presentationofkfc肯德基英文介绍

KentuckyFriedChickendesignedbyCongCong

outline:IntroductionHistoryMenuKFC'svaluesCultureStrategyOperationManagementStaffEffectComparision

KFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.

ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952.IntroductionColonelHarlandSandersIntroduction

KFCiscurrentlyoneofthelargestbusinessesoftheglobalfoodserviceindustryandiswidelyknownaroundtheworldasthefaceofColonelSanders.TheColonelhasspreadhisindustrycurrentlytomorethaneightycountriesglobally.Everyday,nearlyeightmillioncustomersareservedaroundtheworld.HistoryHarlanSandersarealreadyfamiliarwithmorethan10kindsofruralcookingrecipes.18971930s

Intheroadsiderestaurant,hehassuccessfullydevelopedoutoftheKentuckymysteriousformula.1939sHarlandSanders'sskillandreputationtoattractalargenumberofcustomers.Inrecognitionofhiscontributiontoculinaryindustry,HarlandSanderswasnamedaKentuckyColonel.1960sThroughouttheUnitedStates,peopleenjoyKentuckysuckingreferstothechickenflavor.Graduallyintopeople'slives.1980stheColoneldied,theirhomestategovernmentgivesitsHonoraryLife.Menu

KFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.Menu1.Economicluxurymeal2.Suckingmeanschickenflavormeal3.NewOrleansroastchickenburgermeal4.Crispfresh/spicychickenburgermeal5.Mexico/oldBeijingchickenrollmeal6.NewOrleansroastwingsmeal7.Spicychickenwingsmeal8.Chuanlanenniufive-meal9.WholeshrimptoJaneFortmeal10.BlackPeppertenderbeefrice11.Goldencurryporkchopwithrice12.NewOrleansroastchickenFort13.Freshcrispy/spicychickenburger14.PastoralchickenFortAndsoon...KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitudeCultureKFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellenceStrategyMainbusinessstrategyBecometheleaderofmorebrandintegration!Inarestaurant,letconsumerenjoytwogourmetbrandandhavemorechoices!ModeofoperationAchainformIndustrializedproductionStandardizedproductsLocalemployeeRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesare

madein-storeAnewkindoffoodpermonthOperationManagementWiththecustomersatisfactionasthecentervaluechainmanagement1、Obviously,thetargetmarket2、"cookingchickenexpert“3、CustomerasthecenterofmarketingObjectives:bigger

InChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.StaffCompanyhumanresourcemanagementPart-timeemployeesFormalemployeeTraineeattendantAssistantinternshipAssistantmanagerThestoremanager"Employeegrowladder"EffectKFC'seffectinchinaInChina,KFChasbeenopened1,000230storesduring16years.100%productmaterialsfromChina.Hundredsofmillionsofdollarswaspurchasedeveryyear.KFChasestablished480enterprisessuppliernetworkinChina.Everyyear,directlyorindirectly,creating23millionjobopportunity.ComparisionVSComparisionKFCHeadquarterslocation：USAEstablishedtime：1952BusinessScope：westernfastfoodCompanyslogan：WeDoChickenRightStaffquantity：840thourand(2007)McdonaldsHeadquarterslocation：USAEstablishedtime：1954BusinessScope：Fast-foodchain,DessertCompanyslogan：I‘mlovin’itStaffquantity：390thourandComparisionMcDonald'sandKFCindifferentcountry:IntheUnitedStates,thescaleoftheMcDonald'sfarmorethanKFC.ButinChina,theKFCtoentertheChinesemarketearlierthanMcDonald's,andthesizeofthescaleofthefarmorethantheMcDonald's.KFC——本土化战略Mcdonalds——全球化战略GlobalizationstrategyLocalizationstrategyComparisionGlobalizationstrategypklocalizationstrategyMcDonald's:globalizationstrategy-moreinclinedtostrategicmanagementadjustments.麦当劳：全球化战略——更倾向于战略性的经营调整

Kentucky:localizationstrategy-"doinRomeastheRomansdo"肯德基：本土化战略——“入乡随俗”ComparisionChina’sMcDonald"isstilltheworldofMcDonald's."“中国麦当劳，仍是全世界的麦当劳。”"China'sKFC,slowlybecometheChineseofKFC."“中国肯德基，慢慢成为中国人的肯德基。”KFC'sstrengthⅠ"jumpstart",firstimpressionsaremostlastingⅡfranchise,acceleratedevelopmentⅢChinesecharacteristic,thepositiveinnovationⅣsciencelocation,efficientoperationⅠ“抢跑”，先入为主Ⅱ特许经营，加速发展Ⅲ中国特色，积极创新Ⅳ科学选址，高效运营ComparisionIntheUnitedStates,KFChasbeenalow-endproducts,butinChina,it