商务英语写作18-商务旅行

BusinessWritinginEnglishLearningObjectives1.CaseStudy2.GroupDiscussion3.SituationalTask4.Summary5.PracticeUnit18:BusinessVisitandItinerary

Unit18:BusinessVisitsandItinerariesLearningObjectivesHaveaclearpictureoftheconcept,function,structure,typesandwritingstylesofabusinessitinerary;Inthisunit,youareexpectedto:Developproficiencyinusingtherelatedexpressionsandfunctionalsentences;Writeabusinessitineraryinaprofessionalandefficientway.Letterofvisitproposal

DearSirs,

WetakethepleasureinadvisingthatourExportManager,Mr.KwokwishestovisityourcountryinMayofthisyearforthepurposeofenteringintobusinessrelationswithyourmanufacturersofporcelainwaresforimportationtoBritain.Therefore,weshouldappreciateitifyouwouldfurnishuswithaninvitationtotheCantonFair.

Opening(statingyourintention)

CaseStudy1Body(givingnecessaryinformation)Closing(expressingyourwishtoreceiveafavorablereply)

CaseStudy1Wearelookingforwardtohearingfromyousoon.Sincerelyyours,HeadlinePlannedactivities

CaseStudy1

ITINERARYFORMr.Blake,theSalesDirectorofAstonCompanyOctober5-8,2010Xi’anTuesday,October54:40p.m.ArriveatXi’anXianyangInternationalAirportbyFlightMC1581,metbyMiss.Chen,staffofForeingAffairsOffice5:10p.m.ArriveatShangri-laHotelandcheckin6:30p.m.LeavebycarforKempinskiHotel7:00p.m.ReceptiongivenbythePresidentofJkCo,Ltd.atKempinskiHotelWednesday,October68:00a.m.LeavetheShangri-laHotelfortheheadquarterofJkCo,Ltd.8:30a.m.Businesstalks10:30p.m.AppointmentwithGeneralManager11:30p.m.LunchatInternationalClub2:00p.m.VisitHi-techIndustrialPark,accompainedbySalesManagerDurationofvisitPlaceofvisit

CaseStudy1PlannedactivitiesThursday,October78:00a.m.SightseeingtotheHuaqingPool11:30a.m.LunchatHuaqingPool1:00p.m.LeavebycarfortheMuseumoftheTerra-cottaWarriorsandHorsesofQinShihuang3:00p.m.BacktoXi’an,JianhuaShoppingCenter(1.5hours’stay)EveningFreefromengagementsFriday,October88:00a.m.CheckoutatShangri-laHotel8:45a.m.LeavebycarforXi’anXianyangInternationalAirport10:50a.m.DepartureforBeijing

CaseStudy1HerearesomeHandyTipstohelpyougainabetterunderstandingofthem.1.TipsforwritingaLetterofInvitationInthebeginning,itisimportanttoexpressyourwarminvitation,andwhatactivitytheinviteeisexpectedtoattend.Thenyoushouldgivethedetailsoftheactivity,suchastime,place,participants,follow-upactivities,dressstyleetc.Inthelastpart,youneedtostatethatyoulookforwardtoseeinghimorherattheevent.

CaseStudy1

2.TipsforWritinganItineraryAtitleneedtoappearonthetopofanitineraryfollowedbydurationoftheeventandplacestobevisited.Forthepurposeofpreparingaconciseitinerary,youareexpectedtousenounphrases,verbphrases,adjectivephrasesandprepositionphrasesinsteadofsentences.

Whatarethecomponentsoflettersforbusinessvisitsanditineraries?Whataretherequirementsonthelanguageusedinlettersforbusinessvisitsanditineraries?Youaredividedintoseveralgroups.Thenyoucomparethelettersforbusinessvisitsanditinerariesyouhavedraftedanddecideonwhoseletteristhemostappropriate.Whendiscussing,youareexpectedtopayattentiontothefollowinghints.Notes:What’sthepurposeofwritinglettersforbusinessvisitsanditineraries?

