核按钮高考英语一轮复习 Unit 5 Inside advertising考点突破 新人教选修9

选修九Unit5

Insideadvertising

1.课前自测2.课堂学案整理ppt词汇接龙

1.________(adj.不诚实的)→________(adj.诚实的)→________(n.诚实)2.________(adj.不道德的；邪恶的)→________(adj.道德的)→________(n.道德；美德；品行)3.________(n.消费者；顾客)→________(vt.消耗；吃喝；毁灭)→________(n.消耗；消费)4.________(v.任命；约定；指定)→________(n.约会；任命；职位)→________(adj.约定的；指定的)5.________(vt.登广告；宣传；告知)→________(n.广告；宣传)→________(n.登广告者；广告客户)6._______(v.促进；提升；促销)→________(n.提升；晋升；促进；促销)→________(n.促进者；发起人；催化剂)课前自测

Key:1.dishonest；honest;honesty

2.immoral;moral;morality

3.consumer;consume;consumption

4.appoint;appointment;appointed

5.advertise;advertisement;advertiser

6.promote;promotion;promoter整理ppt词汇接龙

7.________(n.邀请；邀请函；招待；招致)→________(vt.邀请；请求；招致；招待)→________(adj.吸引人的；诱人的)8.________(vt.使发生联系；使联合；结交adj.副的；联合的n.伙伴；同事)→________(n.协会；联系；关联)→________(adj.联合的；相关的)9.________(adj.有价值的；可敬的)→________(adj.值得……的；有……价值的n.价值；财富)→________(adj.不值钱的)→________(adj.值得做的；值得花时间的)10.________(vt.告诉；通知vi.检举；告密)→________(n.信息；情报；资料；通知)→________(adj.见闻广博的；提供有用信息的)→________(adj.见多识广的；消息灵通的；有学问的)Key:7.invitation;invite;inviting

8.associate;association;associated

9.worthy;worth;worthless;worthwhile

10.inform;information;informative;informed整理ppt词块互译1.把我们变成移动广告________walkingadvertisements2.避免被左右avoid________3.________________

identifyyourtarget4.付费给展示广告的媒体paythemediafor________theirads5.使产品融入适应他们的生活makeproducts________theirlives6.唤起我们的良知________ourconscience7.依靠视觉效果________visualeffects8.________________

generateemotionalresponses9.________________

havenousefor10.________________

preventadvertisers(from)promotingimmoralbehaviorKey:1.turnusinto

2.beingcontrolled

3.识别你的目标4.displaying

5.fitinto

6.appealto

7.relyon

8.产生情感反应

9.不需要；厌恶10.防止广告商宣传不道德行为整理ppt句型补全1.____________thetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.明确了广告的目标群体后，研究人员就会尽量搜寻这个群体的有关信息，例如他们的好恶，以及如何使产品适合他们的生活。(非谓语动词作状语)2.Televisionadvertsareexpensive____________.电视广告的制作与播放是非常昂贵的。(be＋adj.＋todo句型)3.However,itwouldbenouse____________onradiosiftheadreliesonvisualeffects.但是如果一则广告要依靠视觉效果，那么它在收音机里的播出就毫无意义了。(it’snousedoingsth.句型)4.Ontheotherhand,____________advertisementscanhelptochangeouropinionsovertime.另一方面，经常处于广告的包围中，我们的想法有可能随着时间的流逝而发生变化。(动词-ing形式作主语)5.Aswearefloodedwithadvertisementsinourmodernworld,manyschoolbelieve____________toeducatestudentsaboutadvertising.由于现代社会广告泛滥，许多学校认为他们有责任对学生进行有关广告的教育。(it作形式主语)Key:1.Havingidentified

2.tomakeandtoshow

3.advertisingproducts

4.beingconstantlyexposedto

5.itistheirduty整理ppt课文回顾Key:1.attached

2.filling

3.beingcotrolled

4.to

5.Unfortunately

6.dishonest

7.though/if

8.consumer

9.for

10.it

阅读下面材料，在空白处填入适当的内容(1个单词)或括号内单词的正确形式。

Everyday,wecomeacrossvariousads.Evensomeofthecasualgarmentswewearhavebrandnames__1__(attach)tothem.Withsomanymessagesfromadvertisers__2__(fill)ourlives,it’simportanttoknowhowtoavoid__3__(control)bythem.

