2023 年度字体趋势报告（英）

Welcometothe2023TypeTrendsreport.Typographictrendspotting.Aswewanderedthemainstreetsandbackalleywayspographicgoldforthisldthatmovesatanincrediblespeed.Theinternetandsocialmediaallowtributingtothevastoceanofdesigneveryday.Snapshotsofcreativity,storedinthecloud,actasanetherealarchivefromthemillionsofuswhocreateandshareinthisvast,endlesslyconnectedpublicspace.rafewyearsoffakemeetingbackgroundsprojectingdreamsofexoticbeachesandspaceships,eseencreativityflourishininfertilegroundswithpassionndpurposeindesignterms.Thisyear,playfulnessreturnsinaigwaywiththesplashySuperherotrendDiversityandinclusioncontinuetobeexpressedgraphicallyblurtheboundariesofwhatgraphicdesignis.Asscreensbecomefurtherembeddedintodailylifeanddandvirtualreality,theseexpressionsanddigitalcomeincreasinglyimportanttobrands.Finally,letterformsthatareinherentlystaticlacktheabilitytomoveandshakestarttoappearLiquifytrends.ebestwaytohoneourcraftisbyconsidering,questioning,challenging,preciselywhatthisreportis:Aneducationalcollectionofworkthatfascinatesandexcitesusand,mostoughthatandourdesignworkareconstantlyinctionandortheyearaheadThetrendsreportinfrontofyouisascenicoverlook,alandscapesnapshotcapturingoTypeTrends2023.2Trends.MatchmakerPage4SmartgridPage11SuperheroPage13SupersoberPage16MakingthecutPage18PixelplayPage23FluxPage25VolumeupPage30LiquifyPage37AIpaintingPage42TypeTrends2023.3Matchmaker.TypeTrends2023.|Matchmaker.4Matchmaker:Mix-up.Acontinuation,maturation,andexpansionofthetrendfromlastyear.Whyusethreecolorswhenyoucanusethirty?Thisvarietyanddiversityoftypefacescontinuestoreflectthisgeneration’sattitudes,values,goals,andmissions.Diversity,equality,andinclusioninvisualform,Mix-updescribesthehumanexperienceandlifeonEarth:wildlycomplex,diverse,andrich.Itoftenaddsvisualdepthandinterest,beingactiveersityItsaliveA2022CommunicationDesignTDCawardwinner,theRE:RISONaughtyRollFeaturedWorksExhibitionbyindigodesign/macauisadistressed,half-toneMix-upmasterpiecesetinneon,printedviaRisograph.Theexhibitionfeatures80postersbyfourdesignersfocusedonthethemeof“yesterday/today”topromoteanewgenerationofdesignersinMacaoandtheapplicationofRisographtothepublic.Similarweights,alignments,andcolorchoicescancalmtheeffectandsteeritawayfromransomnoteclichés.Figma’s2022ConfigidentityandStepanSolodkov’sBASEmedialogoarebothexemplaryMix-upexamples,inblackandwhiteandalignment.WhileMix-upisanincarnationofthewildsideofthetrend,theotherbrancheswe’llexplorenexthavedevelopedintosubtlerlooks.NaughtyRoll.Agency/designer:indegodesign/macau.TypeTrends2023.|Matchmaker.52022FigmaConfig.Agency/designer:FigmaBrandStudio,BijanBerahimi,Fisk.Supportingtypeface:WhytebyDinamo.TypeTrends2023.|Matchmaker.6BASEmedia.Agency/designer:StepanSolodkov.TypeTrends2023.