版权说明：本文档由用户提供并上传，收益归属内容提供方，若内容存在侵权，请进行举报或认领
文档简介
Chapter12
SocialNetworks
andIndustryDisruptors
intheWeb2.0EnvironmentWeb2.0环境下社交网络和产业变革者1Chapter12
SocialNetworks
aLearningObjectivesUnderstandtheWeb2.0revolution,socialandbusinessnetworksandindustryandmarketdisruptors.DescribeGoogleandthesearchengineindustry,theimpactonadvertisement,andtheindustrycompetition.Understandtheconcept,structure,typesandissuesofvirtualcommunities.UnderstandthesocialandbusinessnetworksanddescribeMySpace,Flicker,Facebook,CyWorld,andotheramazingsites.2LearningObjectivesUnderstandLearningObjectivesUnderstandtheperson-to-personvideosharinganddescribeYouTubeanditscompetitors.Describebusinessnetworks.DescribewhythetravelandhospitalityindustryismovingsorapidlytoWeb2.0.DescribetheconceptofP2PlandingandthestoryofZOPA,andProsper.3LearningObjectivesUnderstandLearningObjectivesDescribehowtheentertainmentindustryoperatedintheWeb2.0environment.DescribesomeoftheenablersoftheWeb2.0revolution:blogging,wikis,mushups,etc.UnderstandthefinancialviabilitythataccompaniesdigitalWeb2.0implementation.DescribetheanticipatedfutureofECandtheWeb3.0concept.4LearningObjectivesDescribeho1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors1Web2.0 ThepopulartermforadvancedInternettechnologyandapplicationsincludingblogs,wikis,RSS,andsocialbookmarking.
Web2.0offersgreatercollaborationamongInternetusersandotherusers,contentproviders,andenterprisesthanWeb1.02FoundationofWeb2.0TheWebasademocratic,personal,anddo-it-yourselfmediumofcommunications51TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors3RepresentativeCharacteristicsofWeb2.0TheabilitytotapintothecollectiveintelligenceofusersMakingdataavailableinnewornever-intendedwaysThepresenceoflightweightprogrammingtechniquesandtoolsthatletnearlyanyoneactasadeveloperThevirtualeliminationofsoftware-upgradecyclesbymakingeverythingaperpetualbetaorworkinprogress,andbyallowingrapidprototypingusingtheWebasaplatform61TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptorsUsersownthedataonthesiteandexercisecontroloverthatdataAnarchitectureofparticipationanddigitaldemocracythatencouragesuserstoaddvaluetotheapplicationastheyuseitThecreationofnewbusinessmodelsArichinteractive,user-friendlyinterfacebasedonAjaxorsimilarframeworks71TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors4socialmedia
Theonlineplatformsandtoolsthatpeopleusetoshareopinions,experiences,includingphotos,videos,music,insightsandperceptionswitheachother81TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors5Groundrulesofsocialmedia:Communicationintheformofconversation,notmonologueParticipantsinsocialmediaarepeople,notorganizationsHonestyandtransparencyarecorevaluesIt’sallaboutpull,notpushDistributioninsteadofcentralization91TheWeb2.0Revolution,SociTheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors10TheWeb2.0Revolution,Social1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors6IndustryandMarketDisruptors
disruptors Companiesthatintroduceasignificantchangeintheirindustriesthuscausedisruptioninthewaybusinessisdone111TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors6IndustryandMarketDisruptors
Checklistofquestionstohelpidentifydisruptors
Istheserviceorproductsimpler,cheaper,ormoreaccessible?Doesthedisruptorchangethebasisofcompetitionwiththecurrentsuppliers?Doesthedisruptorhaveadifferentbusinessmodel?Doestheproductorservicefitwithwhatcustomersvalueandpayfor?
121TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptorsThetopfourkillersofwould-be-disruptors:Isthedisruptortryingtobebeatthemainstreamsupplierathisowngame?Isthedisruptorchoosinggrowthaheadofprofits?Doesthedisruptorneedtochangeconsumerbehaviororto‘educate’thecustomer?Isthedisruptorsaddledwitholdbusinessprocessesoranoutdatedbusinessmodel?131TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors1）Thepotentialfordisruptionandopportunity
ThebestfuturecompaniesarelikelythosethatwillcreateinnovativenewwaystofacilitatecollaborationbythehundredsofmillionsofuswhocanbereachedandembracedbyeffectivearchitecturesofparticipationThebigwinnerswillenableusandencourageustotakecontrol,contribute,shape,anddirectthedesignsoftheproductsandservicesthatweinturnconsume
141TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors151TheWeb2.0Revolution,Soci2GoogleandCompany:
AdvertisementandSearchEngines
searchengine
Adocumentretrievalsystemdesignedtohelpfindinformationstoredonacomputersystem,suchasontheweb,insideacorporateinproprietaryfiles,orinapersonalcomputer.Searchcanbeconductedfromsomecellphonesaswell1HowDoSearchEnginesWork?Searchenginesperformthreebasictasks:Theykeepanindexofwordstheyfind,andwheretheyfindthemTheyallowuserstolookforwordsorcombinationsofwordsfoundinthatindexTheysearchtheInternetbasedonkeywords162GoogleandCompany:
Adverti2GoogleandCompany:
AdvertisementandSearchEngines2SearchWars:GoogleversusYahooandOthers
TheWebsearchworldchangedin1998whenGoogleintroducedlinkpopularity—countingthenumberoflinksandimportanceofthoselinks—initssearchalgorithmYahoo!SearchisanInternetportalAmazon’s
isasearchenginewithmemoryMicrosoft’sMSNSearch172GoogleandCompany:
Adverti2GoogleandCompany:
AdvertisementandSearchEnginesFroogleGoogleCatalogsGoogleNewsGoogleEarthGooglemapsGooglemapsformobileGoogleScholarGoogleWirelessGoogleGroupsGooglePrintGMailGoogleMiniGoogleDesktopOrkut(socialnetworking)HowDoesGoogleCompete?182GoogleandCompany:
Adverti2GoogleandCompany:
AdvertisementandSearchEngines3Answer-BasedSearchEngines
Googlediscontinueditsanswer-basedsearchinNovember20064DisruptorsofGoogle,WillTheySucceed?IntelligentsearchengineW
andcollaborativeinnovation192GoogleandCompany:
Adverti3VirtualCommunitiesVirtual(Internet)community AgroupofpeoplewithsimilarinterestswhointeractwithoneanotherusingtheInternetExamplesofCommunitiesAssociationsEthniccommunitiesGendercommunitiesAffinityportalsCateringtoyoungpeopleMegacommunitiesB2BonlinecommunitiesSocialnetworks203VirtualCommunitiesVirtual3VirtualCommunities1-1TypesofCommunitiesTransactionandotherbusinessPurposeorinterestRelationsorpracticeFantasySocialnetworks213VirtualCommunities1-1Type3VirtualCommunities1-210importanttrendswithinonlinecommunities:SearchcommunitiesTradingcommunitiesEducationcommunitiesScheduledeventscommunitiesSubscriber-basedcommunitiesCommunityconsultingfirmsE-mail-basedcommunitiesAdvocacycommunitiesCRMcommunitiesMergersandacquisitionsactivities223VirtualCommunities1-210i3VirtualCommunities2CommercialAspectsofCommunities
UnderstandaparticularnicheindustryBuildasitethatprovidestheinformationnecessarytothatnicheSetupthesitetomirrorthestepsausergoesthroughintheinformation-gatheringanddecision-makingprocessBuildacommunitythatreliesonthesitefordecisionsupportStartsellingproductsandservicesthatfitintothedecision-supportprocess233VirtualCommunities2Commerc3VirtualCommunities3KeyStrategiesforSuccessfulOnlineCommunities
