私域运营招式手册-见实-2021.9-190正式版

见实私域流量白皮书系列之《私域运营招式手册》2021年9月每日免费获取报告1、每日微信群内分享7+最新重磅报告；2、每日分享当日华尔街日报、金融时报；3、每周分享经济学人4、行研报告均为公开版，权利归原作者所有，起点财经仅分发做内部学习。扫一扫二维码关注公号回复：研究报告加入“起点财经”微信群。。FirstandForemost写在最前《私域运营招式手册》是见实科技从2020年至今所采写、整理的数百篇私域标杆案例中挑选出110余篇文章，将其中明确提及的运营招式、私域打法梳理出来，并参考腾讯广告发布的“公私域运营十大链路”、不同行业等为逻辑线，进行组合。因此，为方便大家查看，《私域运营招式手册》有4种不同目录，分别为：1、链路目录；参考腾讯广告发布的“公私域运营十大链路”为逻辑进行案例串联；2、行业目录；以不同行业为逻辑线，进行案例串联；3、特性目录；以商品互动频次高低、频次高低组合为逻辑线（高频高互动、高频低互动、低频高互动、低频低互动），进行案例串联；4、底目录；仅以案例排序为逻辑线，进行案例串联；随着案例不断增加，招式和打法不断增加，乃至于腾讯广告的“公私域运营十大链路”不断迭代升级，《私域运营招式手册》也会不断更新和补充。您可随时在见实公号中发送“白皮书”，获取到最新手册。扫码加入关注「见实」见实私域践行社发送“白皮书”目录一：链路目录链路一：公众号加粉1.案例：奥乐齐........................................................................................................................092.案例：百果园-1.....................................................................................................................123.案例：西贝餐饮....................................................................................................................144.案例：娃哈哈........................................................................................................................155.案例：老饭骨........................................................................................................................176.案例：住范儿........................................................................................................................197.案例：每日黑巧.....................................................................................................................218.案例：仙迪集团.....................................................................................................................249.案例：旅购........................................................................................................................26链路二：添加导购1.案例：奥乐齐........................................................................................................................092.案例：百果园-1.....................................................................................................................125.案例：老饭骨........................................................................................................................176.案例：住范儿........................................................................................................................197.案例：每日黑巧....................................................................................................................2110.案例：茶尖尖......................................................................................................................2811.案例：百果园-2...................................................................................................................3212.案例：百果园-3...................................................................................................................3413.案例：特抱抱......................................................................................................................3714.案例：HiMaMa...................................................................................................................3915.案例：小小包麻麻...............................................................................................................4016.案例：宝宝玩英语...............................................................................................................4217.案例：V•GRASS（维格娜丝）................................................................................................4418.案例：某母婴品牌...............................................................................................................47目录一：链路目录19.案例：好食期......................................................................................................................4920.案例：爱库存......................................................................................................................5121.案例：兔巴租机..................................................................................................................5322.案例：东阿阿胶..................................................................................................................5523.案例：蘑菇租房..................................................................................................................5724.案例：波司登-1..................................................................................................................6025.案例：波司登-2...................................................................................................................6226.案例：蜜思肤......................................................................................................................6427.案例：格家网络...................................................................................................................6728.案例：速品服饰...................................................................................................................6929.案例：衣恋集团...................................................................................................................7130.案例：安利.......................................................................................................................7431.案例：原本猫粮...................................................................................................................7732.案例：豪车毒......................................................................................................................7933.案例：乐乐茶......................................................................................................................8234.案例：久久丫......................................................................................................................8535.案例：七匹狼......................................................................................................................8636.案例：特步.......................................................................................................................8937.案例：梦洁集团-1...............................................................................................................9338.案例：九牧王......................................................................................................................96链路三：线索收集16.案例：宝宝玩英语...............................................................................................................4224.案例：波司登-1...................................................................................................................6040.案例：黄小污....................................................................................................................10141.案例：滴滴.......................................................................................................................102目录一：链路目录链路四：小程序直购1.案例：奥乐齐.........................................................................................................................092.案例：百果园-1......................................................................................................................123.案例：西贝餐饮.....................................................................................................................145.案例：老饭骨.........................................................................................................................177.案例：每日黑巧.....................................................................................................................219.案例：旅购............................................................................................................................2611.案例：百果园-2...................................................................................................................3213.案例：特抱抱.......................................................................................................................3718.案例：某母婴品牌................................................................................................................4719.案例：好食期.......................................................................................................................4920.案例：爱库存.......................................................................................................................5121.案例：兔巴租机...................................................................................................................5323.案例：蘑菇租房...................................................................................................................5725.案例：波司登-2...................................................................................................................6227.案例：格家网络...................................................................................................................6728.案例：速品服饰...................................................................................................................6929.案例：衣恋集团...................................................................................................................7133.