Farfetch奢侈品网站-度品牌推广执行案

FARFETCHProgrammaticBuyExecutionPlanOct,2021ByiPinYouCONTENTECExperienceSharingByPhaseMediaStrategyCodingSharingCaseServingTeamByPhaseMediaStrategyFarfetch分阶段投放建议ExecutionPlan执行策略及优化方式ECExperienceSharing品友电商投放经验分享Always-On常规投放不同規模的电商网站，其新/老访客占比会有差异吗?

规模越大的网站，老访客占比越高；而日均UV小于50万的电商网站新访客比例可超过85%

!日均UV〔单位：万〕Q1数据来源：品友互动数据中心【电商行业–不同访客规模网站的新访客/老访客人数比例】「看过电商广告的人」如何进行订单转化?

电商网站91%的订单转化成效来自于「曝光转化」!91%曝光转化9%点击转化Q2数据来源：品友互动数据中心【电商行业广告投放

-曝光转化/点击转化人数占比】数据来源：品友互动数据中心Q3程序化广告曝光是否有助于搜索关键词的推广效果

?

通过搜索关键词引入电商网站的用户中，有近16%~30%的用户曾在搜索前的七天内

看过该电商广告曝光91%曝光转化9%点击转化【电商行业广告投放–不同品类电商由曝光引起的搜索进站次数占搜索进站总次数的比例】为了能让电商平台的访客回流，需要再对其曝光多少次?

对每个离开电商网站的访客平均再曝光3.5次即可使之回访网站!第一次第二次第四次第三次Q4数据来源：品友互动数据中心程序化广告投放后，多久能让电商平台的访客回流

?

超过八成离开电商网站的访客在3天内再次看到广告后就会回访网站；45%是在1天内回访网站~Q5数据来源：品友互动数据中心【电商行业广告投放

–访客找回的回访周期人数分布】81.9%哪些因素会加快用户在电商网站上的转化过程?

Q6

品牌知名度、商品的吸引力、客服的态度与质量、网页设计与网站响应速度等用户体验……

诸多因素都会影响用户在电商网站上的转化周期。数据来源：品友互动数据中心【电商行业–典型网站用户从进站到转化周期】1.商品质量有保证2.物流配送快捷3.下单、支付过程简便1.知名度高2.商品价格低廉3.即时的在线客服1.促销折扣广度力度大2.商品图片真实美观吸引人3.退货、换货渠道畅通1.网站访问速度快2.网页设计简洁3.用户评论真实、有效网站A(3C类，日均UV520万)【网站优势】网站B(综合类，日均UV800万)网站C(3C电子类，日均UV280万)网站D(跨境海购类，日均UV170万)如果光只顾着「访客找回」而忽略「新客覆盖」，会对电商网站的经营效益产生什么影响?

如果只做「访客找回」，那么会让电商网站的访客量、订单数、订单金额都随之减少！数据来源：品友互动数据中心【某电商网站在停止「新客覆盖」投放二周后的效果比照】1.访客量只投放老访客新/老访客皆投放下降35%~40%2.订单数只投放老访客新/老访客皆投放下降20%~25%3.订单金额只投放老访客新/老访客皆投放下降15%~20%Q7ByPhaseMediaStrategyFarfetch分阶段投放建议ExecutionPlan执行策略及优化方式ECExperienceSharing品友电商投放经验分享BIGDAY大促双十一大促，电商网站是否需要提前预热投放广告?

电商网站一般会提前一周开始预热，到10日就进入炙热化阶段，11日全面爆发！89%曝光转化11%点击转化预热大促Q1数据来源：品友互动数据中心【电商行业–2021年双11大促期间程序化投放广告曝光量】但从CTR点击率来看，一进入11月用户对电商广告的态度就表现出高度积极性，已经开始进行促销前的选货。89%曝光转化11%点击转化进入11月开始点击率提高2倍预热、大促阶段点击率降低Q2数据来源：品友互动数据中心【电商行业–2021年双11大促期间程序化投放CTR广告点击率】双十一大促，电商网站是否需要提前预热投放广告?