IncreasetrafficandparticipationinthecommunityFocusontheneedsofthemembers;usefacilitatorsandcoordinatorsEncouragefreesharingofopinionsandinformation—nocontrolsObtainfinancialsponsorshipConsidertheculturalenvironmentProvideseveraltoolsandactivitiesformemberuse;communitiesarenotjustdiscussiongroupsInvolvecommunitymembersinactivitiesandrecruitingGuidediscussions,provokecontroversy,andraisestickyissues243VirtualCommunities3KeyStr3VirtualCommunitiesSixmoresuccessfactorsHandlememberdatasensitivelyMaintainstabilityoftheWebsitewithrespecttotheconsistencyofcontent,services,andtypesofinformationofferedProvidefastreactiontimeoftheWebsiteOfferup-to-datecontentOffercontinuouscommunitycontrolwithregardtomembersatisfactionEstablishcodesofbehavior(netiquette/guidelines)tocontainconflictpotential253VirtualCommunitiesSixmore4OnlineSocialNetworkssocialnetwork
Aspecialstructuremadeofindividuals(ororganizations).Itincludesthewaysinwhichindividualsareconnectedthroughvarioussocialfamiliaritiessocialnetworkanalysis
Themappingandmeasuringofrelationshipsandflowsbetweenpeople,groups,organizations,animals,computersorotherinformation/knowledgeprocessingentities264OnlineSocialNetworkssocia5YouTube&Company:
AWholeNewWorldYouTube:TheEssentialsYouTubeisaconsumermediacompanywherepeoplecanwatchandshareoriginalvideosworldwidethroughaWebexperience
OnYouTubepeoplecan:Upload,tag,andsharevideosworldwideBrowsemillionsoforiginalvideosuploadedbycommunitymembersFind,join,andcreatevideogroupstoconnectwithpeoplewhohavesimilarinterestsCustomizetheexperiencebysubscribingtomembervideos,savingfavorites,andcreatingplaylistsIntegrateYouTubevideosonWebsitesusingvideoembedsorAPIsMakevideospublicorprivate
275YouTube&Company:
AWholeN5YouTube&Company:
AWholeNewWorld3TheBusinessandRevenueModels
AdvertisementswerelaunchedonthesitebeginninginMarch2006InApril2006,YouTubestartedusingGoogleAdSenseGivenitstrafficlevels,videostreams,andpageviews,somehavecalculatedYouTube’spotentialrevenuescouldbeinthemillionspermonth285YouTube&Company:
AWholeN5YouTube&Company:
AWholeNewWorldImplementationDifficulties:TheCopyrightProblem
BrazilianCourtCaseTheCompetition
SeveralstartupscompletelydedicatedtovideosharingSeveralsocialnetworkssuchasMySpaceaddedvideosharingasoneoftheirofferings295YouTube&Company:
AWholeN6BusinessandEntrepreneurialNetworks
1businessnetwork Agroupofpeoplethathavesomekindofcommercial/businessrelationshipExample:Linkedinentrepreneurialnetworks Socialorganizationsofferingdifferenttypesofresourcestostartorimproveentrepreneurialprojectsorstartups306BusinessandEntrepreneurial6BusinessandEntrepreneurialNetworks2socialmarketplace
Derivedfromthecombinationofsocialnetworkingandmarketplaces,suchthatasocialmarketplaceactslikeanonlinecommunityharnessingthepowerofone’ssocialnetworksforintroducing,buying,andsellingofproducts,services,andresources,includingpeople’sowncreations316BusinessandEntrepreneurial7TravelandTourism—
TheECRevolutionIsHere
1TheMajorPlayersTheserviceprovidersThetravelagentsandotherintermediariesAggregatorsandcomparisonpriceproviderTravelerserviceprovidersSocialnetworks327TravelandTourism—
TheECR7TravelandTourism—
TheECRevolutionIsHere2TheImpactsoftheWeb
RepresentativeimpactsIncreaseinpowerandprofitabilityDecreaseinpowerandprofitabilityLosemarketsharealtogetherOnlinecollaboration337TravelandTourism—
TheECR7TravelandTourism—
TheECRevolutionIsHere3TravelersandSocialNetworks
WAYN(WhereAreYouNow?)TravelrecommendationCorporatesocialnetworkProvidersnetworks347TravelandTourism—
TheECR8ZOPAandP2PLending:
WillTheyDisruptBanking?1person-to-personlending
Moneyislentdirectlytoaconsumerratherthan“selling”moneytothebankandthebanksthenloantheirmoneytoconsumers358ZOPAandP2PLending:
Will8ZOPAandP2PLending:
WillTheyDisruptBanking?368ZOPAandP2PLending:
Will8ZOPAandP2PLending:
