蒙牛企业英文简介课件

ManualofCorporateCultureManualofCorporateCulturecontentsIntroductionoftheCompanyTheLogoTheCompanyAimTheMissionStrategicObjectivesCorporateSpiritManagementPhilosophyDevelopmentStrategyCodeofConductofStaffcontentsFoundedin1999andheadquarteredinthecoreofChinaDairyCapitallocatingatShengleEconomicDevelopmentZoneofHelingeerCountyinHuhhot,InnerMongolia,MengniuDairy(Group)Co.,Ltd.(MengniuDairyGroup)hasatotalassetofRMB10billionand30,000employees,andtheannualproductioncapacityofdairyproductsreaches6millionmetrictons.IntroductionoftheCompanyFoundedin1999andhe

SofarMengniuDairyGrouphasestablishedover20productionbasesincludingHelinbasein15provincesofChinaandowned5majorseriesofproductswhichareliquidmilk,yogurt,icecream,drymilkandcheese,inwhichareincorporatedover200categories.Relyingonthesupremequality,Mengniu’sproductscoverallChinesemarketandareexportedtooverseassuchasAmerica,Canada,MongoliaRepublic,HongKong,MacaoandotherSoutheastAsiancountries.SofarMengniuDairyGroupTargetingtothecorporatepositioningofbuildingadairyproductionandserviceenterprisewhocommitstothehealthofmankind,MengniuDairyGrouphascreatedthemiraculouslyrapiddevelopmentthatdrawstheworldwideattentioninashortperiodof10years.TargetingtothecorporateBytheendof2008,thesalesrevenuehadreachedRMB23.9billionwithaCAGRof104%whichmadeMengniuthefirstdairycompanythatexceededRMB20billionsalesrevenueinChina.Themarketshareofmajorproductshadsurpassed35%;thesalesofUHTmilkhadrankedNo.1intheworldandthatofliquidmilk,yogurtandicecreamNo.1inChina;theexportvolumeandthenumberofregionsexportedtoalsohadrankedNo.1inChina.Bytheendof2008,thesa

TheLogoThisisthelogoofMengniu.AthickandsolidelegantdashmetaphorizesfavorableclimateandgeographicalconditionsgrantedfromboundlessgrasslandandsoilofsurpassingfertilityofInnerMongoliawithwhichMengniuDairyGroupisendowed.TheLogoThisisthelogooTheLogoThecrescenthornsketchesanimageoffirmnessandaggressiveness,symbolizingthecorporatebeliefofbeingproactive,steadfastandenthusiastic,andthroughwhichdemonstratesthecow’snatureofenduranceandhardworking.Thelogoinwhiteandgreenemphasizesthecompany’spursuancefornatureandfreefrompollution.TheLogoThecrescenthornTheCompanyNameThecompanyname“Mengniu”inChinesefocusesonthelatterphoneticpart“Niu”(acollectivenounofoxandcow)andintendtotakeox’snatureofdiligence,persistenceanddedicationasaloftyspiritforthecompanyandremindpeople’sintimationandworshipforoxandcow.Thename"Mengniu"alsoexplicatesthecompany’spursuanceforthetrue,thegoodandthebeautiful,whichfurtherexpectsthespiritofwillingox(servantofthepeople)tobecarriedforwardinthecompany.TheCompanyNameThecompanTheProductNameThenameofMengniu(“Meng”meansInnerMongolia)indicatesthatthefreshmilkisproducedbycattlefromInnerMongolia.Theprocessesfromforagegrasstheyeattofreshmilktheyproduceallrelyontheadvantageofuniquenaturalresourcewithwhichanoutstandingdairybrandisduetoemerge.TheProductNameThenameoTheCompanyAim

Providegoodandqualifieddairyfoodforeveryconsumerforthepurposeof

his/herphysicalandpsychologicalhealth.TheCompanyAimProvidegooTheMission

·Foundanoutstandingand

internationallycompetitiveenterpriseforChina.

·Buildatime-honoredandworld-famousbrandfortheChinesenation.

·Performserviceforpromotingconsumers’healthlevel.

·Provideanarenaforemployeestorealizetheirvalueoflife.TheMission·FoundanoutstStrategicObjectivesMengniushallmakeunceasingeffortstoexplore,unswervinglyadheretothe

principleofscientificwayofdevelopment,exerttoinnovate,and

integrate

worldwideresourcestobecomeaworldleadingdairymakerStrategicObjectivesMengniushCorporateSpirit

·Uniteinallsincerityanddedication;

·havethecouragetostruggleagainst

tremendousodds;

·learnandinnovate;

·pursueexcellency;

·advancewiththetimes;

·renderservicetothenationCorporateSpirit·UniteinEssenceofCorporateCultureHonorcredibility:weshallkeepgoodfaithandincrediblewithgovernment,partners,clientsandconsumers;alsoweseekhonestybetweenthehigherlevelandtheirsubordinatesandthatofstaff.Self-reflection:trytotranscendourselvesbyreflectingfaultsonourown.EssenceofCorporateCulturePrinciplesofTalentUseOpen,JustandImpartialPeoplewithbothtalentandvirtuecanbecomehighlyregarded;Peoplewithvirtue,yetlackingintalent,canbetrainedforuse;Peoplewithtalent,yetlackinginvirtue,shouldberestrictedinuse;Peoplewithneithertalentnorvirtueshouldneverbeused.PrinciplesofTalentUseOpen,Commitments

Providenaturalandhygienicdairyproductsandpropagateconceptofhealthforconsumers.Achievewin-winandcommondevelopmentforclients.Takefullresponsibilityandmakelong-termreturnforshareholders.Trainstaffandhelpthemsucceed.Operatebusinessaccordingtolaw,invigoratedairyindustryandprosperdairyfarmers,protectenvironmentandreturntothepublic.CommitmentsProvidenatural·Achieveaunifiedmindbycorporateculture.·Standardizehumannaturebyregulations.·Fulfilleminentsuccessbyestablishinganhonorablebrand.ManagementPhilosophy·AchieveaunifiedmindbycorService,Coordination,Guidelines,Supervision,PerformanceTest

·Service:thesuperiorsservetheirsubordinates;officesservethegrassrootunits;thepreviousworkingprocessservesthenext;staffsserveclientsandconsumers.

·Coordination:tocoordinaterelationsbetweenthecompanyandgovernmentaswellasotherunits,departmentandotherdepartments,employeeandotheremployees.ManagementPolicyService,Coordination,Guideli

·Guidelines:toprovideguidanceonthewholeaswellasonprofession,guideascoachinsteadofathlete,andavoidskip-levelinterview.

·Supervision:toconstantlysuperviseandexaminesubordinatingdepartmentandstaffomni-directionally.

·PerformanceTest:toomni-directionallyassessallstaff’sperformancetowhichthesalaryislinked.ManagementPolicy·Guidelines:toprovideguMakeMengniuatime-honoredworldfamousbrandandgaintheadvantageofmarketshareandbrandprestigebyscientificmanagement,assuredquality,extensivemarketopportunities,increasedbenefitandgoodservice.DevelopmentStrategyDevelopmentStrategyCodeofConductof