Sensor Tower：2022年第四季度美国应用广告报告

Q42022:

U.S.DataDigest

—

ExploretheQuarter’sTopAdvertisers,

Categories,Publisherplatforms,andMore

TableofContents

03-Overview

06-TopAdvertiser

14-TopCategory

22-TopPublisherPlatform

26-2022YearinReview

30-StoriesoftheYear

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Overview:

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UnitedStates

DigitalAdvertisingOverview

Q42022DigitalAdSpendintheU.S.

$21B

$14B

$7B

$0

Q32022Q42022

$25.6B

TotalAdSpendingintheU.S.

+13.7%

$22.6B

$25.6B

$28B

2.1T

1.4T

0.7T

0.0T

Q32022Q42022

2.7T

TotalAdImpressionsintheU.S.

2.5T

2.7T

+8.6%

2.8T

SocialOTTDisplayandVideo

59

63%

ofTotalAdSpendingon

SocialChannels

Note:SocialchannelsincludeFacebook,Instagram,

Twitter,TikTok,andSnapchat.

22%

63%

15%

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+29%

AdSpendonTikTokSteadilyGrewby62%inQ42022Q/Q

QuarterlyAdSpendingintheU.S.

Q32022Q42022

$8B

+14%

$7B

$6B

0%

$5B

+15%

$4B

+13%

$3B

+62%

$2B

$1B

+9%

$0

FacebookDisplay&VideoInstagramOTTTikTokSnapchatTwitter

AdinvestmentintheU.S.increasedquarter-over-quarteroneachplatform,withtheexceptionofVideo&Display.Facebookremainedthetopplatformfordigitaladvertisingintermsofdollars,andithaditssecondbestquartersince2016behindQ42021,exceeding$7.5millionforthesecondtime.

TikTokhadthehighestgrowthwithadspendup62percentQ/Qto$2.1billioninQ42022.ItwasfollowedbySnapchatwhichalsosawstrongQ/Qgrowthat29percent.

Note:

EstimatedadspendingintheU.S.

TopAdvertisers

—

UnitedStates

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Overall-UnitedStates

Amazon P&GWalmartPepsiCo DisneyGoogleL'Oreal

ParamountNetworkHBO

NBCUniversalTelevision AdobeCapitalOne Coca-ColaHomeDepotYum!BrandsPfizer

Target

InspireBrandsMetaPlatformsMondelez

$0$100M$200M$300M$400M

$500M

TopAdvertisersbyU.S.AdSpending

Despitea6.3percentdropinAmazon’sdigitaladspendinginQ42022quarter-over-quarter,AmazonstillheldontoitsNo.1rank,markingtheseventhquarterinarowthatithasheldontothisposition.

Walmart’sdigitaladspendinghasaseasonalpattern,pickingupattheendofeachyearduringtheshoppingseason.Thecompanyrampedupitsadinvestmenttomorethan$200millioninQ42022,up71percentquarter-over-quarter,allowingittorecoverit’spositionamongthetopthreeadvertisersinQ42022.

Facebook-UnitedStates

Amazon WalmartHomeDepotPfizer

Disney

ParamountNetwork PepsiCo Samsung USAAGeneralMillsGoogle

HBO

NBCUniversalTelevision

AmericanExpressCompanyKrogerAdobe

Target

L'OrealAlbertsonsHershey

$0$40M$80M$120M$160M$200M

TopAdvertisersbyU.S.AdSpending

Inthefirstthreequartersof2022,Amazon’sadspendingonFacebookaccelerated,upatleast70percentyear-over-yearineachquarter.DespiteitsgrowthinadspendingslowingonFacebookinQ42022,growthremainedpositiveyear-over-year,withadspendingincreasedby$600Kcomparedtothesameperiodin2021.

PfizerclimbedfromNo.14inQ32022toNo.4inQ42022.AsCDCexpandedeligibilityforadditionalboosterdoses(NovavaxboostersandBivalentboosters)inOctober2022,PfizerrampedupitsadinvestmentonFacebookinQ4toraiseawarenessaroundtheCovid-19boostershot,withmorethanhalf($26.3million)ofitstotalFacebookadspendingonCovidthemedcreatives.