GroupDiscussion21.What’sthepurposeofwritinglettersforbusinessvisitsanditineraries?Thepurposeofwritinglettersforbusinessvisitsistoensurethatthevisitswillproceedsmoothly.Anitineraryisusuallyaplanofajourneywhichisusuallyusedasareceptionplanininternationalactivities.2.Whatarethecomponentsoflettersforbusinessvisitsanditineraries?Lettersforbusinessvisitsalwaysincludethefollowingthreeparts:theopeningwhichdirectlystatesyourintentionorpurpose;thebodywhichgivesnecessaryinformation;andtheclosing.Itinerariesusuallyincludethefollowingparts:headline;durationofvisit;placestovisit;andplannedactivities.3.Whataretherequirementsonthelanguageusedinlettersforbusinessvisitsanditineraries?Thelanguageforlettersconcerningbusinessvisitsshouldalwaysbesincere.Andnounandverbphrasesarecommonlyusedinitinerariesinsteadoffullsentences.

GroupDiscussion2

WritealettertoaBritishfirm,invitingthemtotakepartintheInternationalFairthatwillbeheldfromOctober10to25,2010inBeijing.

SituationalTask1

SituationalTask(1)3

SituationalTask(1)3DearSirs,Wewouldliketoinviteyourcorporationtoattendthe2010InternationalFairthatwillbeheldinBeijing,onOctober10,2010.TheFairwillbeginfromOctober10toOctober25.WebelievethatyourproductswillbebestexhibitedintheFair.FulldetailsontheFairwillbesentinaweek.Wearelookingforwardtohearingfromyousoon,andhopethatyouwillbeabletoattend.

Yoursfaithfully,

PleaseprepareanitineraryfortheguestsoftheBritishTradeDelegation,whowillvisityourcityinAugust.Theitineraryshouldincludedetailsastowheretostay,whattodo,whomtomeet,andplacestovisit.SituationalTask1

SituationalTask(2)3

SituationalTask(2)3ITINERARYFORBritishTradeDelegationAugust10-13,2010London-Beijing-Xi’anTuesday,August101:35p.m.ArriveatBeijingInternationalAirportbyFlightJL582,metbyMr.LiQi,MinisterofOverseasTrade2:00p.m.Leavebycar2:45p.m.ArriveatBeijingHotel4:00p.m.ShortmeetingwithexecutivesoftheTaiCompanyattheirheadquarters7:00p.m.DinnergivenbyMr.Hou,PresidentofTaiCompanyWednesday,August119:00a.m.MeetingwithMr.Lu,theManageroftheExportDepartmentatConferenceRoomII12:00noonLunch3:00p.m.MeetingwithMr.Han,ManagerofTaiCompany,TianjinBranch5:00p.m.LeavebycarfortheBritishCommercialCounselorinBeijing6:30p.m.CocktailreceptiongivenbytheBritishCommercialCounselorinBeijing

SituationalTask(2)3Thursday,August128:00a.m.LeavebycartovisitTaiCompany,TianjinBranchanditsfactory11:00noonLunchatAstorHotelinTianjin1:00p.m.LeavebycarforBeijingHotel3:00p.m.Sightseeingasdesired7:00p.m.DinnerathotelFriday,August138:00a.m.LeavebycarforTian’anMenSquare8:45a.m.VisitTian’anMensquareandtheSummerPalace10:00a.m.ReturntoNewYorkbyAmericanAirlinesFlightTT9063:30p.m.DepartureforXi’an

TheFunctionofLettersforBusinessVisitsandItineraries

Beforebusinessvisits,thepeopleconcernedhavetomakegreatpreparations,amongwhichtheexchangeoflettersisthemostimportant.Thelettersexchangedusuallyincludevisitproposals,invitationsandthanksonreturn.Anitineraryisanimportantarrangementforthehosttomakeinreceivinganindividualvisitororadelegation.