|Matchmaker.7Matchmaker:Loopy.Whilethisisalsoacontinuationfromlastyear,itbecameapparentthatthisisnotastandalonetrendbutispartofamoresignificantshiftintheapproachtopairing.Loopyformsaddalotoforganicmovementandareoftenpairedwithcommon,statictypetocreatetensionanddrama.mbuchaexpertlyinfusesthelogotypewitheffervescentwaves.rlyformsmayimplyahumantouchlikeaenaturalworldjuxtaposedwiththeryAlongwiththeFluxtrend(whichwe’llgettoinabit),theseswirlingformsareofteninmotionorarestaticshapesthatlookliketheycouldbeinmotion.It’sasifthecharactersaredesignedwithanimation,andthesearescreenshots.LimburgsMuseumgetsarefreshfromTotalDesign,wherethebouncingletterformsandexcitingcolorsexpressthepromiseofprogressandchange.Thegraphicelementsareparticularlystrikingwhenpairedwiththemutedcolorsanddetailedimageryfromthehistoricalartcollection.WildKombucha.Agency/designer:MarlonStudio.TypeTrends2023.|Matchmaker.8LimburgsMuseum.Agency/designer:TotalDesign.Typeface:GilroybyRadomirTinkov.TypeTrends2023.|Matchmaker.9TypeTrends2023.|Matchmaker.10Matchmaker:Subtle.ndTheSubtleMatchmakeroffersanexcitingpairingapproachlimitedtotwostylesThisisdifferentfromalogotypes.Itfeelsmoreprivateandconversational,likethanbeingatthepartyintheofvoice.Ifyoustartwithasimplesansseriftypeface,pairingitwithascriptmakesitmorecasualandfluidinaseriftoaddsophisticationyorhonestydePairingtypefacesisaspectrumofsubjectivepossibilities,fromharmonytocontrast.Somepairs,whileothersdialupthecontrastbypairingsquareformswithsuperfluidandcurvylines.Therearefewwronganswerswhenpairingtypefaces,butthereareendlesspossibilitiesforgoodoutcomes.Theperfectourbrandwithyourmessage,inyourtypefacechoices.Notsurewheretostart?MonotyperecentlylaunchedafreefontpairingtoolthatusesAItosuggestgoodfontpairs.Gaininspirationforyournextprojecttodayathttps://pairingmonotypecomSommerro.Agency/designer:Bielke&Yang.Typeface:Custom.Smartgrid.ionTypeTrends2023.|Smartgrid.11TypeTrends2023.|Smartgrid.12gganicbuilttrvesGSK.Agency/designer:WolffOlins.SupportingTypeface:GSKPrecision(customizedF37Jan).Superhero.TypeTrends2023.|Superhero.13TypeTrends2023.|Superhero.14Thisnewtrendburstsontothescene,boastingoutlinesandshadows,oftentilted,skewed,orcurvedrThistrendhashappy,playfulcomicbookvibes.Coulditbeinspiredbytheglobalpopularityandsaturationofcomicbookmovies,likeajoltofculturalzeitgeist?Superheroischockfullofelectrifiedanddramaticyfromusinganexclamationpoint.TheSuperherotrendAgency&Walshdevelopedthefun,boldbrandidentityandcustomtypeforStompy,awinesubscriptiontargetingamodernaudience,sheddingwine’ssometimesstuffyandintimidatingformality.Thetypeisinyourfacewithfatshadows,setinbrightcolorsthatlookmoreLichtensteinthanyourtypicalsleek,serifedwinepackagingwithdarkandnaturalpalettes.Stompy.Agency/designer:&Walsh.Typeface:Custom.TypeTrends2023.|Superhero.15eonateDemocraticpowerinthemostconsequentialstatelegislatures,wasgivenaloudlookbyBrooklynbasedstudioOrderThetypearevivalofOriginalSansfromCommercialType,carriestheidentitywithdistortedperspectivessplashingossanypageandbeggingforattentionSomearelgiatooliketheairbrushingextMagentapointstotheSuperherotrend,butthesuggestedpairingshighlightmoremutedtones.Thisbringsustoournexttrend,whichsitsattheveryoppositeofSuperhero,standingoutfordifferentreasons.ForwardMajority.Agency/designer:OrderForwardMajority.Agency/designer:Order.Typeface:OriginalSansbyCommercialType.Agency/designer:Perception.Supersober.TypeTrends2023.