商务英语试题

商务英语试题商务英语试题商务英语试题资料仅供参考文件编号：2022年4月商务英语试题版本号：A修改号：1页次：1.0审核：批准:发布日期：Whatdoyouthinkglobalizationmeans

Whatglobalcompaniescanyouthinkof

WhatindustriesaretheyinDoglobalcompaniesdomoreharmthangoodInmyopinion,globalizationmeansacompanysetupsubsidariesintheothercountriesandmakethemintolocalsettingupnewcompaniesmeansthetransferringoftechnologyandofferingtoglobalcompanies,wemayeasytothinkofP&G,KFC,AIRBUS,NOKIAandsocompaniesareindifferentindustries,someininstantfoodindustries,someinheavyindustries,someinaviationmaydifferenttosayabsolutelyglobalcompaniesdomoreharmordomoreobviouslythatglobalcompaniesgiveusmuchcheaperanghigherqualityproductswhichmakeusenjoyamorecomfortableglobalcompaniesintroducedmoreadvancedtechnologyandmanagementontheotherhand,withthestrongcompetition,somenationalcompaniesiseliminatingandournationalcutureisalsodispearingwiththestepofglobalization.Areyouinfluencedbybrandswhenyouchooseproductsorservices(Whyorwhynot)Wouldyouconsiderbuyinganewbrandofproductnewlyintroducedtothemarket(Whyorwhynot)WhatdoyouthinkacompanyshoulddotocreatebrandawarenessforanewbrandIthinkwhetherIinfluencedbythebrandsdependondifferentkindsofIchoosesomethingIuseeverydaysuchasshampoo,IwillfirstlytakebrandsintoIthinkshampooisakindofchemicalproduct,somesmallcompaniesmayaddputsomeunhealthyaddition,whichmayhaveabadinfluenceonmywhenIchoosecloths,IthinkstyleandqualityareimportantthanIdon’twanttohaveatrytoanewbrandofproduct,becauseIthinkitisnotworthyformetotryaproductwithuniftherearesomediscountorfree-trying,I’dliketohaveatry.Foracompanywhowanttocreatebrandawareness,Ihavesomeit’snecessarytomakeaproduct,thecompanyshouldassociatewithspecificqualitywithhis,formingacustomerloyaltyisimpotantforacompany.Howoftendoyoutravelbyair,rail,underground,roadandseaWhatdoyouenjoyabouttravelingWhatdon’tyouenjoy?

Tobehonest,thavenevertraveledbyairandIgotoschoolorgobackhome,Iwilltravelbytrain.AlmostIwilltraveledbytrainfourtimesayear.ButwhenIgooutforashorttrip.IwilltravelbyItraveltodifferentplace,Iamenjoyingthescenesindifferertplace,IwillbehappywhenIlearndifferentculturefromdifferentcities.Also,duringthejourneywecancommunicatedwithdifferentpeopleandgainsomefriends.Buttherearesomeunhappythingssuchasthecrowedtrain,thetrafficjamorsomeabusiveperson.Wemaylostourwaytoinstrangecities.What’simportantwhenchoosehouseholdappliance?BrandnameTechnologyWhenIchoosehouseholdappliance,Iwilltakeseveralfactorsintoconsiderationsuchasbrandname,price,sevices,andtechnologyandsoon.firstly,IwillselectseveralfamousbrandsformetomakereasonwhyIchoosefamousbrandsbecauseusuallyfamousbrandsstandsforgoodqualityandbetterthatpriceworthformoneyisalsoimportant,withthesamequality,Iwillchoosetheproductwithalowerweallknownthathouseholdapplicanceisakindofdurable’lluseitforalongtime,sotheseviceisimportantseviceisaguaranteeforourbutnotleast,aproductwithadvancedtechnologymaymeansmoretimeitcanbeusedandmuchsafer,moreelectricity-saving.WhichofthefollowingstatementsdoyouagreewithWhy?

Peoplerememberadvertisementsnotproducts.Advertisingraisesprices.Advertisinghasabadinfluenceonchildren.Ithinkpeoplesometimesrememberadvertisementsbutnottheifaadvertisementistooattractive,thepeoplewhowatchitmaypaymoreattentiontotheadvertisementratherthantheusually,peoplewillremembertheproductalsobecausethereisahighfrequencyofbroadcastingadvertusingwillarisethepriceofproduct,asweallknow,advertisingisveryexpensive,sotheadvertisingincreasethetollycostoftheproduct,sotheproductwillbesoldatahigherontheotherhand,advertisingreducetheseekingcostofcustomers,customerscaneasilytofingoutwhattheyarewanttobuyandavoidbuyingawrongproduct,soitisdifficulttosayadvertisingraisespricesabsolutely.Ithinktheremaybebadinfluenceonchildren,becausesomecompaniesinordertopromotetheirsales,theymayaddsomeunhealthyfactorstoadvertisementtodrawchildren’sthismayhadbadinfluenceonchildren.Whatisdresscode

