《商务英语阅读（第3册）》课件Unit 4 Business LeadershipVIP

Unit4BusinessLeadershipWords&ExpressionsWarmingupTextATextBExerciseCultureTourWords&ExpressionsTextA1.deceptionn.theactofdeceivingsomeoneorthestateofbeingdeceivedbysomeone欺骗;受骗

Headmittedconspiringtoobtainpropertyby

deception.2.awashadj.Ifaplaceis

awash

with

something,itcontainsalargeamountofit.有大量……的Thisisacompanythatisawashwithcash.3.candor/candourn.thequalityofspeakinghonestlyandopenlyaboutthings坦率;直言不讳Hecoveredawiderangeoftopicswithunusualcandor.4.fictitiousadj.afictitiouscharacter,thing,oreventoccursinastory,play,orfilmbutneverreallyexistedorhappened虚构的Thepersonsandeventsportrayedinthisproductionarefictitious.TextA5.spurtn.Aspurtofactivity,effort,oremotionisasudden,briefperiodofintenseactivity,effort,oremotion.(活动、努力、情感的)迸发Theaverageboyof14yearsoldisonlybeginninghisadolescentgrowthspurt.6.bogusadj.Ifyoudescribesomethingasbogus,youmeanthatitisnotgenuine.假的，伪造的Hesaidthesefigureswerebogusandtotallyinaccurate.7.placebon.asubstancethathasnophysicaleffects,giventopatientswhodonotneedmedicinebutthinkthattheydo,orusedwhentestingnewdrugs安慰剂，安慰药（给无实际治疗需要者或试验药物时用）Doesendowmentinsurancereallymattertoeveryone?Orisitjustaplacebo?8.prophecyn.astatementinwhichsomeonesaystheystronglybelievethataparticularthingwillhappen预言Hisprophecyhasnowcometrue.TextA9.runn.Ifthereisarunonsomething,alotofpeoplewanttobuyitorgetitatthesametime.抢购;争先获取Iftherunpersisted,cashreserveswouldbeexhausted.10.prevaricatevt.Ifyouprevaricate,youavoidgivingadirectanswerormakingafirmdecision.支吾;搪塞;闪烁其词Britishministerscontinuedtoprevaricate.TextB1.mediocreadj.ofonlyordinaryormoderatequality;neithergoodnorbad;barelyadequate普通的，平庸的，一般的Hisschoolrecordwasmediocre.2.relentlessadj.remainingstrictordetermined坚韧的;不屈不挠的HewasthemostrelentlessenemyIhaveeverknown.3.surpassv.Ifonepersonorthingsurpassesanother,thefirstisbetterthan,orhasmoreofaparticularqualitythan,thesecond.优于;超过Hewasdeterminedtosurpasstheachievementsofhisolderbrothers.4.

compromisev.toarriveatasettlementbymakingconcessions妥协，让步Thegovernmenthascompromisedwithitscriticsovermonetarypolicies.5.defaultn.thefailureofoneormorecompetitorsorteamstoparticipateinacontest缺席，不到场Theotherteamdidn’tshowupsowewonbydefault.TextB6.

propelv.todrive,orcausetomove,forwardoronward推进；推ThetinyrocketisattachedtothespacecraftandisdesignedtopropelittowardMars.7.perseverancen.thequalityofcontinuingwithsomethingeventhoughitisdifficult坚持不懈Hehasneverstoppedtryingandshowedgreatperseverance.8.

embodimentn.somethingorsomeonethatembodiesaspirit,principle,etc.集中体现;化身Ababyistheembodimentofvulnerability.9.puddlen.Apuddleisasmall,shallowpoolofliquidthathasspreadontheground.水坑Theroadwasshinywithpuddles,buttherainwasatanend.TextB10.divertv.Ifyousaythatsomeonedivertsyourattentionfromsomethingimportantorserious,youdisapproveofthembehavingortalkinginawaythatstopsyouthinkingaboutit.转移…的注意力（表不满）

Theywanttodiverttheattentionofthepeoplefromtherealissues.Warmingup1.Doyouknowanygreatcorporateleaders?Whatdidtheydothatmakesthemgreat?2.Whatcanleadersdotomotivatetheirfollowers?3.Ifyourmanagerliestoyou,whatwouldyouthinkofhim/her?TextAWhyDeceptionisProbablytheSingleMostImportantLeadershipSkillDoyouknowthem?

JackWelch

isacelebrated,legendaryCEO.HewaschairmanandCEOof

GeneralElectric

between1981and2001.Hegrewrevenuesto$130billionfrom$25billionandprofitto$15billionfrom$1.5billion.Marketcapitalizationballoonedto$400billion,growingbyamultipleof30.He'saveritableleadershipguru.

