商务英语阅读(下册)(第二版)-unit-8-快递公司课件

商务英语阅读（下册）（第二版）unit8快递公司1、合法而稳定的权力在使用得当时很少遇到抵抗。——塞·约翰逊2、权力会使人渐渐失去温厚善良的美德。——伯克3、最大限度地行使权力总是令人反感；权力不易确定之处始终存在着危险。——塞·约翰逊4、权力会奴化一切。——塔西佗5、虽然权力是一头固执的熊，可是金子可以拉着它的鼻子走。——莎士比商务英语阅读（下册）（第二版）unit8快递公司商务英语阅读（下册）（第二版）unit8快递公司1、合法而稳定的权力在使用得当时很少遇到抵抗。——塞·约翰逊2、权力会使人渐渐失去温厚善良的美德。——伯克3、最大限度地行使权力总是令人反感；权力不易确定之处始终存在着危险。——塞·约翰逊4、权力会奴化一切。——塔西佗5、虽然权力是一头固执的熊，可是金子可以拉着它的鼻子走。——莎士比UnitEightTeachingObjectives了解快递公司发展和业务范围理解快递公司对现代商业的贡献TEXTGeneralIntroductiontoLogistics

Pre-readingquestions1.HaveyoueverheardofFedExandUPS?2.WhatservicescanUPSoffertocustomers?UPPREV.NEXT

TheUSbasedFedExCorporation(FedEx),oneoftheworld'slargestlogisticssolutionsprovider,announcedamoney-backguaranteeschemeinSeptember2002foritscustomersinChina.Underthescheme,FedExofferedfullrefundofcustomers'moneyincaseoflatedeliveryofshipments.Byintroducingthisscheme,FedExbecamethefirstinternationallogisticscompanytooffermoney-backguaranteeinChina. ThismeasurewastakenbyFedExtocounterattackthemoveannouncedbyitsglobalcompetitor,theUSbasedUnitedParcelService(UPS). In1907,JimCasey,a19-year-oldmessengerboy,startedAmericanMessengerCompany(AMC)intheUStoofferbicyclemessengerservicewithaninitialinvestmentof$100.Hisintentionwastooffermessengerserviceofthehighestqualityatthelowestpricetothecustomers.In1913,AMCmergedwithMotorcycleDeliveryCompany(MDC)andanewcompanywasformed.ItwasnamedasMerchantsParcelDeliveryCompany(MPDC).In1919,MPDCwasrenamedasUnitedParcelService(UPS).

UPSisinthetransportationindustry,movinggoodsandinformationbetweenindividualsandcompanies.Theyprovidedeliverybylandandbyair,andtheyofferservicesatfrontline,aswellasonlinethroughUPS.Theyoperateworldwidein15differentlanguages,anddeliveranaverageof13.2millionpackagesperday. UPShasbeeninthepackagedeliverybusinessfor100years,providingservicestobusinessesandconsumersinmorethan200countries.In1994,UPSbegantoinvestigatethepotentialofe-commerceandstartedaninternalgroupfocusedonenablinge-commerce.UPSredefineditscorebusinessandfoundwaystochangeitsstructureandprocesses,formingnewbusinesses,enteringnewmarkettotakeadvantageofnewopportunities.UPSisinterestedinfindingwaystoleveragetheirinfrastructureandexpertiseintransportationofgoods,services,andinformation.Theywanttoenternewmarketsandcontinuetogrow.

In1988,UPScommenceditsoperationsinChinathroughanagentpartnershiprelationshipwithChina'sbiggestfreightforwarder,ChinaNationalForeignTradeTransportationGroup,widelyknownas

Sinotrans.Initsfirstmove,UPSstartedofferingexpressdeliveryofsmallpackagesanddocuments.Aspertheagreement,UPSdeliveredthepackages/documentstoChinawhileSinotranswasresponsiblefordeliveringthepackagesinChina. UnlikeFedEx,ratherthanusingitsownaircraft,UPSfollowedalowinvestmentstrategyforalmostadecadeafteritsentryintoChina.Duringthatperiod,thecompanyenteredintoallianceswithairlinecompanies-HongKongDragonAirlinesLimitedandChinaEasternAirlinesCorpthatdeliveredthepackagestoChina.