在11日大促当天，不管是CPM和CPC都是平时的至少2倍。89%曝光转化11%点击转化预热阶段CPM开始上升，CPC无明显增幅大促当天CPM/CPC俱增，是平时2倍Q3数据来源：品友互动数据中心双十一大促，电商网站的推广本钱是否会提高?【电商行业–2021年双11大促期间程序化投放广告CPM&CPC】【电商行业–2021年双11大促前一周/大促当日/平日-各时段用户的程序化投放二跳率比照】大促前、中、后，电商平台的用户二跳率有何不同

?

用户在大促前一周的二跳率最高；用户在大促当天的二跳率比平日低

。Q5数据来源：品友互动数据中心

算法

竞争对手

Cookie

Mapping打通工程线上线下及各交易平台的访客行为数据了解竞争对手，平衡竞价成功率和CPM，使受益最大工程成敗的核心，自动更新投放策略，到达最优效果影响电商工程程序化投放效果的10大因素

平台流量提升曝光商品和访客兴趣点匹配度，提高点击率根据访客行为，及时、实时推荐访客感兴趣商品全站安放代码，监测访客在网站上的全部行为可实时抓取商品状态；对访客行为参数做解析媒体平台流量池越大，工程优化空间越大

商品库

动态创意

全站布码

JS代码

优化师根据丰富行业经验，管理工程策略；并能及时发现问题处理突发状况优化师和算法不是惟一影响电商工程程序化投放效果的因素

人群数据cookie人群数据必须具备〞高、精、准〞的投放价值MediaStrategyMediaStrategyCampaignRecapBusinessObjectivesPriorityTargetMediaObjectivesTopPriorityMarketsEnlargetheShareofChinaMarket'sConsumerConsumptionBuildingBrandAwarenessinRightPeopleandfinallytoachievesalesconversionFashionIcon,HighIncomePeoples,payattentiontolifequalityPriorityinTier1Markets,Shanghai,Beijing,Shenzhen,GuangzhouAndNewTier1MarketswithhighconsumptioncapabilityCampaignPeriodStartfromOct,Y2021andY2021ConsumerInsightInterestingAttention&PurchaseIntent(Female)Data

from:iPinYouDataresearchcenterInterestingAttention:ClothsandBags,

luxury,Finance,Fashion,ArtsPurchaseIntent:Fashion&Overseasshopping,Beautycare,BusinessinformationConsumerInsightInterestingAttention&PurchaseIntent(Male)InterestingAttention:ClothsandBags,Luxury,3Cproducts,EntertainmentPurchaseIntent:Fashion&Overseasshopping,cars,TravelData

from:iPinYouDataresearchcenterDemographic：age25-49monthlyincome：5000+Long-terminterest：EntertainmentFashionIn-market：Clothes&Shoes&BagsLuxuryLong-terminterest：3c/mobilephone3c/computer&digitalcarshouse

property/villafashion/clothing&collocationtravelSocialcontactIn-market：FinanceserviceNationalCoreTA:

