市场营销英语讲义

Unit1FirstContactWORDCHECK(I)marketingManagerpersoninchargeofthemarketingdepartmentcomputerManagerpersoninchargeofthecomputerdepartmenttobeovertobehereonavisitfromanothercountryhostpersonwhoinvitesorreceivesgueststhesepartsthisareaLISTENING(I)Youaregoingtohearanumberofpeopleintroducingthemselves.Someoftheintroductionsinvolvetwopeople,someinvolvethree.Asyoulisten,numbertheseconversationsintheorderyouhearthem.AHello,I’m……Nicetomeetyou,Myname’s…….BHello,letmeintroducemyself.Myname’s…….Pleasedtomeetyou,I’m……..CIdon’tknowanyonehere.You’llhavetointroduceme.Ofcourse.Roger,thisis…….Nicetomeetyou.DHowdoyoudo?Myname’s……Nicetomeetyou.Mine’s…….EIhaven’tmetyourManagingdirectoryet.Oh,I’msorry.DoctorMannheim,thisis……Verynicetomeetyou.FLetmeintroduceyoutwo.Maxine,thisisFrancis.Nicetomeetyou.GCouldyouintroducemetotheMarketingManager?Ofcourse,Philip,Letmeintroduceyouto…….NicetomeetyouREADANDLEARNWORDCHECK(II)PlcPublicLimitedCompany.AcompanywhosesharesyoucanbuyontheStockExchangeannualeveryyear,yearlysoftwareprogramsforacomputersystemdevelopmentplanningnewproductsPersonneldepartmentsectionofacompanywhichdealswithstaffwelfare,records,trainingandrecruitmentcolleaguefellowworkerinacompanyorprofessionAccountsDepartmentsectionofacompanywhichdealswithmoneypaidorreceivedmarketresearchexaminationofthepossibledemandforaproductbeforeitisputonthemarketPersonalAssistantsecretarywhoprovidesspecialhelptoamanagerordirectorFinancesectionofacompanywhichcontrolsacompany’smoneyProductionDepartmentsectionofacompanywhichdealswiththemakingofthecompany’sproductsfashiondesignerpersonwhoplansnewstylesinclothesLISTENING(II)MandersPlcarehavingtheirannualparty.Listentothedialoguesoverheardattheparty.Matchupthepeople’snameswiththeirtypeofwork.Thefirstonehasbeendoneforyou.READANDLEARNNamesTypeofworkPeterJohnSusanMikeSarahMrfieldsMartinJeanJean’shusbandProductionPersonalAssistantSoftwaredevelopmentMarketresearchFashiondesignPersonnelAccountsSalesFinancePRESENTATIONWeuseavarietyofprepositionstoindicateworkrelationships.e.g.IworkforManders(theyaremyemployers)IworkatManders(theplace)IworkwithManders(asenseofcollaboration)I’mincomputers(generaltypeofwork)I’monthemarketresearchside(generaltypeofwork)I’mintheSalesDepartment(specificplaceofwork)PRACTICEGroupworkIntroduceyourselftotheothers.Introducetheothertwotoeachother.Asktobeintroduced.Tellyourjobandplaceofwork.

Unit2CompanyOrganizationPresentingtheCompanyWORDCHECK(I)organizationalshowingthewayacompanyisorganizedstructureorganizationManagingDirectorDirectorwhoisinchargeofawholecompanyexecutivesPeoplewhoputdecisionsintoactionpersonnelstafftrainingteachingemployeeshowtodosomethingrationalisationmakingmoreefficientregionpartofacountry/anareatosplittodividematrix(basis)organizedaccordingtotwosetsofcriteria,e.g.geographicalandfunctionalsectionpartofacompanysubsidiarycompanywhichisownedbyaparentcompanyaffiliatecompanywhollyorpartlyownedbyanothercompanyLISTENING(I)ListentothepresentationaboutRossomonPlc.,completetheorganizationchartbelow.READANDLEARNPRESENTATIONThissectiondemonstratessomeofthelanguageusedtodescribeanorganizationintermsof:HierarchyResponsibilities/functionsTitlesAffiliatesStructureHierarchy

ThecompanyisheadedbytheMD.TheSalesDirectorreportstotheMD.

TheSalesDirectorisundertheMD.ThesalesDirectorisaccountabletotheMD.TheSalesDirectorissupportedbyasalesteam.

