婚庆公司企业策划书4459

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ZhongliXuntaWeddingCelebrationCompany

Daisy05

Joanne08

Wendy17

Joyc

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Tableofcontents

1.Planning-------------------------------------------------

----------3

1.1Visionstatement------------------------------------------------------------3

1.2Missionstatement-----------------------------------------------------------31.3Objects------------------------------------------------------------------------3

1.4Businessdescription---------------------------------------------------------4

2.Target

Market----------------------------------------------------4

2.1Customer

---------------------------------------------------------------------

4

2.2Socialtarget------------------------------------------------------------------4

3.SWOT-----------------------------------------------------

----------5

3.1Strengths-----------------------------------------------------------------------6

3.2Weakness----------------------------------------------------------------------6

3.3Opportunities------------------------------------------------------------------6

3.4Threats--------------------------------------------------------------------------7

4.Marketing

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Plan----------------------------------------------------7

4.1Marketing--Objectives(SMART)------------------------------------------7

4.2SalesorserviceForecast------------------------------------------------------74.3ExpenseForecast---------------------------------------------------------------7

4.4LinkingSalesandExpensestoStrategy------------------------------------7

4.5ContributionMargin-----------------------------------------------------------7

5.HumanResources

Plan------------------------------------------8

5.1Jobdescriptions----------------------------------------------------------------8

5.2Hiringstrategy-----------------------------------------------------------------9

5.3Organizationalstructure-----------------------------------------------------10

5.4Persondevelopmentplan-----------------------------------------------------10

6.EnvironmentalResponsibility

Plan---------------------------11

6.1EnvironmentalObjectives---------------------------------------------------11

6.2Ecologicalfootprintstrategy------------------------------------------------11

6.3Evaluationprocedures--------------------------------------------------------11

7.Socialresponsibility

Plan---------------------------------------12

7.1SocialObjectives-------------------------------------------------------------12

7.2Implementation

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strategy-----------------------------------------------------127.3Evaluationprocedures-------------------------------------------------------12

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1.Planing

1.1.Visionstatement

Fiveyearsfromnowon,ourcompanywillbetheleaderoftheweddingcelebrationcompaniesinNanjing,with2branches.Ourcompanywillbeacompanywiththoroughdepartmentssuchashumanresourcesdepartment,managementdepartment,financialdepartment,trainingdepartmentandsoon,andhavinganumberofprofessionalweddingplanners,photographersandmakeupartists.

1.2.Missionstatement.

ZhonglixuntaWeddingCelebrationCompanystrivestomeettheneedsofitscustomersforweedingbyofferingamarvelousandunforgettableweedingceremony.Providingjobsforthosewhohavedifficultyfindjobsrightnow—thelaid-offworkersbyhiringthemtohelpingusdecoratetheweddingplace,carryingequipments.Bylisteningtoourcustomers,weofferthemaweedingwhichisexactlythewaytheydreamedwhetheritisaChinese,Europeanorotherstyles.Ourservicesincludespackagedweddingpreparation,filmandvideo,reception,ceremony,andhoneymoonaccordingtotheneedsofcustomers

1.3.Objects

Toexceedclient'sexpectationabouttheirweddingbyorganizingameaningfulonethatthewholefamilywillcherishforever.Ourplanfortheweddingwillbebasedonthetalkbetweenthecoupleandusandtailoredspecificallytomeettheneedsoftheclients.Everystepwedowillinvolvedevotedefforts.Thebasicprincipleweobeyinthebeginningperiodistopromoteourbrandname,andincreasecustomerloyaltyandthenwecanmakeprofit.

Theserviceweprovideareasfollows:

1.Planandorganizethewholeprocessofwedding

2.Rentweddingclothforthecouple,offeringphotographyanddoingmake-up

3.Cooperatewiththecakeshoptodesigntheweddingcake4.Rentcarsandprovidecardecoration

5.RecordthewholeprocessoftheweddingandmakeVCRorDVDasrequired6.Helptobuyotherweddingsupplies

7.Providingweddingconsultancy

Location

OurcompanywilllocateinHunanRoad,Nanjing,besideWeiweixinniang,becausethebrandWeiweixinniangisfamous,whichcanmakeusnoticed.Thoughtherentmaybealittlehigh,HunanRoadisagreatplacewhich

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attractsmanyyoungpeople,andtherentiscomparativelylowertoXinjiekou.