Inordertopersuadepeopletodosomething,adsoftenappeal__4__ourhopesanddreamsorouremotions.__5__(fortunate),notalladvertisersarehonest.Unlesswehavewaystoprotectourselves,these__6__(honest)advertiserswillusemethodsthatmaymisleadus.Even__7__therearelawsandadvertisers’codesofconduct,somebadadsdogetmade.Thisiswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads.A__8__(consume)cancomplaintotheorganization,givingreasonsfortheircomplaint.

Youmayhaveheardthesaying:“BuyerBeware.”Thismeansthattheconsumerisresponsible__9__checkingtheproductbeforebuying.When__10__comestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselves.整理ppt课堂学案1.featuren.特征；特色；容貌；特写；故事片

vt.以……为特色；由……主演；特写1.(2013上海卷)Thefirststepappearstobeananalysisofthephysicalfeaturesofaperson’sface,whichissimilartohowwescanthebarcodesofourgroceries.第一步似乎是对一个人的面部容貌进行特征分析，这就类似于我们扫描杂货上的条形码。2.Themagazinewillberunningaspecialfeatureonenvironmentnextweek.该杂志下周将发表一篇关于环境的专题文章。3.Familyaffectionseemstofeatureheavilyinallofhisbooks.亲情似乎是他所有作品中的主要特色。整理ppt【词块助记】commonfeature共同特征physicalfeatures体格特征；物理性质featurefilm故事片；正片featurein…在……中起重要作用；在……中占重要地位1.(2013江苏卷改编)Oneofthe________(feature)ofJurassicoceanswasanabundanceoflargesharksandcrocodiles,bothof________werefondofichthyosaur(鱼龙)lunches.2.(2013山东卷改编)TheTVadsofSparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbya________(vary)ofstars.Key：1.features;which

2.variety整理ppt2.budgetn.预算；经费vt.&vi.编制预算；节省开支1.Ifyoucancutoutallofthatadvertisingbudget,thenyoucanselltheproductformuchcheaper.如果你把广告预算都去掉，产品就可以卖得便宜地多。2.(2013浙江卷)Ifyouputthingsoffatthelastminute,youmightfindthatyouhaven’tbudgetedenoughminutestofinishthenecessarytasks.如果你把事情拖到最后一刻，你会发现你根本没办法安排足够的时间去完成必要的任务。balancethebudget平衡预算family/annualbudget家庭/年度预算beonatightbudget紧张的预算；拮据budgetone’stime安排时间budgetforsth.为……计划开支【词块助记】整理ppt1.Theyhavebudgetedfortheirtimecarefully.2.I’mlearninghow________(budget)．Key：1.去掉for

2.tobudget整理motevt.促进；提升；促销；提拔1.(2014辽宁卷)VitaminsCandEhelpprotecteyesightandpromoteeyehealth.维C和维E有助于保护视力和促进眼部健康。2.(2014天津卷)Sweetie,mycompanywantstopromotemebutneedsmetoworkinBrazil.亲爱的，我的公司想要提拔我，但是需要我在巴西工作。3.Theairporttobecompletednextyearwillhelppromotetourisminthisarea.明年竣工的机场将带动该地区的旅游业。promoteeconomicandculturalexchanges促进经济文化交流promoteworldpeace促进世界和平promoteawarenessofenvironmentalissues提高环保意识getpromoted得到提拔promotesb.to/as…提拔/擢升某人为某职务【词块助记】【构词】promotionn．提升；晋升；促销；促进；发扬整理ppt1.Whilewaitingfortheopportunitytogetpromote,Henrydidhisbesttoperformhisduty.2.Lastyear,theircompanyspentalotofmoney________advertisingandpromotion.Key：1.promote改为promoted

