英语应用文写作-商品广告课件

《英语应用文写作》《英语应用文写作》1commonerrorsinbusinesswriting1.writinginthepassivevoice90%ofyourwritingshouldbeintheactivevoice.Whenyousendthebadnewsandnotblamethereader,youcanwriteinpassivevoice.e.g.Thedatathatyoupresentedwasmisinterpreted.《英语应用文写作》多媒体课件commonerrorsinbusinesswrit22.Grammermistakes1)主谓一致e.g.ithave2）动词原形不能直接放在句首做主语e.g.Fallasleepisharderandharder.Fallingasleepingisharderandharder.3）某些代词做主语，谓语动词和相应的名词形式应该是单数。anyone，anybody，everyone，everybodye.g.Everyonehadtheirhomeworkdone.(wrong)Everyonehadhis/herhomeworkdone.4)词性错误e.g.choose/choiceselect/selection《英语应用文写作》多媒体课件2.Grammermistakes《英语应用文写作》多媒33.wrongsentences1)平行结构。e.g.Tosayisonething,doingisanother.(wrong)Tosayisonething,todoisanother.2）不完整句子。e.g.Equippedwithourlatestdeveloped...Becausethedepartmentcouldnotpayforthenewcomputer.《英语应用文写作》多媒体课件3.wrongsentences《英语应用文写作》多媒体44.wrongpuctuation1)正确使用和书写标点符号2）在商务英语写作中，除了营销宣传文档中使用感叹号，其余基本不用。《英语应用文写作》多媒体课件4.wrongpuctuation《英语应用文写作》多媒5Note1.审题——构思——写作。2.信息点齐全。3.固定句型会背会用4.字数。《英语应用文写作》多媒体课件Note1.审题——构思——写作。《英语应用文写作》多媒体6广告文档写作《英语应用文写作》多媒体课件广告文档写作《英语应用文写作》多媒体课件7商品广告(CommodityAdvertisement)1常用的词语及句型

attractivedesign

款式新颖

withalong-standingreputation

久负盛名

exquisiteanddurable

精美耐用

goodsgenuineandpricereasonable

货真价实

unparalleledbothinbeautyandinart

制作精良，外观华美，无与伦比

theworldfamousbrand

世界著名品牌

image

形象

The

choice

is

yours

,

The

honor

is

ours.《英语应用文写作》多媒体课件商品广告(CommodityAdvertisement)《8Pleasedonotleaveittoolate.事不宜迟。Morechoices,moreenjoyment.语意双关的使用：Adealwithusmeansagooddealtoyou.译文：和我们做买卖意味着您做了一笔好买卖。该句的妙处在于很好地利用了句中deal的三种含义，“做买卖”、“一笔好买卖”和“许多”。agooddeal构成一个绝妙的双关。《英语应用文写作》多媒体课件《英语应用文写作》多媒体课件9

一般疑问句

通常用在广告的前面。

例

1

Have

you

ever

dreamed

of

ascending

the

steps

of

a

great

temple

built

to

the

gods?

（旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？

例

2

Can

a

tired,

overworked

voice

command

attention

in

class?

一个疲惫、过劳的声音能吸引全班的注意力吗？《英语应用文写作》多媒体课件

一般疑问句

通常用在广告的前面。

《英语应用文写作》多媒10疑问句容易激起人们的反应，特别是广告标题或正文的开头使用疑问句，能激发读者的好奇心理，增加他们的阅读兴趣。如下列一则黄油广告：What’ssospecialaboutLurparkDanisbbutter?Well,canyourememberwhatbutterusedtotastelike-realfreshfromhousebutter?Doyourememberhowyouusedtoenjoyitwhenyouwereyoung?Today,thetasteofLurparkbringitallbacktoyou—that’swhyit’ssospecial.这则广告多次使用疑问句，从第一句“黄油的特点是什么？”入手，一环扣一环，抓住读者的心理，突出了这种黄油的特点。如用陈述句则平淡无奇。这种使用疑问句，抓住读者注意力的广告彼彼皆是。《英语应用文写作》多媒体课件疑问句容易激起人们的反应，特别是广告标题或正文的开头使用11

比较级比较级在广告中用得非常多，这是由于英语广告中有大量的形容词和副词做修饰语的缘故。例1Todayinbusinessfastisnolongerfastenough,evenfasterisstilltooslowtokeeppacewiththeincredibledemandsplacedonpeopleandthecomputerstheyworkwith.That'sonereasonwhyIBMdevelopedP60/D.60MHz64-bitPentiumChipcomputerssofast,sopowerful,itmakestoday'sconventionalcomputersliketheyaremovingatasnail'sspace.例2Thesedayssucceedinginbusinessmeansgettingmorecompetitiveandmakingtougherdecisions.《英语应用文写作》多媒体课件比较级比较级在广告中用得非常多，这是由于英语广告中有大122实例

例:

Now,GEDeliversIceandColdWaterRighttoYourDoorGeneralElectricpresentstheworld’sfirstrefrigeratorwithacustomdispenseronthedoor.Bothiceandcoldwateratatouch.Pushthecradlemarked“Ice”bucket.Pushtheotheroneandyougetacolddrinkofwater.Youcanusebothdispensersatthesametime.Allwithoutopeningadoor.AndGeneralElectrichassomeothersurprisesforyou.《英语应用文写作》多媒体课件2实例《英语应用文写作》多媒体课件13