案例：乐乐茶......................................................................................................................8235.案例：七匹狼.......................................................................................................................8636.案例：特步..........................................................................................................................8937.案例：梦洁集团-1................................................................................................................9339.案例：宝岛眼镜...................................................................................................................9842.案例：货拉拉.....................................................................................................................10443.案例：每日优鲜.................................................................................................................10644.案例：叮咚买菜.................................................................................................................109目录一：链路目录45.案例：东小店....................................................................................................................11246.案例：梦洁集团-2..............................................................................................................11447.案例：你我您.....................................................................................................................11848.案例：贝诗珠宝.................................................................................................................120链路五：H5落地页直购49.案例：千聊........................................................................................................................121链路六：直播带货9.案例：旅购............................................................................................................................2613.案例：特抱抱.......................................................................................................................3714.案例：HiMaMa....................................................................................................................3915.案例：小小包麻麻...............................................................................................................4017.案例：V•GRASS（维格娜丝）.................................................................................................4430.案例：安利..........................................................................................................................7433.案例：乐乐茶.......................................................................................................................8235.案例：七匹狼.......................................................................................................................8636.案例：特步..........................................................................................................................8938.案例：九牧王.......................................................................................................................9646.案例：梦洁集团-2..............................................................................................................11450.案例：千漾........................................................................................................................12551.案例：花生日记-1..............................................................................................................12652.案例：醉鹅娘....................................................................................................................12853.案例：连咖啡.....................................................................................................................13054.案例：交个朋友直播间......................................................................................................13255.案例：爱逛........................................................................................................................135链路七：引流到店1.案例：奥乐齐........................................................................................................................09目录一：链路目录2.案例：百果园-1.....................................................................................................................126.案例：住范儿.......................................................................................................................198.案例：仙迪集团.....................................................................................................................2410.案例：茶尖尖.......................................................................................................................2811.案例：百果园-2...................................................................................................................3212.案例：百果园-3...................................................................................................................3418.案例：某母婴品牌...............................................................................................................4726.案例：蜜思肤.......................................................................................................................6429.案例：衣恋集团...................................................................................................................7135.案例：七匹狼.......................................................................................................................8636.案例：特步..........................................................................................................................8937.案例：梦洁集团-1................................................................................................................9339.案例：宝岛眼镜...................................................................................................................9845.案例：东小店....................................................................................................................11246.案例：梦洁集团-2.............................................................................................................11455.案例：爱逛........................................................................................................................13556.案例：钟薛高....................................................................................................................13757.案例：香遇沙龙.................................................................................................................13958.案例：爱琴海....................................................................................................................14159.案例：索菲亚....................................................................................................................14360.案例：猫托托快捷酒店......................................................................................................14561.案例：瑞幸咖啡.................................................................................................................14762.案例：美家买菜.................................................................................................................149链路八：O2O到家28.案例：速品服饰...................................................................................................................6943.案例：每日优鲜................................................................................................................106目录一：链路目录44.案例：叮咚买菜...............................................................................................................10947.案例：你我您...................................................................................................................11858.案例：爱琴海....................................................................................................................14162.案例：美家买菜................................................................................................................149链路九：引流app43.案例：每日优鲜...............................................................................................................10644.案例：叮咚买菜................................................................................................................10949.案例：千聊....................................................................................................................12163.案例：富途社区...............................................................................................................15164.案例：云集.......................................................................................................................154链路十：引流电商5.案例：老饭骨......................................................................................................................1738.案例：九牧王.....................................................................................................................9651.案例：花生日记-1............................................................................................................12652.案例：醉鹅娘...................................................................................................................12855.