TheSalesDirectorisassistedbyanAssistantSalesManager.Responsibilities/functions

ThefinanceDepartmentisresponsibleforaccounting.

TheR&D(ResearchandDevelopment)Departmenttakescareofnewproductdevelopment.TheAdministrationManagerisinchargeofpersonnel.

TitlesBelowarethemainmanagerialtitleswiththeUSequivalentsinbrackets:

Chairman(President)

ManagingDirector(chiefExecutiveOfficer/SeniorVice-President)

FinanceDirector(Vice-President-Finance)SalesManager(SalesDirector)Note:TheDirectorsandChairmanofacompanyusuallysitontheBoardofDirectors(ExecutiveBoard)AffiliatesXistheParentcompany.

A,BandCaresubsidiaries(morethan50%ownedbytheparent)

StructureTheCarDivisionconsistsoftheProductionDepartmentandtheSalesDepartment.TheProductionDepartmentcomprisestheMethodsSectionandtheMaintenanceSection.TheSalesDepartmentismadeupoftheAdvertisingSectionandtheAfter-salesSection.PRACTICEPairwork:DescribethetypicalmanagementstructureofaBritishcompany.ChairmanChairmanManagingDirectorFinancialDirectorMarketingDirectorProductionDirectorPersonnelOfficerChiefAccountantSalesManagerPublicRelationsManagerAdvertisingManagerWorks/FactoryManagerPurchasingManagerPresentingInformationStructuringIdeasFocus:APersonneldirectorgivinganinformalpresentationonthestructureandorganizationofthedepartment.WORDCHECK(II)toheadbeatthetopof,beinchargeoftorepresentactofficiallyfortoco-ordinatebringtogetherselectionchoicemanpowernumberofworkersneededtohandlelookafter(atask)pensionamountofmoneypaidregularlyafterapersonstopswork,eitherbecauseofoldageorillnesspostjobthepressnewspapersingeneralpolicyfixedplanrecessionperiodoflittleeconomicactivitytodealwithorganize,lookafter(atask)totakecareoforganize,lookafter(atask)LISTENING(II)PERSONNELDIRECTOR&ManagerPERSONNELDIRECTOR&Manager&Manager&Manager&ManagerMainresponsibilities:looksforhandlesandinchargeofanddealswithbetweenandREADANDLEARNPRESENTATIONApresentationisatalkgivenbyaspeakertooneormorelisteners.Tobeeffective,thespeaker’smessagemustpasstothelisteners,i.e.itmustbeheardandcorrectlyunderstood.Theelementsofaneffectivepresentationare:theeffectiveorganizationoftheinformationtheeffectivedeliveryoftheinformationtheeffectiveuseoflanguage.Below,theskillsandtechniquesneededtoorganizeinformationeffectivelyareidentified.Organizationofinformation--Transparencyofstructure:haveaclearbeginning,middleandend.--Organizationofcontent:Identifyclearlythemainpointsandthesupportingpoints.Inthelisteningextract,thespeakerfollowedanumberofsteps:greetgreetintroducetalkintroduceselfconcludeinvitequestionssummarizeoutlinetalkPresentmainpart,dividedinto:Point1Point2Point3etc4.PRACTICEPairworkFollowthepresentationflowchartabove,togiveashorttalk(maximum5minutes)toanewmemberofyourcompany,departmentorsports/socialclub.Decidebeforehandwhatyourandyourpartner’srolesare.Yourpresentationshould:includetherelevantinformationhaveaclearstructuremakethatstructureclearbyusingappropriatelanguage

