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顾家北 )Ifa productis ofgood qualityandmeets people'sneeds,peoplewillbuy it.Therefore,advertisingisunnecessaryand morethana ofentertainment.Towhat doyou agreeor 顾家北 )advertisingis important,because withoutit, peoplewillnot products.Towhat extentdo youagree ordisagree?顾家北 )Advertisingshould bebanned,becauseit adamagingeffecton society.Towhat extentdo youagree ordisagree?顾家北 )班()A限制 不会鼓励人们乱买东西班()顾家北 )A:让消费者这了解产品信息(即便产品质量好B好 安心顾家北 )A有时候让人们知道自己的需 B刺激消 顾家北 )A人们买东西还是看自己需要(包括关注质量)B 顾家北 )Evenhigh-qualitys still needadvertisementsso thattheycan survivein thecompetitivemarket.Thereare largenumber productsin marketplace these’companies totheirconsumersknowtheir goods’differencefromthoseoftheircounterpartsbyadvertisements.Afterwatchingtheadvertisements,consumers knowtheadvantagesof theseproductsand aremore willingto buytheseproducts.顾家北 )))ABCIt benifitforproduction publicity原因:people fristtime 解释:theadvertisingis结果:bettertheinterestingadvertisement introducemore原因:theadvertisementstory the解释:theplotevolution 结果:customer committoIt importentforpeople a 原因:nobodychoice 解释:have结果:have 顾家北 )beneficial 顾家北 it benefit顾家北 )somebodycanbenefit 顾家北 )it of to顾家北 ) canfrist to 顾家北 )canintroducemore顾家北 )顾家北 )appeal顾家北 )grabattention 顾家北 )Advertisement an method helpproductsstand improvingrapidly,which t quality variousneeds.This uirementofa product.NowWeare facingmorechoices andfastidiousabouteveryaspectsof products.Thereforekeean onadvertisementbeforebuying escommon.Advertisementsisnot entertainmentbut importantwayto 顾家北 )顾家北 )顾家北 )A人们买东西还是看自己需要(包括关注质量)B 顾家北 )解释:每个人的喜好不同,由、职业、状况、等因素决定 )19:36:54 )19:38:53Satisfytheirneeds,meet theirneeds, matchneeds/expectactions,suitcustomers顾家北 )meettheir advertising, 顾家北 ) ) theydonotneed顾家北()Ontheotherhand,manyconsumerswillpossiblypurchaseproductswhichsatisfytheirneeds,sotheydonotneedadvert顾家北()Ontheotherhand,manyconsumerswillpossiblypurchaseproductswhichsatisfytheirneeds,eventhoughtheadvertisementsofcompetingbrandsareentertainingandattractive.顾家北()解释:每个人的喜好不同,由、职业、状况、等因素决定 )19:46:51Peoplehavedifferentpreference,dependon sex,occupation,maritalstatus,age.顾家北 )Peoplehavedifferentpreferences,dependingonsex, n,maritalstatus andage.顾家北 ) buyingdecisionsreflecttheirreal needs,whichcanbeaffectedby numberoffactors,includingsex, n,maritalstatus andage.(T)顾家北 ) havetheinclination 顾家北 )Businesspeoplehavethe inclinationtobuy prestigiouscars,workingclasslikebuying economicalcars.顾家北 )Forexample,workingclass mayenjoywatchingthe butchoose topurchaseeconomicalcars.班 )顾家北()顾家北()Forexample,workingclassmayenjoywatchingtheadvertisementsthatpromoteprestigiouscars,butchoosetopurchaseeconomicalcarswhichmatchtheirelevels.顾家北()Inthis viewingtheseadvertisementsdoesnot signiciantlyfrom forms entertainment, aschingfi顾家北 )Onthe otherhand,many consumerswillpossiblypurchaseproductswhichsatisfytheir needs,eventhough theadvertisementsof competingbrandsareentertainingand irbuyingdecisionsreflecttheir realneeds,which canbeaffectedbya numberof factors,includingsex,occupation,maritalstatusand Forexample, classmaywatchingtheadvertisementsthatpromoteprestigiouscars,butchoosetopurchaseeconomicalcarswhichmatchtheirincomelevels.Inthiscase,viewingtheseadvertisementsdoes differsigniciantlyfromother formsofentertainment,suchas watchingfi/))ABC)顾家北 )awareness顾家北 )顾家北 )A有时候让人们知道自己的需要 B刺激消费 解释:产品变成一种时尚,能够解压解释:产品带来满足感 )20:32:24Theadvertisingindustrymayalso playan importantrolein country'seconomicgrowthbecauseadvertisementshavehtto persuadeconsumerstoshop morefrequentlyby ingshopwith happiness.Many consumersmaybelievethatshopis stressreduceror aneffectiveway tomoderatetheirmoods. Buyingpresentsforfamily orfriendscan happiness,gadgetstheup-datefeaturescan fosterasense ofachievementas theseproductsarenormallyexpensive.As consumersspendmoney,theeconomy continue 顾家北 )Moreand people to famousbrands What the positivenegativeABC买名牌ABC班()顾家北()Moreandmorepeoplewanttobuyfamousbrandsofclothes,carsandotheritems.Whatarethereasons?Doyouthinkitisapositiveornegativedevelopment?顾家北()Gainin epopular,Agrowingnumber ofpeopleTherehas trendluruxious顾家北()livingintheconsumerculture,manypeopletodaytendtopurchaseluxuriousproducts,includingdesignerclothesandfancycars.(T)顾家北()Livingintheconsumerculture,manypeopletodaytendtopurchaseluxuriousproducts,includingdesignerclothesandfancycars.Theyhaveematerialistic,andthisisatroublingtrend,despitethepositiveimpactontheeconomy.顾家北()买名牌,人们变得越来越物质,攀比,忽略了一些传统的美德 )21:00:51 money-oriented,traditional顾家北 )Buyfamousbrands,many peoplewill ematerialisticand sometraditionalvirtues.顾家北 )Thepursuitoffamousbrandsisnotapositivechange,becausemanypeoplewillematerialisticandignoresometraditionalvirtues.(T)顾家北()Well-known costlyGain,earn顾家北 )Theythinkonly havingcostlybrandscan earnrespect 顾家北 ) mayharbor theviewthat theywould notearn theypossesssome costlybrands.顾家北 )Peoplewhodrive luxurycarsare likelyto etargetsofenvy.顾家北 )Forexample,some peoplesaveor borrowmoneyto purchaseluxurycars,since theybelievethat theycan 顾家北 ) example,somepeople saveor borrowmoneyto luxurycars,believingthat targetsof顾家北 )Forexample,some peoplesaveor borrowm
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