JackMaisaChinesebusinessmagnate,investor,andphilanthropist.Heistheco-founderandexecutivechairmanof

AlibabaGroup,amultinationaltechnologyconglomerate.MaisseenasaglobalambassadorforChinesebusinessandassuchisfrequentlylistedasoneoftheworld'smostpowerfulpeopleby

Forbes.SteveJobswasanAmericanbusinessman,anearlyproponentofpersonalcomputersandaculturalicon.He’sbestknownforhistwowildlysuccessfultenuresasco-founderandCEOofApple,aswellashistimeasCEOofPixarAnimationStudios.

KazuoInamori(稲盛和夫)isaJapanesephilanthropist,entrepreneurandthefounderofKyoceraandKDDI.HewasthechairmanofJapanAirlines.In2011,hereceivedtheOthmerGoldMedalforoutstandingcontributionstoprogressinscienceandchemistry.TextStructurePartI(Para.1-2):TraditionalviewsonsomeleadershiptraitsPartII(Para.3-7):ExpectationEffectsPartIII(Para.8-11):PlaceboEffectsPartIV(Para.12-17):Self-fulfillingPropheciesPartV(Para.18):ConclusionTextBWhyFocus-BasedLeadershipisImportanttoHuawei’sBusinessStrategyGroupWork:WhatdoyouknowaboutHuawei?GiveabriefintroductionofRenZhengfei.HuaweiTechnologiesCo.,Ltd.isaChinesemultinationalnetworking,telecommunicationsequipment,andservicescompanyheadquarteredinShenzhen,Guangdong.Itisthelargesttelecommunicationsequipmentmanufacturerintheworld,havingovertakenEricssonin2012.In2017,Huaweibecame83rdofFortune500inFortuneMagazine.RenZhengfeiisaChinesebusinessman.HeisthefounderandpresidentofHuaweiTechnologiesCo.Ltd.,headquarteredinShenzhen,Guangdong.AsofOctober2017,hehasanetworthofUS$2.8billion.TextStructurePartI(Para.1-2):Whyisfocus-basedleadershipimportant?PartII(Para.3-7):Huawei’sfocus-basedleadershipPartIII(Para.8):ConclusionKeytoExercisesTextAI.BDCCAII.PartA:DCBDBDCAADPartB:1.beidenticalto2.onthevergeof3.payoff4.self-fulfillingprophecy5.showthrough6.besubjectto7.tapinto8.placeboeffect9.infavorof10.Pygmalioneffect III.BCADCABDBAIV.1.另一方面，如果告诉一些人他们会成功，他们将投入更多的时间和精力，因为他们认为付出就有收获。2.医学界一个类似的现象是安慰剂效应，一些认为自己在接受药物或其他治疗的人会有较大的反应，因为他们认为治疗很有效。3.安慰剂效应和期待效应都是自我实现的预言的例子，自我实现的预言指起初有误的某种观点，因为促成了人们的相应行为，进而变成了正确的观点。4.以另人信服的方式展现自信的领导人能获得更多的支持，进而这种自信也从一种姿态变成了现实。因为人们认为该公司会成功并且基于这种看法行事，该公司也就真的成功了。5.正如我和BobSutton合作编写的一本书中所引用的话一样，Grove认为公司领导们应巧用欺骗为成功创造条件。“这其中有自律也有欺骗。”V.1.ItfoundoutthatstudentswhohadbeenlabeledaccordingtofictitioustestresultsshowedincreaseintheirmeasuredIQoverthecourseoftheschoolyearandtheeffectwasparticularlypronouncedforchildreninthefirstandsecondgrades.2.Expectationshaveaneffectonaperson’sperformancebyatleasttwomechanisms.Negativeexpectationstendtoresultinnegativeperformanceswhilepositiveonesoftenpromotepositiveperformances.3.Leadersmustdeliverfalseorbogusinformationtothetargets.Theymayhavetosaythingstheymaynotbelieve.4.Theyactivatedcertainpartsofthebrainandaffectedpatients’levelsofendorphinsanddopamine.5.Leadersneedtodisplayconfidenceinfrontoftheirfollowers.Sometimesleadersmayfeelinsecureanduncertainbuttheystillneedtoactinaconfidentwaytomotivatetheirfollowers.TextBI.1.Becausetheirleaderslackpriorityandfocusintheirleadership.2.Becauseheseeshisbusinessasamatterofsurvivalandworkshardtogetthebestoutofhimselfandatthesametimehestayshumble.Thefocusofhisleadershipistohelphiscompanysurviveandhedisplaysastrongsenseofdeterminationtopursuethispriority.3.Huaweifocusesononethingandkeepsimprovingitsothatthecompanygetsanadvantageove