52,741,704NationalHighRelevantTA:55,860,360National

ExtendedTA:78,963,840AudienceTargeting–TagsAttributesPortraittheeffectiveTAinreallifebyintegratinginternetusinghabitandgeofeature.Demographic：Status/BusinessOwnersStatus/Self-employedIn-market：3cproductsfashion/fashionbrandshouseholdMom&Baby/Babyhousehold/furniturebeauty&personalcareMediaStrategyTargetSetting投放标签选择+SalesConversion+销售转化+BrandLoyalty+品牌加强+BrandRecognition+品牌认知MediaGuidanceCommunicationRhythmCommunicationMediaGuidanceCommunicationRhythm+SalesConversion+销售转化+BrandLoyalty+品牌加强+BrandRecognition+品牌认知NewVisit新客NewVisit新客+Revisit访客NewVisit新客+Revisit访客StrategyMetricsNewVisit新客量LandingRate网站到达率NewVisit新客量FirstOrder首单下单VisitDepth访问深度OrderRate下单率ROI重复购置阶段1阶段2阶段3ByPhaseMediaStrategyFarfetch分阶段投放建议ExecutionPlan执行策略及优化方式ECExperienceSharing品友电商投放经验分享Stage1BrandRecognitionStage1GuidanceOnMediaStrategy增加新访客利用Lookalike算法模型根据已有访客在品友数据库中找更多的新访客，并促进访客形成转化。频次控制创意轮替Look-A-Like电商数据算法模型BrandSafety网站部码Stage1MediaRoadMap投放量预热期重点影响期稳定期1.参加点击未转化人群的访客找回2..分析转化媒体数据，增加转化媒体名单3.将曝光大无转化媒体设为黑名单4.根据品友数据库中标签投放因人而异的广告素材5.优化师实时调整策略，时段，频次，地域，人群等。6.增加每日投放量1.对接商品库，系统数据采集2.选取热销爆款商品进行推广3.主推大促活动物料进行引流1.对前期点击转化、曝光转化及积累的专属人群数据库中的人群进行分类高频曝光2.广告素材分析优化大促活动加大投放量,同期降低用户注册本钱网站知名度与ROI同步提升推广前期KPI:UV本钱新客官网引流增加网站访客品牌曝光宣传推广中期KPI:新客注册或者下单本钱持续深度影响提高用户粘性热推阶段KPI:提升新客老客ROI提升平台知名度增加整体销售额预估6-12个月预估3-6个月初步放量，前期引流，以增加访客UV为主Stage1LeverageDataofMassiveEC&PremiumBrandstodrive

Traffic第三方人群数据库其他第三方DMP数据++电商自有人群数据库品友DSP人群数据库Stage2TrackingandAnalyzingFormClicksandRe-TargetingNewUser’scoverage+visited

customer’sretargetingLook-alike

TALook-alike

TAUncoveredTANewUser’scoverageGivethenewlook-alikeTAafullimpressionduringeffectivetimeandmedia

inordertodelivertheinformationefficiently.Visited

customer’sretargetingTovisitedcustomers,retargetinginanytime.

ClickDataVisitorDataAudienceanalysisAudienceanalysisHistoryanalysisSpecialForECTopMarketRecommendationTopMarketPerformancebyROI唯品会聚美优品网易考拉小红书洋码头SASA北京盐城市杭州市北京上海北京重庆上海北京上海北京广州市成都市绥化市广州市武汉市西安市上海上海北京昆明市南京市武汉市杭州市深圳市成都市上海郑州市重庆深圳市武汉市泰安市武汉市西安市运城市南京市西安市焦作市苏州市沈阳市深圳市武汉市广州市梅州市沈阳市天津南京市天津天津忻州市重庆成都市昆明市东莞市长沙市葫芦岛市成都市青岛市广州市成都市贵阳市苏州市天津哈尔滨市成都市长沙市昆明市东莞市南京市广州市沈阳市西安市郑州市武汉市西安市合肥市郑州市佛山市哈尔滨市潍坊市温州市石家庄市泉州市无锡市苏州市惠州市长沙市无锡市天津重庆兰州市襄阳市福州市杭州市长春市郑州市TopMarketPriority:Beijing,ShanghaiShenZhen,GuanZhou,ShenZhenSecondaryMarket:WuHan,Xi’AnTianJin,SuZhouDongWan,ShenYangChenDu,ChangShaGoodToTryBrandSafetyToGuaranteeMediaQualityBrandSafetyADFraudViewabilityTRAQ

