Ofcom：2023年媒体报告 Ofcom：2023年媒体报告

MediaNations

UK2023

Published3August2023

Contents

Section

Overview 3

TVandvideoconsumptiontrends 6

Introduction:viewingtolinearbroadcastTVhascontinueditslong-termdecline 6

Totalvideoviewing 6

BroadcastTVviewing 8

Most-watchedprogrammesandevents 12

Subscriptionvideo-on-demand 15

TVviewerjourneys 17

Socialvideo 21

Audienceattitudesandsentiments 25

TVandvideoindustrytrends 30

Introduction:thepost-pandemicbounce-backhasgivenwaytonewchallengesacrossthe

industry 30

Industryrevenues 30

Advertisingmarkettrends 32

Broadcasters’outputandspend 35

Onlinevideomarketdevelopments 40

Radioandaudio 47

Industrytrends:continuedgrowthinlocaladvertisingandsponsorshipsfuelscommercialradio

47

Revenuesandspend 47

Availabilityanddistributionofradioservices 50

Marketdevelopments 52

Audiencetrends:overallreachofliveradiostayshighaslisteningcontinuestoshifttoonline55

Audiolistening 55

Liveradiolistening 58

Musicstreaming 64

Podcasts 66

Smartspeakersandvoiceassistants 69

In-carlistening 70

3

Overview

ThisisOfcom’ssixthannualMediaNationsreport,aresearchreportforindustry,policymakers,academicsandconsumers.ThemainobjectivesofthereportaretoreviewkeytrendsinthemediasectorandsetouthowaudiencesareservedintheUK.Weadoptacross-platformperspective,includingbroadcastTVandradio,aswellasdigitaldeliveryincludingonlinevideoandaudiostreaming.

Aswithpreviouseditions,thisreportisaccompaniedbyan

interactivereport

containinganextensiverangeofdata.Wealsopublishseparatereportsfor

NorthernIreland

,

Scotland

and

Wales

coveringspecificthemesandissuesrelevanttothosenations.

RapidchangecontinuestocharacterisetheTV,onlinevideo,radioandaudiosectors.Wefocusonevolvingconsumerbehavioursandthekeyindustrytrendsanddynamicsshapingthem,drawingonarangeofrelevantevidence.

Ofcom’sMediaNationsreportaddressestherequirementtoundertakeandmakepublicourconsumerresearch(assetoutinSections14and15oftheCommunicationsAct2003).ItalsomeetstherequirementsonOfcomunderSection358oftheCommunicationsAct2003topublishanannualfactualandstatisticalreportontheTVandradiosector.

Whatwehavefound–inbrief

OverallviewingofTVandvideocontinuedtofallin2022,althoughbroadcastersmaintainedtheirsharedueinparttogrowthinviewingtotheiron-demandplatforms

•TheaverageamountoftimespentwatchingTVandvideocontentacrossalldevicesin2022was

4hours28minutesperpersonperday.Weestimatethatthiswasabout12%lowerthanin2021,whentimespentwaspartlyboostedbyCovid-19restrictions.

•Broadcasters’platforms–linearTVchannels,TVrecordingsandtheiron-demandservices–maintainedtheir60%shareoftotalvideoviewingfrom2021to2022,whileuseofbroadcastervideo-on-demand(BVoD)servicescontinuedtogrow.

•Therewasaslowinginthetake-upofsubscriptionvideo-on-demand(SVoD)servicessuchasNetflixandDisney+,andthereareindicationsthatSVoDviewingdeclinedin2022(alongwithmostotherformsofviewingastotalviewingfell).Two-thirds(66%)ofUKhouseholdsreportedusinganSVoDserviceinQ12023,downfromapeakof68%inQ12022.

•YouTubeandFacebookremainthelargestsocialvideoplatformsintheUK,eachreaching91%ofUKinternetusersaged15+inQ12023.UseofTikTokremainshighamongusersaged15-24,atanhourperday,buttake-upamongchildrenhasslowed.

