副词12345678⑤Withhishomeworkfin12345678即学即用用with结构完成句子1)Therearerowsofwhitehouses,

(房屋的前面有树).

2)

(要是时间允许的话),wewillgoandvisittheGreatWall.

withtreesinfrontofthem

Withtimepermitting12345678即学即用withtreesinfron123456783.An

advertisement

is

a

message

or

announcement

that

informs

or

influences

people.(P42)广告是告知人们或对人们起影响作用的信息或告示。考点:inform

vt.通知;告诉①Heinformedherthathewasthinkingofenteringmedicalschool.他告诉她他想进医学院。②Canyouinformmewherehelives?你能告诉我他住在哪儿吗?归纳:inform后可以跟“宾语+that或what/where/when/how引导的宾语从句”,构成双宾语,表“通知某人某事”。123456783.Anadvertisementis12345678考点延伸

1)阅读下列句子,指出inform的短语和意义③Iinformedhiswifeofhissafearrival.我通知他太太他已平安抵达。短语:informsb.of/aboutsth.

意义:通知某人某事

④Pleaseinformushow

to

findhishouse.请告诉我们怎么找到他的房子。短语:informsb.+“特殊疑问词+不定式”

意义:通知某人……

12345678考点延伸1)阅读下列句子,指出inform123456782)阅读下列句子,指出黑体词的词性和含义⑤Readingisanexcellentwaytolearnnewthingsandstayinformed.阅读是学习新事物和使人见多识广的极佳方法。词性:形容词

含义:见多识广的⑥WeareabletogettheinformationweneedfromtheInternet.我们可以从网上得到我们需要的信息。词性:名词

含义:信息123456782)阅读下列句子,指出黑体词的词性和含义12345678即学即用用inform的适当形式填空1)Iwasn’t

ofthedecisionuntilitwastoolate.

2)Hegaveusaveryinterestingpieceof

.

informed

information12345678即学即用informedinformat123456784.Having

identified

the

target

group,researchers

find

out

as

much

as

possible

about

those

in

the

target

group,such

as

their

likes

and

dislikes,and

how

the

product

would

fit

into

their

lives.(P42)明确了广告的目标群体后,研究人员会尽量搜集这个群体的有关信息,例如他们的好恶,以及如何让产品适合他们的生活。考点:fit

into

适应,(使)适合①IfearIwillnotfit

intoanyfuturesociety.我怕我会与未来的社会格格不入。②Howistheextraworkgoingtofit

intotheschedule?额外的工作怎样才能不与时间表冲突?123456784.Havingidentifiedth12345678考点延伸

阅读下列句子,指出fit的短语和意义③I’llchangemytimetabletofit

in

withyours.我将改动我的时间表以适应你的。短语:fitinwith

意义:适应,符合;与……相一致

④Youmayhavethecoatfit

onbeforeyoubuyit.你可以把大衣试穿一下再决定买不买。短语:fiton

意义:试穿

⑤Thehouseis

fit

up

withgasandsteamheater.房子里装有煤气和暖气。短语:befitupwith

意义:安装,装备

12345678考点延伸阅读下列句子,指出fit的短语和意12345678即学即用用适当的介词或副词填空1)Hisideasdidnotquitefit

ouraims.

2)Iamgoingtothetailor’stofit

mynewcoat.

3)Theapartmenthasbeenfit

withallthemodernconveniences.

inwith

onup12345678即学即用inwithonup123456785.This

information

then

forms

the

basis

for

decisions

about

what

type

of

advertising

techniques

to

use

with

this

group.(P42)于是,这个信息就构成了针对这部分人采用何种广告技术的决策基础。考点:basis

n.基础;根据①Thebasisofheropinionissomethingshereadinthemagazine.她意见的根据是从杂志里看来的。②Wepayonweeklybasis.我们按周付薪水。123456785.Thisinformationthe12345678考点延伸

阅读下列句子,指出base的短语和意义③Edisonbasedhisideasonscientificexperiment.爱迪生的想法是建立在科学实验的基础上的。短语:base...on...

意义:以……为基础④Whathesaidis

based

onfacts.他所说的话是以事实为根据的。短语:bebasedon

意义:以……为根据;基于……

即学即用完成句子1)你的意见都要以事实为根据。Youshould

.

2)那个故事是根据现实生活而写的。Thestory

.

baseyouropiniononfacts

isbasedonreallife12345678考点延伸阅读下列句子,指出base的短语和123456786.Some

adverts,like

the

environmental

protection

advertisement

below,appeal

to

our

conscience

or

our

desire

to

be

worthy

citizens.(P43)还有一些广告,就像下边那种有关环境保护的广告,就符合我们的良知,或者说迎合了我们想成为有价值的公民的愿望。考点:worthy

adj.有价值的;可敬的;值得……的①Sheiswillingtodonatemoneytoaworthycause.她愿为高尚的事业捐款。②Thecauseisworthyofourcontinuedsupport.这一事业值得我们继续不断的支持。123456786.Someadverts,liketh12345678③Hewhodoeshisdutyisworthyofbeingpraised.=Hewhodoeshisdutyisworthytobepraised.凡是忠于职守的人都值得奖励。归纳:worthy可作定语或表语,常用的结构为:be

worthy

of

being

done,be

worthy

to

be

done,be

worthy

of

sth.。考点延伸

辨析worth,worthwhile(1)worth

adj.值,值得

n.价值。worth

后面接名词或动词-ing形式(2)worthwhile

adj.值得做的,值得出力的,有价值的,可作表语、定语、宾语补足语。常用结构为:It

is

worthwhile

doing/to

do

sth.做某事是值得的12345678③Hewhodoeshisduty12345678④Thispenis

worthfivedollars.这支钢笔值五美元。⑤Hissuggestionis

worth

considering.他的建议值得考虑。⑥ThehardworkwasworthwhilebecauseIpassedtheexam.我通过了考试,所以刻苦努力还是值得的。⑦It’sworthwhiletaking/totakethetroubletoexplainajobfullytonewemployees.给新雇员详细解释一下工作要求,费点事也是值得的。12345678④Thispenisworthfiv12345678即学即用用worthy,worth和worthwhile填空1)Ithinkhisideasareofverylittle

.

2)Hissuccessmakesallourefforts

.

3)Thebookiswell

ofhisreputation.

worth

worthwhile

worthy12345678即学即用worthworthwhile123456787.As

well

as

worrying

about

the

expense,advertisers

must

also

consider

which

media

are

most

appropriate

for

their

product

and

which

their

target

audience

is

most

likely

to

see

or

hear.(P43)正如担心费用一样,广告客户还必须考虑哪种媒体最适合他们的产品,并且他们的目标群体最愿意收看或收听哪种媒体。考点:expense

n.开支,费用;代价①Fivehundreddollarscannotcoveralltheexpenseofhiswholemonth.五百美元不够他一个月的总花销。②Wesetalimittotheexpenseofthetrip.我们规定了这次旅游的费用。123456787.Aswellasworrying12345678考点延伸

阅读下列句子,指出黑体词的短语和意义③Wewereallentertainedat

the

director’s

expense.我们全由导演请客。短语:atone’sexpense

意义:由某人付钱

④Hebuiltupasuccessfulbusinessbutitwasalldoneat

the

expense

ofhishealth.他创建的企业很成功,但这一切却是以牺牲自身健康为代价的。短语:attheexpenseof

意义:以……为代价

⑤Hesp