SOCREHowBrandSafetyMethodology:URLAnalysisSemanticsAnalysisInbound/outboundlinksImageAnalysisIASisaglobalmediavaluationplatformthatenablesdigitalbuyersandsellerstoassessthevalueofeveryadopportunityacrosschannelsandscreens,andmakeinformeddecisionsthatmaximizeROI.GoodtotryMoreaboutBrandSafetyTRAQScoreAcomprehensivemediaqualityrating.TRAQoffersagranularandactionableratingscale,rangingfrom0to1000BrandSafetyProvideactionable,granularpagelevelsafetyratings:AdultContent/Alcohol/HateSpeech/llegal/Drugs/llegalDownloads/OffensiveLanguageADFraudSignalsoffraudmaycomefromfactorsincluding:Browserspoofing/HardwareUtilizaiton/ViewabilitydiscrepanciesVIEWABILITY-PageGeometry:measuretheposionoftheadrelaivetotheviewport-BrowserOptimizationAnalyzesadprocessingofon-screenversusoff-screenByPhaseMediaStrategyFarfetch分阶段投放建议ExecutionPlan执行策略及优化方式ECExperienceSharing品友电商投放经验分享Stage2BrandLoyaltyStage2GuidanceOnMediaStrategy提高订单量在累计到一定的用户数据和算法后，开始更深度的销售转化访客区分频次控制创意轮替Re-Targeting媒体优化访客排除BrandSafety网站部码Stage2MediaRoadMap投放量前期重点期1.对接商品库，系统数据采集2.选取热销爆款商品进行推广3.主推大促活动物料进行引流4.参加点击未转化人群的访客找回5.根据品友数据库中标签投放因人而异的广告素材6.优化师实时调整策略，时段，频次，地域，人群等。1.增加每日投放量，配合大型活动，集中放量；2.人群模型+算法：对前期点击转化、曝光转化及时积累的专属人群数据库，配合多少算法进行学习，不断完善，对意向人群进行分类高频曝光3.提高老客的客单价、同步提高新用户的粘性，促使新客注册和老客转化同时提升，大促活动加大投放量,同期降低用户注册本钱网站访客量级与ROI同步提升推广前期KPI:ROI、新客注册新客官网引流持续深度影响热推广阶段KPI:ROI、新客注册提高用户粘性增加整体销售额预估3-6个月前期汲取访客数据，探测访客行为，预估6-12个月进行访客找回，同步引入新鲜活泼cookiesStage2OptimizefromtheOn-SiteDataforBetterRe-Targeting访客类型访问过首页，并未购买离开的访客访问过产品类别页，并未购买离开的访客注册过并未购买的访客访问过单品页，并未购买离开的访客到达了购物车页，并未购买离开的访客成功下订单访客定制化广告展示策略主推热销商品：展示海尔商城目前最好销量产品/重点推广产品/以及热推活动推荐品类相关产品：展示该品类页内最热销量产品/刚刚上架产品/浏览最多产品主推促销活动：展示最近一段时间促销力度比较大的活动单品访客找回：展示访客看过的产品以及相关度较高的产品，例如同品类下其他热销商品/同功能性产品单品访客找回：展示访客加入购物车产品单品访客找回：展示访客曾经购买过的产品所属的类别页的产品效果导向以新客为效果导向以新客为效果导向以新客为效果导向以新客、ROI为效果导向以新客、ROI为效果导向以ROI效果为导向Stage2DeepOptimizeFollowingTheConsumerJourney浏览产品介绍页面促销页面

