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1995-1998EstablishingA1995,7JeffBezosfoundedAmazon当前1页，总共17页。1995-1998EstablishingA1996-1997Tosupporttheincreasedtrafficandsales,thecompanybuiltupitsinfrastructureandsystems.Distributioncentercapacitygrewfrom50000to285000squarefeet.IncreasedthenumberoftitlesheldinitsDCstoover200000attheendof1997andreducedpromiseddeliverytimesonthosetitles.Majoreffortsweremadeinsoftwaredevelopmenttosupportback-officeoperations.当前2页，总共17页。1995-1998EstablishingA1998,Amazonexpandeditsproductlines.Nonetheless,withtheadditionalproductlines,theinventoryturnsdroppedfrom56in1997to24.8in1998.当前3页，总共17页。1999BuildingAdditionalFulfillmentInfrastructureBylate1998,thecompanywasbeginningtofacetoughtercompetitionfromplayer.So,Amazonstartedaddingnewproductlinesandfeaturesatafastpace.当前4页，总共17页。1999BuildingAdditionalFulfillmentfrastructureTosupportitstransformationanditsprojectedtriple-digitgrowth,Amazonadapteditssupplychainanddistributionnetwork.当前5页，总共17页。1999BuildingAdditionalFulfillmentfrastructureJustbeforetheChrismas1999season,thenewdistributioncenternetworkwasupandrunning.Amazondeliveredmorethan99%ofitsordersintimeforChristmas1999.Inthefourthquarteraloneof1999,amazonshippedabout20millionitemsandacquiredmorethan2.5millionfirst-timecustomers.当前6页，总共17页。2000-2002OptimizingthecustomerInearly2000,WallStreetbegantoputprofitpressureonalldotcoms,includingamazon'sstockpricewhichhadreachedarecordhighof$106.49inDec.1999.Fulfillmentnetwork当前7页，总共17页。2000-2002OptimizingthecustomerInthiscontext,JeffBezosacknowledgetheneedforprofitabilityand"astrongerfocusonoperationalexcellence,whichmeanstreatingcustomersrightbutatlowercost."

Fulfillmentnetwork当前8页，总共17页。2000-2002OptimizingthecustomerJeffWilke,thenewvicepresidentofoperationsatamazon,quicklylaunchedseveralinitiativestoreducecostsassociatedwithstockingandshippinggoods.StreamliningUSDistributionCenters'ProcessesInventoryCostsDeliveryProcessesFulfillmentnetwork当前9页，总共17页。2000-2002OptimizingthecustomerByasetofmeasures,Amazonreducecostsassociatedwithstockingandshippinggoods.Fulfillmentnetwork当前10页，总共17页。AinEuropeLaunchingAmazonintheUKandGermanyLaunchingAmazoninFranceAmazon'sChanllengesinEuropeQrganizationofAmazonEuropeanSubsidiariesGoingForwardAssessingtheEDNOpportunity当前11页，总共17页。LaunchingAmazonintheUKandGermany

1998AenteredtheEuropeanmarket,targetingthetwocountries-theUKandGermany-thatrepresentedboththelargestonlinemarketsandthelargestmarketsforbooksinEurope.当前12页，总共17页。LaunchingAmazonintheUKandGermany

当前13页，总共17页。LaunchingAmazoninFrance

2000,9,AmazonlaunchedFrance.当前14页，总共17页。AinEuropeAttheendof2000,theinternationalsegmentofAmazoncomprisingtheUK,German,andthenewlylaunchedFrenchandJapan(launchedinNovember2000)sitesreached$381millioninsales,accountingfor13.8%ofthecompany'stotalrevenue.Internationalsalesgrew74%in2001toreach$661million,accountingfor21%ofsales.当前15页，总共17页。GoingForward

By2002,internationalrevenueswere$1.2billion(35%ofAmazon'stotalrevenue).Goingforward,AmazonexecutivesinSeattleplannedtorolloutsomeproductcategoriesandfunctionalitiesalreadyavailableinUS.SoAmazonEuropeneededtobuildupitsinfrastructuretosupportthisambitiousvision.TomTaylorwastransferredfromSeattletoLondontoaddresstheseissues.当前16页，总共17页。AssessingtheEDNOpportunity

TomTaylorshouldconsiderwhetherAmazonneededthreeindependentdistributioncentersorcoulditbuildaEuropeandisreibutionnetwork(EDN).TayloralsohadtoconsiderthebenefitsofanEDN,function,locationandtheimpactoftheimplementationoftheEDNoninter

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