商务英语阅读Chapter 9

Chapter9BusinessCommunicationChapter9BusinessCommunicationLeadinBusinesscommunicationdefinitionforthepurposeofcarryingoutthebusinessactivities.mustbeabletoconveytheirmessageproperly.theexchangeofideas,understanding,withinandoutsidetheorganizationtoachievethebusinessgoalsChapter9BusinessCommunication2.DifferenttypesofbusinesscommunicationverbalwrittenNon-verbalChapter9BusinessCommunicationTextABriefintroductiontobusinesscommunicationChapter9BusinessCommunicationComprisev.(alsobecomprisedof)tohavesb/sthaspartsormembers;toconsistofsb/sthe.g.Theircountryiscomprisedof50states.他们的国家是由50个州组成的Chapter9BusinessCommunication1).externalbusinesscommunicationexchangeofinformationortransmissionmessagetoclientsChapter9BusinessCommunicationterm

v.

[oftenpassive]touseaparticularnameorwordtodescribesb/sth用某词语称（某事物[某人]）;将（某事物[某人]）称做e.g.Athisage,hecanhardlybetermedayoungman.Chapter9BusinessCommunication2).modesofexternalcommunicationAdvertising

printmediaChapter9BusinessCommunicationElectronicmedia

Non-conventionalChapter9BusinessCommunicationhoarding

n.largeboardusedfordisplayingadvertisements大广告牌Chapter9BusinessCommunication3).GoalsofexternalbusinesscommunicationCreatingcorporateidentityBuildingacorporateimageReachouttooldcustomerStrengthentrustTranslateintoinflowofrevenuesChapter9BusinessCommunicationinstrumental~indoingsthbeingthemeansofbringingsthabout作为促成某事物之手段;有帮助;起作用Chapter9BusinessCommunicationtranslatev.tochangesth,ortobechanged,intoadifferentform转化成e.g.Ihopeallthishardworkwilltranslateintoprofits.

Chapter9BusinessCommunication4).InternalbusinesscommunicationCommunicationwithintheorganizationalstructureofacompany

Chapter9BusinessCommunicationCompromisev.~(onsth)settleadispute,etcbymakingacompromise以折衷方法解决争论﹑争端﹑分歧e.g.IwantedtogotoGreece,andmywifewantedtogotoSpain,sowecompromisedon(ieagreedtogoto)Italy.我想去希腊,可我妻子想去西班牙,於是我们折衷了一下,去意大利.Chapter9BusinessCommunication5).GoalsofinternalcommunicationenhancingthehealthyworkplaceatmospherebetterunderstandingofcorporategoalsandobjectivesincreasedproductivityChapter9BusinessCommunicationhenceadv.forthisreason

e.g.Thecostoftransportisamajorexpenseforanindustry.Hencefactorylocationisanimportantconsideration.

Chapter9BusinessCommunicationsoundadj.basedonreason,senseorjudgment;dependable合理的;明智的;正确的;稳妥的e.g.asoundargument正确的论据soundadvice忠告asoundbusinessfirm信誉好的公司Chapter9BusinessCommunication6).Modesofinternalcommunicationflier

leafletChapter9BusinessCommunicationfliern.smalladvertisingleafletthatiswidelydistributed小张广告传单.Chapter9BusinessCommunication

PowerPoint

videoconferenceChapter9BusinessCommunicationupward

adj.moving,leadingorpointingtowhatishigher,moreimportant,etc移向﹑引向或指向较高﹑较重要等之处的;上升的;向上的e.g.theupwardtrendinprices物价的上涨趋势.Chapter9BusinessCommunicationExerciseTaskⅡReadthetextandfinishtheoutlinewiththeinformationyouhavegotinthetext.

Chapter9BusinessCommunication1.externalcommunication;internalcommunication2.Anyexchangeofinformation,orevenadvertisingofanysortthatanorganizationestablisheswiththepeopleoutsidetheorganization3.Advertising;Printmedia;Electronicmedia;Non-conventionalChapter9BusinessCommunication4.acorporateidentityforthebusiness;oldcustomers;municationwithintheorganizationalstructure6.ahealthyworkatmosphere;productivityChapter9BusinessCommunication7.memos;in-housenewsletters;PowerPointpresentation;videoconferences;regularmeetings;brainstormingsessions8.upwardcommunication;downwardcommunication;horizontalcommunicationChapter9BusinessCommunicationChapter9BusinessCommunicationExtendedreadingTextBWhoareyouasacommunicatorself-studyChapter9BusinessCommunicationcountonv.Ifyoucountonsomeoneorcountupon

them,yourelyonthemtosupportyouorhelpyouChapter9BusinessCommunicationvagueadj.(ofpersons)undecidedoruncertain(aboutneeds,intentions,etc)（指人）（有关需要﹑意图等）未决定的,犹豫不决的,不确定的e.g.bevaguein/aboutone‘splans对计画举棋不定I‘mstillvagueaboutwhatyouwant.我还是不清楚你想要什麽Chapter9BusinessCommunicationpronev.~tosth/todosthliabletosthorlikelytodosth;inclinedtodosth易於某事物;很可能做某事;有做某事的倾向netofallasleeponlongcarjourneys乘汽车走长路时容易打盹Heispronetolosehistemperwhenpeopledisagreewithhim.人家一不同意他的意见,他就发脾气Chapter9BusinessCommunicationparamountadj.moreimportantthananythingelsee.g.Thismatterisofparamountimportance.此事至关重大.Thereductionofunemploymentshouldbeparamountinthegovernment‘seconomicpolicy.降低失业率应是政府经济政策的头等大事.Chapter9BusinessCommunicationrapportn.afriendlyrelationshipinwhichpeopleunderstande