购物车页面商城主页

下单后行为活动页面

品牌知名度

产品比较购置阶段AfterPurchase用户行为轨迹浏览浏览跳出

跳出跳出

下单

第一方人群数据库

BrandawarenessProductpreferencePurchaseIntentionAfterPurchase访客找回

为访客找回的campaign收集cookie数据Stage2CreativeOptimization:RotationMakesMoreEfficientUnclickedADsPutintoshoppingCartsbutdidn’tbuyLow-frequencyuseArrivedatpagebutdidn’tbrowseTAWebsite1Material1Ipinyou’sDSPcanchangethecampaignmaterialofasameTAduringthesalesinordertoaltertheiraction.Usingtimecontrolsystemtoguaranteetheappropriateimpression.Material1Material1Material1Website2Website3Website4Stage2Real-TimeOptimizationTAOptimizationMediaOptimizationFrequencyCappingMaterialOptimizationAlgorithmOptimizationGeoTargetingRetargetingOn-goingaccumulationandanalysisofdemographic,long-terminterestsandin-marketintentofTAensuresadvertisingtowardshigh-matchedpotentialtarget.iPinYoudevelopsthemostcomprehensivetargetingcapabilityChoosethepremiuminventoryportfolioaccordingtoanalysistowardsreal-timeadvertisingeffect.Thesamematerialexposureiscontrolledwithin5timestouniqueuserduringcampaign,whichwilleffectivelyavoidunderexposureoroverexposure.ToimproveCTRthroughcontinuouslyoptimizationbyweeklycomparisononeffectofdifferentmaterialportfolio.Advertisingindesignateregioninlinewithregionalmarketingstrategyandspecificneed.Developedmostsophisticatedalgorithmtopredicttraffic,audienceandbudgetallocationDevelopalgorithmtomaximizereachwhilecontrollingreturnrateByPhaseMediaStrategyFarfetch分阶段投放建议ExecutionPlan执行策略及优化方式ECExperienceSharing品友电商投放经验分享BIGDAY促销日BigDayBigDay促销日增加新访客+订单转化双11双22全网促销时间段里，需要广告主花费更多的金额，能带来新客，但ROI的转化并不明显3-5倍预算热销单品新客策略提前10天预热Re-TargetingSpecialForECBIGDAYSTREGETY(For双11，XMAXS,PromotionDay)11/1111/511/611/7LeadtoOrderpageAttractcollectionofshopsandgetreadytobuy“PromotionDay”ContinuetopromoteLaunchPeakLeadingTraffic11/811/9End11/1011/12Smart-learningTestingOptimizationIncreasestablyCampaigndenselyKeepoptimizingCreativeRotationEnlargethescaleFindthevalueStableContinuousinfluence结合活动节奏进行3阶段的投放控制和持续优化使销售额不断攀升！带来点击转化率2.97%高於行业平均水平近3倍!目标人群优化物料优化算法优化频次控制

品友DSP助力某大型电商平台在店庆期间有效提升点转率

!某综合电商平台推广地区：全国推广目的：店庆活动信息海量曝光，在促销期内迅速实现全国性的有效覆盖推广时间：2021年4月23日–2021年5月03日SharingCaseLook-A-LikeApprovedaGoodPerformaceInLong-TermCamapginD1D3D5D7D9D11D13D15D17D19D21D23D25D27D29D31D33D35D37D39D41D43D45D47D49D51D53D55D57CTRkeepincreasingD1D3D5D7D9D11D13D15D17D19D21D23D25D27D29D31D33D35D37D39D41D43D45D47D49D51D53D55D57ECRTBCAMPAIGN–「Retargeting」and「Looklike」CTR、CPCThroughLook-alikeModel

todooptimization，wecangetbetterCRTandCPCCPCkeepdroppingSharingCaseCodeonSitetoGetaWholeVisitorBehaviorsNocode、attractnewvisitorfromoutsideClientevaluatebythemselves只加局部代码或客户大数据团队评估访客的价值，根据局部行为去预测的投放方。全站加代码，可以用访客全部行为去预测的投放方式。AddcodeinwholesiteVisitTimesECRTBCAMPAIGN

–CodecandrivebetterperformanceNoCodeConversionrateincreased10timesConversionrateincreased2-3timesSharingCaseLinktoProductStorage:DisplayProductByAlgorithmForECcampaign,through“Linktoproductstorage〞+“Dynamiccreative〞,wecanbasedonvisitor‘sbrowsingbehavior,onlyexploretheproductwhichvisitorhavepotentialinterest,improvetheuserexperience.RandomAdsNolinkwithproductstorage，nodynamiccreative,showsameadstoeveryvisitorHotProductLinkwithproductstorage，onlyusesomefixationproductorpromotionproductDynamiccreative+AlgorithmmodeAlgorithmRecommendationScore：TheMarching