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Instagram-UnitedStates

AmazonPepsiCo

P&G

GoogleWalmart

L'OrealMondelez

HBO

ParamountNetworkCoca-Cola

NBCUniversalTelevisionPfizer

Disney DiageoMcDonald's KelloggHomeDepotTemu

SheInGroupLimitedMicrosof

$0$30M$60M$90M$120M

TopAdvertisersbyU.S.AdSpending

Despitea22percentdropinAmazon’sdigitaladspendinginQ42022quarter-over-quarter,AmazonstillheldontoitsNo.1rank,markingtheseventhquarterinarowithasheldontothisposition,witha3.1percentshareofvoice(SOV).

Temu,anonlinemarketplace,enteredthetop20advertisersfollowingitslaunchinSeptember2022.Itsadspending($14.4million)onInstagraminQ42022surpasseditse-commercecompetitors,includeShein,andAliexpress.

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Twitter-UnitedStates

Amazon Buzzery HBO PepsiCoMondelez IBM AppleUnilever

SmartAssetTrendytownsDisney

BestBuy RemarkableASTheWallStreetJournal

HewlettPackardEnterpriseMicrosof

TheAthleticMediaCBS

Coca-Cola

BankofAmerica

$0$3M$5M$8M$10M$13M

$15M

TopAdvertisersbyU.S.AdSpending

AftertheacquisitionofTwitterbyElonMusk,TwittersawsignificantturnoveramongthetopadvertisersinQ42022.HBO,previouslythetopTwitteradvertiserforthreestraightquartersbeforethechangeinleadership,pulledbackitsadspendingontheplatformmonth-over-monthinQ42022,from$8.6millioninOctoberto$38KinDecember.Asaresult,itdroppedtwospottoNo.3.

TopTwitteradvertisersinQ42021,suchasKraftHeinz,Merck&Co.,andKelloggCompany,haltedadvertisingonTwitterbeginninginthemiddleofNovember2022.Consequently,theyhavedroppedoutofthetop20advertisers,entirely,inQ42022.

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TikTok-UnitedStates

Amazon L'Oreal PepsiCoDoorDashNetflix

GoogleYum!Brands

P&G DisneySephora AppleWalmart

Uber

ConAgraFoodsHBO

ActivisionBlizzard MetaPlatformsMars,IncorporatedBumble

$0$5M$10M$15M$20M$25M

$30M

TopAdvertisersbyU.S.AdSpending

InadditiontotakingthesecondplacepositionamongadvertisersonInstagram,PepsiCorampedupitsadspendonTikTokby239percentquarter-over-quarterinQ42022,movingitintothirdpositionamongTikTokadvertisers,withnearly$20millioninadspending.

Meanwhile,L’OrealbecametheNo.2advertiseronTikTokbygrowingitsadspendto$26millioninQ42022,up202percentquarter-over-quarter.Duringthepastthreequarters,L’OrealshifteditssocialadbudgettowardTikTok.Itsshareofsocialadspendingontheplatformincreasedby20percentagepointsfromQ12022toQ42022.

Snapchat-UnitedStates

MetaPlatformsAmazon

NBCUniversalTelevision GoogleCoca-Cola

NikeP&GHuluAT&T

Ulta

DoorDashFanDuel

HBO

Disney

Yum!Brands U.S.NavyNewYorkTimes

BestBuyAdobeApple

$0$5M$10M$15M$20M$25M$30M

$35M

TopAdvertisersbyU.S.AdSpending

MetaPlatform’sadspendingonSnapchatsurpassed$30millionasitmoveduponepositiontoNo.1advertiser,whileAmazondroppeditsadspendingby28percentandfelltoNo.2.

SnapchathasbecomeMetaPlatforms’keydigitaladchannelsinceQ32022asithastargetedyoungeraudiencestosignupforaFacebookaccount.Itstopcreatives-“JoinaFacebookGroup”and“FindMoreInspirationonFacebook”accountedfor57percent($17.6million)ofitstotalsnapchatinvestmentinQ42022.

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TopAdvertisersbyU.S.AdSpending

InQ42022,P&Gwastheonlyadvertisertoinvestmorethan$100milliononOTTadvertising.P&Ghasdominated,witha3.3percentshareofallOTTadspending.ItsspendingonOTTwasmorethan2timesasmuchastheNo.2advertiser,Geico,inQ42022.

Asmicrochipsupplyimprovedthisyear,theoveralllevelofadinvestmentfromAutobrandsonOTTincreasedbymorethan50percentinQ4year-over-year.Chevrolet,Volvo,andLexusbrandsparticularly,increasedtheirOTTinvestmentY/Yby649percent,296percent,and276percentrespectively,placingtheminthetop20inQ42022.