BothreachandviewingofbroadcastTVfellbysignificantmarginsin2022,andthenumberofbroadcastprogrammesattractingmassaudiencesisinsteepdecline

•BroadcastTV’sweeklyreachfellfrom83%in2021to79%in2022,thebiggest-everannualdrop.Thelong-termdeclineinviewingofbroadcastTValsocontinued–itfellby12%yearonyearandwas16%lowerthanpre-pandemiclevels.

4

•ForthefirsttimethereisevidenceofasignificantdeclineinbroadcastTVviewingamongolderaudiences.Over-64swatched8%lessbroadcastTVin2022thanin2021andviewingwas6%lowerthanin2019(thelastpre-pandemicyear).Olderviewersareincreasinglyusingstreamingservices,withtake-upofDisney+amongonlineover-64srisingfrom7%in2022to12%in2023.

•Amongyoungeraudiences,broadcastTVviewingcontinuedtodeclinerapidly,fallingby21%yearonyearamongthoseaged4-34.

•AlthoughPSBchannelsstilldominatethelistofmost-watchedprogrammes,thenumberoftransmissionsachieving‘massaudiences’isinsteepdecline.In2014,2,490transmissionsattractedmorethanfourmillionTVviewers,butin2022therewereonly1,184–a52%drop.TransmissionsattractingmorethansixmillionTVviewersfellby82%overthesameperiod,from1,172to213.

Followingastrong2021rebound,revenuesforcommercialbroadcastersfellslightlyin2022inadifficulteconomicenvironment

•TotalcommercialTVandonlinevideorevenueincreasedby4.5%in2022to£17.3bn,drivenbyonlinevideoservices,whosemarketshareroseto36%,comparedto15%in2017.

•CombinedrevenuesforthecommercialPSBs,digitalmultichannelsandpay-TVplatformoperatorsdeclinedby1.8%to£11.1bn.TherewasasmalldeclineinthecombinedrevenuesofITV,Channel4andChannel5,butat£2.3bnthiswasstillthesecond-highestannualtotalsince

2017.

•Mixedperformancesindifferentsectorsoftheadvertisingmarketresultedinoveralladvertisingexpenditureincreasingby8.8%to£34.8bn.Thiswasprimarilydrivenbyonline,whichroseby£2.6bn(11.1%),accountingfornearlyallthetotal£2.8bnincrease.

•TheTVadvertisingmarketsufferedasmalldeclinein2022,withspendfallingby1.4%to£5.4bn,reflectingthedifficulteconomicenvironmentandpost-pandemicrecalibration.A15%increaseinBVoDspendwasnotenoughtooffseta4%decreaseforlinearTV.

Broadcastersgenerallyreturnedtofullproductionschedulesin2022,withanincreaseinfirst-runPSBoriginations,althoughsomelastingpandemicimpactsremain

•PSBs’spendonfirst-runoriginationstotalled£2.9bnin2022,up10.3%yearonyearand14.2%higherthanin2019.First-runoriginatedhoursreachedtheirhighesttotalsince2016,partlybecausesomeprogramming,delayedbyCovid-19,airedlaterthanoriginallyplanned.

•Althoughoutputwasup,theincreaseinspendreflectedPSBs’increasedcosts,includinglingeringCovid-relatedproductionprotocolcostsandinflationarypressureaffectingproduction-relatedexpenses.

•Overall,audiencescontinuetobebroadlysatisfiedwithpublicservicebroadcasting,andinayearoftheFIFAWorldCup,thePlatinumJubileeandthestatefuneralofHMQueenElizabethII,therewasanincreasein2022inhowPSBswereseentodeliveron‘broadcasteventsthatbringthenationtogetherforasharedviewingexperience’.

5

TheSVoDmarketismaturing,withhouseholdtake-upseeminglyapproachingaplateauandprovidersseekingtomaintainrevenuegrowthbyevolvingtheirbusinessmodels

•TheSVoDsectorgeneratedanestimated£3.3bnin2022,up21.5%yearonyear,drivenbyacombinationofpricerisesandoverallgrowthinsubscriptions.ButtheindicationsarethatoverallSVoDhouseholdpenetrationhasplateaued.