RatewithAdExposureandvisitpassionpointsECRTB

CAMPAIGN

–ProductStorageInfluenceCTRImproved8TimesCTRImproved1.5-2Times4.CodingCODEVisitCodeLandingRateVisitDepthConversionCodeRegisterRate

OrderRateROI1.VisitCODE1.Canhelpclienttore-targetthecustomersthroughhistoricaldata2.TAanalysisofcertainsiteAdding

JavaScript

CodeonWHOLESITENeedaddingourJScodeonwholesite,sowecantagtheTAanddofurtheranalysis〔Specifictotargetthepeoplewhocamebefore〕ApplicationInstallation〔txtversionplsfindinbelow〕<scripttype="text/javascript">var_py=_py||[];_py.push(['a','8Q..zfYaWL3H5u4lb82VTgvP3_']);_py.push(['domain','stats.ipinyou']);_py.push(['e','']);-function(d){vars=d.createElement('script'),e=d.body.getElementsByTagName('script')[0];e.parentNode.insertBefore(s,e),f='s:'==tocol;s.src=(f?'s':'')+'://'+(f?'fm.ipinyou':'fm.p0y')+'/j/adv.js';}(document);</script><noscript><imgsrc="//stats.ipinyou/adv.gif?a=8Q..zfYaWL3H5u4lb82VTgvP3_&e="style="display:none;"/></noscript>PositionAddingpreviouscodeineverypagebetween<body>and</body>Position<html><body><scripttype="text/javascript">var_py=_py||[];_py.push(['a','8Q..zfYaWL3H5u4lb82VTgvP3_']);_py.push(['domain','stats.ipinyou']);_py.push(['e','']);-function(d){vars=d.createElement('script'),e=d.body.getElementsByTagName('script')[0];e.parentNode.insertBefore(s,e),f='s:'==tocol;s.src=(f?'s':'')+'://'+(f?'fm.ipinyou':'fm.p0y')+'/j/adv.js';}(document);</script><noscript><imgsrc="//stats.ipinyou/adv.gif?a=8Q..zfYaWL3H5u4lb82VTgvP3_&e="style="display:none;"/></noscript></body></html>PageAlternatepositionCodingalternation<html><body><scripttype="text/javascript">var_py=_py||[];_py.push(['a','8Q..zfYaWL3H5u4lb82VTgvP3_']);_py.push(['domain','stats.ipinyou']);_py.push(['pv','分类标识']);_py.push(['e','']);-function(d){vars=d.createElement('script'),e=d.body.getElementsByTagName('script')[0];e.parentNode.insertBefore(s,e),f='s:'==tocol;s.src=(f?'s':'')+'://'+(f?'fm.ipinyou':'fm.p0y')+'/j/adv.js';}(document);</script><noscript><imgsrc="//stats.ipinyou/adv.gif?a=8Q..zfYaWL3H5u4lb82VTgvP3_&e="style="display:none;"/></noscript></body></html>Youneedchangetheredpart，classifyidentificationneedbasedondifferentstatusofeachvisitor.Example：Ifyouwantdistinguishregorunregvisitors,thenyouneedbaseonthedatafromcurrentlyvisitor〔如：reg〔已注册〕或unreg〔未注册〕〕。Detailexplanation?安放说明?2.CONVERSIONCODE1.Improve“conversionrate〞2.Dataanalysis，optimizeperformanceAdd