By1995,UPSsentitsfirstflighttoChinafromitstwohubslocatedinHongKongandSingapore.Bytheendof1995,thecompanyhadestablisheditspresencein21citiesinChina.In1996,UPSenteredintoa50-50jointventurewithSinotransBeijingAirfreightForwardingCompany(Pekair)inChina.Throughthejointventure,UPSaimedatimprovingitsmarketshareinthegrowingairfreightMarketinChina.Theventurehadaninitialfleetof12vehicles,65employeesandcovered74Chinesecities.Itplannedtoofferinternationalshippingfordocumentsandparcelsandinternationalcargotransport.

Duringthelate1990s,UPSsteppedupitsinvestmentsininfrastructurefacilitiesinordertoexpanditspresenceinChina.InJune1998,UPSlauncheda$2millionairhubattheexpresshandlingcenterofHongKongairport.ThefacilityenabledUPStoemployitsownpeopleanduseitsowninfrastructureforloadingandunloadingofgoodsfromitscargocarriers.Throughthis,thecustomerscouldbeensuredthattheirbaggagewashandledcarefully,furtherenhancingthereliabilityofUPSservices.

TheusageofthehubenabledUPStolaunchitsinternationalshippingsysteminChina.Thefacilitywasequippedwithanelectronicdataaccesssystem,whichwasinterlinkedtotheElectronicDataInterface(EDI)oftheCustoms&ExciseDepartmentattheairportExpressCentre.Throughthis,UPScouldgetitspackagesclearedbythecustomsauthoritiesevenbeforetheirarrivalintotheairport,therebysavingalotoftimerequiredforthecustomsclearanceprocess. UPShasseenChinamarketasoneofthefastgrowingmarketinitsglobalstrategy.AlongwiththeeconomicdevelopmentofChinaandfacilitiesconstruction,therewillbemoreopportunitiesforUPStorealizeitsglobalvisionofleadingcourier.

FedEx联邦快递公司的前身为FDX公司，是一家环球运输、物流、电子商务和供应管理服务供应商。该公司通过各子公司的独立网络，向客户提供一体化的业务解决方案。其子公司包括FedEXExpress（经营速递业务）、FedEXGround（经营包装与地面送货服务）、FedEXCustomCritical（经营高速运输投递服务）、FedEXGlobal（经营综合性的物流、技术和运输服务）以及VikingFreight（美国西部的小型运输公司）UPPREV.NEXTLanguagepoints

Languagepoints

UPS

1907年作为一家信使公司成立于美国，通过明确地致力于支持全球商业的目标，UPS如今已发展到拥有

426亿美元资产的大公司。如今的UPS，或者称为联合包裹服务公司，是一家全球性的公司，作为世界上最大的快递承运商与包裹递送公司之一,UPS同时也是专业的运输、物流、资本与电子商务服务的领导性的提供者。每天，UPS都在世界上200多个国家和地域管理着物流、资金流与信息流。UPPREV.NEXTLanguagepointsE-Commerce电子商务:是指在互联网(Internet)、企业内部网(Intranet)和增值网(VAN，ValueAddedNetwork)上以电子交易方式进行交易活动和相关服务活动，是传统商业活动各环节的电子化、网络化。PREV.NEXTUPLanguagepointsCorebusiness核心业务:企业的核心能力要得到市场承认，必须通过企业的产品反映出来。如果把企业比喻成一棵大树，核心能力就是树干，核心业务便是果实。企业的核心业务在企业的业务组合中，一定是在该行业中最具有竞争能力的业务。核心业务可以给市场和消费者一个明确的概念：我主要是做什么的。如果企业的核心业务能依托核心能力形成一种对内兼容、对外排他的技术壁垒，那么就能在纷繁复杂的市场中保持应有的竞争优势。PREV.NEXTUP

Sinotrans

中国外运股份有限公司（简称“中国外运”）是中国对外贸易运输（集团）总公司（简称“中国外运集团”）控股的公司。中国外运以综合物流为主业，集海、陆、空货运、仓储码头服务、快递、船务代理及货运代理业务为一体。在50余年的营运实践中培育和形成了综合物流所必须的全程方案设计、组织、协调、管理等综合服务能力。中国外运建立起了覆盖中国、遍及全球主要经济区域的服务网络。除公司自身拥有一个覆盖中国重要战略和沿海地区的服务网络外，通过与国际战略合作伙伴结成的同盟关系，得以享用他们的海外网络。UPPREV.NEXTLanguagepoints