WillTheyDisruptBanking?2ZOPALtd.Securingtheloans
ConductingacreditratinginvestigationCheckingpeople’se-bayrating(ifavailable)Checkingtheborrowersprofile(ifavailableonline)OnlyoneaccountispermittedforeachborrowerCheckingthepossibilityofidentitytheftbyaborrowerbyaskingquestionsaboutpastborrowing,demographics,etc.378ZOPAandP2PLending:
Will8ZOPAandP2PLending:
WillTheyDisruptBanking?Therevenuemodel
ZOPAtakes0.5%oftheloanamountfromboththelenderandtheborrowerTherearenohiddenfeesandtheonlyother(optional)costtothelenderistheinsurance(plusthefeesthatZOPAtakesforarrangingtheinsurance)388ZOPAandP2PLending:
Will8ZOPAandP2PLending:
WillTheyDisruptBanking?3PROSPERBorrowerscreatealoanlistingonprosper,specifyingamountneeded,thepurposeoftheloan,andtheinterestratetheyarewillingtopayLendersreviewloanlistingsandbidtofundonlytheonestheychooseusingabiddingprocessProsperdisplaysborrowercreditandservicestheloanGroupleadersmanageborrowergroupsandusetheirreputationtogetgreatratesforborrowers398ZOPAandP2PLending:
Will9EntertainmentWeb2.0Style:
FromCommunitiestoEntertainmentMarketplaces1EntertainmentandBusinessCommunities
Last.fmMixiSecondLife409EntertainmentWeb2.0Style:9EntertainmentWeb2.0Style:FromCommunitiestoEntertainmentMarketplaces2AdvertisingMoviesandEventsinCommunities
3OnlineMarketplaceforMovies
4TheHypeMachine
5InternetSeries
419EntertainmentWeb2.0Style:9EntertainmentWeb2.0Style:FromCommunitiestoEntertainmentMarketplaces6MobileWeb2.0DevicesforEntertainmentandWork
iPhoneYahoo!GoNokia’sN800InternetTablet429EntertainmentWeb2.0Style:10TechnologySupport:
FromBtoInfrastructureServices
1Web2.0andSocialSoftware
Socialsoftwareenablespeopletorendezvous,connect,orcollaboratethroughcomputer-mediatedcommunication.ManyadvocatesofthesetoolsbelievetheyhelpcreateactualcommunitywithitsstructuresCollaborativesoftwareappliestocooperativeworksystemsandisusuallynarrowlyappliedtosoftwarethatenablesworkfunctions4310TechnologySupport:
FromB10TechnologySupport:
FromBtoInfrastructureServices2Sometools
ToolsforbloggingWikitoolsToolsforRSSandpodcastingWikisandblogsarereplacinge-mailEnterprisewikiandblogtoolsTractionSocialtextBloggingforbusiness4410TechnologySupport:
FromB10TechnologySupport:
FromBtoInfrastructureServices3mashups
Toolsthatcombinedatafromtwo(ormore)Websitestocreatenewapplications4PersonalizationToolsUserscancreatehighlypersonalizedpagesthatareconstantlyupdatedwithinformationlikenewsandstockpricesaswellasviewphotos,useacalculator,etc.,allinonepage4510TechnologySupport:
FromB10TechnologySupport:
FromBtoInfrastructureServices5DevelopmentTools
ToimplementWeb2.0applications,youmayneedadevelopmentframeworkforbuildingrichmediaInternetapplicationssocialbookmarking
AWebServiceforsharingInternetbookmarks.Thesitesareapopularwaytostore,classify,share,andsearchlinksthroughthepracticeoffolksonomytechniquesontheInternetandintranets
4610TechnologySupport:
FromB10TechnologySupport:
FromBtoInfrastructureServices6ToolsthatSupportApplications
File-sharingtoolsAlexa:WebtrafficinformationproviderMobilephonesandsocialnetworks4710TechnologySupport:
FromB10TechnologySupport:
FromBtoInfrastructureServices7InfrastructureSupport
ExampleofuseofWeb2.0technologiesinamanufacturingcompany:RatingsForumsBlogsE-newslettersStreamingvideoContestsSearchengineTheneedforveryrichmedia4810TechnologySupport:
FromB11Web2.0,SocialNetworks,
andE-Commerce1WhyIsThereanInterest?Web2.0applicationsandespeciallysocialnetworksattractahugenumberofvisitorsSocialnetworksarespreadingrapidlyandmanyofthemcatertoaspecificsegmentofthepopulationYoungvisitorstodaywillgrowupandspendmoneyRetailersstandtobenefitfromonlinecommunitiesinseveralimportantways4911Web2.0,SocialNetworks,