OTT-UnitedStates

P&G

Geico

CBS

AbbVie

ParamountNetwork

Amazon

L'Oreal

NBCUniversalParks

InspireBrands

TJXCompanies

Brown-Forman

Chevrolet

Cricket

Sephora

Macy's

Volvo

Note:

PathmaticsOTTdataispoweredbyapanelofrealOTT&CTVviewersandincludesdatarepresentativeofallsmartTVbrands,forexample,Hulu,PlutoTV,Tubi,Peacock,and

Paramount+.

ProgressiveCasualty

eHarmony

DisneyThemeParks

Lexus

$0

$20M

$40M$60M$80M$100M$120M

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TopCategories

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UnitedStates

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$3.0B

$2.5B

$2.0B

$1.5B

$1.0B

$500M

$0

Overall-UnitedStates

Q32022Q42022

11%

42%

11%

4%

2%

TopCategoriesbyU.S.AdSpending

Therankingofthefivehighest-spendcategoriesondigitaladvertisingwereunchangedfromQ32022.Inaddition,advertisersinthesetopfivecategoriesshowedgrowthquarter-over-quarter.

Retailadspendingparticularlyincreasedby42percent,comparedtothepreviousquarter.

Consumer

Packaged

Goods

Retail

Health&Wellness

Media

FinancialServices

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Facebook-UnitedStates

Q42021Q42022

$900M

TopCategoriesbyU.S.AdSpending

WhiletheoveralllevelofadinvestmentfromRetailandConsumerPackagedGoods(CPG),andHealth&WellnessbrandsonFacebookhavenotchangedinQ4year-over-year,advertisersinMediapulledbacktheiradspendontheplatformyear-

$750M

$600M

$450M

$300M

$150M

$0

1%

2%

1%

9%

-25%

over-year,down25percentcomparedtoQ42021.Consequently,MediafellfromNo.3totheNo.5category.

Incontrast,advertisersinHome&GardenincreasedtheiradspendonFacebookyear-over-year,from$345millioninQ42021to$377millioninQ42022,andenteredthetopfiveinQ42022forthefirsttime.

Retail

Consumer

Packaged

Goods

Health&WellnessHome&Garden

Media

$750M

$643M

$536M

$429M

$321M

$214M

$107M

$0

Instagram-UnitedStates

Q42021Q42022

5%

-2%

7%

-17%

-32%

RetailConsumerHealth&WellnessFood&DrinkMedia

PackagedServices

Goods

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TopCategoriesbyU.S.AdSpending

ThetoptwocategoriesonInstagram,ConsumerPackagedGoodsandRetail,haveremainedunchangedsinceatleastQ22020,withacombined32percentshareoftotaladspendingontheplatforminQ42022.

AdvertisersinFood&DrinkServicesandMediadecreasedtheiradbudgetonInstagramby17and32percentyear-over-year,respectively.Despitethis,thosetwocategoriesremainedinthetopfivecategoriesinQ42022.

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$100M

$80M

$60M

$40M

$20M

$0

Twitter-UnitedStates

Q42021Q42022

59%

-42%

-27%

22%

7%

TopCategoriesbyU.S.AdSpending

ThechangeinleadershiphascausedsignificantupheavalontheTwitterplatform.Comparedwithsameperiodin2021,theoveralllevelofadinvestmentfromConsumerPackagedGoods(CPG)brandsdeclinedby42percentinQ42022.

AlloftheCPGadvertisersamongthetop5haveadjustedtheiradinvestmentonTwitterinQ42022.KraftHeinz,Coca-Cola,Nestle,andKellogghaltedtheiradinvestmentontheplatforminmid-November2022.AlthoughitwastoalesserdegreethanothertopCPGadvertisers,PepsiCoalsodecreasedinvestmentonTwitterfrom$14millioninQ42021to$10millioninQ42022.

Incontrast,advertisersinMediaincreasedtheiradspendingonTwitteryear-over-year,from$47millioninQ42021to$75millioninQ42022.Mediabrands’shareofspendingonTwitteradvertisingincreasedfrom11percentinQ42021to20percentinQ42022.