JointVenture合资公司:就是2个或2个以上的公司一起成立的共同承担风险，按照出资比例分享利润的公司。PREV.NEXTLanguagepoints

UPLanguagepointsMarketshare市场份额:指一个企业的销售量（或销售额）在市场同类产品中所占的比重。市场份额是企业的产品在市场上所占份额，也就是企业对市场的控制能力。企业市场份额的不断扩大，可以使企业获得某种形式的垄断，这种垄断既能带来垄断利润又能保持一定的竞争优势。PREV.NEXTUPLanguagepoints

EDI

联合国标准化组织将EDI描述成按照统一标准，将商业或行政事务处理转换成结构化的事务处理或报文数据格式，并借助计算机网络实现的一种数据电子传输方法。构成EDI技术的基本要素主要有三个，即通信、标准和软件。美国国家标准局EDI标准委员会对EDI的解释是："EDI指的是在相互独立的组织机构之间所进行的标准格式、非模糊的具有商业或战略意义的信息的传输。"

UPPREV.NEXTLanguagepointsGlobalstrategy全球战略:又称全球化战略，是指跨国公司从全球观点出发，利用不同国家和地区的区位比较优势，把价值链上的各个环节和职能加以分散和配置，使它们有机地结合起来，实行综合一体化经营，努力降低生产经营成本，以期获得长期、稳定的全球竞争优势，实现最大化的全球效率。

PREV.NEXTUPguarantee-----n.保证,保证书,担保

vt.保证,担保e.g.LetterofGuarantee保函Lackofinterestisaguaranteeoffailure.缺乏兴趣肯定会导致失败messenger-----n.送信人e.g.flowersandothermessengersofspring花是春天的使者

UPPREV.NEXTLanguagepoints

Languagepoints

commence-----v.开始,着手eg.ThemassmeetingcommencedinTian’anmenSquareat8o'clock.群众大会八时在天安门开始。UPPREV.NEXTscheme----n.安排,配置,计划,阴谋,方案,图解,摘要

v.计划,设计,图谋,策划e.g.colorscheme色彩调配

UPPREV.NEXTLanguagepoints

refund-----v.退还,偿还

n.归还,偿还额,退款e.g.Taxrefund退税initial-----a.最初的,开始的e.g.tooktheinitialsteptowardreconciliation.采取了走向和解的第一步

UPPREV.NEXTLanguagepoints

merge-----v.合并,并入,结合,吞没,融合e.g.mergingtwosetsofdata.将两组数据合并UPPREV.NEXTLanguagepoints

leverage-----n.v.平衡e.g.alifestylethatwasleveragedbybusinessresponsibilities被商业责任大大影响的生活方式expertise----n.专家的意见,专门技术e.g.Weneedyourexpertisetofindthesolutionoftheproblem.我们需要你的专门知识来解决问题UPPREV.NEXTLanguagepoints

launch

----n.下水,发射,投放市场

vt.使(船)下水,发动,发起

vi.开始e.g.launchacareer;launchabusinessventure.开创一项事业；开始一项冒险事业UPPREV.NEXTLanguagepoints

I.Answerthefollowingquestionsbasedonthetext.1.WhatservicescanUPSprovidetoitscustomers? UPSisinthetransportationindustry,movinggoodsandinformationbetweenindividualsandcompanies.Theyprovidedeliverybylandandbyair,andtheyofferservicesatfrontline,aswellasonlinethroughUPS.

ReferenceI.Answerthefollowingquestionsbasedonthetext.2.WhatisthemajorbusinessofUPSandFedEX?

UPShasbeeninthepackagedeliverybusinessfor100years,providingservicestobusinessesandconsumersinmorethan200countries.

ReferenceI.Answerthefollowingquestionsbasedonthetext.3.WhendidUPSenterintoChinesemarket?HowwasUPS’sfirstentryintoChina? In1988,UPScommenceditsoperationsinChinathroughanagentpartnershiprelationshipwithChina'sbiggestfreightforwarder,ChinaNationalForeignTradeTransportationGroup,widelyknownasSinotrans.Initsfirstmove,UPSstartedofferingexpressdeliveryofsmallpackagesanddocuments.Aspertheagreement,UPSdeliveredthepackages/documentstoChinawhileSinotranswasresponsiblefordeliveringthepackagesinChina.ReferenceI.Answerthefollowingquestionsbasedonthetext.4.WhatchangeshasitbroughttoUSPbyusingownaircrafts?

