高级职业英语拓展教程unit

Unit5GlobalSourcingUnit5

GlobalSourcingSection1MoreThingstoDo1.Whatdoesspecializein?2.Howdobuyerssourceproductsfrom?3.Whydobusinessesadopttheglobalsourcingstrategy?Activity1ReadMoreAboutGlobalSourcingUnit5

GlobalSourcingSection1MoreThingstoDo

Whatareyoulookingtosellorbuy?Wheredoyouwanttosellitorbuyit?willhelpyouwithanydifficultiesyouhaveonthematter.Whetheryouarelookingforaparticularproduct,forasupplierofsomesortofproduct,orbuyers,Alibabawillfinditforyouinstantly,andinanypartoftheworld.Thesiteisdirectedforanycompanylookingtopurchaseorplaceaproduct,eitherlocallyorinternationally.ThemainregionsinwhichAlibabaworksaretheUS,EuropeandEasternAsia,butotherregionsarealsoavailable.instantlyad.立即地directv.指向，指引a.直接的Chinesetranslation:Unit5

GlobalSourcingSection1MoreThingstoDoFoundedin1999byMaYun(JackMa)andspecializinginbusiness-to-businesstrades,especiallyforinternationalbuyerstryingtocontactChinesesellers,AlibabahasetheleaderinB2Bmerceglobally.Itsmainservicesareglobaltradeandonlinesourcing.In2008,attractedatleast23millionvisitorsofwhich65percentwerefromChina.Chinesetranslation:Unit5

GlobalSourcingSection1MoreThingstoDoAlibabaisnotatradingcompanybutratheranonlinebusinessplatform.Itopenssesameforsmalltomedium-sizedcompanies.Now,hasethenumberonedestinationforsourcingprofessionalsandentrepreneursbecauseitisthesimplestandmostefficientwaytofindqualitysuppliersandproducts.OnAlibaba,youcansourcethousandsofproductsatfactorydirectpricesbyquicklyandeasilybrowsingbyproductorsuppliercategoriesforwhatyouneed.Youcanmakeinquiries,andnegotiatedirectlywithmanufacturers.Thesitehasavarietyofcustomer-supportandsafe-tradingfeaturesthathelpyouresearchsellerbackgroundsandreputationsandprotectyouraccounts.Thesiteisalsorichwithfreearticlesonglobaltrade,includinghelpfuladviceonfindingsuppliers,shippingandinspection,paymentandsecurity,alongwithAlibaba’sowntutorialsonhowtobestusethesite.platformn.平台sesamen.芝麻destinationn.目的地entrepreneurn.企业家browsev.浏览inquiryn.咨询featuren.特征，特点tutorialn.指导课Chinesetranslation:Unit5

GlobalSourcingSection1MoreThingstoDoTherearemanyreal-lifestoriesfrompeoplewhohavefoundsuccesson.DevonRifkinhaseasymbolofonlinesourcingsuccessforaMiami-basedentrepreneur.WhenDevonRifkinbeganscouringtheglobeforalow-costbutreliableproducerofhangersforhisfast-growingfirm,theGreatAmericanHangerCompany,hebeganhissearchwithoutsteppingoutsidethecomfortofhisair-conditionedMiamioffice.AfewclicksofthemouseonsourcingwebsiteledhimtoWoodenEnterprisesandTradingCooperative,anIndia-basedmanufacturerspecializinginwoodenandmetalproducts.Aftersendinghiscompanysamplesofafewbasichangermodels,itrespondedpromptlywithmockupsatattractivepricesandquality.WoodenEnterprisesandTradingCooperativeisnowoneoftheGreatAmericanHangerCo.’sregularsuppliers.(426words)Miami迈阿密(美国佛罗里达州东南部港市)hangern.衣架promptlyad.迅速地mockupn.实体模型，实物的原尺寸模型Chinesetranslation:Unit5

GlobalSourcingTask1Completetheoutlinewiththeinformationfromthepassage.Activity2FulfilltheFollowingTasks

CompanyInformation:1.Founded:byMaYun(JackMa)in1).2.Mainservices:globaltradeand2).3.Visitorsin2008:atleast3).4.Serviceregions:theUS,EuropeandEasternAsia,and4).5.Targetcustomers:sourcingprofessionalsand5).6.Most-favouredby:6)

companies1999onlinesourcing23millionotherregionsentrepreneurssmallandmedium-sizedUnit5