Summary4TheFormatofLettersforBusinessVisitandItineraries

Generallyspeaking,youshouldalwayskeepinmindthefollowingthreepartswhilewritinglettersconcerningbusinessvisits:opening,body,andclosing.Inordertohaveaneye-catchingeffect,itinerariesareusuallyneatlylaidout,whichusuallyincludethefollowingparts:headline;durationofvisit;placestovisit;plannedactivities.Tomakethemclear,alltheseusuallybreakintoseverallines.

Summary4ThePurposeofWritingLettersforBusinessVisitsandItineraries

Lettersforbusinessvisitsensurethattheactivitiescanproceedsmoothly.Itinerariesbelongtosecretarialwork.Receivingavisitororadelegation,thehostshouldmakeanarrangementforthem.Thisarrangementiscalledanitinerary,whichisusedforthepurposeofbeingareceptionplan.

Summary4TheLanguageandToneofLettersforBusinessVisitsandItineraries

Thewordingshouldbeconcise.Herearesometips:1)Lettersconcerningbusinessvisitsshouldbesincerebutnottoolong.2)Detailsofplannedactivitiesinitinerariesarepresentedinverbphrases.3)Nounsareusedtodenoteplannedactivitiessuchasappointments,socialengagementsandpublicfunctionsinitineraries.

Summary41.我们高兴地通知贵方，我公司销售部经理邓肯先生拟于今年5月访问贵国，以寻求商机。

WehavethepleasureofinformingyouthatourSalesManager,Mr.DenkenwishestovisityourcountryinMayinordertoseekbusinessopportunity.2.如能尽快答复上述访问计划对贵方是否合适，我方不胜感激。

Weshouldbeappreciatedifyoucouldinformusassoonaspossiblewhethertheplannedvisitwouldbeconvenient.3.请告知上述访问计划是否合适，并请提出访问日程表。

Pleaseletusknowiftheplannedvisitisconvenientforyouandwhatitineraryyouwouldsuggest.4.兹邀请贵公司参加4月15日至4月20日举行的广交会。

WeshouldinviteyoutoattendtheCantonFairtobeheldfromApril15to20.

Practice5

Translating15.期盼早日收到贵方答复，并希望您能与会。Welookforwardtohearingfromyousoon,andhopeyouwillbeabletoattend.6.我方想邀请您来深圳参观我们特别定制的新建厂房。Weshouldliketoinviteyoutoournewcustom-builtfactorypremisesinShenzhen.7.我已平安返国，对您给予的热情款待谨表感谢。BacknowinmyowncountryIwishtothankyouforyourhospitalityextendedtome.8.由路易斯先生接机，并送至利顺德酒店下榻MetbyMr.LouiseandtransferredtoAstorHotel

Practice5

Translating1Directions:

Pleasewritealetterofvisitproposalaccordingtothehintsbelow.

请代表英国某公司的业务主管向广州纺织品公司写一封访问建议信，并希望对方提供春季广交会请帖。

Practice5

Writing(1)

2

Practice5

Writing(1)2DearSirs,Mr.Newman,PresidentofourCorporationandMr.Brown,ourMarketingDirector,wishtovisitGuangzhouinordertocontinueourbusinessdiscussionandseekmorebusinessopportunitiesinthefieldofTextiles.TheyplantoleaveinthefirsthalfofAprilandstayinGuangzhouforabouthalfamonth.Therefore,wewouldappreciateitverymuchifyoucouldfurnishuswithaninvitationtotheCantonFair(Spring).Yourssincerely,

Directions:

Pleasewriteanitineraryaccordingtothehintsbelow.比利时贸易代表团访北京活动日程9月7日至9月9日北京9月7日（星期二）上午9时抵达北京由悦华公司贸易代表刘先生在机场迎接上午10时乘车前往希尔顿酒店下榻上午11时45分在酒店进午餐下午2时拜会悦华公司总经理下午3时与进出口部经理会谈下午7时出席悦华公司总经理在希尔顿酒店举行的宴会9月8日（星期三）上午9时继续前一日与进出口部经理的业务磋商上午11时30分午餐