Unit3TelephoneEtiquetteTelephoning1MakingarrangementsWORDCHECK(I)installationtheprocessofputtingnewmachinesintoanofficeorafactorycomplicateddifficulttechnicianskilledtechnicalworkertosortouttoputrighttofixtoarrangetomanagetobeabletodosomething,e.g.meetonTuesdaytosuittobesuitableorconvenientLISTENING(I)Listentothethreetelephonecalls.Asyoulisten,completethetablebelow.CallNameofpersoncalledNameofcallerReasonforcallResultofcall123READANDLEARNPRESENTATIONThetelephoneconversationsyouheardinthedialoguesincludedanumberofsteps,inparticular:Identifyingyourself/yourcompanyAskingthecallertoidentifyhimself/herselfAskingforaconnectionTaking/leavingamessageExplainingthereasonforthecallMakingappointmentsSigningoffNowlookatthelanguageusedinthesesteps.1.Identifyingyourself/yourcompanyKrondikeElectronics.CanIhelpyou?(atypicalswitchboard)JohnBirdspeakingThisisPeteEdwardsJohnhere2.Askingthecallertoidentifyhimself/herselfWho’scallingplease?3.AskingforaconnectionI’dliketospeakto_______________________,please.Couldyouputmethroughto_______________,please.I’dliketospeaktosomeoneaboutdeliveries,please.4.Taking/leavingamessageI’mafraidhe’soutatthemoment.CanItakeamessage?Canyouaskhimtocallmeback?5.ExplainingthereasonforthecallThereasonIcalledis_____________________.Iam(just)phoningto____________________.6.MakingappointmentsCouldyoumanageTuesday?WhataboutFriday?Shallwesaytwoo’clock?Justamoment,I’llgetmydiary.I’msorry,I’moutallday.Fridaywouldbefine.Thatsuitsme.7.SigningoffIlookforwardtoseeingyou.Thanksforcalling.Goodbye.Bye.PRACTICEPairworkStudentA:YouareaPeterson.TelephoneStudentBandasktospeaktoBRogers(youcanusethetitleMr/Mrs/Miss/Msortheirfirstname).Youwanttospeaktohim/heraboutanorder.Yourtelephonenumberis(0732)435501BRogerscallsyouback.Youwanttoordersomeshoes.Beforeyouorderyouwouldliketoknowthepricefor10pairsofmodelA293.confirmthepriceandtellhim/heryouwillfaxtheorderrightaway.YouareATaylor.TelephonesStudentB(BDunn)toarrangeameetingtodiscussyourvisittoJapan.Youwanttomeetnextweek.Belowisyourdiaryfornextweek.MondayThursdayMorningMorningMeetingwithsalesmanager10:00-12:00LunchwithchildrenLunchwithRossAfternoonAfternoonPreparereportBoardMeeting14:30-17:00TuesdayFridayMorningMorningLeaveforJapanAfternoonvisitRossfactory14:00-18:00afternoonWednesdaySaturdaySundayMorning09:00meetsalesreps11:00drivetoManAfternoonVisittwoclients15:00Mrpeacock16:00MissDavisTelephoning2InformationHandling(LatePayment)Focus:MakingphonecallstochaselatepaymentsWORDCHECK(II)invoicebillpaymentmoneygiveninreturnforgoodsorservicestotransfermove,e.g.money,fromoneplace,e.g.abank,toanothertosortout(aproblem)solve….enquiryquestiontocreditputmoneyintoanaccountroundfigurenumberendingin0,e.g.3,500achargemoneythatmustbepaidforaservicetoconvertchangefromonecurrencytoanother1.LISTENING(II)Listentoaseriesofthreephonecallsaboutlatepaymentofinvoices.Asyoulisten,completethetablebelow.Call1Nameofcaller:Personcalled:Dateofinvoice:Action--What:--When:Call2Bankaccountdetails:Number:--Bankname:Action--What:--When:Call3Companyname:Credit--Actualamount:--Expectedamount:--Day:2.READANDLEARN3.PRESENTATIONInthephonecalls,thepartiesusedthefollowingtechniquesforhandlingproblems:AskingforrepetitionAskingforclarificationAskingforverificationAskingforspellingCorrectinginformationBelowaresomesentencesthatyoucanuse:AskingforrepetitionYoumayneedtoaskforrepetitionintwosituations:ifyoudidn’thearwhatwassaid,orifyoudidn’tunderstandwhatwassaid,A:ifyoudidn’thear,youcanuseoneofthesephrases:Sorry?(witharisingintonation)Pardon?(witharisingintonation)Pardonme?