辣妈帮优结案报告

辣妈帮&澳优项目结案报告2015年07月31日澳优项目投放总结投放时间为6.12-7.24，共计18天，媒体总投放额为260000元所有既定KPI均超额完成，CTR比预估高0.75%，CPM和CPC价格均优于预估首页顶部通栏这个位置曝光度高，明显优于其他位置【可在下阶段增加这个位置的投放量】媒体PV、Click、CTR完成览表

媒体CPM、CPC控制状况一览表媒体投放金额完成PV完成%完成Click完成%预估CTR实际CTR预估CPM实际CPM预估CPC实际CPC

辣妈帮

260,000

85,424,534101%

1,289,792202%0.76%1.51%

3.083.040.410.20澳优6月数据日期/点位广告位置预估曝光量曝光量预估点击量点击量点击率2015/6/12首页顶部通栏

8,000,000

8,013,872

100,000

132,0601.65%7个月宝宝辣妈帮顶部banner

1,500,000

1,503,510

10,000

16,2931.08%推荐频道文字链

14,000,000

14,019,753

30,000

40,5420.29%宝宝健康辣妈帮置顶贴

1,500,000

1,506,634

10,000

32,8392.18%2015/6/13宝宝健康辣妈帮置顶贴

1,500,000

1,507,620

10,000

33,0212.19%2015/6/14宝宝健康辣妈帮置顶贴

1,500,000

1,506,672

10,000

33,7282.24%2015/6/157个月宝宝辣妈帮顶部banner

1,500,000

1,503,148

10,000

16,4091.09%宝宝健康辣妈帮置顶贴

1,500,000

1,506,368

10,000

32,7342.17%照片秀秀辣妈帮顶部banner

1,500,000

1,505,865

10,000

26,7381.78%美食厨房辣妈帮顶部banner

1,500,000

1,504,569

10,000

20,0011.33%母婴用品交流辣妈帮置顶帖

1,500,000

1,508,830

10,000

31,3022.07%2015/6/16照片秀秀辣妈帮顶部banner

1,500,000

1,506,742

10,000

25,4531.69%母婴用品交流辣妈帮置顶帖

1,500,000

1,508,132

10,000

33,6282.23%2015/6/17照片秀秀辣妈帮顶部banner

1,500,000

1,506,491

10,000

25,3201.68%母婴用品交流辣妈帮置顶帖

1,500,000

1,509,384

10,000

32,2712.14%2015/6/18照片秀秀辣妈帮顶部banner

1,500,000

1,505,382

10,000

26,2131.74%母婴用品交流辣妈帮置顶帖

1,500,000

1,509,840

10,000

33,0312.19%2015/6/19美食厨房辣妈帮顶部banner

1,500,000

1,503,838

10,000

21,4801.43%2015/6/23辣妈试用中心置顶帖

1,500,000

1,508,732

10,000

32,0972.13%2015/6/24辣妈试用中心置顶帖

1,500,000

1,506,352

10,000

30,2162.01%澳优7月数据日期/点位广告位置预估曝光量曝光量预估点击量点击量点击率2015/7/15宝宝营养全攻略顶部banner

1,500,000

1,537,863

10,000

27,1831.77%宝宝健康辣妈帮顶部banner

1,500,000

1,587,518

10,000

28,2321.78%2015/7/16宝宝营养全攻略顶部banner

1,500,000

1,593,623

10,000

27,3481.72%宝宝健康辣妈帮顶部banner

1,500,000

1,587,342

10,000

28,1451.77%2015/7/17宝宝健康辣妈帮顶部banner

1,500,000

1,576,492

10,000

27,5261.75%2015/7/20首页顶部通栏

8,000,000

8,145,084

100,0001074011.32%母婴用品交流辣妈帮置顶帖

1,500,000

1,507,382

10,000

30,4372.02%2015/7/21首页顶部通栏

8,000,000

8,117,435

100,000

132,0601.63%母婴用品交流辣妈帮置顶帖

1,500,000

1,519,743

10,000

31,8422.10%2015/7/22母乳喂养辣妈帮顶部banner

1,500,000

1,534,823

10,000

27,0181.76%辣妈试用中心置顶帖

1,500,000

1,518,323

10,000

30,8422.03%2015/7/23母乳喂养辣妈帮顶部banner

1,500,000

1,507,213

10,000

27,0341.79%辣妈试用中心置顶帖

1,500,000

1,509,618

10,000

30,4512.02%2015/7/24母乳喂养辣妈帮顶部banner

1,500,000

1,512,843

10,000

27,0551.79%辣妈试用中心置顶帖

1,500,000

1,517,498

10,000

31,8422.10%总曝光和总点击PV：85,424,534超额完成1%点击：1,289,792超额完成101%CPM和CPC

平均CPM：3.04元平均CPC：0.20元广告位推介首页顶部通栏推荐频道文字链7个月宝宝辣妈帮顶部banner广告