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ZARA

ZARAwithsuperspeed,muchvarietyandsmallquantity,themanufactureandsaleofoneoftheefficiencymanagement.

Anditdoesnotadvertise,preferringinsteadtousemoneyonopeningnewstores.Tothisday,Zarahasbeeninmorethan70countriesaroundtheworld.

Thecompanyisveryunusualinthefashionretailworldandincorporatesmanypioneeringconcepts.Thecompanytakesjusttwoweekstogetitsproductsonitsstoreshelvesafterdesigningthem,comparedwithsixmonthsforitscompetitors.

TheHarvardBusinessReviewsaid:"ZARAestablishedadifferentformthetraditionalindustrycommunicationsupplychain,itisthesupplychaintohelpZARAcompletedits15daymyth."Brandintroduction:Thelatestandmostfashionableclothing

:1.Name：ZARA

(Chineasename----飒拉)

2.Country：Spain3.Foundingoftime：19754.originator：AmancioOrtegaGaona

5.Chiefdesigner：JohnGalliano

7.Products：Ladies,men'sclothing,children'sclothing,shoes,hats,scarves

Zara'sproductstructure:Zara'sproductdesignstructurerichandsinglephonenumber.Everyyearlaunched20000kindsofnewstyle,dividedintomen's,women'sandchildren'sclothes.Zara'sWomen'sclothingisdividedintothreeseries,respectivelytheZaraofeveninggownsandsuitstoworkon"Women,fashion,casualclothesofZara,BasicandathleticfeelingyoungseriesZaraagencyOnSeptember6,2010,FinancialTimesreportedthatInditexhaslaunchedthefirstonlineboutiqueforitsbest-sellingbrand.Thelong-awaitedwebsitewillbegininSpain,theUK,Portugal,Italy,GermanyandFrance–sixcountriesthatareamongthemostimportantofthecompany's76markets.Zara-onlineWhenaskedaboutthecompany'slatearrivaltointernetretailing,PabloIsla,chiefexecutive,saidtheyhavebeenwaitingforonlinedemandtobuildbeforelaunchingintocyberspace.AllitemsonsaleatitsZaraoutletswouldbeavailableonlineandatthesameprices.Customerscanchoosefromtheusualrangeofpayingmethodsandopteitherforafreestorepick-uporpaid-forpostaldelivery.Theonlinereturnandexchangepolicyisidenticaltothestoresystem,withshoppersgiven30daystochangetheirminds.Querieswillbehandledbycustomerserviceoperatorsorviae-mailorchatmessaging.InditexsaidthatiPhoneandiPadapplicationsthatallowedpurchasingwouldsoonbeavailable.brandanalysisadvantage(1)Astrongdesignteamwehaveagroupofprofessionaldesignersmorethantwohundred.Ourdesignerwhoseaverageageisonly25yearsold,theymosttimeinMilan,Tokyo,NewYork,Paris,etcwatchfashionshow.Tocapturedesignconceptandthelatesttrends.Wehavearapidproductionupdate,replenishmentstorestwiceaweek.Globaleachshopcanbesynchronousupdateiscompletedintwoweeks.Thehighgoodsturnoverratealsospeededupthecustomersbacktothestore.(2)ThecompanyhasagoodoperatingconditionandgrowthspaceInrecentyears,ZARApaymoreattentiontomanagement.Wehaveacertainadvantageandhugedevelopmentpotential.(3)StrongabilityoffinancialmanagementKnowreductionofeachlinkinstock,thatcaninthelargerscaleofoperationconditions,growthprofitability.Therefore,Zaralooksattheoverallcapacityandcentralizedconfigurationresources,eliminatethe"shortboard",strengtheningthe"weaklink".(4)Reasonableman-machineratioandreasonablestructureofhumanresourcesDisadvantage(1)CorporatestrategydevelopmentstartedslowlyZARAalthoughovertheyearscontinuedtoacceleratedevelopment,formedacertainscaleandability,heprocessofdevelopmentspeed,developmentprocessalsoaffectstheZARA,ZARAstrategybecomesthekeyissueinthecrucial.(2)TherelativelackoftalentofprofessionaldepartmentsClothingcompanycompetitionis

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