UnlikeFedEx,ratherthanusingitsownaircraft,UPSfollowedalowinvestmentstrategyforalmostadecadeafteritsentryintoChina.Duringthatperiod,thecompanyenteredintoallianceswithairlinecompanies-HongKongDragonAirlinesLimitedandChinaEasternAirlinesCorpthatdeliveredthepackagestoChina.ReferenceI.Answerthefollowingquestionsbasedonthetext.5.Whataretheadvantagesofestablishinghubs? ThefacilityenabledUPStoemployitsownpeopleanduseitsowninfrastructureforloadingandunloadingofgoodsfromitscargocarriers.Throughthis,thecustomerscouldbeensuredthattheirbaggagewashandledcarefully,furtherenhancingthereliabilityofUPSservices.ReferenceII.Readthefollowingtermsandmatcheachwithitsproperdefinition.1.Sinotrans2.hub3.alliance4.EDI5.expertise6.commence7.leverage8.freightforwarder9.refund10.customsclearance

a.thecentralpartofobjects

b.anintegralpartinthetransportationprocessactingonactonbehalfofexportersinarrangingtransportationservicesc.togiveback,especiallymoneyd.ChinaNationalForeignTradeTransportationGroupe.acttoreporttocustomsaboutimportandexportf.associationorconnection

g.electronicdataexchange

h.professionalskillandtechniquei.beginorstartj.theactionofalever;positionaladvantage;powertoacteffectively1.d2.a3.f4.g5.h

6.i7.j8.b9.c10.eIII.TranslatethefollowingpassageintoChinese

By1995,UPSsentitsfirstflighttoChinafromitstwohubslocatedinHongKongandSingapore.Bytheendof1995,thecompanyhadestablisheditspresencein21citiesinChina.In1996,UPSenteredintoa50-50jointventurewithSinotransBeijingAirfreightForwardingCompany(Pekair)inChina.Throughthejointventure,UPSaimedatimprovingitsmarketshareinthegrowingairfreightmarketinChina.Theventurehadaninitialfleetof12vehicles,65employeesandcovered74Chinesecities.Itplannedtoofferinternationalshippingfordocumentsandparcelsandinternationalcargotransport.

从1995年开始,UPS的香港和新加坡两个航运中心都有飞往中国的航班。到1995年底，UPS已经开通了中国21个城市的服务。1996年UPS和北京航空货运代理公司（Pekair）各出资一半成立合资公司。UPS志在通过合资的方式扩大在中国航空货运市场上的份额。合资公司开始拥有12辆拖车，65名员工，覆盖中国74个市地，并计划提供国际海运单据和包裹快递以及国际货物的运输等业务。

ReferenceIV.PleaseputthefollowingsentencesintoEnglish1.根据退款保障计划，联邦快递保证对延误了交货时间的货物全额退款。

Underthemoney-backguaranteescheme,FedExofferedfullrefundofcustomers'moneyincaseoflatedeliveryofshipments.ReferenceIV.PleaseputthefollowingsentencesintoEnglish2.联邦快递实施这一计划是对其全球竞争对手UPS的反击。

ThismeasurewastakenbyFedExtocounterattackthemoveannouncedbyitsglobalcompetitor,theUnitedParcelService(UPS).

ReferenceIV.PleaseputthefollowingsentencesintoEnglish3.UPS重新定义了其核心业务，利用新机遇进入新市场。

UPSredefineditscorebusinessandenterednewmarketbytakingadvantageofnewopportunities.

ReferenceIV.PleaseputthefollowingsentencesintoEnglish4.1996年UPS和北京航空货运代理公司（Pekair）各出资一半成立合资公司。

In1996,UPSenteredintoa50-50jointventurewithSinotransBeijingAirfreightForwardingCompany(Pekair)inChina.

