GoogleTrendsDataAnalysis分析GoogleTrends数据技巧

GoogleTrendsDataAnalysis123目录Contents目录MoreReal-timeDataonGoogleTrends

GoogleTrendsforKeywordResearchGoogleTrendsDataExplainedGoogleTrendsDataExplainedGoogle

Trends

isaservicethatlaunchedinMay2006thatallowsyoutoseehowpopularsearchtermshavebeenovertimeonGoogle.Youcanalsoseehowpopularwebsitesare,alongwithrelateddemographicinformationasestimatedbyGoogle.Manypeoplethinkthatthetrendcurveisthe

direct

representationofthequery’ssearchvolumeovertime(liketheoneyoucanseeinGoogleKeywordPlannertool).That’snot

exactly

howitworks…GoogleTrendsDataExplainedLetmeshowyouthetrendsgraphsforthekeyword“flowers”inGoogleTrendsand

GKP

tool:Asyoucansee,theylookquitesimilarbutapparentlyaren’ttwins.

GoogleTrendsDataExplainedGoogleTrendsisallbasedonthe

relativepopularity

ofasearchquery.Here’stheexplanationfrom

GoogleTrendsHelpCenter:“Trendsadjustssearchdatatomakecomparisonsbetweentermseasier.Eachdatapointisdividedbythetotalsearchesofthegeographyandtimerangeitrepresents,tocomparerelativepopularity.”Inotherwords,relativepopularityistheratioofaquery’ssearchvolumetothesumofthesearchvolumesofallpossiblequeries.“Theresultingnumbersarethenscaledonarangeof0to100basedonatopic’sproportiontoallsearchesonalltopics.”GoogleTrendsforKeywordResearchAnalyzingthesearchtrendsFindnewkeywordideasAnalyzeinterestbyregionGoogle

Trends

for

Keyword

ResearchGoogleTrendsforKeywordResearchThat’sthemostdirectapplicationofGoogleTrendstool,soIwilljustshowyouafewexamples.Youprobablyrealizethatsearchvolumesforsomekeywordsareaffectedbyseasonality.Havealookatthetrendforthekeyword“umbrella”inthe

USA:AnalyzingthesearchtrendsGoogleTrendsforKeywordResearchAndhere’sthesametrendinAustralia:Youcanseethatthequery“umbrella”isthemostpopularinthe

USA

inJunewhileinAustraliathepeakfallsonDecember.Thesearethemonthswhentherainyseasonbeginsinthesecountriesandpeoplerealizetheydon’twanttogetwet.Soifyourbusinessisseason-dependent,youcaneasilyestimateitspeaksandbottomsbyanalyzingtherelevantsearchqueriesinGoogleTrends.GoogleTrendsforKeywordResearchGoogleTrendscanshowyouthequeriespeoplealsosearchforwhentheysearchforyourterm.Thatisanamazingopportunitytofindmorekeywordsyoumightnothavebeenthinkingofbefore.Besides,youwillbetterunderstandtheneedsofyourpotentialcustomerandhis“searchjourney.”Here’sanexample.Whenpeoplearesearchingfor“Sneakers”onGoogle,turnsoutmostofthemwillalsosearchforNikeandAdidas.Find

new

keyword

ideasMoreReal-timeDataonGoogleTrendsRelativepopularityusedinGoogletrendsmakesitpossibletoshowinterestbyregionforagivenquery.Otherwiseplaceswiththemostsearchvolumewouldalwaysberankedhighest,right?Youcanseeinwhichcountries,regionsorcitiesyoursearchqueryisthemostpopular.Thiscanansweraveryimportantquestion:Whereareyourproductsorservicesneededmost?Let’sseewhereinthe

USA

thespaceheatersarewidelysoughtafter.AnalyzeinterestbyregionMoreReal-timeDataonGoogleTrendsHowaboutacitylevelbreakdown?GoogleTrendscandothat.AnyonefromPortland?What’stheweatherlike?MoreReal-timeDataonGoogleTrendsYoucanalsocomparetheinterestinasearchqueryfordifferentlocationsinGoogleTrends.

Todothatyoushouldclick“more”intherightsideofoneofthesearchboxesandapplyrelevantfilters:MoreReal-timeDataonGoogleTrendsInthescreenshotbelow,youcanseeaperfectexampleofpopularityconceptinGoogleTrends:MoreReal-timeDataonGoogleTrendsGoogleTrends

canbewindowintotheworld,givingusapeekintowhatpeoplearesearchingfor—whetherit’selections,music,sportsorgames.Nowyoucanseetheworldinreal-timethroughmorelenses:

News,

Shopping,

Images

and

YouTube.We’reopeningupmoredatatoshowwhatpeopleintheworldarelookingfor,asthey’relookingforit—whetherit’sjustoutofcuriosity,towriteastoryorsomethingelse.

More

Real-timeDataonGoogleTrendsAndit’sreallyeasytodo:sayyou’recuriousaboutsearchinterestinTaylorSwiftfollowingtherecentreleaseofherlatestalbum.Younowhavetheoptiontoexplorethatdataindifferentways,likefindingtherelatedvideosthatpeoplearesearchingforonYouTube.MoreReal-timeDataonGoogleTrendsFirst,typeyoursearchatthetopoftheTrendsscreen,inthisbox:How

it

worksAsyoucansee,thetopicof“Americansinger-songwriter”comesup—that’stheoneyouwanttoclickon,otherwiseitwillonlylookforsearchesforthewords“Taylor”and“Swift.”MoreReal-timeDataonGoogleTrendsThattakesyoutoa

pagelikethis,whichshowssearchinterestinTaylor,worldwide.Youcanthenchangethetimerangetowithinthelas