Keysuccessfactors

1.Serveourclients'needswithpromptandefficientaction

2.Serveourclientswiththemostcreativeandfeaturedideaineconomicalandpracticalway

3.Low-coststrategy

4.One-shopservicewhichisveryconvenientforthecustomers

5.Agoodmanagementsystem,includingaprestigiousleaderandtheofficerulespassedandapprovedbyalltheworkers

6.Maintainexcellentworkingrelationshipswithshopssuchashairsalons,restaurants,hotelsandbridalshopsandalsopeasantwhoprovideflowers

7.MaintainaprofitablecooperationwithDepartmentofCivilAffairs.(give5%ofonetradeasagencyfee)

Managementandleadership

1.Provideaninspiringvision

2.Helptheemployeesconnecttheirpersonalgoalstobusinessgoalsandmakefulladvantageofeveryone'sspecialpersonality

3.Encouragecreativityandexperiment

4.Involveeveryone,andtrusteveryemployee

5.Coachandtrainourpeopletogreatness

6.Buildteamsandpromoteteamwork

7.Motivate,inspirepeople,recognizetheachievements

8.Makingbusinessfunandcreateafriendlyworkingenvironment

Descriptionoffacilities

Ashopof30squaremeters

Fourofficedesksandsomechairs

Twocomputers

Towweddingdresssamples

Pensandnotebooks

Ahand-freetelephone

Weddingequipmentsuchascandlesticks,revolvingstagesandsoonAvideocamera

1.4.Businessdescription

Weprovideone-shopservice,includingofferingcars,flowers,takingweddingdressphotos,bookinghotelsandotherneedstheclientrequires.Whilewearelackofmoneyinthefirststage,wearegoingtocooperatewithothercompanies,suchascarrentalcompaniesandcakeshopstoguaranteeourservice.

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2.TargetMarket

2.1.Customer

Thecoupleswhowanttogetmarried.Wemainlyfocusonthemiddleclassandupper.

2.2.Socialtarget

1.Offeringjobsforthoselaid-offworkers,tohelpusdecoratetheweddingplace,carryingequipments.

2.Purchasingourweddingflowersfromthepeasantsdirectlywhichincreasetheirincome.

3.SWOT

HELPFUL

INTERNALSTRENGTHS:

1.Ouryoungteam

2.Uniqueservice

3.Ourserviceischeaperthanothercompaniesinprice4.Weddingindustryhasagreatspacetoexpanditsmarket

5.WewilldevelopE-commerce

HARMFUL

WEAKNESS:

1.Wearelackofcapital

2.Weareallnewinweddingindustryanddon’thaveexperienceinhowtorunit3.China'sweddingindustryisstillinitsinfancy

4.Itisdifficultforustofind

agencyandcustomers

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EXTERNALOPPORTUNITIES:1.Marriageablepopulationhasreachedapeak

2.ManyChinesepaymuch

attentiononwedding

ceremony

3.Thedemandofnewweddingformshasupgraded

4.Thechangeofconceptin

THREATS:

1.Weddingiscyclical2.Customer’sdemandismoreandmoredifficult

3.Therearemorethanseveralfamouscompaniesinthisarea

consumptionaffectsthewedding

consumption

SWOTAnalysis

A.Strengths：

1.Ouryoungteam.

Weareallthenewgenerationof90syoung.Wehavealotoffreshideasandhaveabetterunderstandingthanotherweddingcompanies.

2.Uniqueservice

Wewilldesignyourownpersonalizedweddingceremonyaccordingtocustomers'

demandandpromisetoprovideauniqueplan.

3.Ourserviceischeaperthanothercompaniesinprice.

Sincewesupplyweddingproductsdirectly,ourproductsarenotexpensive.

4.Weddingindustryhasagreatspacetoexpanditsmarket.

WeddingcompanyjusthasashorthistoryinChina,sowecancreatemorethingsaboutit.

5.WewilldevelopE-commerce,whichenhancesourcompetitivestrength.

B.Weakness：

1.Wearelackofcapitalsinceweareallstudents.Whenwecooperate

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withothercompaniessuchascarrentalcompaniesandcakeshop,wecannotguaranteethatwecangetthesatisfactoryproduceontime.

2.Weareallnewinweddingindustryandwedon’thaveexperienceinhowtorunit.Besides,ourphotographyandmake-upabilitiesarenotgoodenough.Andwedon’thaveexperiencefordecidingtheprice,findingagencyandpromotion.

3.China'sweddingindustryisstillinitsinfancy,anditsindustrystandardsarepoorandnotwell-developed.

4.Sinceweareallstudentsnow,wedonotknowmanypeopleandourrelationshipsarenotwidely.Thenitisdifficultforustofindagencyandcustomers.