•Inabidtosustainsubscribergrowthandboostcustomerretention,andtocreateanewsourceofrevenue,someSVoDprovidersareincorporatingadvertisingintotheirservices.Netflix’snewad-supportedtierappearstohavereasonablystrongearlyappeal,with13%ofUKonlineadultsandteenssurveyedinFebruary2023claimingtotakeit.

•Streamingcontentinvestmentsremainhighbutarebecomingmoreprudent,asSVoDprovidersshifttheirfocustoprofitability.Aspartofthis,contentlicensinghasre-emergedasarevenueopportunity,whileNetflixisleadingonpassword-sharingcrackdownsinabidtomaximisethevalueofitsusers.

Continuedgrowthinlocaladvertisingandsponsorshipsisfuellingcommercialradio,withAMswitch-offsandashifttoDABprovidingadditionalcostsavingsandgreateraccesstoaudiences

•Radioadvertisingcontinuestogrow,withcommercialradiorevenuesup3%in2022,whiledigitalaudioadspendrose13%overall,drivenbya41%riseinpodcastadvertising.

•Despitea4%declineinexpenditureonphysicalformats,consumerspendonrecordedmusiccontinuestogrow,reachingalmost£2bnin2022,withsubscriptionstothelikesofSpotifyandAppleMusicaccountingfor83%ofthetotal.

•TheavailabilityofAMmediumwave(MW)radioisshrinkingasbroadcastersswitchoffageingandpower-hungrytransmissionequipment.ButthenumberofservicesavailableonDABhasincreased,with654servicesnowavailableonlocalmultiplexes.

Overallreachofliveradioremainshighaslisteningcontinuestoshifttoonline,whileotherformsofaudiolikemusicstreamingandpodcastsaremorepopularwithyoungerlisteners

•Liveradiocontinuestobethemostpopularformofaudio,with88%ofadultstuninginforanaverageof20hourseachweek,butunder-35saremorelikelytostreammusicthantuneintoradio.

•Musicstreamingaccountsforhalfofyoungpeople’stotalaudiolisteningandafifthforadultsoverall,butthereachoftheseserviceshasplateauedinthelasttwoyearsat47%.

•Spotifycontinuestobethemostpopularplatformformusicstreamingandpodcasts,anditaccountedforthemajorityoftimespentmusicstreaminginQ12023.

•Commercialradiohasconsolidateditspositionasmarketleader,takinga51.4%shareoflisteninginQ12023,fivepercentagepointsclearoftheBBC.

•Radiolisteningcontinuestoshifttoonline,withsmartspeakersnowaccountingforafifthofin-homeradiolistening.Fourintenhouseholdshaveatleastonesmartspeaker,althoughoveralltake-upappearstobeplateauing.

•Athirdofadultslistentospeechradioeachweek,andafifthlistentopodcasts.Whilemostpodcastlistenerssaythatpodcastsofferthemsomethingtheycan’tgetonradio,thekeyfactorisbeingabletolistenwheneverit’sconvenient.

6

TVandvideoconsumption

trends

Introduction:viewingtolinearbroadcastTVhas

continueditslong-termdecline

Thissectiondrawsondatafromresearchagenciesmeasuringaudienceviewing,aswellasOfcom’sownaudienceresearchandotherthird-partyresearch,toevidenceandprovidecommentaryoncontinuingshiftsinaudiences’TVandvideoviewinghabitsandpreferences.