|Supersober.16TypeTrends2023.|Supersober.17aphicausteritywesawasthefaceofalmosteverystartupandlifestylebrandinthe2010sisbackinfocusinSupersobermaybeanunderlyingtrendogeticndcenteredThegenerouswhitespacecreatesaquiet,calm,andpreciselookwhilehinystandsoutinanoisylandscapeicationsreshingthefurniturebrandJoli.ItcleverlyreflectsaplatewithetryheircustomtablesThequieterialsJoli.Agency/designer:SKINNBRANDINGAGENCY.SupportingTypeface:MessinaSansMonobyLuzType.TypeTrends2023.|Makingthecut.18Makingthecut.rifowTheVerge,aleadingtechpublication,championsthethetype.Theeffectgivesadazzlingsenseofmotion,energy,andtension,evenatastandstill,likeaparkedFerrari.Technewsmovesfast,andthisbrandkeepspace,especiallywithitshiptypefacesandelectrifiedcolorpalette.TheVerge.Agency/designer:VoxMediaDesignTeam.Supportingtypefaces:PolySansbyGradientType,ManukabyKlim,FKRomanbyFlorianKarstenStudio.TypeTrends2023.|Makingthecut.19TypeTrends2023.|Makingthecut.20Makingthecut:Inktraps.LastyearwemarveledattheprevalenceofdecorativeInktrapsasapointofinterest,addinginterestandquirkydetailstootherwiseordinarysansserifs.Thisyear,weseeInktrapsmorphingalongsideothertrends;someexamplesinfluenceourSmartgridorhatlaterItsallabouttheinktrapasadecorativeelementratherthanthefunctionalnecessityitusedtobe.younegativespaceisasefestivalapsKonnichiwaZhongshan.Agency/designer:ValenlimStudioandHammamHidayat.Acrosstheway,aJapanese-namedstudio,Koto,tookasimilarapproachontherebrandforBoxy,astartupinParisthattransformsshippingcontainersintoautomatedgrocerystoresinFrenchsuburbsunderservicedbyBoxy.Agency/designer:KotoStudio.Supportingtypeface:AvanttBoxy.Agency/designer:KotoStudio.Supportingtypeface:AvanttbyDisplaayType.shippingcontainerswhileretainingcurvinesstoevokefriendlinessratherthanindustrialism.TypeTrends2023.|Makingthecut.21TypeTrends2023.|Makingthecut.22Makingthecut:Hypertension.eateedypeonegyworksssuchOku.Agency/designer:DutchScot.Supportingtypefaces:OriginalSansbyCommercialType,FoundersGroteskbyKlim.Pixelplay.TypeTrends2023.|Pixelplay.23TypeTrends2023.|Pixelplay.24ThePixelplaytrendroarsaheadwiththeundyingoseofnostalgia.Somemarksusepixelformslikethosegtheirdigitalfocusflagintheground.Othersaddbeautifulglitchesfortexture.Pixelplaycanshowplayfulness,likevintagevideogamemotifsExamplesofthistrendhaveauthenticityorhomagetoearlydigitalexperiences.JustbecauselexityorsophisticationmuchlikefancyLegokits.Acruderestrictioncanforceperseveranceandincreasecreativity.heUKificationfocustotheirrywithplayfulandoachablebitgraphicsmakinganundeniabledistinction.Kudo.Agency/designer:NBStudio.Supportingtypeface:RecoletafromLatinotype.Flux.TypeTrends2023.|Flux.25TypeTrends2023.