(witharisingintonation)(US)Excuseme?(witharisingintonation)(US)Anotherstrategyistostateyourproblemandthenmakearequest.Statingyourproblem:(I’m)sorry.Ididn’thearwhatyousaid.Ididn’tquitecatchwhatyousaid.Ididn’tquitecatchthat.Makingyourrequest:Couldyourepeatwhatyousaid,please?Couldyourepeatthat/saythatagain,please?B:Ifyoudidn’tunderstand,youcanstateyourproblemandthenmakearequest:Statingyourproblem:(I’m)sorry.Idon’tquitefollowyou.Idon’tunderstandwhatyou’vejustsaid.Makingyourrequest:Couldyougooverthatagain,please?AskingforclarificationIyoufeelthespeakerisbeingvagueorimprecise;youcanuseoneofthefollowingexpressionstoaskformorepreciseInformation:Whatdoyoumean,exactly?Whatexactlydoyoumeanby‘incorrectbankdetails’?Couldyouexplainwhatyoumean,please?AskingforverificationIfyouwanttocheckthatyouhaveunderstoodwhatthespeakerhassaid,youcanuseoneofthefollowingexpressions:DidyousaytheBankofScotland?(stressed,tocheckthatitisthecorrectword)Letmejustcheck.Theaccountnumberis40211686.Isthatright?AskingforspellingCan/Couldyouspellthat,please?CorrectinginformationItisquitecommonotsoftenacorrectionbyusingapoliteformulabeforemakingthecorrection:(Excuseme.)Notthe30th.The13th.(Sorry,that’snotquiteright.)Itshouldbethe13th,ratherthanthe30th.(Sorry,Ithinkyou’vemadeamistake.)The13thratherthanthe30th.4.PRACTICEPairwork4.1StudentA:YouaretheMarketingManagerofVitaco,amajorsupplierofpharmaceuticalproducts.NextmonthyouarespendingtwodaysintheRepublicofSurnamiatotryandboostbusinessthere.Atpresentyouworkthroughasmallagency,surimport.Youragenttherehasagreedtoarrangeanumberofvisitstoprospectivecustomers.However,youarenotconvincedthatyouragentisreallylookingafterVitaco’sinterestsandarekeentoshowhim/herthatthisvisitisimportantforthefuturerelationshipbetweenyourtwoCallyouragentandaskfordetailsofthevisits.Thevisitsneedtobefittedintoandwrittenintothetimetablebelow.Day1Day208:0008:0009:0009:0010:0010:00AddresstoAnglo-surnamia11:0011:00friendshipClub12:0012:0013:00LunchwithChamberofCommerce13:0014:00till14:3014:0015:0015:0016:0016:0017:0017:00flighttoMansuria18:0018:0019:0019:0020:00DinnerWithCommissioner20:0021:0021:004.2StudentA:YouaretheagentforStudentB’scompany(Komestico)intheRepublicofMansuria.Youragency,Mansimport,representsanumberofdomesticappliancecompanies.However,youhavebeenabletonegotiatebetterdiscountswithdomestico’scompetitorsandthereforearebetterabletoselltheirproducts.YouhavemetDomestico’sMarketingManager(StudentB)beforeandyoudidnotlikehis/heraggressivemanner.Nevertheless,youwouldliketocontinuetorepresentDomesticoastheyhaveonegoodproductwhichyoucansellquiteeasily.Domestico’sMarketingManagerhasinformedyouthathe/sheintendstovisitMansuriafortwodaysnextmonthandhasaskedyoutosetupanumberofvisitstoprospectivecustomers.Youdon’treallywanthim/hertocome.Atthelastminuteyouhavecontactedafewprospectivecustomers.Belowareyournotes.StudentBisgoingtocallyoutoaskyouforthedetails.BeforeStudentBcallsyou,writeintthenamesofthecompaniesandcontactsforthevisits.Useyourimaginationtoinventsomesuitablenamesforthephoneconversation.Company:________________________Contact:_______________________Visit:Day110.30Company:________________________Contact:_______________________Visit:Day212.30Company:________________________Contact:_______________________Visit:Day114.30Company:________________________Contact:_______________________Visit:Day212.30Company:________________________Contact:_______________________Visit:Day111.30Company:________________________Contact:_______________________Visit:Day216.30