案例：爱逛....................................................................................................................13561.案例：瑞幸咖啡................................................................................................................14762.案例：美家买菜................................................................................................................14964.案例：云集....................................................................................................................15465.案例：花生日记-2............................................................................................................15666.案例：蜂享家...................................................................................................................15867.案例：书里有品................................................................................................................16069.案例：五谷磨房-1............................................................................................................16570.案例：五谷磨房-2............................................................................................................16771.案例：甩甩宝宝................................................................................................................169无明显链路68.案例：多保机器人............................................................................................................163目录二：行业目录商超购物1.案例：奥乐齐.......................................................................................................................0958.案例：爱琴海....................................................................................................................141生鲜行业2.案例：百果园-1.....................................................................................................................1211.案例：百果园-2...................................................................................................................3212.案例：百果园-3...................................................................................................................3443.案例：每日优鲜................................................................................................................10644.案例：叮咚买菜................................................................................................................10947.案例：你我您....................................................................................................................11862.案例：美家买菜................................................................................................................149餐饮行业3.案例：西贝餐饮....................................................................................................................14食品饮料4.案例：娃哈哈........................................................................................................................155.案例：老饭骨........................................................................................................................177.案例：每日黑巧.....................................................................................................................2119.案例：好食期......................................................................................................................4922.案例：东阿阿胶..................................................................................................................5534.案例：久久丫......................................................................................................................8552.案例：醉鹅娘....................................................................................................................12856.案例：钟薛高....................................................................................................................13769.案例：五谷磨房-1.............................................................................................................16570.案例：五谷磨房-2.............................................................................................................167家装家纺6.案例：住范儿.......................................................................................................................19目录二：行业目录37.案例：梦洁集团-1...............................................................................................................9346.案例：梦洁集团-2.............................................................................................................11459.案例：索菲亚....................................................................................................................143美妆护肤8.案例：仙迪集团....................................................................................................................2426.案例：蜜思肤......................................................................................................................6457.案例：香遇沙龙................................................................................................................139其他电商9.案例：旅购...........................................................................................................................2654.案例：交个朋友直播间.....................................................................................................13255.案例：爱逛.......................................................................................................................135茶饮咖啡10.案例：茶尖尖......................................................................................................................2833.案例：乐乐茶......................................................................................................................8353.案例：连咖啡....................................................................................................................13061.案例：瑞幸咖啡................................................................................................................147社交电商13.案例：特抱抱......................................................................................................................3714.案例：HiMaMa...................................................................................................................3915.案例：小小包麻麻...............................................................................................................4020.案例：爱库存......................................................................................................................5127.案例：格家网络....................................................................................................................6730.案例：安利..........................................................................................................................7445.案例：东小店....................................................................................................................11250.案例：千漾.......................................................................................................................12551.案例：花生日记-1.............................................................................................................126目录二：行业目录64.案例：云集........................................................................................................................15465.案例：花生日记-2..............................................................................................................15666.案例：蜂享家....................................................................................................................15867.案例：书里有品.................................................................................................................16071.案例：甩甩宝宝.................................................................................................................169教育/知识付费16.案例：宝宝玩英语...............................................................................................................4249.案例：千聊........................................................................................................................121服装17.案例：V•GRASS（维格娜丝）.................................................................................................4418.案例：某母婴品牌...............................................................................................................4724.案例：波司登-1...................................................................................................................6025.案例：波司登-2...................................................................................................................6228.案例：速品服饰...................................................................................................................6929.案例：衣恋集团...................................................................................................................7135.案例：七匹狼.......................................................................................................................8636.案例：特步..................................................................