11Web2.0,SocialNetworks,
andE-Commerce2Advertising
ViralmarketingClassifiedsandjoblistingMobileadvertising3Shopping
4Feedbackfromcustomers
ConversationalmarketingRisks5011Web2.0,SocialNetworks,
11Web2.0,SocialNetworks,
andE-Commerce5OtherRevenueGenerationStrategiesinSocialNetworks
OfferpremiumserviceformonthlyorperservicefeeOrganizationspartnerwiththesocialnetworks,payingthemamonthlyservicefeeSomesocialnetworkshaveanetworkofthousandsoflocalphysicalvenueswherememberscanmeet;thesevenuesmaypayafeetobeassociatedwiththenetwork5111Web2.0,SocialNetworks,
a11Web2.0,SocialNetworks,
andE-Commerce5211Web2.0,SocialNetworks,
11Web2.0,SocialNetworks,
andE-CommerceStrategiesformakingthemostofWeb2.0applications:1）ThreedirectwaystomonetizeWeb2.0:AdvertisingSubscriptionsCommissions5311Web2.0,SocialNetworks,
11Web2.0,SocialNetworks,
andE-Commerce2）Someindirectwaysthatleadtorevenuegrowth,usergrowth,andincreasedresistancetocompetition—whichinturnleadtoincreasedsubscriptions,advertising,andcommissionrevenue—are:StrategicacquisitionMaintainingcontrolofhardtorecreatedatasourcesBuildingattentiontrustTurningapplicationsintoplatformsFully-automatedonlinecustomerself-service5411Web2.0,SocialNetworks,
12TheFutureofECandWeb3.01Web3.0:What’sNext?Web3.0willdeliveranewgenerationofon-demandbusinessapplicationsWeb3.0technologiesApplicationprograminterface(API)servicesAggregationservicesApplicationservicesvoicecommerce(v-commerce) AnumbrellatermfortheuseofspeechrecognitiontoallowvoiceactivatedservicesincludingInternetbrowsingande-mailretrievalServicedclients5512TheFutureofECandWeb3.12TheFutureofECandWeb3.02IntegratingtheMarketplacewiththeMarketspaceSemanticWeb AnevolvingextensionoftheWebinwhichWebcontentcanbeexpressednotonlyinnaturallanguagebutalsoinaformthatcanbeunderstood,interpreted,andusedbyintelligentcomputersoftwareagents,permittingthemtofind,share,andintegrateinformationmoreeasily5612TheFutureofECandWeb3.12TheFutureofECandWeb3.03MobileSocialNetworksFuturethreatsSecurityconcernLackofNetneutralityCopyrightcomplaintsChoppyconnectivity5712TheFutureofECandWeb3.ManagerialIssuesWhatimpactsonbusinessisECexpectedtomake?WhataretheimpactsoftheWeb2.0boom?ShouldweexploreWeb2.0collaboration?Howshallwestart?Doweneedacommunity?HowshouldwedealwithWeb2.0risks?58ManagerialIssuesWhatimpactsChapter12
SocialNetworks
andIndustryDisruptors
intheWeb2.0EnvironmentWeb2.0环境下社交网络和产业变革者59Chapter12
SocialNetworks
aLearningObjectivesUnderstandtheWeb2.0revolution,socialandbusinessnetworksandindustryandmarketdisruptors.DescribeGoogleandthesearchengineindustry,theimpactonadvertisement,andtheindustrycompetition.Understandtheconcept,structure,typesandissuesofvirtualcommunities.UnderstandthesocialandbusinessnetworksanddescribeMySpace,Flicker,Facebook,CyWorld,andotheramazingsites.60LearningObjectivesUnderstandLearningObjectivesUnderstandtheperson-to-personvideosharinganddescribeYouTubeanditscompetitors.Describebusinessnetworks.DescribewhythetravelandhospitalityindustryismovingsorapidlytoWeb2.0.DescribetheconceptofP2PlandingandthestoryofZOPA,andProsper.61LearningObjectivesUnderstandLearningObjectivesDescribehowtheentertainmentindustryoperatedintheWeb2.0environment.DescribesomeoftheenablersoftheWeb2.0revolution:blogging,wikis,mushups,etc.UnderstandthefinancialviabilitythataccompaniesdigitalWeb2.0implementation.DescribetheanticipatedfutureofECandtheWeb3.0concept.62LearningObjectivesDescribeho1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors1Web2.0 ThepopulartermforadvancedInternettechnologyandapplicationsincludingblogs,wikis,RSS,andsocialbookmarking.