Totalvideoviewing

Whereourdatacomesfrom

Ourtotalvideoviewinganalysisreferstoaudio-visualcontentbothinsideandoutsidethehome.ItusesdatafromBarbAudiencesLtd(Barb)asmuchaspossible–seethe‘BroadcastTVviewing’sectiononpage8formoreinformationaboutBarb’smethodology.SinceNovember2021,Barb’smeasurementextensionhasincludedmoredetailforsomevideo-on-demand(VoD)platformsandvideosharingplatforms(VSPs),bothacrossTVsetsandotherdevicesconnectedtoahome’sWiFinetwork.Barbdoesnotmeasureout-of-homeviewing,soweestimatethisbasedonIPATouchPointsdataandincludeitinourtotalvideoviewingfigures.Insomecases,directyear-on-yearcomparisonsarenotyetpossible,sinceBarb’smeasurementenhancementdoesnotcoverthewholeof2021.Therefore,wenotedirectionaltrendswherecalculationsaresimilarto2021orwherethereareothersourcestobackthisup.

Viewingbroadcasters’contentaccountsforthelargest

proportionofalltimespentwatchingTVandvideo

Theaverageamountoftimeindividuals(aged4+)spentwatchinganyvideocontentacrossalldevicesin2022was4hours28minutesperpersonperday.TheTVsetremainsthemost-useddeviceforwatchingvideocontent,accountingfor82%oftotalvideoviewing,withlivebroadcastTVmakingupthelargestproportionofthistime.Acrossalldevices,liveTVaccountedfor44%oftotalvideoviewingin2022,and,togetherwithrecordedplaybackandbroadcastervideo-on-demand(BVoD),allcontentfrombroadcastersaccountedfor60%oftotalvideoviewing.

Weareconfidentthattotalvideoviewingdecreasedfrom2021to2022.Takingtheaforementionedmethodologychangesintoconsideration,weestimatethatthedecreasewasabout12%(39minutesperpersonperday)acrossallindividuals4+.WenotethatsomeCovid-19restrictionswerestillinplaceforpartsof2021,whichmayhaveinflatedTVandvideoconsumptionthatyear.

7

Figure1:Averagedailyminutesofvideoviewingacrossalldevices,byallindividuals:2022

Source:OfcomestimatesfromBarb,IPATouchPoints.BroadcastercontentincludesliveTV,recordedplayback

andBVoD.‘OtherTVsetusage’includesviewingtosomeSVoD/AVoD/VSPthatcannotbedefinitivelymeasured.Thiscategoryalsoincludessomeunmeasuredbroadcastchannels,non-catch-upDVD/DVRviewing,someEPG/menubrowsing,viewingwhentheaudioismuted,piracy,unmeasuredbox-sets/pay-per-viewcontent,andnon-videointernetactivitythroughaPCorotherdeviceconnectedtotheTV.SVoDexcludesviewingofNOW,whichiscapturedwithinBVoDalongwithSkyGo/SkyTVOnDemand(thesetwoservicesstreamthesamecontent,someasuredviewingcannotbeseparatedout).

BroadcasterVoDandvideosharingplatformsweretheonly

formsofviewingwheretimespentincreasedin2022

Giventhechangeinmeasurementmethodologyoutlinedabove,weareunabletomakemanydirectyear-on-yearcomparisonsapartfromlinearTVviewing.However,thefigureswedohaveindicatethatBVoDwasoneofthefewformsofviewingtohaveincreased,andthisiscorroboratedbyothersources.

1

WhilethisincreasewasnotenoughtocompensateforthedecreaseinliveTVandrecordedplaybackviewinginabsoluteterms,weestimatethatoverallviewingofbroadcastercontent(i.e.acrossthethreecategoriesoflive,recordedandondemand)–remainedstableatabout60%oftotalvideoviewing.

Whilewedonothavelike-for-likecomparisonsforpreviousyears,thereareindicationsthatSVoDviewingdeclinedin2022andthatitdidnotincreaseitsshareoftotalvideoviewing.

2

Thismighthavebeenduetoincreasedviewingin2021becauseoftheCovid-19-relatedrestrictionsthatwereinplaceatthebeginningoftheyear,resultinginsomepeoplebeingathomemore.AnotherlikelycontributoristhatoverallSVoDpenetrationisreachingsaturationandsoincreasedtimespent

1IPATouchPointsdiarydatashowsthat,comparingthe2023SuperHubwiththe2022SuperHub,timespentwatchingBVoDservicesincreased.DatafromOfcom’sVoDSurveyshowsthatthenumberofpeopleusingBVoDservicesincreasedfrom2022to2023,andthenumberwatchingatleastonceadayalsoincreased.Thisincludesresultsfromthetotalsample(onlineandCATI).