JavaScript

codeinspecifypageNeedaddingJScodeinRegisterandordersuccessespage，tocalculateconversionrateApplicationInstallation〔txtversionplsfindinbelow〕<script>!function(w,d,e){varb=location.href,c=d.referrer,f,s,g=d.cookie,h=g.match(/(^|;)\s*ipycookie=([^;]*)/),i=g.match(/(^|;)\s*ipysession=([^;]*)/);if(w.parent!=w){f=b;b=c;c=f;};u='//stats.ipinyou/cvt?a='+e('eQ.Rd.d_uWaco0H9HlSW_lgYWvv0')+'&c='+e(h?h[2]:'')+'&s='+e(i?i[2].match(/jump\%3D(\d+)/)[1]:'')+'&u='+e(b)+'&r='+e(c)+'&rd='+(newDate()).getTime()+'&e=';function_(){if(!d.body){setTimeout(_(),100);}else{s=d.createElement('script');s.src=u;d.body.insertBefore(s,d.body.firstChild);}}_();}(window,document,encodeURIComponent);</script><noscript><imgsrc="//stats.ipinyou/cvt.gif?a=eQ.Rd.d_uWaco0H9HlSW_lgYWvv0&e="style="display:none;"/></noscript>Needchangethis[...]

part，OrderNo

meansBookingorderNO.；Money

meansorderamount；ProductList

meansproductlist，form：Product1ID,Product1Price;Product2ID,Product2Price;...如：OrderNo=10005&Money=50.00&ProductList=1212,149;1213,259;CodeAlternationExplainationAlternation<script>!function(w,d,e){varb=location.href,c=d.referrer,f,g=d.cookie,h=g.match(/(^|;)\s*ipycookie=([^;]*)/),i=g.match(/(^|;)\s*(ipysession)=([^;]*)/);if(w.parent!=w){f=b;b=c;c=f;};u='//stats.ipinyou/cvt?a='+e('p.G.3NQcMXOx2GlnpJ9KSSXpVX')+'&c='+e(h?h[1]:'')+'&s='+e(i?i[1]:'')+'&u='+e(b)+'&r='+e(c)+'&rd='+(newDate()).getTime()+'&OrderNo=[...]&Money=[...]&ProductList=[...]';d.write('<scriptsrc='+u+'><\/script>');}(window,document,encodeURIComponent);</script>OrderNo=[...]&Money=[...]&ProductList=[...]"style="display:none;"/></noscript>PositionConversionpagelike：AddpreviouscodeinRegistersuccesspage、Purchasesuccesspage

before</body>label

Position-AsynchronizationJavaScript<script>!function(w,d,e){varb=location.href,c=d.referrer,f,g=d.cookie,h=g.match(/(^|;)\s*ipycookie=([^;]*)/),i=g.match(/(^|;)\s*(ipysession)=([^;]*)/);if(w.parent!=w){f=b;b=c;c=f;};u=‘//stats.ipinyou/cvt?a=’+e(‘p.G.3NQcMXOx2GlnpJ9KSSXpVX’)+‘&c=’+e(h?h[1]:‘’)+‘&s=’+e(i?i[1]:‘’)+‘&u=’+e(b)+'&r='+e(c)+'&rd='+(newDate()).getTime()+'&OrderNo=10005&Money=50.00&ProductList=A12345,1;B12345,2;';d.write('<scriptsrc='+u+'><\/script>');}(window,document,encodeURIComponent);</script>OrderNo=10005&Money=50.00&ProductList=A12345,1;B12345,2;"style="display:none;"/></noscript></body></html>PagePositionAddpreviouscodeinRegistersuccesspage、Purchasesuccesspage

before<head></head>label

Position-Touchoff<head><script>functionpycvtfun(){varw=window,d=document,e=encodeURIComponent;varb=location.href,c=d.referrer,f,g=d.cookie,h=g.match(/(^|;)\s*ipycookie=([^;]*)/),i=g.match(/(^|;)\s*ipysession=([^;]*)/);if(w.parent!=w){f=b;b=c;c=f;};u='//stats.ipinyou/cvt?a='+e('5L.0i.0SlYbWQq67zyfkA5ckKSRP')+'&c='+e(h?h[2]:'')+'&s='+e(i?i[2].match(/jump\%3D(\d+)/)[1]:'')+'&u='+e(b)+'&r='+e(c)+'&rd='+(newDate()).getTime()+'&e=';(newImage()).src=u;}</script></head><body>...<ahref="javascript:;"onclick="pycvtfun();">提交</a>...</body></html