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Everythingispossible

Don’tdoChina’sNike,todotheworld’sLining.-------LiMingLi-NingIn1990，Li-NingwaslaunchedinSanshui,Guangdong。ProducershaveworkedcloselywithChina’sOlympicCommitteesinceitsearliestdays.CommittedtousingtheircareerinsportinggoodstoadvanceChineseathletics,theyhavethrowntheirenthusiasticsupportbehindawidevarietyofathleticcompetitions.By1995,Li-NinghademergedasafrontrunnerinChina’ssportinggoodsindustry.

In2023,withLi-Ningstillintheleadandsaleshittingrecordhighs,producerssettheirsightsonbecomingatopinternationalbrandname.SportshoesOursclothesOursfaithis:topromoteChineseathleticsandletsportsmakeadifferenceinourlives.Today,Li-Ningismorethanjustapioneerinsportinggoods;itisalsoanadvocateforhealthyliving.Supportedbyoursolidtrackrecord,wearereadytoseizethishistoricopportunity,tomeetthechallengesofaglobalmarkethead-on,andtofulfilltheLi-Ningmission:Inspiringandempoweringthroughsports.

MarketingStrategyadoptedbyLiningCompany

Inmarketing:positioningin15to25yearsoldperson;modelimageoftheprofessionalsportgoods;modelsportive,personalit,successfulbrandcharacterInresearchanddevelopment（在研发上):LiningincreasestheRTinvestmentofsporttechnologyandtheproductstrengthofsportseries.employarightsportspokesman;intheshortterm,theadvertisementisbasedonthefunctionoftheproductandmotionadvertisementisthecomplement;increasemarketinginput.

Inchanneltermination(渠道终端上）:puttingthefunctionoftheproductinthefirstplaceinPOPadvertisement（店面广告）;trainingdealerandpersonneltomastersporttechnologicalknowledgeandskillstocommunicatewithconsumer.

Sportplaysanimportantroleinthemarketingofthebrand.SportpromotesThedevelopmentofthemarketingofthebrandLining.Asmoreandmoreathleteswear‘Lining’，Lininghasbeenwidelyknown.Afterfewyears,Liningwinsmorethanfiftypercentofthenationalmarket.Atthesametime,LiningalsopromotesthedevelopmentofChinesesports,sowecanseethatsportandliningcreateswin-win.

Productpolicies:Researchanddevelopmenttheintegrationofmanagementandcustomermanagement.Giveprioritytowithsportsseries，suchassneakers，trappings，knapsack，caps，sportinggoodsandsoonOurstrategies

pricestrategies：Inthesportsmarketing，PricePositioningisimportant，itshouldmeetconsumers'spending.Starsendorsementsstrategies：Onstrategyofsportsstarsasbrandspokesmen，itcanraiseitsfamousdegreeandcapacityofcompetition.OurstrategiesSportspromotionstrategies:Combinephysicalculture，brandcultureandenterpriseculture，sothatitcreatescompetitiveadvantages.

Sportssponsoringstrategies：Sportshasbeent

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