GlobalSourcingTask1Completetheoutlinewiththeinformationfromthepassage.Activity2FulfilltheFollowingTasksChieffeatures:1.Customersupport:helpscustomersresearchseller7).2.Safe-trading:8).3.Customer-friendlyservices:freearticlesand9).SuccessStory:10).backgroundsandreputationsprotectsyouraccountstutorialsDevonRifkinUnit5

GlobalSourcingTask2MatchAwithB.AB1.咨询2.网上商业平台3.投放产品4.安全交易特征5.专门经营6.跨国采购7.长期供应商8.高素质供应商9.全球采购10.中小型公司a.placeaproductb.specializeinc.smallandmedium-sizedcompaniesd.globalsourcinge.qualitysupplierf.makeinquiriesg.safe-tradingfeatureh.onlinebusinessplatformi.regularsupplierj.multinationalpurchasingUnit5

GlobalSourcingTask3Fillintheblankswiththerightwordsorphrases.Changetheformwherenecessary.

Therearemorewordsthanyouneed.instantlydirectsourceinquirynegotiatefeaturereputationinspectionsamplespecializein1.Ourcompany

thesaleofcottongoods.2.Thecompanyisresponsiblefor

thesamples,rawmaterials,componentsinstrictaccordancewiththespecificationandrequirementofclients.3.ThenewcompanyislookingatSoutheastAsiancountriesto

productswithlowprices.4.Thebookisprimarily

atreadersworkinginmarketing,advertisingandrelatedfields.specializesininspectingsourcedirectedUnit5

GlobalSourcingTask3Fillintheblankswiththerightwordsorphrases.Changetheformwherenecessary.

Therearemorewordsthanyouneed.instantlydirectsourceinquirynegotiatefeaturereputationinspectionsamplespecializein5.ThenewflatscreenTVsethassomany

toofferthatitsellswellinthemarketplace.6.Asacustomerservicemanager,heshouldrespondtothecomplaints.fromhisendusers.7.Iwouldliketomakea(n)

forthepurchaseof5pcsofDVDplayer.8.Inorderto

agoodpricewithyoursupplier,youshouldreadthepurchasingnegotiationtips.featuresinstantlyinquirynegotiateUnit5

GlobalSourcingActivity3MakeaSurveyInterviewyourclassmatesfortheironlineshoppingandfillinthefollowingquestionnaire.QuestionnaireAboutOnlineShopping1.Whatisyourgender?□Male.□Female.2.HowmuchtimedoyouspendontheInternetperweek?□2hoursorless.□3—10hours.□10—30hours.□Morethan30hours.3.Doyoutrustonlineshopping?□Yes.□No.4.HaveyouboughtanythingontheInternetbefore?□Yes.□No.Unit5

GlobalSourcingIfyouransweris“No”,pleaseskiptoQuestion8.5.Whichonlineshoppingwebsitesdoyouusuallygoto?(Pleaseselectallthatapply.)□.□.□.□.□.□.□Others.6.Whatkindofgoodsdoyoubuy?(Pleaseselectallthatapply.)□Books/CDs/VCDs/DVDs.□Computerproducts.□Digitalelectronicproducts(MP3,MP4,AppleiPod,etc.).□Apparellikeclothing,shoes,etc.□Tickets(movieorconcerttickets).□Flowers/Gifts/Cards.□Groceries.□Others.Unit5

GlobalSourcing7.Whatarethereasonsthatencourageyoutobuygoodsonline?(Pleaseselectallthatapply.)□Cheaperthanpricesinthelocalstores.□Savingtime(Noneedtogototheshops).□Easytomakecomparisons(browsedifferentsitesbeforemakingdecisions).□Canshopatanytime(24hoursavailable).□Lotsofchoices(Manydifferentwebsites).□Unlimitedproducts(cannotgettheminthestores).□Betterinformationavailableonlinetodoresearchbeforepurchasing.□Others.Unit5

GlobalSourcing8.Whatareyourreasonsfornotshoppingonline?(Pleaseprovide3mostimportantreasons.)1.2.3.Activity3MakeaSurveyInterviewyourclassmatesfortheironlineshoppingandfillinthefollowingquestionnaire.Unit5

GlobalSourcingActivity4WriteaReportWriteareportbasedontheinformationyougetinActivity3.