Likeaconvertibleseven-daymeatkeepthatkeepsunfrozenfreshandreadytocookforanentireweek.Orjustaflipofaleverandyoucanuseitformorevegetablestorage.Slide-outtempered-glassshelvesareeasytocleanandspillsdon’tdropthrough.Ano-frostsystemthatkeepseverything,includingthefreezer,completelyfrostless.GEalsogivesyouanautomaticicemakerthatfeedscubestothedispenserinthedoor.Andthere’sabigstorage

《英语应用文写作》多媒体课件Likeaconvertibleseven14binthatkeepsapartysupplyoficeanhand.Therearesevenwheels------soyoucanrolltherefrigeratoroutandcleanbehindit.Allthatplus23.5cubicfeetofcoolintherefrigerator.Go

whereGEissoldandseethemall.YouwillseldomneedserviceonGErefrigerator,butit’snicetoknowwearenearby.Progressisourimportantproduct.《英语应用文写作》多媒体课件binthatkeepsapartysupp15解析：这则美国通用电气公司为其冰箱所作的广告使用了第二人称you,使人们觉得格外亲切。广告在介绍了产品的各种独特功能后，谈到了售后服务，采用了以but连接的并列句，既强调了产品的质量（seldomneedservice），又说明了产品售后服务的周到（wearenearby）。其口号Progressisourimportantproduct富有新意，progress和product在拼写和读音方面的类同之处也给广告增加了色彩。《英语应用文写作》多媒体课件解析：《英语应用文写作》多媒体课件16customdispenser:专制的分配器cradle:支架，托架，摇架cubes:冰块convertibleseven-daymeatkeep:

可随时取用的七天肉食储存flipofalever:一拉手柄slide-outtempered-glassshelves:外拉式强化玻璃架no-frostsystem:除霜系统partysupplyofice:接连供应冰块needservice:需要服务，需要维修《英语应用文写作》多媒体课件customdispenser:专制的分配器《英语应用文173

同步练习：Writeanadvertisementforthefanaccordingtotheinformationgiven.

台式电风扇最新的遥控和程控设计胜美牌系列电风扇装备有最新的集成电路AS9201，它是最先进的程控设计。胜美牌电风扇提供3种风速选择。胜美牌电风扇在你午休时给你阵阵自然凉风。在你瞌睡时，胜美牌电风扇给你微风助你入睡，在你设定的时刻自动停止。《英语应用文写作》多媒体课件3同步练习：Writeanadvertisement18有15种时间和速度选择。时间从半小时到七个半小时不等。规格额定电流：220伏交流电50赫兹用电量：46瓦重量：6公斤制造商：深圳先科机电公司地址：中国深圳八卦东四路电话：2264453《英语应用文写作》多媒体课件有15种时间和速度选择。时间从半小时到七个半小时不19参考答案：

TABLEFLOORELECTRICFANWithremotecontrollerandprogramcontrollerShengmeiBrandseriesfansareequippedwithourlatestdevelopedintegratedcircuit-AS9201,whichismadewiththemostadvancedprogramandthelatestformulaintheindustry.ShengmeiElectricFanprovidesyouwithmoderatewindwithuptothreekindsofwindspeedselections.《英语应用文写作》多媒体课件参考答案：《英语应用文写作》多媒体课件20ShengmeiElectricFanalsoprovidesyouwiththerhythmicwindonceyouhaveashortrestinthedayremindingyouofthenature’sbreeze.Whenyoufeelsleepy,ShengmeiElectricFanwillblowasoftandcomfortablewindtohelpyougotosleep.Thewindwilldecreasegraduallybeforeitstopsautomaticallyatthetimeyouset.Youwillhave15selectionsoftimesettingandwindspeed.Thetimeselectionsvaryfrom0.5hourto7.5hoursasyouwantittobe.《英语应用文写作》多媒体课件ShengmeiElectricFa21MainspecificationsRatedVoltage:220voltsAC.50hzPower:46WattWeight:6kgManufacturer:ShenzhenAdvancedScienceMachinery&ElectronicsCorp.Address:EastofBagua4RoadShenzhenChinaTel:2264453《英语应用文写作》多媒体课件Mainspecifications《英语应用文写作》多媒22Task1SupposeyouareFrankHartonwhohasthreeyears'experienceinthefieldofretailsales.NowyouwouldliketoapplyforapositionasaseniorretailsalesrepresentitivewithDailyYouthSportsProductCo.,Ltd.Writeanapplicationletterinnolessthan350words.《英语应用文写作》多媒体课件Task1SupposeyouareFran23Task2SupposeyouareMichaelSmith'smanageratXYZEngineering.ButnowyouaregoingtoretireandsoyourecommendMichaelSmithwhoisamechanicalengineerandhasbeenworkingforXYZfortenyearstotaketheplaceofyou.Writearecommendationletterinnolessthan350words.《英语应用文写作》多媒体课件Task2SupposeyouareMichael24Note1.商务信函中的平等协商e.g.Iwillbegratefulifyougivemeanopportunity...(有强迫对方必须要给的意思，有命令的意味)Iwouldbegratefulifyougivemeanopportunity...《英语应用文写作》多媒体课件Note1.商务信函中的平等协商《英语应用文写作》多媒体课件252.人称代词前后不一致，不统一3.名词前