Media

ConsumerFinancialServicesRetail

Packaged

Goods

Computers&Consumer

Electronics

$280M

$240M

$200M

$160M

$120M

$80M

$40M

$0

TikTok-UnitedStates

Q32022Q42022

84%

60%

50%

39%

40%

ConsumerRetailGamingArts&EntertainmentFood&Drink

PackagedServices

Goods

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TopCategoriesbyU.S.AdSpending

Thefivehighest-spendcategoriesonTikTokwereunchangedfromthepreviousquarter,withtheonlychangeintheorderbeingCPGandRetail.

EachofthetopfivecategoriesonTikTokincreasedtheiradspendingbyatleast39percentontheplatformquarter-over-quarter.CPGbrandsdroveparticularlystronggrowth,increasingtheirexpenditureby84percentquarter-over-quarter,movingthemuponepositiontorankastheNo.1categoryinQ42022.

Note:

RegardingHistoricalDataCollectionPathmatics’TikTokdatacollectionextendsbacktoJanuary1,2022.Wereportaquarter-over-quartercomparisonintheabovechart.

Snapchat-UnitedStates

$100M

$90M

$80M

$70M

$60M

$50M

$40M

$30M

$20M

$10M

$0

Q32022Q42022

35%

28%

23%

41%

26%

ConsumerRetailFood&DrinkGamingMedia

PackagedServices

Goods

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TopCategoriesbyU.S.AdSpending

AdvertisersineachoftopfivecategoriesallincreasedtheirSnapchatadspendingquarter-over-quarter.Gamingbrandsdroveparticularlystronggrowth,increasingtheirexpenditureby41percentquarter-over-quarter,movingthemuptotheNo.4categoryinQ42022.

Meanwhile,CPGadspendingonSnapchatincreasedby35percent,andtheiradspendingreached$80millionforthefirsttimesinceQ12022.ThisboostedthecategorybackuptotheNo.1categoryinQ42022.

Note:

RegardingHistoricalDataCollectionPathmatics’SnapchatdatacollectionextendsbacktoJanuary1,2022.Wereportaquarter-over-quartercomparisonintheabovechart.

OTT-UnitedStates

$500M

$438M

$375M

$313M

$250M

$188M

$125M

$63M

$0

Q42021Q42022

63%

16%

-6%

58%

58%

Health&

Auto

Media

Consumer

Packaged

Goods

FinancialServices

Wellness

21|©2022SensorTowerInc.-AllRightsReserved

TopCategoriesbyU.S.AdSpending

WhiletheoveralllevelofadinvestmentfromConsumerPackagedGoods(CPG)brandsonFacebookandInstagramhasnotchanged,CPG’sadspendingonOTTincreasedbymorethan60percentyear-over-year,from$302millioninQ42021to$493millioninQ42022.Thisboostinadspendmovedthiscategoryup2positionstotheNo.1categoryinQ42022.

TopPublisher

Platforms

(Display&Video)

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UnitedStates

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Retail-UnitedStates

YouTOther

46%

54%

0%

25%

50%

100%

75%

Y

Twitch

D

IMGUR.com

ESPN.com

C

AR15.com

V

AOL.com

$0$2M$4M$6M$8M$10M

TopPublisherPlatforms

byU.S.AdSpending

RetailadvertisersshiftedtheirdigitaladbudgetfromDesktopandMobileDisplay/Videotosocialchannelsinthepasttwoquarters.TheirshareofspendingonDesktopandMobileDisplay/Videoadvertisingdecreasedfrom23percentagepointsinQ22022to16percentagepointsinQ42022.

Awasinthetop5PublisherplatformsforfivestraightquartersfromQ32021throughQ32022,howeveradvertisersinRetailreducedtheiradinvestmentyear-over-year,from$8.8millioninQ42021to$2.5millioninQ42022,down71percent,causingittofalloutofthetop10forthefirsttimeinQ42022sinceQ32020.

77%

Twitch

AESPN.com

YA B DB

F

ConsumerPackagedGoods-UnitedStates

YouTOther

23%

0%

25%

75%

50%

100%

$0$4M$7M$11M$14M

TopPublisherPlatforms

byU.S.AdSpending

AdvertisersinConsumerPackagedGoods(CPG)allocatedabout16percentoftheirbudgetonDisplayandVideoadsacrossmobile&desktopinQ42022.

