新职业英语 基础篇 unit 5

新职业英语基础篇unit5新职业英语基础篇unit5新职业英语基础篇unit5资料仅供参考文件编号：2022年4月新职业英语基础篇unit5版本号：A修改号：1页次：1.0审核：批准:发布日期：TitleUnitFiveTradeTeachingobjectives&demands1.Analyzethediscoursestructureofthepassage2.Learntheimportanceofbeingpunctual3.Makesentenceswiththeusefulexpressionsinthepassage4.Someinformationaboutaslogan5.Developpromotionstrategiesandpersuasioncompetence6.MastersomenegationsskillsTeachingimportant&difficultpoints1.Retellthepassageintheirownwords2.Someimportantwordsandusefulexpressions3.HowtowriteaMemoTeachingmethodsCommunicativeapproachTask-basedteachingProject-basedteachingActivityTeachingApproach;Question-answerTeachingApproach.TeachingcontentsandtimeallotmentTeachingcontentsTimeallotmentWarming-up&ReadingAReadingB&ListeningandSpeaking&WritingMini-project&LanguageLab&Self-studyRoom4periods4periods3periodsTeachingproceduresStepOneWarm-up1Ssreadwarming-uptask12GothroughslogansA-HwithSs3AskSstomatchthesloganswiththepictures4Timepermitting;encourageSstobrainstormmoreslogansStepTwoBackgroundinformation1.Whatisaslogan?Asloganisamemorablemottoorphraseusedinapolitical,commercial,religiousandothercontextasarepetitiveexpressionofanideaorpurpose.Slogansinadvertisingareclaimedtobethemosteffectivemeansofdrawingattentiontooneormoreaspectsofaproduct.2.Companyintroduction1.NikeInc.isamajorpublicly-tradedsportswearandequipmentsupplierbasedintheUnitedStates.itistheworld’sleadingsupplierofathleticshoesandapparel(服装)andamajormanufacturerofsportsequipment.2.AppleInc.,isanAmericanmultinationalcorporationwithafocusondesigningandmanufacturingconsumerelectronicsandsoftwareproducts.3.PanasonicisaninternationalbrandnameforJapaneseelectricproductsmanufacturer4.MatsushitaElectricIndustrialCo.,Ltd.UnderthisbrandMatsushitasellsplasma(等离子)andLCD(LiquidCrystalDisplay)panels,DVDrecordersandplayers,telephones,microwaveovens,shavers,projectors,digitalcameras,batteries,laptopcomputers,etc.allofthesearemarketedundertheirslogan“IdeasforLife”.5.Maxwellhouseisabrandofcoffeemanufacturedbyalike-nameddivisionofKraftFoods.6.Seven--upisthebrandofasoftdrink.7.NissanMotorCo.,Ltd,shortenedtoNissan,isamultinationalautomakerheadquarteredinJapan.CurrentlyitisthethirdlargestJapanesecarmanufacturer.8.KoninklijkePhilipsElectronicsN.V.,usuallyknownasPhilips,isoneofthelargestelectronicscompaniesintheworld,foundedandheadquarteredintheNetherlands.Theproductsincludeconsumerelectronics,domesticappliances,lightingandmedicalsystems.StepThreeWorkinpairs1.SsreadTask2inw2.AskSstoworkinpairsandlistplaceswheretheyhaveseenorheardtheslogansinTask13.GetsomeSstogivetheiranswers.4.Asktheclasstoaddmoreifnecessary.5.Summarizethevariousmediausedforadvertising.StepFourReading1.Learnthenewwordsandexpressions1)Thestudentstaketurnstoreadthem.2)Theteachercorrectsthestudents’mistakesinpronunciationandteachesthemhowtoreadthose.

