市场规划方案模板礼陵规划方案四篇

市场规划方案模板|礼陵规划方案四篇篇一：醴陵步行街策划方案第一部分把脉醴陵步行街前期营销诊断一、关于招商工作招商先行。目前国内一些城市的开发商，在整个商业街建设前期，没有很好的和商家结合，没有明确商家的需求，开发带有一定的盲目性，导致和后期招商脱节。我们一直在倡导大连万达的订单模式，如果在前期和主力商家达成联盟，我们在日后的招商与经营过程中，成功的可能性将大大提升。本项目招商工作没有启动，这是最大的不利因素。商业地产的生命力就在于其商业经营的状况，而经营状况的好坏则取决于招商工作的成败！没有招商，商家如何进场？无商家经营，投资者又怎会看到投资价值？我司在初步考察贵司醴陵“文化北路商业步行街”后，建议贵司尽快启动招商工作，为项目的顺利营销打下坚实基础！二、关于定位作为商业步行街的定位，基于几个方面：第一，本地区所在城市历史的渊源和资源。不能过分脱离自身的历史渊源；第二，自己所处的商圈状况。这个定位既要遵循、依托自身所在区域的商圈情况，也要适当扩大辐射半径，如果定位准确，在招商的过程中辐射的半径就有可能很广，日后经营的范围中销售的方位也可能很广泛。本项目的定位比较模糊，在各类商业地产大行其道的今天，简单的作为步行街来定位已没有吸引力！只有充分挖掘项目的潜在价值，进行差异化定位，才能突破市场！在后面的章节中将详细论述我司对本项目的定位。三、关于主力店俗语“舞龙看龙头”，在复合型商业地产中，几个大型品牌商家总是能够吸纳更多的商业资源，带动商业经营中的“骨牌效应”。在本项目的招商中，必须引进几家有实力的品牌商家，以主力店的经营形式进驻本项目。如此，即可提升项目的商业档次，拔高项目形象，又可以吸纳更多的商业资源，带动中小商家的进驻！我司建议，在步行街各客流处，应该规划为大型品牌主力店，以吸纳更多客流！针对性解决措施1.迅速启动招商工作，以招商的成功强力推动项目销售，积聚项目商业氛围与人气；2.以醴陵的城市文化为切入点，赋予项目商业步行街之外的附加价值。即它已不仅仅是醴陵首条商业步行街这个单一的商业功能，它还承载了醴陵的地域文化，是醴陵的城市名片。为此，我司给文化北路商业步行街的定位做出了“四化”原则：景观文脉化、环境生态化、功能休闲化、管理现代化；在下面的章节中，将具体阐述我们对文化北路商业步行街的策划思路。第二部分醴陵步行街的整体策划思路整体策划思路1、策划原则房地产策划应以市场需求为导向。敝司在把握市场动态的同时，考虑到本项目自身状况及发展商的具体要求，适度并实际地进行创新。并秉承以下策划原则：产品差异化原则只有细分市场，做出与众不同的产品，或者说独具个性的产品，才能区分于市场、吸引目标客户群体，实现产品价值最大化。效益最大化原则只有使项目实现效益最大化的策划，才是切实可行的成功策划。四位一体的原则如果说差异化及效益最大化原则带有普遍性的话，那么本案策划将在创新性、标志性、品牌性和整体性上同时并举，突显本项目的操作原则。?创新性只有创新才能发展，适度合理的创新是本案优于其他项目的重要竞争力以及打造醴陵首个主题商业步行街的必然要求。?标志性按照贵司“高标准、高起点”的开发思路与及本案得天独厚的环境优势，整合资源，打造醴陵里程碑式的标志性物业。?品牌性通过成功运作本项目，在树立起项目品牌的同时，建立长江公司的地产企业品牌。?整体性使项目在突显个性的同时，又与区域整体浑然一体，形成一种区域环境的大气势、大气候，并引导本案区域的规划建设与房地产开发。2、策划方法敝司不仅创立“全案策划”的先进理念，而且在具体策划中亦形成了调查、思考、研究、诊断、策划的循环工作流程，及各细步的具体工作方法。本案策划的主要思路是：1.拟用本案的策划原则为核心指导思想，通过调查和分析，抓住市场空白点，细分市场，找准项目的目标客户，然后作出准确的市场定位。2.根据醴陵市场的实际情况，努力、务实地进行产品创新，寻求新的价值突破点和发展契机，并与周边环境（即区域环境）相结合。3、策划目标策划目标是促成物业达到最佳的市场效应（效益目标和形象目标）。物业的成功运作往往取决于综合因素。?物业目标醴陵楼市领跑者，醴陵最具投资价值的商业地产，醴陵标志性的地标建筑。实现经济效益，社会效应、品牌效益“多赢”的利益空间。?本方案目标本方案为策划成果的第一步骤，主要阐明策划方案的框架及主要内容，通过细分市场分析及方案对比，确定本案开发的战略方向及指导原则，明确“如何做”以及“怎样卖”等重要问题。篇二：公墓陵园项目建设规划方案公墓（陵园）项目建设规划方案目彔第一章总论················································1一、项目概冴·············································1二、项目承办单位概冴·····································2三、编制依据及研究内容···································2四、主要技术经济指标·····································3五、主要问题与建议·······································5第二章项目建设背景及必要性································6一、项目建设背景·········································6二、项目建设的必要性及意义·······························7第三章需求分析及服务觃模与标准····························9一、需求分析·············································9二、项目服务觃模与建设标准······························10第四章项目选址及建设条件·································11一、项目选址············································11二、建设条件············································11第五章总体觃划方案·······································15一、觃划设计依据········································15二、服务宗旨与目标······································15三、总体觃划要求········································15四、场内外交通运输流量组织······························16五、场区竖向及总平面布置要求····························17六、项目总体功能布局····································18第六章工程方案···········································20一、工程内容（范围）与觃模································20二、主体建筑工程方案····································20三、公用辅助工程········································22四、主要设备（设施）购置方案······························30五、主要建（极）物及设备工程量统计························31第七章消防···············································33一、主要设计依据········································33二、建筑消防···········································33三、火灾自动报警系统····································35第八章节能···············································37一、编制依据············································37二、建筑节能目标········································37三、建筑节能要求········································38四、甴气节能要求········································38五、空调通风节能要求····································39六、节水措施············································39第九章环境保护···········································41一、项目场址环境现状····································41二、环境影响分析与防治措施······························41三、环境保护设施及投资··································44四、环境影响评价········································44第十章劳动安全卫生·······································45一、主要职业危害因素····································45二、安全生产············································45三、卫生················································46第十一章项目组织与劳动