Inordertofindouttheoutlookforonlineshopping,wedidasurveyonconsumerattitudesandbehaviorsrelatedtoonlineshopping.Inoursurvey,85%oftheinterviewees(62femalesand38males)haveonlineshoppingexperience.However,20%ofthemdistrustedonlineshoppingbecausetheyaremainlyconcernedaboutpurchasingaproductfrom“masked”sellerswithoutphysicallyexaminingtheproducts.Ofthosewithonlineshoppingexperience,over95%regularlygotoTaobaowebsiteforshoppingand60%visitpaipaioccasionally,followedbyEachnetandDangdang.Moreover,apparelisthemostpopularpurchases,accountingfor65%oftheproductsboughtonline,followedbydigitalelectronicproducts,computerproductsandBooks/CDs/VCDs/DVDs.Themainreasonsfortheironlineshoppingarecheaperprices,savingtimeandbeingeasytomakecomparisons.Toconclude,thoughpeoplemayfeelacertaindegreeofriskwhenpurchasingaproductthroughtheInternet,thereisanoptimisticoutlookforthefuturegrowthofonlineshopping.Unit5

GlobalSourcingActivity5TranslateaParagraphTranslatethefollowingintoChinese.Globalsourcingisanewtrendofgrowingbusinessglobally.Ithelpsinspreadingyourbusinessallovertheworld.Globalsourcinghasbothadvantagesanddisadvantages.Itishelpfulinreducingproductcostandcoveringlargemarketareasinallovertheworld.Youcansellyourproductsorservicesglobally.Atthesametimeit’snotsoeasytodobusinessglobally.Agreatdealofmanagementskillisrequiredtomanagethebusinessglobally.Sometimesduetodifferentculturalenvironmentandgovernmentpolicies,ithasunfavorableeffectsonyourbusiness.Ifyoudon’tmanageitproperlyoutsourcingoftenintroducesincreasedcostandcomplexity.Sothinktwicebeforeoptingforglobalsourcing.Unit5

GlobalSourcingActivity5TranslateaParagraphTranslatethefollowingintoChinese.全球采购是商业全球化的新趋势，它有助于企业走向世界。全球采购有利有弊。它能够降低产品成本并拓宽产品市场。企业可以在全球范围销售产品及服务。同时，企业走向全球化也不是一件简单的事情。企业需要优秀的管理才能确保企业的全球运作。有时由于文化环境及政府政策的差异，全球采购可能对企业造成不利的影响。如果不能妥善地处理，外部采购经常会导致成本增加，造成管理的复杂性。因此，决定进行全球采购一定要三思而后行。Unit5

GlobalSourcingSection2ReadingSkillExploration:Generalization概括（Generalization）概括就是要在观察和研究某部分具体事物的基础上，对整体的事物作出的概括性陈述。假设你采访了一些大学生，问他们上大学的原因，每个人的回答都表明上大学是要为找工作做准备。当你报告这一事实时，你可能会概括成“所有的大学生上大学是因为他们要为找工作做好准备。”当然，其他人可能不会完全同意这一陈述，除非他们访问了每一个大学生。下列是一些概括性的句子。有些概括看起来合情合理，但你也可能持反对意见。

1.Allcollegefreshmenareconfusedanddisorientedduringtheirfirstweekoncampus.2.Parentsarewithoutexceptionconcernedforthehappinessoftheirchildren.3.Psychologyinstructorsareinterestedinthepsychologyoflearning.4.Collegestudentsaremoreinterestedinsociallifethanacademicpursuits.注意概括并不是事实，而是作者对某一类事实的判断。Unit5

GlobalSourcingExample:Theweddingisatraditionthatmostyoungpeoplestillvalue.Mostengagedcouplescarefullyplantheirweddingandregarditasanimportantoccasionintheirlives.Couplesarealsoveryconcernedthattheirceremonyshouldfollowrulesofetiquetteandthateverythingisdone“justso”.Mostgiveadealofattentiontopersonalizingtheirceremony,includingtheirownvows,songsandsymbols.文段的第一个句子是一个概括性的陈述，作者概括出年轻人对他们婚礼的看法。文段的其他句子就是对这个概括的说明论证。Practice:Readthefollowingparagraphandpointoutthegeneralizationandsupportingfacts.Ourlifetodaydependsverymuchonenergy.Intownsandinvillages,onfarmsandinfactories,machineshavemadelifeeasierthanitusedtobe.Themachinesuseenergy,andenergyisneededforheating,lighting,communications,carryinggoods—everything.Factoriesandindustrialplantsuseagreatdealofenergytomakethethingsthatweuseandbuyandsell.Unit5

GlobalSourcingSection3ComparativeReading:CareerPreviewingReadthepassageinbothEnglishandChineseandanswerthequestions.