ReferenceIV.PleaseputthefollowingsentencesintoEnglish5.UPS已经把中国市场视为其全球战略中增长快速的市场之一。

UPShasseenChinamarketasoneofthefastgrowingmarketinitsglobalstrategy.ReferenceFastReadingI

ForeignExpressGiantInvests

inChina

UPPREV.NEXT GermanairexpressandlogisticsgiantDHLwillinvestmorethan$110millioninChinaoverthenextfewyearstomaintainitsleadingpositionandtocapitalizeonthecountry'scontinuedgrowthintrade,thecourierannouncedyesterday. Theinvestmentwillbeusedtoexpandinfrastructure,includingmoretransportvehiclesandservicecenterequipment,andfortrainingitsemployees. TheannouncementwasmadebyKlausZumwinkel,boardchairmanofDeutschePostWorldNet,DHL'sparentcompany,duringhislatestNorthAsiantrip. Zumwinkelearlythisweekannouncedinvestmentcommitmentsofover$90millionforJapanand$75millionforSouthKorea.

ThenewinvestmentisakeyinitiativeforDHLtoenhanceitspositioninNortheastAsia,whichwillbethefastestgrowingtransportationmarketintheAsia-Pacificregionby2020. DHLisconsideringsettingupaNorthAsiahubineitherShanghaiPudongInternationalAirportorIncheonInternationalAirportinSouthKorea.Anannouncementonwhichairportisselectedwillbemadebythesecondquarterofthisyear,saidScottPrice,CEOofDHLExpressAsia-Pacific. "Thereisstillonelastfilterofanalysistodo.Itisaverycloseracebetweenthetwo(airports),"Pricesaid. DHLwillmakeitsfinaldecisionaccordingtotwofactorsspeedandcost.Thespeedconsiderationincludestheabilitytosecurethecorrectairtiming,customsflexibilityandefficiency,andtheavailabilityofabondedareatoallowgoodstomoveinandoutquickly. Newfacilitiesarealsoevaluatedbylaborandconstructioncosts,andtaxbenefits.DHLcurrentlyhasaCentralAsiahubinHongKongandSouthAsiahubinSingapore.Thecompany'sUnitedStatesrivals,FedExandUPS,bothhaveplanstobuildregionalhubsinChina.FedEx,previouslybasedmainlyinthePhilippines,willlaunchanewAsia-PacifichubinGuangzhouBaiyunInternationalAirportin2008.UPSsignedamemorandumofunderstandingwithShanghaiAirportGrouplastyeartoestablishtheUPSInternationalAirHubatthePudongairport. ChinaisoneofDHL'sfastest-growingmarkets,accountingfor25percentofitsrevenueintheAsia-Pacificand10percentofitsglobalsales.DHLhasmaintainedanannualgrowthrateof35to45percentinChinainthepastyearsandhassetup73branches,makingitthelargestnetworkamonginternationalexpressdeliveryfirmsinthecountry.I.DeterminewhetherthefollowingstatementsareTrueorFalseaccordingtothetext.Write“T”fortrueand“F”forfalseinthebrackets.1.()GermanairexpressandlogisticsgiantDHLwillinvestinChinaoverthenextfewyearsinordertoenterthemarket.2.()Theinvestmentwillbeusedontransportvehiclesandservicecenterequipment,andfortrainingitsemployees.3.()ThenewinvestmentiscrucialforDHLtokeepitsleadingroleinthemarket.4.()ChinaisoneofDHL'sfastest-growingmarkets,accountingfor25percentofitsrevenueintheAsia-Pacificand10percentofitsglobalsales.5.()DHLwillmakeitsfinaldecisionaccordingtotheabilitytosecurethecorrectairtiming,customsflexibilityandefficiency,andtheavailabilityofabondedareatoallowgoodstomoveinandoutquickly.1.F2.T3.T4.T5.TII.Choosethebestanswertocompleteeachofthesentences.1.DHLwillmakeitsfinaldecisionaccordingtofactorsof_______.

A.localinfrastructureB.theratioofinvestmentreturnC.speedandcostD.economicstabilityofChinaII.Choosethebestanswertocompleteeachofthesentences.2.Newfacilitiesareevaluatedby________.

A.speedofconstructionB.favorabletaxpolicyC.developmentofChineseeconomyD.laborandconstructioncosts,andtaxbenefitsII.Choosethebestanswertocompleteeachofthesentences.3._______areDHL’smainrivalsinthemarket.

A.UPS&TNTB.FedEx&SinotransExpressC.UPS&EMSD.UPS&FedExII.Choosethebestanswertocompleteeachofthesentences.

4._____isoneofDHL'sfastest-growingmarkets,accountingfor25percentofitsrevenue.

A.Asia-PacificRegionB.SouthKoreaC.ChinaD.JapanII.Choosethebestanswertocompleteeachofthesentences.

5.______hassignedamemorandumofunderstandingwithShanghaiAirportGrouptoestablishitsInternationalAirHubatthePudongairport..A.UPSB.DHLC.EMSD.FedEx

FastReadingII

Real-TimeLocationSystemsCoverYourAssetsUPPREV.NEXT

Theabilitytotrackassetsinabroadgeographicarea,typicallyoutdoors,iskeytotransportationmanagement.Satelliteandcellularnetwork-basedtechnologiesareoftenusedforreal-timeassettrackingoutdoors.Buttotrackassetsindoors–infactories,warehouses,orothercontrolledenvironments–GlobalPositioningSystems(GPS)andcellular-basedsystemslacksufficientsignalstrength.Alternativetechniquesemployinglow-Costlocationlabelssuchasbar-codeandRFID(RadioFrequencyIdentification)tagsareoftenusedforindoorassettracking.UPPREV.NEXTUntilrecently,manual,resource-intensiveprocessesweretypicallyusedtotracktrailerandtractorlocationandstatusintheyard.Thesemethodsleavedataintegrityvulnerabletohumanerrorandalackofreal-timeupdates.Yardprocessinefficiencymaynegatevisibilitygainsfrominvestmentsinassettrackingduringtransportationorinwarehouses.Real-timelocationsystems(RTLS)technologydeterminesanobject'scurrentpositionbasedonreal-timeinformationgatheredthroughawirelesssystem.Increasingdemandforreal-timevisibilityintoday'sglobalizedsupplychainsrendersRTLSanindispensablepartoflogisticstechnologyinvestments.BycombiningelementsofGPSandpassiveRFIDtechnologies,RTLSsolutionstakeadvantageofbothtechnologies'strengths.UPPREV.NEXTMobileassettrackingintheyardsillustratestheuniqueuseofRTLS,inthattheenvironmentisoutdoors,yetwithinacontainedphysicalspace.Intheyard'soutdoorenvironment,usingproventechnologiessuchasGPStomonitortractors'speedandpositioneliminatestheneedtoestablishlocation-detectinginfrastructure.Ontheotherhand,youcandrawananalogybetweentrailersintheyardandpalletsinthewarehouse:Theyremainimmobileuntilhookeduptotheequipmentusedtomovethemtothenextdestination.PassiveRFIDtagshavelongerreadrangesthanbarcodesbutdon'trequiredirectline-of-sighttoacquiredata,makingthemoneofthemosteconomicalwaystoobtainreal-timetrailerpositionintheyard.UPPREV.NEXTCombiningGPSandRFIDleveragesexistingyardprocesses.Whileyardtractorscarryouttheirregularduties,attachedGPS-enabledRFIDreadersrecognizetrailersbythetags,andreportthelocationdatainrealtime.Thebenefitofhavingreal-timeelectronicdataforasset-locationyardactivitiesextendsbeyondimprovingsupplychainvisibilityataparticularlocale.Finally,beingabletosharereal-timevisibilitydatawithintheenterpriseaswellaswithsupplychainpartnersiscrucialforenablingcollaborationandtransformingtoamoreresponsiveandagileglobalsupplychain.UPPREV.NEXTByminimizingthedependencyoninfrastructureinvestment,thenewbreedofRTLS-enabledyardmanagementsolutionscombinesthecostandavailabilityadvantagesofpassiveRFIDandGPStechnologies.UPPREV.NEXTI.Answerthefollowingquestionsbasedonthetext.1.Whattechnologiesareoftenusedforreal-timeassettrackingoutdoors?

Satelliteandcellularnetwork-basedtechnologiesareoftenusedforreal-timeassettrackingoutdoors.ReferenceI.Answerthefollowingquestionsbasedonthetext.2.WhatistheproblemwiththeassetstrackingofGPSindoors?

Totrackassetsindoors--infactories,warehouses,orothercontrolledenvironm