2IPATouchPointsdiarydatashowsthatcomparingthe2023SuperHubwiththe2022SuperHub,timespentwatchingSVoDservicesdecreased.DatafromOfcom’sVoDSurveyalsoshowsadecreaseinthenumberofSVoDusersfrom2022to2023,aswelladecreaseinthenumbersclaimingtouseSVoDatleastonceaweekandinthosewatchingatleastonceaday.Thisincludesresultsfromthetotalsample(onlineandCATI).

8

watchingSVoDcontentcannolongerbedrivenbyincreasedtake-up,asithasbeeninprevious

years.

Videoviewingvariesgreatlybyage

TimespentwatchingvideoismuchlowerforyoungeragegroupsandthisisparticularlythecaseforliveTVviewing.Broadcastersaccountedfor23%ofchildren’stotalvideoviewingin2022,while38%wenttoVSPsand19%wenttoSVoD/AVoDservices.Bycomparison,16-34-year-oldsspent28%oftheirvideotimewithbroadcastersand,ofalltheagegroups,allocatedthehighestproportiontoSVoD/AVoD(24%).Attheotherendofthespectrum,amongadultsaged75+,liveTValoneaccountedfor79%oftheirtotalvideoviewing,withallbroadcastercontentaccountingfor91%,showingtheenduringimportanceoflinearTVtoolderaudiences.

Figure2:Averagedailyminutesofvideoviewing,byage:2022

361

15

37

268

46

23

226

196

72

37

16

25

74

36

283

39

54

38

16

11

36

120

30

Allindividuals4+Children4-15*Adults16-34Adults75+

DVD/Blu-ray/VHS

Videosharingplatforms

OtherTVsetusage

SVoD/AVoD

BVoD

Recordedplayback

LiveTV

Source:OfcomestimatesfromBarb,IPATouchPoints.*ChildrenfiguresexcludeviewingtoBVoD,VSPsandSVoDoutsidethehome,whereastheotheragegroupsincludethese.Forcontext,amongalladults(16+),1%oftotalviewingwasoutsidethehome.Seenotesfor

Figure1

formoreinformationaboutthe‘OtherTVsetusage’

group.

BroadcastTVviewing

Whereourdatacomesfrom

MostoftheviewingdatacomesfromBarbAudiencesLtd(Barb),theindustry’sstandardforunderstandingwhatpeoplewatch.ThisincludesviewingofbroadcastTVthroughTVsetsandviadevicesattachedtoTVsets,suchascomputers,streamingdevicesandset-topboxes.ItalsoincludessomeviewingforonlinestreamingservicesandfordevicesnotconnectedtotheTVbeingwatchedathomeviaWiFi.Barbdoesnotcaptureout-of-homeviewingtoSVoDservicesorvideosharingplatforms.

Unlessotherwisestated,BarbfiguresquotedforbroadcastTVarefor28-dayconsolidatedviewingonaTVset.Consolidatedviewingincludesviewingofprogrammesatthetimetheywerebroadcast(liveviewing)aswellasfromrecordingsondigitalvideorecorders(DVRs)andthroughonlineBVoDservices(e.g.BBCiPlayer,ITVXandSkyGo/SkyTVOnDemand)upto28daysafterthefirstbroadcast(time-shifted).Itdoesnotincludeviewingtonon-linearprogrammingonBVoDservices,includingbox-setsandarchivecontent.

9

AveragedailyTVviewingminutes

73

4139

BroadcastTVviewingcontinueditslong-termdecline,with

viewingamongover-64snowalsodecreasingsteadily

Allindividuals(4+)watchedonaverageabout16%lessbroadcastTVbetween2019(themostrecentyearinwhichviewingwasnotaffectedbythepandemic)and2022.However,broadcastTVviewinghasdeclinedatamuchfasterrateamongyoungerviewers–forexample,decreasingby47%overthesameperiodforthoseaged16-24.