Thetopthreepublisherplatformsforthecategorywerethesameforthethirdstraightquarter.AlthoughCPGadvertisersdecreasedtheiradspendingonYouTube,Twitch,andAinQ42022quarter-over-quarter,theyremainedthetoppublisherplatforms.

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Y WM eBM BESPN.com

MSN.com

AOL.com

HealthandWellness-UnitedStates

YouTOther

48%

52%

0%

25%

50%

100%

75%

$0$3M$6M$9M$12M$15M

TopPublisherPlatforms

byU.S.AdSpending

AdvertisersinMediaallocatedabout17percentoftheirbudgetonDisplayandVideoadsacrossMobile&DesktopinQ42022.

MediasiteswerepopularpublisherplatformsforHealth&Wellnessads,holdingfourspotsamongthetop10publisherplatformschartinQ42022.Healthrelatedmedias,W,M,weretopmediapublisherplatforms,withacombinedspendingofmorethan$10millionfromHealth&Wellnessbrands.

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2022YearinReview

—

UnitedStates

SocialAdvertisingOverview

2022SocialAdSpendGrowthintheU.S.

2021

$27B

FacebookAdSpendingintheU.S.

-.

$27.5B$27B

$30B$25B$20B$15B$10B$5B

$0

18%

2022

$30B

$25B

$20B

$15B

$10B

$5B

$0

-.

.3B$17.8B

2022

$17.8B

InstagramAdSpending

intheU.S.

$18

25%

2021

$1.5B

$1B

$0.5B

$0

2021

$1.5M

TwitterAdSpending

intheU.S.

+9.7%

F

$1.4B$1.5B

$2B

2022

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TopAdvertisers-UnitedStates

2020vs.2021vs.2022

2020

1Amazon

2Disney

3P&G

4HBO

5CBS

6Geico

7Apple

8Samsung

9Verizon

10ProgressiveCasualty

11Hulu

12PepsiCo

13DonaldJ.TrumpforPresident

14InspireBrands

15Walmart

2021

1Amazon-

2HBO+2

3P&G-

4Disney-2

5PepsiCo+7

6Walmart+9

7MicrosoftNew

8Samsung-

9L'OrealNew

10ParamountNetworkNew

11Hulu-

12TargetNew

13InspireBrands+1

14DiscoveryChannelNew

15GoogleNew

2022

1Amazon-

2HBO-

3P&G-

4Walmart+2

5Disney-1

6PepsiCo-1

7ParamountNetwork+3

8Samsung-

9Hulu+2

10L'Oreal-1

11Google+4

12HomeDepotNew

13CapitalOneNew

14AdobeNew

15Johnson&JohnsonNew

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NoteRegardingHistoricalData

Pathmatics’InstagramdatabeginsonApril15,2020.

OTT,TikTok,andSnapchatdataexcluded

29|©2022SensorTowerInc.-AllRightsReserved

Amazon

HBO

-32%

P&G

-2%

Walmart

Disney

PepsiCo

ParamountNetwork

Samsung

+25%

-10%

-2%

+24%

-5%

Hulu

L'Oreal

0%

-19%

+19%

TopAdvertisersin2022-UnitedStates

20212022

$0$300M$600M$900M$1,200M

$1,500M

TopAdvertisersbyU.S.AdSpending

Amazononceagainretaineditspositionasthetopadvertiserin2022,withitsdigitaladspendingreaching$1.4billionin2022.ItwasfollowedbyHBOandP&G,whichmaintainedtheirNo.2andNo.3ranks,respectively.

AmongtheTop10advertisers,Walmarthadthehighestgrowthwithadspendup25percentyear-over-year.Itmovedup2positionstoenterthetop5in2022,with$420millioninadspending.

MeanwhileParamountNetworkalsosawstrongyear-over-yeargrowthat24percent,increasingtheiradbudgetonsocialplatforms(Facebook,Instagram,Twitter)from$121millionin2021to$249millionin2022.Socialplatformsbecameitskeydigitaladstrategy,withmorethan52percentofitsadspendingwasallocatedonthosesocial.