|Flux.26atmovesiscatchingeyesthesedaysVariablefonts,cludingiconsaremovingaroundbecausetheyEventypeandletterformsdesignedinstaticimagescanlookasifcaughtinmotion.Ourrelianceonpapercontinuestodiminish,andscreensallowOneofourfavoriteexamplesisAerial,atypefaceformsHobbes.AlongwithARandVR,projectslikethistureasdesignpushesfurtherintounchartedthree-dimensionalspaces.Anothercasestudydeartoourheartsistheidentityforthe2022BrandNewconference.Everyone’sfavoritebrandingprosatUnderConsiderationcollaboratedwithmotionmaestroSultanJum,akaGeo,todevelopa“weird”designconceptusingNuformType’sOzik.Theresultpacksakineticpunchthathonorstheconference’sAustin,Texaslocaleanditsslogan,“KeepAustinWeird.”Aerial.Agency/designer:Hobbes.2022BrandNewConference.Agency/designer:UnderConsiderationandSultanJum/Geo.Typeface:OzikbyNuformType.TypeTrends2023.|Flux.27TypeTrends2023.|Flux.28Flux:Extended.lefashionbrandSaladallSalad.Agency/designer:fagerströmstudio.Lumafield.Agency/designer:Play.Buick.Agency/designer:GeneralMotors.HootSuite.Agency/designer:Prophet.Typeface:AdieubyGoodTypeFoundry.TypeTrends2023.|Flux.29TypeTrends2023.|Volumeup.30Volumeup.TypeTrends2023.|Volumeup.31AftertheSolidGoldtrendwetaggedlastyear,typeenvisionedasDmodelscontinuestoshowupalltoolsandmoresophisticatedtechnicalskillsthantheyagoHasDmodelingandanimationbecomegraphicdesign?Theboundariescontinuelurredfconsumerelectronics,thetypicallaptopisincreasinglycapableartsandhumanitiesintheUSincludesalogomarkatedintoimatedinesculpture,dance,painting,andwriting.”AsARandVRcontinuetobubbleonthesurface,volumemayalsobeanessentialattributetocapture.ingworldofToyStoryLavishtexturesandlightingarethenormchrome,glass,andwood.MellonFoundation.Agency/designer:Pentagram.Supportingtypeface:JoanebyWTypeFoundry.TypeTrends2023.|Volumeup.32Volumeup:Illusion.hemselvesimplyingaDobjectoranimatedDshapesLiketheworkwesawintheMakingthecutexpressionsofdynamicdesign.GermanUniversityFriedrich-Alexander-UniversitätrgrecentlyrebrandedtomatchitsattwistandcrosstoshowofftheinterconnectednessrsityCouncilofEurope,whichsupportsagroupofdiversearchitects.Thedualityoftheformsrepresentstheyasspatialblueprintdrawings.Friedrich-Alexander-UniversitätErlangen-Nürnberg.Agency/designer:ClausKoch.TheArchitects’CouncilofEurope.Agency/designer:Red&Grey.Typeface:Custom.TypeTrends2023.|Volumeup.33Volumeup:Twisted.yeformFreeform.Agency/designer:Collins.TypeTrends2023.|Volumeup.34Volumeup:Inflated.andscapewheremostelivegraffitiisartfromthestreetLastyearommercializedstreetletteringstylethisyearolvenetoolproviderBrandpadlaunchedBrandActivationManagement,fficientlyAlongwiththentakesandcoatedinmultipletextures.lsoahotproductforartists,openinguplargecanvasesfortypographicexploration.Thisrounded,fun,andfriendlystylesanedgeandattitudeespeciallytofoodkoutthepuffedupletteringforLiquifytrendnextonourlist)suggestswater,theseareinflatedwithair.BrandActivationManagement.Agency/designer:Brandpad.Foff!Agency/designer:JadeRatcliffeCreative.TypeTrends2023.|Volumeup.35Nuvem.Agency/designer:MOVE.TypeTrends2023.|Volumeup.36Liquify.litydTypeTrends2023.|Liquify.37TypeTrends2023.