2.on整理ppt【词块助记】4.expensen.价钱；费用；代价1.Herairfareandhotelexpenseswerepaidbythecommittee.她乘飞机和住酒店的费用由该委员会承担。2.Advertisersgotoalotoftroubleandexpensetomakeadvertsandsotheywanttomakesuretheyachievetheirpurpose.广告商在广告上花了不少精力和财力，因此，他们要确保能达到他们的目的。atone’sexpense由某人付费或承担费用atanyexpense＝sparenoexpense不惜成本；不惜一切代价attheexpenseof以……为代价cutdownonexpenses削减开支freeofexpense免费gototheexpenseof在某事上花钱整理ppt1.Hefinishedthejobintheexpenseofhishealth.2.Shouldnewteacherscontinueto________(train)fortwoyearsatpublicexpense?Key：1.in改为at

2.betrained整理ppt【词块助记】5.banvt.取缔；禁止n.禁止；禁令1.Shewasbannedfromathleticsfortwoyearsafterfailingadrugtest.她在药检中被查出服用禁用药物而被禁赛两年。2.Thebanagainstforeignbookshasbeenwithdrawninthatcountry.国家对外国书籍的禁令已经解除。3.Thereistobeatotalbanonsmokingintheoffice.办公室将彻底禁止吸烟。removeabanonsth.解除对……的禁令put/layabanon禁止……bansth.禁止某事bansb.fromdoingsth.禁止某人做某事bebannedfromdoing被禁止做某事underaban被禁止整理ppt1.Aftertheaccident,hewasbannedfrom________(drive)．2.Thegovernmentputabaninthesaleofthatdrug.Key：1.driving

2.in改为on整理ppt6.turn…into把……变成；译成1.Joanhasturnedintoquiteaskilledmusician.琼已然变成一个技艺精湛的音乐家。2.(2015湖北卷)Don’tworry.I’msureyourmissingglasseswillturnupsoonerorlater.别担心，我确信你弄丢的眼镜迟早会被找到的。3.(2015北京卷)Unabletoseefar,heaccidentallyturnedoffthepath.由于看不见前方的路，他不小心驶离了车道。4.(2014广东卷)Itturnedoutthatthewoman,NatalieSmith,hadreadsomethingonafriend’srefrigerator:“Practicerandomkindnessandsenselessactsofbeauty.”原来那位女士，纳塔利·史密斯是从她朋友冰箱上看到了一句话，“随心随意求美，无来无由行善。”5.(2014江苏卷)Hetriedforthefootballteam,butthecoachturnedhimdownforbeingtoolight.他曾想为足球队效力，却因为体重太轻被教练拒之门外。整理ppt【头脑风暴】turnaway

转过脸去；拒绝帮助；拒绝……进入turndown

声音关小；拒绝，驳回turnin

呈上，上交；告发turnoff

关掉；转向；使离开turnon

打开；使感兴趣turnout

结果是；原来是turnover

翻转；仔细考虑；移交turnto

求助于turnup

出现，找到；开大整理ppt【微解析】7.Theirmoneywouldbewastedifthemessagedidn’treachitstargetaudience,inotherwordsthepeopletheadvertisementintendstopersuade.如果信息不能传达给它的目标群体，即广告意图说服的人群，那么他们的钱就白花了。该句为虚拟句。与现在事实相反时主句用would/should/could＋动词原形，if条件句用一般过去时。if引导的条件虚拟语气用法如下表：说明if条件句谓语主句谓语与现在事实相反动词的过去式(be动词用were)would/should/could/might＋动词原形与过去事实相反had＋动词的过去分词would/should/could/might＋have＋过去分词与将来事实相反1)动词的过去式2)should＋动词原形3)wereto＋动词原形would/should/could/might＋动词原形整理ppt注意：省略if的虚拟条件句，当条件句中有were,had,should时，可以省略if，把were,had,should放在主语前，构成倒装结构。【仿写】1.(2015湖北卷改编)Ifshehadbeenawarethatthemushroomswerepoisonous,she________themfordinner.要是知道这些蘑菇有毒，她不会采来做晚餐了。2.Hadyouworkedharder,you________inthecompetition.你工作再努力些，你就不会在竞争中失败了。3.IfIhadn’tstoodundertheladdertocatchyouwhenyoufell,you________now.你掉下来的时候要不是我站在梯子下把你抓住，你现在可就笑不起来了。【单句改错】4.(2012湖北卷改编)Hadwenotusedanout-of-datetrainschedule,wewouldnotmissedthetrain.Key：1.wouldn’thavepicked