C.Opportunities:

1.Marriageablepopulationhasreachedapeak.

AccordingtotheChineseWeddingIndustry,thebiggestbabyboomisinthelate1980s.Andthissectionofbabyboomerswillbemarriedabout2007to2012.Nanjing

isagreatcity,sotherewillbeagreatdemandforweddingservice.

2.ManyChinesepaymuchattentiontoweddingceremony.Weddingisthebiggest,mostpopularandmostancienttraditiontoChinese.MostChinesepeoplestillhavethehabitofhavinggreatcelebrationofthewedding.3.Thedemandofnewweddingformshavebeenupgraded.

Asthedevelopmentofeconomyandtheimprovementofpeople’slivingstandards,peoplewanttheirweddingceremonytobemoreluxurious.Sotheywillspendmoremoneyonwedding.

4.Thechangeofconceptinconsumptionaffecttheweddingconsumption.Chinesetraditionalweddingactivitiesareverycomplex,youngpeoplehavenotimeandnoenergytoprepareawonderfulwedding.Sotheywillaskweddingcompaniesforprofessionalhelp.

D.Threats：

1.Weddingiscyclical.InChina,mostpeopleliketogetmarriedduringholidays.Itmeansthatwehaveseveraloff-seasonmonths.

2.Customer’sdemandismoreandmoredifficulttocopewith,soweare

hardtoprovideafullysatisfactorywedding.

3.Therearemorethan6famouscompaniesinNanjing.

4.Marketingplan

1.MarketingObjectives(SMART)

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a.Product:ourmajorproductisourservice;ouraimistoexceedtheclients’expectationswhileproducingsensationaleventsforcouplesgettingmarriedandforthefamiliestocherish.Theweddingswillbeuniquelydesigned,wellcoordinatedandperfectlyexecuted.Whetherthisisourclient'sfirstwedding,arenewaloftheirvowsortheiranniversary,wewanteverydetailoftheireventtobebothapleasurableandamemorableexperience.

Forexample:

1.Planandorganizethewholeprocessofwedding

2.Rentweddingclothforthecouple,offeringphotographyanddoingmake-up

3.Cooperatewiththecakeshoptodesigntheweddingcake

4.Rentcarsandprovidecardecoration

5.RecordthewholeprocessoftheweddingandmakeVCRorDVDasrequired

6.Helptobuyotherweddingsupplies

7.Providingweddingconsultancy

b.Price：Ourpriceisslightlycheaperthanotherweddingcompaniesbecauseourcompanywithaneyeonthemiddle-incomefamily.Accordingtothedevelopmentofourcompany(ourcompanyisnewlystart-up),wehavetakendeliveryofpromotionalactivities,offeringthemostreasonableprice.Wewilloffer10%discountforthenewcustomersand15%discountsfortheclienteles.Wethinkdiscountisacharmingwaytoattractclients.

c.Promotion:Wewillregularlyconductindividualinterviews,questionnaires,seminarsandotherformsofmarketresearch,keepingaclosingrelationshipwithclients,sothatweadaptquicklytochangingconsumerdemand,andincreasingourbrandname.Bycommunicatingwithoursuppliersandutilizingnumeroussuppliercontactsthatthecompanyownershaveestablishedandeconomiesofscale,wewillbeabletopassontoourcustomersbestserviceandsizablecostsavings,atthesametimeachieveabetterinfluentialeffectofpublicity.

d.Place:Wedding,traditionallyinChina,sharingwithrelativesofbothsides,andasastart-up,locatedinNanjing.ZhongliXuntaWeddingCelebrationCompanybusinesswillmainlyinNanjingatyearone.Afterwards,welaunchstorechains.WewillfocusoncustomersalloverChina.

5.HumanResourcesPlan

5.1Jobdescriptions

GeneralManager

Responsibility:●Responsibleforthemainprojectsandvariousimportant

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eventprocessingandthecompany'sdailybusinessaffairs

●Todecidetodepartmentmanagercandidate,coordinaterelationshipamongalldepartments,andformulateenterprisestrategicdevelopmentplanningorganizationofimplementingguide.

●Accordingtotheenterprisedevelopmentgoal,tomaketheshort-term,mid-termandlong-termdevelopmentstrategy,setuptheannualoperatingplanandimplementationplan

Salary:RMB6000

FinanceDepartment

Responsibility:●Toexercisethefinancialandaccountingworkofthewholeprocessmanagementauthority;

●Responsibleforaccountingcompanymanagement,financialaccountingmanagement,andfinancialsupervision,audit,inspection

●Makesalary,laborprotectionandwelfareinsurance

managementsystem

Salary:RMB5000

PersonnelDepartment

Responsibility:●Responsibleforemployingthelay-offstobethe

assistantsrequiredbythewedding.