2.Warm-upquestionsTheteacheraskssomequestionstoarousethestudents’interestinthepassage3.StudyindetailsParagraph1Regardlessof:payingnoattentiontoe.g.Thelawrequiresequaltreatmentforall,regardlessofrace,religionorsex.betteroff:inabettersituation,especiallyinfinancialtermse.g.sincemyhusbandwasmadethemanager,wearebetteroff.alternative:n.somethingyoucanchoosetodooruseinsteadofsomethingelsee.g.isthereanalternativetowhatyoupropose?Makesense:tohaveaclearmeaningandbeeasytounderstande.g.readthisandtellmeifitmakessense.Paragraph2Process:n.aseriesofactionsthataredoneinordertoachieveaparticularresulte.g.gettingfitagainhasbeenalongslowprocess.specialize(in):v.tolimitallormostofyourstudy,business,etc.toaparticularsubjectoractivitye.g.FinallyAlicedecidedtospecializeincontractlaw.Consumer:n.someonewhobuysandusesproductsandservicese.g.Thereareawiderchoiceofgoodsfortheconsumersinbigcities.Paragraph3benefit:n.somethingthatgivesyouadvantagesorimprovesyourlifeinsomewaye.g.Thisaidprogramwillbringlastingbenefitstotheregion.Absolute:a.unlimited:complete:true,correctandnotchanginginanysituation:notincomparisonwithotherthingse.g.Anabsoluterulerneednotaskanyoneforpermissiontodoanything.Achildusuallyhasabsolutetrustinhismother.Youhaveanabsoluterighttorefusemedicaltreatment.Inabsolutetermswageshaverisen,butnotincomparisonwiththecostofliving.Comparative:a.measuredorjudgedbycomparinge.g.Afteralifetimeofpoverty,hislastfewyearswerespentincomparativecomfort.Legal:a.connectedwithorinaccordancewiththelawe.g.Mr.Smithismylegaladvisorbeinclinedto:tohaveatendencyorwishtodosomethinge.g.Iaminclinedtostartatonce.Paragraph4Party:n.oneofthepeopleorgroupsinvolvedinanargument,agreement,etc.e.g.Thetwopartiesarehavingdifficultyagreeingwitheachother.Paragraph5Exchange:v.togivesomethingtosomeoneandatthesametimereceivethesametypeofthingfromtheme.g.Ishookhandsandexchangedafewwordswiththemanager.n.anactofgivingsomethingtosomeoneandreceivingsomethingelsefromtheme.g.WouldyoulikemyoldTVinexchangeforthiscamera?Likewise:ad.Thesame:inasimilarwaye.g.Nannyputupahatandtoldthegirlstodolikewise.Participate(in):v.totakepartinorbecomeinvolvedinanactivitye.g.Everyoneintheclassisexpectedtoparticipateactivelyinthesediscussions.1.Ssskimoverthepassagetogetitsmainideaandfinishtask1.2.Ssreadthepassageagainandthenfinishdoingtask2.3.Sstrytounderstandsomedifficultsentencesinthepassagewiththehelpoftheteacher4.Ssareencouragedtoanalyzethestructureofthepassage5.SslearnthemeaningandusageofsomeusefulexpressionsStepFiveReadingB1.Newwords&expressions.2.Readthecontractformandtrytotranslate.3.Learnsomeusefulexpressionslike:buyer,seller,shipmentdate,totalvalue,descriptionofgoods,quantity,Unitprice,amount…4.Finishtask1and2.StepSixListeningandSpeaking1.AskSstolistenthematerialscarefullyandfinishtheexercises,thenchecktheanswers2.Workingroupsoffourandpracticenegotiationskillswiththegiveninformationandthefollowingusefulexpressions.Situation:ABCcompanyislookingforacompanytomanagetheofficebuildingforthem.TheyarenegotiatingwithXYZcompanyabouttheprices.SsAandBarerepresentativesfromXYZcompany:Greettheclientcompanyandmakeabriefintroductiontoyourcompany.Offeranall-yearbuildingmanagementserviceplan,includingcleaning,repairs,improvementsandpublicsecurity.Stateyourbottomline:a10%discountonatwo-yearcontract;a15%discountonathreeyearcontract.SsCandDarerepresentativesfromABCCompany:Greettheotherpartyandmakeabriefintroductiontoyourcompany.Requirethatmonthlyfeesbecutby10%.Bewillingtoofferatwo-yearcontract.StepSevenWriting1．IntroductionAmemoisadocumentdesignedtobereadquicklyandpassedalongrapidly,oftenwithinacompanyorworkgroup.Memosachievetheirgoalsbyinformingthereaderaboutnewinformationlikepolicychanges,priceincreases,orbypersuadingthereadertotakeanaction,suchasattendingameeting.Amemoshouldbebrief,clearandaccurate.2.Lookatthesampleandcompletethememowiththegivenwords.3.WritingYouareinQualityControlDepartment.Youdiscoveredthatsomethinghas