商务英语调查问卷的制作课件

QuestionnaireDesignQuestionnaireDesignThestepsrequiredDefiningtheObjectivesofthesurveyDeterminingtheSamplingGroupWritingtheQuestionnaireAdministeringtheQuestionnaireInterpretationoftheResultsThestepsrequiredDefiningthe7Os购买者Occupants购买的产品与服务Objects购买目的Objectives购买的组织Organization购买行为Operation购买时机Occasions购买地点Outlets谁买？Who买什么？What为什么买？Why购买影响者Who怎样买？How何时买？When何地买？Where7Os购买者Occupants购买的产品与服务ObjectLayoutoftheQuestionnaireTitleInstructionThequestionsDemographicquestionsThank-younoteLayoutoftheQuestionnaireTitTypesofsurveyquestionsDemographicquestionsMultiplechoicequestionsYes-noquestionsListquestionsScalequestionsList-rankquestionsOpen-endedquestionsTypesofsurveyquestionsDemogDemographicquestions

Whatisyourcurrentmonthlyincome?Lessthan¥1000¥1000–1900¥2000–2900¥3000–3900¥4000–andmoreDemographicquestionsWhatisMultiplechoicequestionsWhat’syourroleonline?ThesameaswhatIaminrealityTheperfectman,whichIamnotreallySometimesreal,sometimesnotAcompletelydifferentpersonalityMultiplechoicequestionsWhat’Yes/NoquestionsHowmanytimedoyoueatoutlast6months?1.Doyoueatout?Yes–goto2No–skipquestion22.Ifyes,howmanytimesdoyoueatouteveryweek?a.1timeb.2-3timesc.4-5timesd.6-7timesYes/NoquestionsHowmanytimListquestionsWhatkindofbooksareyouinterestedinpurchasing?(pickallthatapply)a.Economicsb.Literaturec.Sportsd.Languagee.Computerf.Historyg.Entertainmenth.Sociologyi.Artj.Sciencek.Geographyl.PoliticsListquestionsWhatkindofbooScalequestionsForeachofthestatementbelow,circlethenumberthatbestindicatesyouranswertothatquestion.“Howimportanttoyouareall-natureingredientsinthefoodsyoubuy?”VeryimportantveryunimportantN/A12345ScalequestionsForeachoftheList-rankquestionsAsyouseeit,tattooforstudentsis:Risky12345SafeCool12345Un-coolCute12345NottrendyList-rankquestionsAsyouseeHowoftendoyouhavesnacksintheevening?OnceadayOncetwodaysOncehalfamonthOnceamonthHowoftendoyouhavesnacksiOpen-endedquestionsDoyouhavesnacksintheevening?Howoftenisit?Whatdoyouthinkofcollegestudentgettingatattoo?What’syourrolesonline?Open-endedquestionsDoyouhavAvoidUnachievableQuestionsHowmanytimeshaveyoubeentobookstoresinthelast12months?Howmanycupsofcoffeehaveyouhadinthelastyear?AvoidUnachievableQuestionsHoAvoidleadingquestionsItagoodhabittobuybooks,isn’tit?Don’tyouthinkisagoodwayofrelaxing,enjoyingacupofcoffeewhilewatchingcartoons?ItisinconvenienttodoshoppinginXiamenIslandwhenweliveinJimeidistrict,isn’tit?AvoidleadingquestionsItagoProvideanoptioncoveringeverypossibleresponseHowmanytimesdoyoueatoutinatypicalmonth?1-5times5-9times10-13times14ormoretimesProvideanoptioncoveringeveYourImpressionofFreshmenYourImpressionofFreshmenDearstudents,WeareEnglishmajorsatChengyiCollege.WeareatthemomentdoingaresearchonEnglishteachingatourcollege.Ourtargetsubjectsofthisprojectarethethirdyearandforthyearundergraduates.ThequestionnairehasbeendesignedtofindoutwhethertheEnglisheducationcurriculaheremeettheneedsofbothstudentsandthejobmarket.YouropinionwillbeveryimportantandhelpfulforsettingupnewEnglish-classprograms.Yourcooperationincompletingthissurveyformwillhelpusfindout“thetruthfromfacts”.Pleasechoosetheanswersyouthinkarefitforyour.Thankyourforyourtime.Dearstudents,Asyouseeit,theEnglishproficiencyofChengyifreshmenintherecentthreeyearhasmoreorlessbeenA.OntheriseB.plateauingC.FallingD.Idon’tknowAsyouseeit,theEnglisYourreasonsformakingyourchoicetoquestion1.Are:

YourreasonsformakingyouHowimportantisacommandofEnglishforyou?VeryimportantveryunimportantN/A12345HowimportantisacommandofWhichamongthefollowingisthemostvaluabletoyourEnglishreading?WhichamongthefollowingistWhatistheproportionofcoursesprovidedinEnglishasagainstallthecoursesyouhavetaken?A.0-20%B.20%-30%C.30%-40%D.morethan40%WhatistheratioofcoursesinstructedinEnglish(atleastpartially)tothetotalnumberofcoursesyouhavetaken?WhatistheproportionofHowmanyhoursofEnglishdoyouhaveaweeklastsemester?4hoursorless6hours8hours10hoursmoreFirstyearSecondyearThirdYearFourthyearHowmanyhoursofEnglishdoyWhatdoyouthinkofthenumberofEnglishclasssessionsasitisnow?A.ToomanyB.allrightC.toofewToomanytoofew12345Whatdoyouthinkofthenu

EyeContactMoveyoureyesslowlyfrompersontoperson,andpausetwoorthreesecondswitheachlistener;Lookatpeoplestraightor