Note:

OTT,TikTok,andSnapchatdataexcluded

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NewAdvertisersEntertheTop100-UnitedStates

SheIn eBayLowe's

TeladocHealth

RestaurantBrandsInternational Domino'sPizzaActivisionBlizzard

OverwolfEpicGamesWalgreens ESPN Airbnb Nintendo Square AMCPetSmart

JPMorganChaseH&M

CBSInteractivePurdueUniversitySystem PureHealthResearchDiscoverFinancialServicesSephora

TheSanofiGroup

$0$20M$40M$60M$80M$100M$120M$140M$160M

$180M

NewAdvertisersEnterthetop100

Despitethe3percentyear-over-yeardecreaseinoveralldigitaladspendingintheU.Sin202224advertisersincreasedtheiradinvestmentandenteredthetop100advertisers.

Amongthoseadvertisers,PureHealthResearchhadthehighestgrowthwithadspendup459percentyear-over-year.Itmovedup

643positionstoenterthetop100in2022.

Unlikeitsstreamingservicecompetitors(HBOMax,PeacockTV,andTubiTV),AMCincreaseditsadbudgetforitsstreamingservicebrandAMC+to$56.3million,up39percentyear-over-year.

Note:

OTT,TikTok,andSnapchatdataexcluded

Storiesof

theYear

—

UnitedStates

StoriesoftheYear:

Introduction

1.TravelBookingsSoaredin2022

Thesurgeindemandfollowingtheliftingoftravel

restrictionsin2022hascausedadvertisersinTravel&

Tourismtoincreasetheiradinvestmentyear-over-year

topre-pandemiclevels.

2.SocialAdvertisingintheElonMuskera

TheacquisitionofTwitterbyElonMuskheightened

concernsoverbrandsafety,leadingsomeadvertisers

topauseTwitterads.

3.WorldCupBoostedStreamingServices

Advertising

BetweenNovemberandDecemberof2022,U.S.

advertisersspentapproximately$20.6millionon

WorldCupThemedads.

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2022

Travel&Tourism

—

UnitedStates

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Cruises&CruiseServicesistheonlySubcategory,

upfromPre-COVIDLevel

AdSpendingGrowthbySubcategoriesintheUnitedStates

Accommodations&LodgingCruises&CruiseServices

Transportation

TouristAttractions&Destinations

TravelBookingServices&TravelAgencies

60%

Note:DataisindexedtoH22019

40%

20%

-0%

-20%

-40%

-60%

-80%

H22019H22020H22021H22022

AdSpendinggrowthBySubcategories

Whenanalyzingdigitaladspendingtrends,itisclearthatTravel&TourismadvertisersletthestateofCOVIDtodictatetheirdigitaladbudgets.Comparedtothesameperiodin2019,adspendingbytravelbrandsdeclinedby$359millionyear-over-yearinH22020followingthefirstCOVID-19outbreak.

Inthepasttwoyears,althoughTravel&Tourismadvertisershaveincreasedtheiradspendversus2020,theoverallofadinvestmentfromthecategoryacrosschannels(Display&Video,Facebook,andTwitter)remainsmarkedlybelowpre-COVIDlevels,withadspendinginthesecondhalfof2022still$109millionbelowthesameperiodin2019.

Amongtopsubcategories,Cruises&CruiseServicesistheonlysubcategorywhoseadspendingisupinH22022frompre-pandemiclevelsinH22019.

Note:

OTT,Instagram,TikTok,andSnapchatdataexcluded

31%25%

24%

33%

42%

36%

Q42021H12022

H22022

33%

26%

50%

Cruises’OTTAdSpendingReached$12MillioninFebruary2022

Cruises&CruiseServices’sMonthlyAdSpendingbyPlatforms

Display&VideoOTTSocial

$15M

$12M

$9M

$6M

$3M

$0

Oct-21

Nov-21

Dec-21

Jan-22

Feb-22

Mar-22

Apr-22

May-22

Jun-22

Jul-22

Aug-22

Sep-22

Oct-22

Nov-22

Dec-22

MonthlyAdSpendbyPlatforms

Cruises&CruiseServicesadspendonsocialplatformsmaintainedanupwardtrendthroughout2022.ComparedtoQ42021,theiradspendingonsocialplatformsincreasedby99percentinQ42022.Overall,socialadsaccountedfor50percentoftheirtotaladspendinH22022,up15percentagepointscomparedtoQ42021.

Duringthewaveseason,cruisecompaniesrampeduptheirOTTby103percentinFebruary2022month-over-month.DisneyCruiseLinedroveparticularlystronggrowth,increasedtheirOTTadspendingfrom$1millioninJanuaryto$5.5millioninFebruary.

AdBreakdownbyPlatforms

DisplayandVideoOTT