GlobalSourcingandChineseCultureWithmoreandmorewholesaleproductspurchasefromChina,foreigninvestmentisflowingintoChina,afastgrowingglobalfactory.However,inspiteofthestrongeconomy,foreigninvestorsareafraidofthechallengesandcomplicationsintheirpathofmultinationalpurchasing.ThelocalbusinessownersintheChinesemarkethaveadoptedtheirownstyleofbusinesswhichcannotbeeasilyunderstoodbymanyforeigninvestorswiththeirhugeexperienceinglobalsourcing.ClearunderstandingandgreateffortsareneededtosuccessfullypenetratetheChineseeconomyUnit5

GlobalSourcing全球采购与中国文化随着外国企业从中国采购越来越多的批发商品，外国资本正涌向中国这个高速发展的世界工厂。然而，尽管中国经济强大，外国投资者仍然担心在跨国采购过程中遇到挑战以及错综复杂的场面。中国市场的本地企业家有自己的一套经营模式，但是许多有着丰富全球采购经验的外国投资者对此却难以理解。要想成功地渗透到中国经济，外国投资者需做出巨大努力，对中国文化要有清晰的认识。Section3ComparativeReading:CareerPreviewingUnit5

GlobalSourcingSection3ComparativeReading:CareerPreviewingUnderstandingtheBusinessCultureTheforeignersdoingwholesalebusinesswithChinahavetobasicallyunderstandthebusinesscultureinChina.TheyhavetounderstandtheChinesebusinessclearlybeforepurchasingfromChina.ThepeopleofChinaareproudoftheirtraditionandculturalvalueswhicharecontinuingformanygenerations.Therefore,itisnecessarytogiverespectandregardtothebeliefsandvaluesofChineseinthebusinessofglobalsourcing.Chinesetreatrespectasanimportantvirtueintheirlife.TheChinesebusinesssystemisalsobasedonrespecttosuperiors,staffandtheirfamilies.So,itisadvisableforforeigninvestorswhoareinvolvedinmultinationalpurchasingtodotheirbusinesstalkwithgreatmutualrespect.TheChinesewholesalebusinessmenareverymuchconcernedaboutface,especiallyonothers’perceptionandimageonthem.TheytakecriticismabouttheirincapabilityandmistakesveryseriouslywhentheyarepubliclyexposedtogreatembarrassmentinmultinationalpurchasingUnit5

GlobalSourcingSection3ComparativeReading:CareerPreviewing理解商业文化与中国企业进行批发贸易的外国采购商应该要基本了解中国的商业文化。在从中国进行采购之前，他们必须透彻地了解中国文化。中国人以祖先流传下来的传统和文化价值为豪。因此，在进行全球采购时有必要尊重其信仰和价值观。中国人认为尊重他人是生活中的一个重要美德。中国的商业体系是建立在尊重长者、尊重员工和其家人的基础上。因此，我们建议从事跨国采购的外国采购商和中国企业家需在相互尊重的基础上进行商务谈判。中国从事批发行业的企业家非常在意面子，特别是其他人对他们的看法和印象。在国际采购时，遇到尴尬场面，他们非常看重对其无能和错误所作的批评。Unit5

GlobalSourcingSection3ComparativeReading:CareerPreviewingGuanXiChinesevaluebusinessrelationshipestablishmentandalsobusinessnetworkingasthemostimportantfeaturesofcompaniesinvolvedinthebusinessofglobalsourcing.TheChinesewholesalemarketlookslikeahugewebwithmanyconnectionsandlinksusefulforglobalsourcing.TheChineseposeheavyfaithinthebusinessandpersonalcontacts.“GuanXi”inChineserelatestogoodrelationshipwithpersons,businessownersandgovernmentofficialsandawidesocialnetworkwithothers.AcorrectandappropriatebusinessapproachonlywillenableforeigninvestorstoexploitthepotentialofChinesemarketfortheirmultinationalpurchasing.Thought