Olderviewers,whohadmaintainedrelativelyconsistentaverageviewingtimesbeforethepandemic,havenowstartedtofollowthesedownwardstrends.In2022,viewersaged65-74watchedabout10%lessbroadcastTVyearonyear,andwhiletheeffectsoftheCovid-19pandemicmayhaveboostedviewingfiguresin2021,2022’sfigurewas6%lowerthan2019’s.Likewise,broadcastTVviewingbythoseaged75+wasdown6%comparedto2021anddown7%comparedto2019.

3

OlderviewersmaybebecomingmorelikelytotakeupstreamingservicesalongsidebroadcastTVservices.Forexample,datafromOfcom’sVoDSurveyindicatesthattheproportionofonlineover-64susingDisney+increasedfrom7%inearly2022to12%inearly2023;43%saidtheyusedNetflixand37%saidtheyusedAmazonPrimeVideo(bothstablecomparedto2022).

4

Figure3:AveragedailyminutesofbroadcastTVviewing,byagegroup:2012-2022

400

350

300

250

200

150

100

50

0

329

316

248

180

158

106

20122013201420152016201720182019202020212022

75+

65-74

55-64

45-54

Allindividuals(4+)

35-44

25-34

16-24

Children(4-15)

Source:Barb28-dayconsolidated,TVsetsonly.

Viewersaged55-64alsowatched10%lessbroadcastTVin2022thaninthepreviousyear.However,45-54-year-oldsshowedthebiggestyear-on-yearpercentagedecreaseinbroadcastTVviewing,from3hours28minutesin2021downto3hoursin2022(-13%).And,lookingatlonger-termtrends,averageviewingbyadultsaged25-34and35-44hasdecreasedbyjustovertwohoursperdayoverthepasttenyears–byapproximately63%and53%respectively.

Forthefirsttime,16-24-year-oldswatchedlessbroadcastTVonaveragethanchildrenaged4-15,althoughonlybyacoupleofminutes(39minutescomparedto41).Childrenandyoungadultsunder25havecollectivelydecreasedtheiraveragedailyviewingby73%since2012.Evidencesuggeststhat16-24-year-oldsarelikelytobetuningintobroadcastTVforonlyoneortwoprogrammesperday;theystillhavealevelofinterestinbroadcastTV,mainlyforgenressuchassportandpopular

3Barb28-dayconsolidated.

4OfcomVoDSurvey:AbespokesurveyofonlineadultsandteenswhichlooksatVoDserviceuseandVoDproviderperceptions.Fieldworkconducted22-28February2022for2022and22-27February2023for2023.

10

BBC:14%

ITV:7%

Channel4:12%

Channel5:4%

Sky:16%

Others:4%

BBC

8

46

ITV

Channel4

Channel5

Sky

Others

33

2

2

15

10

2

12

29

1

entertainment/realityprogrammingsuchasLoveIsland.BVoDservicesaccountforanever-greatershareofbroadcasters’viewing,butthemajorityisstilltolinearbroadcastchannels.

ViewingtoBVoDservicessuchasBBCiPlayerhassteadilyincreasedoverthelastfewyears,growingfrom4%oftotalbroadcasterviewingin2017to10%in2022.

5

Asmentionedearlier,thisgrowthhasnotbeenenoughtocompensateforthelargerdeclineinviewingtobroadcasters’linearchannels,anditistheselinearchannelswhichcontinuetoaccountforthemajority(90%)ofbroadcasters’totalviewing.

