惠普企业价值与战略目标课件

the

corporateobjectives

for

hp/vision-strategy/newhpway/corporate_objectives.htmhewlett-packardjune

25,

2002customer

loyaltyprofitmarket

leadershipgrowththe

corporateobjectives

for

hpemployee

commitmentleadership

capabilitiesglobal

citizenshipTo

provide

products,

services

andsolutions

of

the

highest

quality

andthe

greatest

possible

value

to

ourcustomers,

thereby

gaining

andholding

their

respect

and

loyalty.Underlying

beliefs

supporting

thisobjective:–

Our

continued

success

isdependent

on

increasing

loyalty

ofour

customers.customer

loyalty–

We

must

listen

attentively

tocustomers

to

truly

understandtheir

needs,

then

take

theappropriate

action.–

Competitive

total

cost

ofownership,

quality

and

the

way

wedo

business

drives

customerloyalty.To

achieve

sufficient

profit

tofinance

our

company

growth,create

value

for

our

shareholders,and

provide

the

resources

weneed

to

achieve

our

othercorporate

objectives.Underlying

beliefs

supporting

thisobjective:–

Profit

is

the

responsibility

of

all.–

Balance

of

long-term

and

short-term

objectives

is

key

toprofitability.–

Profit

allows

us

to

re-invest

in

newand

emerging

businessopportunities.–

Profit

is

highly

correlated

togenerating

cash,

which

bringsmore

flexibility

to

the

business

ata

lower

cost.–

Profit

enables

the

achievement

ofour

corporate

objectives.To

grow

by

continually

providinguseful

and

significant

products,services

and

solutions

to

marketswe

already

serve

—

and

to

expandinto

new

areas

that

build

on

ourtechnologies,

competencies

andcustomer

interests.Underlying

beliefs

supporting

thisobjective:market

leadership–

There

are

more

places

we

cancontribute

than

we

will

be

capableof

contributing:

we

must

focus.–

To

be

average

in

the

marketplaceis

not

good

enough,

we

play

towin.–

We

must

be

No.1

or

No.2

in

ourchosen

fields.To

view

change

in

the

market

asan

opportunity

to

grow;

to

use

ourprofits

and

our

ability

to

developand

produce

innovative

products,services

and

solutions

that

satisfyemerging

customer

needs.Underlying

beliefs

supporting

thisobjective:–

Growth

comes

from

taking

smartrisks,

based

on

the

state

of

theindustry

—

that

requires

both

aconviction

in

studying

the

trends,but

also

in

inducing

change

in

ourindustry.–

Our

size

(and

diversity

ofbusinesses)

gives

us

an

ability

toweather

economic

cycles

and

turnthem

to

our

favor.To

help

HP

employees

share

in

thecompany’s

success

that

they

makepossible;

we

provide

people

withemployment

opportunities

based

onperformance;

to

create

with

them

a

safe,exciting

and

inclusive

work

environmentthat

values

their

diversity

andrecognizes

individual

contributions;

andto

help

them

gain

a

sense

of

satisfactionand

accomplishment

from

their

work.–

HP’s

performance

starts

withmotivated

employees;

their

loyalty

iskey.–

We

trust

our

employees

to

do

the

rightthing

and

to

make

a

difference.–

Everyone

has

something

to

contribute:It’s

not

about

title,

level,

or

tenure.–

An

exciting,

stimulating

work–

A

diverse

workforce

gives

us

acompetitive

advantage.–

Employees

are

responsible

for

lifelonglearning.To

develop

leaders

at

every

levelwho

are

accountable

for

achievingbusiness

results

and

exemplifyingour

values.Underlying

beliefs

supporting

thisobjective:–

Leaders

inspire,

fostercollaboration,

and

turn

vision

andstrategies

into

action

–

withfocused,

clear

goals.–

Effective

leaders

coach,

relaygood

news

and

bad,

and

givefeedback

that

works.–

Leaders

demonstrate

self-awareness

and

a

willingness

toaccept

feedback

and

continuouslydevelop.–

Leaders

speak

with

one

voice

andact

to

eliminate

busy

work.–

It

is

important

to

measure

peopleon

the

results

they

achieveagainst

goals

they

helped

tocreate.Underlying

beliefs

supporting

thisobjective:global

citizenship–

The

highest

standards

of

honestyand

integrity

are

critical

todeveloping

customer

andstakeholder

loyalty.–

The

betterment

of

our

society

isnot

a

job

to

be

left

to

a

few;

it

isthe

responsibility

to

be

shared

byall.–

This

objective

is

essential

todelivering

on

the

brand

promise.hewlett-packardjune

25,

2002we

are

passionate

aboutcustomerswe

have

trust

and

respect

forindividualswe

achieve

our

results

throughteamworkhp

valueswe

act

with

speed

and

agilitywe

perform

at

a

high

level

ofachievement

andcontributionwe

deliver

meaningfulinnovationwe

conduct

our

business

withuncompromising

integrityWe

put

the

customer

first

ineverything

we

do

and

in

everydecision

we

make.

We

create

aculture

and

management

processthat

motivates

and

empowersemployees

to

act

in

the

bestinterests

of

the

customer.Examples

of

practices

where

thisshows

up:–

Measure

Total

CustomerExperience

(TCE)

performanceacross

customer

segments

andproduct/service

categories–

Living

the

HP

CustomerExperience

Standard–

Employees

take

ownership

ofcustomer

issues

brought

to

themand

know

who

to

contact

toresolve

them–

Clear

line-of-sight

accountabilityand

direct

link

to

compensationand

performance

managementWe

work

to

create

an

exciting,stimulating

environment

in

whichwe

can

all

contribute

and

thrive.And

we

approach

our

work

withthe

belief

that

people

want

to

do

agood

job

and

will

do

so,

whengiven

the

right

tools

and

support.We

recruit

to

create

a

diverseteam

of

highly

capable,

inventiveindividuals

who,

together,

can

doextraordinary

things.trust

and

respectfor

individualsExamples

of

practices

where

thisshows

up:–

Work/life

programs–

Injury-free

work

environment–

Diversity

practices–

Employee

surveys–

Open-door

policyEffective

collaboration

among

teamsand

organizations

is

key

to

oursuccess.

We

work

as

one

team

toexceed

the

expectations

of

ourcustomers,

shareholders

andpartners.

We

believe

that

the

talentsof

our

full

team

—

including

suppliers,distributors

and

channel

partners

—are

essential

to

our

success.achieve

resultsthrough–

Employee

and

leadershipdevelopment

programs–

Company

governance

model

and–

Leverage

where

possible

—

avoidTime-to-market.

Time-to-customer.Time-to-revenue.

Time-to-profit.

Theseare

critical

to

our

success.

To

achieveresults

at

a

rate

faster

than

ourcompetitors,

we

apply

the

right

talentto

the

challenge,

are

clear

about

howdecisions

must

be

made,

chooseeffectiveness

over

elegance

andempower

people

to

make

decisions

intheir

area.act

with

speedand

agility–

Reduced

cycle

times,

time-to-market,

time

to

problem-resolution–

End-to-end

solutions

focus–

Roles,

hand-offs,

andaccountabilities

defined–

Governance

model–

Program

and

process

managementAchievement

and

personalcontribution

is

a

foundation

of

thenew

HP.

All

HP

people

andespecially

managers

generateenthusiasm

and

commitment

toexceed

customer

expectations.We

are

relentless

in

implementingbetter

ways

of

getting

results.perform

at

a

hig