thomas-恒安流程重组咨询全案477mb-info.needed from marking

MARKETINGMARKETINGINFORMATION市 部资料需KeyinformationContactName:KeithW.:570-8319,主要需要资联络人:先:570-ConsumerattitudestowardsanitarynapkinsandForA/Aandkeycompetitorsbrandimage/productsusage/features&benefits/trialrejections/repeatrate/regularuse/wherebuy/priceCitiesandtowns,Assessmentofconsumerneeds,satisfactions,andbrandusageWhatareconsumersbuying? why?Whataretheynotbuying? Whatarethetrends?HowdoA/Aperformversuscompetition?BrandperceptionsProductActualproductHowhasthatbeenchangingovertime whyA/AProductlineassessmentHighvolumesellers,why Lowvolumesellers,why whyretainysisofAnleandAnerleWhobuys? why? howregularly? whatistheircompetitiveset?Anle’s/Astrengthswithinit’scompetitiveset? mostvulnerablecompetitors?Isanybrandunique why howCompetitiveproductHowdoA/Acomparetocompetition,intermsofproductattributes? performance?RoleofHenganinDoconsumersknowthatHenganproducesAnle/Anerle?doesitmeananythingtoconsumers? what? isitimportant?MarketingsupportprogramsofA/AandcompetitionAdvertisingtosalesratioPromotiontosalesratiobysku,trand,Marketingsupport$andprogramsbybrand,bysku,byregion,productGeorgraphy,timing, pricing,etc.NewproductsuccessesandfailuresforA/AandcompetitionReasonsforsuccessandfailureShareperpointofdistributionforA/AandA.CategorysizeandB.ProductC.Historicbrand/productCompetitiveRoleofquality,pricing,customersservices,enduserseducation,brand&corporateimage, advertisingandpromotionindeveloshareofmarketDistributionconcerns–categorydistribution,A/A&competition,trend,distributortrainingConsumerbuyingWherearetheybuying whypackagingMarketing present/ present/Marketing present/to ProductDistributor&consumersfeedbacksystemandProductqualityeffectonsales/市场部资料需消费者对行经及卫生巾的态度、看法，包括安乐、，主要竞争品f）重复率I）以上的资料在城市、镇、乡村分开获取c）这个趋向（，潮流）是什么？（有什么变化的还程？为什么恒安（安乐/）产品的评估（跟据产品细分分析安乐与品d)e）有没有独一无二品牌产品？因为什么？为何分析对手的产品/恒安两牌比较对手的特