2.wouldn’thavefailed

3.wouldn’tbesmiling

4.在missed前加have整理ppt8.Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverythingthatissaidinadvertisements.涉及广告时，消费者需要了解广告商所使用的伎俩，这样他们才能对广告宣称的内容作出自己的判断，而不至于盲目地接受广告中所说的一切。Whenitcomesto…意为“当谈及到……，一提起……”，此句型中的to是介词，后接名词或动词-ing形式。【微解析】【仿写】1.(2015福建卷改编)________，theauthorthinksitnecessarytosustainacolorfullifestyle.当谈到情感支撑的话题时，作者认为保持丰富多彩的生活方式是有必要的。【单句改错】2.(2015重庆卷改编)Whenitcomestosellhouses,businessesalsousehighlyrewardingtactics.Key：1.Whenitcomestoemotionalsupport

2.sell改为selling整理ppt

I’mXiaoming,asunshineboyaged18.Itakeanactivepartinsportsandoutdooractivities,①___________________________.Ialso②___________________________，andpoemsaremyfavorite.③_____________________，andIliketomakefriends.

Inthesummervacation,Iamlongingtotakeapart-timejob.Thefirstreasonisthat④________________________________andthusdevelopasenseofindependence.Besides,Icanbuildupnewfriendshipandimprovesocialskillssothat⑤_____________________．【写作导航】1.此处可用which引导非限制性定语从句使前后连贯，表达“这对我身体有益”；2.“认为阅读重要”可用高级表达attachimportanceto；3.注意恰当使用连接词连接前后文，“我容易相处”可用句型sb.be＋adj.＋todo；getalongwith的介词with不能省；4.这里可用that引导的宾语从句表达“我可以挣点零用钱供日常所需”，“零用钱”表达为pocketmoney；5.这里是一个sothat引导的目的状语从句，用abilityof及adaptto表达“培养我适应社会的能力”。假定你是小明，你打算2017年高考后在暑假期间打工。请你用英文写一篇短文介绍自己。整理pptKey：①whichisofgreatbenefittomyhealth②attachimportancetoreading③What’smore/Besides,Iameasytogetalongwith④Icanearnsomepocketmoneytosatisfymydailyneeds⑤Icandevelopmyabilityofadaptingtosociety整理ppt整理ppt9、静夜四无邻，荒居旧业贫。。2022/12/282022/12/28Wednesday,December28,202210、雨中黄叶树，灯下白头人。。2022/12/282022/12/282022/12/2812/28/202211:38:09AM11、以我独沈久，愧君相见频。。2022/12/282022/12/282022/12/28Dec-2228-Dec-2212、故人江海别，几度隔山川。。2022/12/282022/12/282022/12/28Wednesday,December28,202213、乍见翻疑梦，相悲各问年。。2022/12/282022/12/282022/12/282022/12/2812/28/202214、他乡生白发，旧国见青山。。28十二月20222022/12/282022/12/282022/12/2815、比不了得就不比，得不到的就不要。。。十二月222022/12/282022/12/282022/12/2812/28/202216、行动出成果，工作出财富。。2022/12/282022/12/2828December202217、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。。2022/12/282022/12/282022/12/282022/12/289、没有失败，只有暂时停止成功！。2022/12/282022/12/28Wednesday,December28,202210、很