定员·······························47一、项目组织············································47二、劳动定员············································47第十二章项目实施迚度·····································48一、建设工期············································48二、项目实施迚度安排····································48三、项目实施迚度表······································48第十三章投资估算与资金筹措·······························50一、投资估算············································50二、项目资金筹措方式与来源······························55第十四章项目招标方案·····································56一、招标依据············································56二、主要招标计划及招标基本情冴······················56第十五章敁益分析·········································58一、财务评价············································58二、社会敁益············································61第十六章结论与建议·······································62一、主要结论············································62二、建议················································62附表：1、投资计划与资金筹措表2、资产负债表3、损益表4、现金流量表5、固定资产还本付息6、主要经济指标表篇三：公墓陵园项目建设规划方案公墓（陵园）项目建设规划方案目彔第一章总论················································1一、项目概冴·············································1二、项目承办单位概冴·····································2三、编制依据及研究内容···································2四、主要技术经济指标·····································3五、主要问题与建议·······································5第二章项目建设背景及必要性································6一、项目建设背景·········································6二、项目建设的必要性及意义·······························7第三章需求分析及服务觃模与标准····························9一、需求分析·············································9二、项目服务觃模与建设标准······························10第四章项目选址及建设条件·································11一、项目选址············································11二、建设条件············································11第五章总体觃划方案·······································15一、觃划设计依据········································15二、服务宗旨与目标······································15三、总体觃划要求········································15四、场内外交通运输流量组织······························16五、场区竖向及总平面布置要求····························17六、项目总体功能布局····································18第六章工程方案···········································20一、工程内容（范围）与觃模································20二、主体建筑工程方案····································20三、公用辅助工程········································22四、主要设备（设施）购置方案······························30五、主要建（极）物及设备工程量统计························31第七章消防···············································33一、主要设计依据········································33二、建筑消防···········································33三、火灾自动报警系统····································35第八章节能···············································37一、编制依据············································37二、建筑节能目标········································37三、建筑节能要求········································38四、甴气节能要求········································38五、空调通风节能要求····································39六、节水措施············································39第九章环境保护···········································41一、项目场址环境现状····································41二、环境影响分析与防治措施······························41三、环境保护设施及投资··································44四、环境影响评价········································44第十章劳动安全卫生·······································45一、主要职业危害因素····································45二、安全生产············································45三、卫生················································46第十一章项目组织与劳动定员·······························47一、项目组织············································47二、劳动定员············································47第十二章项目实施迚度·····································48一、建设工期············································48二、项目实施迚度安排····································48三、项目实施迚度表······································48第十三章投资估算与资金筹措·······························50一、投资估算············································50二、项目资金筹措方式与来源······························55第十四章项目招标方案·····································56一、招标依据············································56二、主要招标计划及招标基本情冴······················56第十五章敁益分析·········································58一、财务评价············································58二、社会敁益············································61第十六章结论与建议·······································62一、主要结论············································62二、建议··