|Liquify.38Liquify:Psychedelic.Thistrendisourfinalcontinuationfromlastyear,inwhatwecallPsychedelicwithinthebroaderLiquifygenre.hereisagreaterfocusonorganicroundedandsoftforms,withthemoredetailedlooksofSvelteSerifutrendsdecliningWhiletheSoftserveseriftrendfocusedontypefaceswithroundedwild,thebetter.fromicecreamtosodatocoffee.ThePsychedelictell-talesignofcustomlettering.SwerlCoffeeRoasterskevaninspireddesignerAndreasPedersentontofamilkylatteibilityoeychocolatebarisdecoratedSwerlCoffeeRoasters.Agency/designer:AndreasPedersen.Supportingtypefaces:EditorialNewbyPangramPangram,andAperçuMonobyColophonFoundry.Dirtbag.Agency/designer:DayJob,DakotaLight-Smith.Supportingtypefaces:WindsorDbyURW,GTPressuraMonobyGrilliType.TypeTrends2023.|Liquify.39TypeTrends2023.|Liquify.40Liquify:Hand-finished.epaintandmarkersItkeepstheformalitytureofaprintedpiecewiththetextureandngcraftedbyhandCodeadioinBarcelonatookthisinnovativeapproachforbyenhancingthehumansideofpurchasingomeThevideocreatedforthebrandincludessketchesandscribblesontopofasimpletypeenservesasaframefortheanalogartworkwhilebeingconvenientlyrecordedforsocialoftheauthenticity,afterall.Huspy.Agency/designer:CodeaStudio.Typefaces:AppleGaramond,TelegrafbyPangramPangram.TypeTrends2023.|Liquify.41TypeTrends2023.|AIpainting.42AIpainting.TypeTrends2023.|AIpainting.43We’restillinthedawningdaysofAIdesigntools,butthespeedofevolutionamongtheseprogramsisstartling.AndwhileitmaystillbeabitearlyforAIpaintingfonts,thisisaspacetowatch.AIwillangetheartanddesignworldwejustdontknowexactlyhowitwillpanoutyet.WhileartistsdabbleanddissecttheopportunitieswithnewtoolslikeAI,everythingisunderscrutiny.AIpromisestoacceleratetheprototypingandideationstages,leavingusmoretimeforstrategy.hswherethemachinehasabizarreappearance,anuncannyvalleyvibeweraphyexploresthesequestionsstoMidjourneytheyarchitects,anddesignerswhoneverreallypracticedtypedesignTheresultsareprintedin26lettersughthelensoficonicartistsacrossvariousnmiseethanwecanhandle?ArtificialTypography.Agency/designer:AndreaA.Trabucco-CamposandMartínAzambuja.TypeTrends2023.|AIpainting.44Appreciatetrendsbutuseyourownlens.nosuchthingasaperfecttrendsreportakthesurfaceandmakeitselfAscreatives,wecannevertakeourfingeroffthethatlens,wecancreateuniqueandvaluableworkthattellsastoryandconveysaviewpoint,whetherforthefirstingSendittousTypeTrends2023.45TypeTrends2023.46Credits.Imagecredits:NaughtyRoll.Agency/designer:indigodesign/macau.2022FigmaConfig.Agency/designer:FigmaBrandStudio,BijanBerahimi,Fisk.Supportingtypeface:WhytebyDinamo.BASEmedia.Agency/designer:StepanSolodkov.WildKombucha.Agency/designer:MarlonStudio.LimburgsMuseum.Agency/designer:TotalDesign.Typeface:GilroybyRadomirTinkov.Sommerro.Agency/designer:Bielke&Yang.Typefaces:Custom.GSK.Agency/designer:WolffOlins.SupportingTypeface:GSKPrecision(customizedF37Jan).Stompy.Agency/designer:&Walsh.Typeface:Custom.ForwardMajority.Agency/designer:Order.Typeface:OriginalSansbyCommercialType.Thor,LoveandThunder.Agency/designer:Perception.Joli.portingobyLuzTypeTheVerge.Agency/designer:VoxMediaDesignTeam.Supporting