Unit4SalesReviewWORDCHECKtargetlevel,e.g.ofsales,toaimforperformancehowgoodorbadtheresultsareproductthingwhichismadeormanufacturedtolaunchtoputanewproductonthemarketpeakhighestpointunitsingleproductsteadilyinaregularorcontinuouswaytosettletostayatthesamelevelrapidlyquicklyslightlynotverymuch,alittleresultsoutcomeoftheyear’stradingLISTENINGListentothesalesreview.Asyoulisten,matchthemodelnumberoftheproducttothegraph.Models:A1456,B2456,C3456Graph1Salesperformance:Model__________________________600Sales000s6006016012345100200300400500yearGraph2Salesperformance:Model__________________________600Sales000s6006016012345100200300400500yearGraph3Salesperformance:Model__________________________600Sales000s6006016012345100200300400500yearREADANDLEARN

Unit5ProjectReportingFocus:TwocolleaguesdiscussingtheprogressofamarketingcampaignWORDCHECKoriginal(plan)first,initialpreliminary(test)beforestartingthemainstage,initial(small-scale)…torun(rest)do…..encouragingshowingpositiveresultstoscaleupincreasetogreatervolumetoolingmachinesneededforproductionpromotionliteratureleaflets,posters.etc.,usedtopublicize/advertisemediacoveragereports,publicityinnewspapers,onTV,etc.LISTENINGListentothedialogueinwhichtwocolleaguesdiscusstheprogressofamarketingcampaign.Asyoulisten,completethekeyfortheprojectplannerbelowPROJECTPLANNINGSeptOctNovDecJanFebMarApril(now)MayKeya.b.c.d.e.READANDLEARNWORDSTUDYMatchthewordsontheleftwiththeirclosestequivalents(synonyms)ontherightPreliminarytoprepare…torun(atest)inlimitedquantitiestoreach(atarget)tohave…toscaleup(production)…informedToworkon(something)astageaphaseinitialonasmallscaletoincrease…(keepme)upondateTocarryouttohold(apressconference)toachieve(tellme)wherewestand…whatthepositionisPRACTICEPairworkDiscussthetimingofaprojectinvolvingthelaunchofanewproduct.StudentA:Usetheprojectplannerbelowtoansweryourpartner’squestionsaboutprojecttiming.ThepresentdateisAugust15th.PROJECTPLANNERLastyearThisyear(now)NextyearJFMAMJJASONDJFMAMJJASONDJFMAMJJASOND=productdevelopment=prototypeready=productdevelopment=prototypeready=testmarket=collectresults=presenttestresults=preparenationallaunch=pressconference=advertisingcampaign=launchdate

Unit6PerformanceAnalysisFocus:AtelephonecallbetweentwocolleaguesdiscussingquarterlyresultsWORDCHECKquarterlyevery3monthstoclear(sales)reach…topickup(anorder)get,win…stocklevelamountofstock(goods)instorestoreconthinkrecessioneconomicdeclineinanarea/countrytobottomoutreachthelowestpointboomfasteconomicgrowth1.LISTENINGListentothetelephonecallbetweenaEuropeanSalesManagerandherFrenchareasalesman.Theyarediscussingquarterlyresults.Asyoulisten,completethefiguresbelow.ProductForecastActual(lastquarter)ZellonRangeArtemis650,000HedonAftershaveMinosFace-cream2.READINGANDLEARN3.WORDSTUDYCompletetheexpressionsbymatchingtheverbsontheleftwithanappropriatephraseontheright.Notethat,inafewcases,morethanonephrasemaybeappropriate.toclearabigordertofixforameetingtopickupwithanewproducttocut￡200,000worthofsalestoappealtoyourproblemtopulloutofanoptimistictargettogettogetheryoungconsumerstoappreciateanopportunitytomisstherecessiontobesuccessfulstocklevels4.PRACTICEExchangeinformationaboutXion’sperformanceoverthelast18months.StudentA:Completetheinformationchartbelowbyaskingyourpartnerquestions.Yourpartnerwillaskyouabouttheinformationyouhave.XIONCOMPANYRESULTSLastyear(previousyear’sresultsinbrackets)Thisyear:(firstsixmonths)Turnover:250,000(280,000)$Profits:$($)$Shareprice:$6.70($7.80)$6.90XIONSTRATEGICOBJECTIVESLastyearThisyearJointventureinJapan:dealsignedOctoberIntroductionoffranchises:firsttwointroducedinMayRestructuringofmanufacturing:Newprofit-sharingscheme:Saleofloss-makingagriculturebusiness:

Unit7ArrangingaConferenceFocus:ThreecolleaguestryingtoarrangeasalesconferenceWORDCHECKissuediscussiontopicfacilitiesrooms,equipment,etc.,conference…,leisure…tosettleforagreeto(ofteninvolvingsomecompromise)delegateparticipant,representative(e.g.ataconference)tosortoutarrangeLISTENINGInformationtransferListentotheextractfromameetingcalledtoarrangeaEuropeanSalesConference.Asyoulisten,completethesecretary’snotesbelow.EuropeanSalesConferencePlanningMeetingPresent:Sheila,Ron,TracyAgenda:1.Dates2.3.1.Date:Septembertobeconfirmedwith2.:HotelCost:￡perdelegate()CommunicationAssessthemannerofthethreeparticipantsinthemeetingintermsofassertivenessandsubmissiveness.√notvery√√quite√√√veryAssertiveSubmissiveSheilaRonTracyREADANDLEARNWORDSTUDYFindthewordorexpressionintheboxwhichisclosestinmeaningtothewordsinitalicsintheexpressionsfixIsthatallinclusive?ItemslocationagreetoarrangeopiniontakingplacecannotbeconsideredTherearethreeissuesweneedtodiscuss……havetosettleforSeptember……atradefaircomingupattheendof…Augustisout…HardlytimetogetovertoLondon…Can’twemakeitthesecondweekend…?I’vefoundtheidealspot…Doesthatincludeeverything?…tosortoutthedetails…What’syourview,Ron?PRACTICEPairworkMakeanarrangementforameetingtodiscusssomenewpolicyquestions.StudentA:YouwanttoarrangeameetingwithStudentB.Usethediarytofixasuitabletimeandplaceforameetingnextweek.MonTuesWedThursFri9:00FlighttoMunichMeetinginHeadOfficeTradeFairinDerbyGolfwithRon11:00Dentist13:00LunchwithKate15:00WriteReportWeekendinWales17:00Flightback19:00

Unit8CompetitiveAdvantageFocus:AseniorDirectortalkingaboutthecompetitivepositionofhiscompany.WORDCHECKSWOTStrengths,Weaknesses,Opportunities,Threatstoperceivesee,feeluser-friendlyeasyforuserstooperatevalueformoneyqualityinrelationtopricehelp-deskaftersalestelephonesupportfieldmaintenancerepairscarriedoutatcustomerpremisespenetrationpercentagemarketshareprofilereputationandawarenessinpubliceyedirectmailsellingbysendingpromotionmaterialthroughtheposttoprospectivecustomerscustomerbasenumberofcustomerstocapitalizetakeadvantageofLISTENINGListentoapresentationgivenbyaDirectorofNETCOUNTSoftwareLtd,asupplierofaccountssoftwaretosmallbusinessusers.Heoutlinesthecompetitivepositionofthecompany.Asyoulisten,completethetablebelow.StrengthsOpportunities2.WeaknessThreatREADANDLEARNWORDSTUDYThefollowingexercisefocusesonbuildingvocabularytodescribeproducts,companiesandservices.Completethetable.Thefirstonehasbeendoneforyou.QualityPositiveadjectiveNegativeadjectivefriendlinessfriendlyunfriendlyspeed(ofservice)qualificationsofstaffefficiencystrengtheffectivenessextendsecuritysophisticationPRACTICEPairworkCompareandcontrasttwocompanies.StudentA:YoushouldfocusonSaffronIncandmakecomparisonswithZuchiniSA.StudentB:YoushouldfocusonZuchiniSAandmakecomparisonswithSaffronInc.SaffronIncZuchiniSAProductquality﹡﹡﹡﹡﹡Averagedeliverytime3weeks4weeksAfter-saleresponse24hours12hoursPrices(indexfigure)$45.00$22.00Turnover$22m$25mHeadcount1,450850LocationSanFrancisco+2PlantsinUKMilan+1plantinPortugal

Unit9BusinessTransactionsFocus:TheManagerofasportswearshoptalkingtotwonewassistantsaboutthetransactionsandrecordsinvolvedwhenbuyingstock.WORDCHECKtostockholdgoodsforsaletradebusinessofbuyingandsellingquote(quotation)estimateofwhatsomethingwillcostitemthing,ducttobesoldorboughtdiscountspecialpriceofferedbysellertobuyerusuallyasapercentageoffthenormalpriceunitpricepriceforasingleproducttohandgivebilldocumentshowingamounttobepaidinvoicesee:billLISTENINGListentothemanagerofashopgivingtwonewassistantsdetailedinstructionsabouttheproceduresinvolvedwhenbuyingstock.Asyoulisten,completetheparticipant’snotebelow.TRANSACTION/RECORDNAMETRANSACTION/RECORDDETAILSStep1:Wetellsupplier:ItemwewantQuantityweneedStep2:Wewritedown:Step3:Supplier’squoteSuppliersends/faxestous:PriceStep4: