FBIF 2023 6.16 酒零后+IWSR（国际葡萄酒与烈酒研究所）+Shirley Zhu+追踪全球酒饮市场的增长机会

FBIF2023年6月©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR1IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR场展望业趋势聚焦中国酒水消费者2IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRIWSRIWSR饮市场体量年均复合增长+1%,价值年均增长+2%3IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR类增长的主要驱动市场全球一半以上体量增长rits4IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR5IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR2021-2022021-2022s(10亿9L箱)6IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR-2022(10亿美金)SpiritsFixedexchangeratesChartsnotadjustedforinflation7IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR8IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR啤酒2021-2022(百万9L箱)及2022-2027增长率9IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR10IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRicillaandsotol11IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR33001icillaandsotol12IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR将推动烈酒整个品类的增长icillaandsotol13IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR14IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR全球不同价格段的葡萄酒体量变化价位的静止全球不同价格段的葡萄酒体量变化15IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR16IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR酒饮推动增长即饮酒各品类体量(百万9L箱)17IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR18IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR19IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR20IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR21IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR不同；高端化及消费升级机会仍然存在品类分价格段体量增长率变化rits22IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR23IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR模比例ealcoholacrosskeymarkets24IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR适度饮酒适度饮酒25IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRCONSUMERRESEARCH酒精替代产品开始出现在消费者的选择中SurveysQ2226IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR27IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR过去6个月曾经饮用过以下啤酒的消费者：买了更便宜的产品没有变化买了更贵的产品a28IWSRDrinksMarketAnalysis©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR202220232022202320222023202220232022202320222023过去6个月曾经饮用过酒精饮品的消费者：我有在饮用无酒精的代替品22%22%37%41%23%31%46%我有在饮用低酒精的代替品18%34%48%21%30%49%我在控制饮酒量33%48%22%28%50%非常不同意没有变非常不同意没有变化na©2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR你有过以下哪些行为？买了小规格或比平时买的更少上网搜寻最低价格买了大规格或比平时买的更多换到更低价格的零售商2022202330IWSRDrinksMarketAnalysis