●Tocoordinateeachdepartment’srelationsinpersonnelwork,toensurethenormaloperationofthepersonnelsystempersonnelrecruitment.

●Responsibleforpersonneltraining,assessmentrewardsandpunishments

●Tomakethecompany'srulesandregulations;Salary:RMB4500

ServiceandPlanningDepartment

Responsibility:●Responsiblefortheoverallworkofplanningthewedding,includingconvoyofcars,weddingemcee,weddingbanquetandcamerashooting.

●Responsiblefortheexternalpropagandaandadvertisingplanningforwedding;Tocollectandreleasetherelatedinformationaboutwedding

Salary:RMB4500~RMB5000+rewards(accordingperformance)

SalesDepartment

Responsibility:●Tomanagecostofpropaganda,suchasadvertisement,leaflets.

●Responsibleforthemarketresearchworkandmarketplanningwork

●Toprepareandimplementtheannualmarketingplan;To

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providethecorrespondingmaterialtofinancedepartment●Topioneertheweddingmarket,topromoteourbrandandmake

advertisingformulation

Salary:RMB35000~RMB4000

Logisticsdepartment

Responsibility:●Topurchaseweddingsupplies

●Tosearchfortheweddingpartnersforsupplies,toarrangedailyitemsaboutweddingandequipment;Tocleanthewholeoffice

Salary:RMB2500~RMB3000

5.2Hiringstrategy

●Financedepartment

Recruitmentchannels:careersfair.Oncareersfair,wecanemployalotofprofessionalandexperiencedaccounting

Hiringtime:June

Hiringnumber:oneperson

Requirement:haveaprofessionalabilityofaccounting

●Personneldepartment

Recruitmentchannels:careersfair

Hiringtime:JuneandJuly

Hiringnumber:oneperson

Requirement:Haveagoodcommunicationalskillandgoodquality

●Serviceandplanningdepartment

Recruitmentchannels:careersfairandschoolrecruitment.Atschool,wecanrecruitthegradateswhoarecreativeandhavegoodcommunicationalskill

Hiringtime:JuneandJuly

Hiringnumber:twopersons

Requirement:haveagoodcommunicationalskill,becreative

●Salesdepartment

Recruitmentchannels:on-lineapplication.UsingtheInternetisfasterandcheaperthanmanytraditionalmethodsofrecruiting.Andwedoneedtheseniormanagement

Hiringtime:FromMarchtoJune

Hiringnumber:oneperson

Requirement:Behardwork,haveabilitytoputtingfileinorder

●Logisticsdepartment

Recruitmentchannels:careersfair

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Hiringtime:June

Hiringnumber:onemanager

Requirement:Tobearhardshipsandhard-working;haveagoodcommunicationwithpeople;haveagoodabilitytoarrangework;andhaveBesidethese,wecanalsorecruitsomelay-offstohelpthemlive,andsometemporaries,alsothelay-offs.5.3Organizationalstructure

General

Manager

Serviceand

Planning

Department

2persons1personOnemanager

accountant

PersonnelDepartment

FinanceDepartment

SalesDepartment

LogisticsDepartment

1person

One

5.4Persondevelopmentplan

●Examinationmanagementsystem

Establishassessmentandevaluationsystemtomotivateemployees’work,providerewardsandpunishmentsaccordingtoworker’sperformances,andkeepsustainableimprovementinwork.

●Incentivesystem

Trainingmotivation:ourcompanyprovidesvariousinternaltrainingandoverseastrainingopportunitiesforgoodmanagementandexcellentperson.Wehopethiscanenhancetheworkers’abilitiesthroughthetrainingofemployees,andpromotethepersonaldevelopmentandinnovationability.

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Jobpromotion:Throughcomprehensiveevaluationofworkers’performances,wewouldmakeafulltrainingonemployeeswhohaveanoutstandingperformanceandquality,andthenwiththebusinessdevelopment,theyhavetheprioritytobepromoted.

Careerplanning:OurCompanymakesatypicaldevelopingplanforemployeesaccordingtotheircareerplanning.Andthenthecompanywouldprovideachanceandchannelfortheirdevelopmentandpromotion.

6.EnvironmentalResponsibilityPlan

6.1EnvironmentalObjectives

1.Saveelectricityandothernaturalresources

2.Protecttheenvironment

6.2Ecologicalfootprintstrategy

1.Wewillusetheenergysavinglampwhichisanenv