Thatsaid,theseproportionsvarybybroadcaster.Sky

6

andtheBBCcaptureagreaterproportionoftheiraudiencesonBVoD(16%and14%respectively),whereasChannel5remainspredominantlylinear-based,with96%ofallitsviewinggoingtoitsbroadcastlinearchannelsand4%toitsBVoDservice,My5.ITVrelaunchedandrebrandeditsBVoDservicefromITVHubtoITVXinDecember2022toplaceagreateremphasisonstreaming,butsince

Figure4

covers2022asawholeitpredominantlyreflectsITVHub’sperformance.Barbdataforthefirsthalfof2023showsthatBBCandITVarecontinuingtoadapttochangingviewinghabits.ITVXaccountedfor10%ofITV’stotalviewing,upfromthe7%figureacross2022.Forcontext,overthesametimeperiods,BBCiPlayerrosefrom14%oftheBBC’stotalviewingto18%.Seethe

TVandvideoindustrytrends

sectionforfurtherdetailonBVoDstrategiesandrecentindustrydevelopmentsinthissector.

Figure4:Averagedailyminutesviewedoflinear*andBVoD,bybroadcaster:2022

%ofbroadcasters’

contentthatisBVoD

60

01020304050

Averagedailyminutesperperson

Linear*BVoD

Source:Barbas-viewedacrossTVsetsandalldevicesusingthehomeWiFi,allindividuals(4+).*Linearreferstoviewingacrossallthebroadcastchannelsownedbyeachbroadcaster(watchedliveandrecordedwithintheyear).BVoDincludesallcontentwatchedviatheon-demandservicesownedbyeachbroadcasterincludingnon-linearprogramming.Sky’sBVoDfigureincludesviewingtoSky’sSVoDservice,NOW,becauseBarb’smeasurementisunabletoseparatethisfromSkyGo/SkyTVOnDemand.

5OfcomestimatesusingBarbandIPATouchPointsfor2022.Thecomparisonwith2017waswithOfcomestimatesmodelledfromBarb,ComscoreandIPATouchPoints.

6IncludesviewingtoSky’sSVoDservice,NOW,becauseBarb’smeasurementisunabletoseparatethisfromSkyGo/SkyTVOnDemand.

11

BroadcastTV’sweeklyreachfellsteeplyin2022–BBCOnewas

theonlychanneltoreachmorethanhalfofindividuals

InadditiontothedeclineintheamountofbroadcastTVwatched,theweeklyreach

7

ofbroadcastTVamongallindividualshassteadilydeclined,from91%in2017to79%in2022.Thefour-percentage-pointdropfrom2021to2022wasthelargest-everannualdecrease.Thelargestdeclinesinweeklyreachhavebeenamong16-24-year-olds(from82%in2017to54%in2022,withasix-percentage-pointdecreaselastyear),andchildrenaged4-15(from87%in2017to60%in2022,downfivepercentagepointsyearonyear).Conversely,weeklyreachamongthoseaged65+hasremainedconsistentlyhigh;at96%in2022,therehasbeenjustaone-percentage-pointdeclineoverthelastfiveyears.

AspertheoveralldeclineforbroadcastTV,weeklyreachofthefivemainPSBchannelsalsofellin2022.AlthoughBBCOnecontinuestohavethehighestweeklyreachofallTVchannels(58%),thisis12percentagepointslowerthanin2017.Additionally,bothBBCTwoandthecombinedBBCportfoliochannels

8

haveexperiencedasteadydecline,reachinglessthanhalfofallindividualsin2022(at44%and43%respectively).

Figure5:Weeklyreach,byTVchannel:2017-2022

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

79%

58%

44%43%

34%27%25%

37%

TotalTVviewing

BBCOne

ITV1

CommercialPSBportfoliochannels

BBCTwo

Channel4

Channel5

BBCportfoliochannels

0%

201720182019202020212022

Source:Barb28-dayconsolidated,allindividuals(4+),TVsetsonly.Weeklyreachisdefinedasthepercentageofallindividualsaged4+watching15consecutiveminutesormoreinanaverageweek.

ThePSBshaveincreasedtheirshareofbroadcastTVviewing

overthelastfewyears

Inrecentyears,PSBchannels–thefivemainPSBchannelsandtheBBCportfoliochannels–haveincreasedtheirshareofbroadcastTVviewingacrosstheUK,from55%i