高中英语译林牛津版必修四课件：Unit-1-Advertising-Reading-Advertisements

AdvertisementsAdvertisements1Haveyouseenthis?Haveyouseenthis?2ThestructureoftheTextWhatisanadvertisement(p1.2)ThestructureoftheTextWhat3ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsConclusionWhatweshoulddoWhatweshoulddoDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAsThestructureoftheTextWhat4What’sthepurposeofmakingadvertisements?Questions

Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuya

productorserviceorbelieveinanidea.What’sthepurposeofmakingQu52.Wherecanweusuallyseethem?Billboards,newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.2.Wherecanweusuallyseethe6TwotypesCA－－CommercialAdvertisementPSA－－PublicServiceAdvertisementdifferencessimilaritiesCA:______________PSA:______________Provide_____Use_________Placesfound________paidfortopromoteforfreetoeducateinformationpersuasivelanguageandexcitingimages

Billboards,newspapers,magazines,theInternet,radioandtelevision

TwoCA－－CommercialAdvertisem7PSAsorcommercialads?PSAsorcommercialads?8PSAsorcommercialads?PSAsorcommercialads?9ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)SupportingdetailsexamplesorfactsThestructureoftheTextWhat10Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.Wemustnotfallforthiskindoftrick.ToothpasteadSupermarketfoodadHowmanyexamplesaregiventous?Whatarethey?purposeEvenifanaddoesnotlie,it11Whathaschinagovernmentdonetoprotectpeoplefromuntrueads?

ChinahasdonenothingaboutitB.ChinahasaskedpeoplenottowatchadsC.ChinahasstronglawstoprotectpeopleD.ChinahasputheavytaxonadsWhathaschinagovernmentdone12ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsThestructureoftheTextWhat132.PSAsareonlyfoundinnewspapers.3.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.4.AnadwarningpeopleagainstsmokingisanexampleofaPSA.5.PSAsaremeanttosellusthings.Trueorfalse

1.PSAsusesomeofdifferentmethodsfromcommercialads.TFthesameFnotonlyFPSAsFteachusandhelpusleadbetterlives.Trueorfalse1.PSAsusesome14Translation1.Yestolife,notodrugs.2.Knowledgechangeslife.3.Projecthope–schoolingeverychild.4.Smokingiscommittingsuicide.珍惜生命，远离毒品．知识改变命运．希望工程－－让孩子们都上学．吸烟等于慢性自杀．Translation1.Yestolife,no15ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAsConclusion

adviceWhatweshoulddoWhatweshoulddoThestructureoftheTextWhat16ConclusionAboutadvertisements,weshould___________besmart!ConclusionAboutadvertisements17ThestructureofexpositorywritingWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAsConclusion

adviceWhatweshoulddoWhatweshoulddo解释说明的

Thestructureofexpositorywr18Typesofads_____2_____differencesPlacesfoundMethodsused_____7____Validity(正确性）____1_____Billboards,newspapers,____3____,theInternet,radioandtelevisionarethe_____4______placestofindadvertisements.Adsuse___5_____language,and____6____images

to___8____aproductorservicetheydonottellyouthecompletetruthPSAsto___9____peopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfaretheyare__10___andwecanlearnalotbyfollowingtheadvicetheygiveRevision:FillinthetableCommercialadssimilaritiespurposesmagazinescommonpersuasiveexcitingpromoteeducatehelpfulTypesofads_____2_____differe19Doyouthinkyouareapersonwhocanbeeasilypersuadedbyacommercialad?Giveanexample.DoyouthinkPSAsarereallyhelpful?WhichPSAhashelpedoreducatedyou?Giveanexample.DiscussionGroupworkDoyouthinkyouareaperson20高中英语译林牛津版必修四课件：Unit-1-Advertising-Reading-Advertisements21高中英语译林牛津版必修四课件：Unit-1-Advertising-Reading-Advertisements22Soifyouwanttobuysomething,buttherearesomanyadsabouttheproduct,howwillyouchoose?Howcanyoubuythebestone?

ThinkmoreSoifyouwanttobuysomethin23HomeworkWriteashortpassageabout100wordstogivesomeadviceonhowtoprotectpeoplefromuntrueads!

HomeworkWriteashortpassage24Thanksalot!Bye-bye!Thanksalot!25ThestructureoftheTextWhatisanadvertisement(p1.2