Web2.0offersgreatercollaborationamongInternetusersandotherusers,contentproviders,andenterprisesthanWeb1.02FoundationofWeb2.0TheWebasademocratic,personal,anddo-it-yourselfmediumofcommunications631TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors3RepresentativeCharacteristicsofWeb2.0TheabilitytotapintothecollectiveintelligenceofusersMakingdataavailableinnewornever-intendedwaysThepresenceoflightweightprogrammingtechniquesandtoolsthatletnearlyanyoneactasadeveloperThevirtualeliminationofsoftware-upgradecyclesbymakingeverythingaperpetualbetaorworkinprogress,andbyallowingrapidprototypingusingtheWebasaplatform641TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptorsUsersownthedataonthesiteandexercisecontroloverthatdataAnarchitectureofparticipationanddigitaldemocracythatencouragesuserstoaddvaluetotheapplicationastheyuseitThecreationofnewbusinessmodelsArichinteractive,user-friendlyinterfacebasedonAjaxorsimilarframeworks651TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors4socialmedia
Theonlineplatformsandtoolsthatpeopleusetoshareopinions,experiences,includingphotos,videos,music,insightsandperceptionswitheachother661TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors5Groundrulesofsocialmedia:Communicationintheformofconversation,notmonologueParticipantsinsocialmediaarepeople,notorganizationsHonestyandtransparencyarecorevaluesIt’sallaboutpull,notpushDistributioninsteadofcentralization671TheWeb2.0Revolution,SociTheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors68TheWeb2.0Revolution,Social1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors6IndustryandMarketDisruptors
disruptors Companiesthatintroduceasignificantchangeintheirindustriesthuscausedisruptioninthewaybusinessisdone691TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors6IndustryandMarketDisruptors
Checklistofquestionstohelpidentifydisruptors
Istheserviceorproductsimpler,cheaper,ormoreaccessible?Doesthedisruptorchangethebasisofcompetitionwiththecurrentsuppliers?Doesthedisruptorhaveadifferentbusinessmodel?Doestheproductorservicefitwithwhatcustomersvalueandpayfor?
701TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptorsThetopfourkillersofwould-be-disruptors:Isthedisruptortryingtobebeatthemainstreamsupplierathisowngame?Isthedisruptorchoosinggrowthaheadofprofits?Doesthedisruptorneedtochangeconsumerbehaviororto‘educate’thecustomer?Isthedisruptorsaddledwitholdbusinessprocessesoranoutdatedbusinessmodel?711TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors1）Thepotentialfordisruptionandopportunity
ThebestfuturecompaniesarelikelythosethatwillcreateinnovativenewwaystofacilitatecollaborationbythehundredsofmillionsofuswhocanbereachedandembracedbyeffectivearchitecturesofparticipationThebigwinnerswillenableusandencourageustotakecontrol,contribute,shape,anddirectthedesignsoftheproductsandservicesthatweinturnconsume
721TheWeb2.0Revolution,Soci1TheWeb2.0Revolution,SocialNetworks,Innovations,andIndustryDisruptors731TheWeb2.0Revolution,Soci2GoogleandCompany:
AdvertisementandSearchEngines
searchengine
Adocumentretrievalsystemdesignedtohelpfindinformationstoredonacomputersystem,suchasontheweb,insideacorporateinproprietaryfiles,orinapersonalcomputer.Searchcanbeconductedfromsomecellphonesaswell1HowDoSearchEnginesWork?Searchenginesperformthreebasictasks:Theykeepanindexofwordstheyfind,andwheretheyfindthemTheyallowuserstolookforwordsorcombinationsofwordsfoundinthatindexTheysearchtheInternetbasedonkeywords742GoogleandCompany:
Adverti2GoogleandCompany:
AdvertisementandSearchEngines2SearchWars:GoogleversusYahooandOthers
TheWebsearchworldchangedin1998whenGoogleintroducedlinkpopularity—countingthenumberoflinksandimportanceofthoselinks—initssearchalgorithmYahoo!SearchisanInternetportalAmazon’s
isasearchenginewithmemoryMicrosoft’sMSNSearch752GoogleandCompany:
Adverti2GoogleandCompany:
AdvertisementandSearchEnginesFroogleGoogleCatalogsGoogleNewsGoogleEarthGooglemapsGooglemapsformobileGoogleScholarGoogleWirelessGoogleGroupsGooglePrintGMailGoogleMiniGoogleDesktopOrkut(socialnetworking)HowDoesGoogleCompete?762GoogleandCompany:
Adverti2GoogleandCompany:
AdvertisementandSearchEngines3Answer-BasedSearchEngines
Googlediscontinueditsanswer-basedsearchinNovember20064DisruptorsofGoogle,WillTheySucceed?IntelligentsearchengineW
andcollaborativeinnovation772GoogleandCompany:
Adverti3VirtualCommunitiesVirtual
温馨提示
- 1. 本站所有资源如无特殊说明，都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等，如果需要附件，请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸，网页内容里面会有图纸预览，若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对用户上传分享的文档内容本身不做任何修改或编辑，并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容，请与我们联系，我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
评论
0/150
提交评论