HowimportantispersonalappearanceatworkForexample

Thinkaboutformalclothing,uniforms,menwithearringsandtattoos,etc.Dresscoldishowyoudressincertainplace.Forexampleifyouworkinthepolice-office,youneedtowearuniform.Butifyouworkisdesigningsomethingyouneedtowearcasuallyasyouwant.Ithinkthepersonalappearancehavegreatrelationtothework.Ifyouworkasaaccountant,yourpersonalappearanceshouldbeneatandtidy.Weusuallyseesomebarberwithearringinordertoshowthattheyarefashion.Butifapolicemanwithearringswemaythinkthatheshuoldn’tbeagoodpoliceman.Itwillbeamussingthatabarberdressedinauniform.Thatmayalsohavebadinfluenceontheirjob.Isfreetradealwaysagoodthing

Doyouthinkitleadstothecreationofjobs,ortounemploymentShouldcertainindustriesbeprotected

Ifso,which?

Aseverythingintheworldhavetwosides,freetradeisnottheexception.Ononehandfreetrademaymakeourproductimportmoreeasily,meanwhile,theproductfromtheothercountrieswillimporttoourcountrymoreeasily.iftheproductweproducedhaveacompetitiveadvantages,freetrademayleadstocreationofjobs.Butifwedon’thaveadvantages,ourfactoriesmaygotobankrupt,andalotofpeoplewilloutofwork.Inmyopinionsomeindutriessuchasenergyindustriesandmilitaryindustriesshouldbeprotected.Becausetheseindustriesistheeconomiclifelineofourcountry.Inordertogetagoodeconomyorder,weshouldprotecttheseindustries.Whatisimportantwhenadvertisingaproduct?

TargetmarketsChoiceofmediaTobeasuccesefuladvertisement,herearesomeimportantfactors.Thepurposeoftheadvertaisementispromotingsales.Tofindtherighttargetmarketisveryimportant,onlyfingthepotentialcustomercantheadvertisementbetherightmediaismayhelpyouconveytheinformationoftheproducteffectivelytothepotentialcustomers.Forexample,KFCalsomakeadvertisementonbusTVorbusstop.Butsomedaylily-comsumptionproductmayadvertiseon,thecontentoftheadvertisementisalsoimportant.Nowadayswiththedevelopmentofadvertisement,therearesomanydifferentadvertisementonTVorsomeothermedia,theattractivecontentisaguanranteefordrawenoughattentionfromthecustums.Thefactorsmentionedabovearebothimportantforagoodadvertisement.Acolleagueinacompanywhichtestsmedicalequipmenthasbeenmakingbadmistakesrecentlyatwork.Thisisbecauseshehasaseriousillness.Youareherfriendandtheonlypersonatworkwhoknowsthis.Shehasaskedyoutokeepitasecret.Whatshouldyoudo?

Beforeimakedecision,Ishouldgetsomeinformationaboutthemiatakeandthebadinfluenceofthismistake.Ifthemistakehaveaseriousinfluenceonmycolleague’swork.Iwillhaveatalkwithmyfriendandtellherorhimthatthelose.Iwilladvisehimorhertotelltheleaderthetruth,andIwillhelphimtoexplainthesituation.butifheinsistthathewouldnottellthetruthIwillnotkeepthewillmakeaexplainationtomycompanyinordertohelpthecompanytomakearightdecision.ThoughIdon’tkeepthesecretandmaybemyfriendwillbeangurywithme,Istillidothewhatishoulddo.Whatisyouropinionofthefollowingstrangeinventions:Theself-extinguishingcigarettehasacontainerofwaterburiednearthefiltertip.Acollapsiblecoffinwhichcanbecarriedonthebus.Theself-extinguishingcigaretteisaveryinterestinginvention.Ithinkthisinventionmayhelpthosepeoplewhohavealwaysforgettoextinguishthecigarreteextinguishthecigarette.Maybethisinventionwillreducethechanceoffire.ButIthinkthiskindofcigarretemaycosttoomuchtomakeanduse.WiththisreasonIthinkthiskindofcigarrettemaynotsellverywell.Acollapsiblecoffiniseasytocarry.ButIthinkifweusethiskindofcoffinformydeadrelations,thepassengersonthebusmayfeelveryuncomfortale.meanwhileIthinkthiskindofcoffinalsoshowunrespecttomyrelations.SOithinkIwouldnotliketouseitatall.WhatarethemethodsofcommunicationtostaffinmostcompaniesIsitimportanttoletyourmanagerknowyourideasaboutwork

(Why)Doyouthinkpeoplecanbetrainedtocommunicatemoreefficiently(How)Incompanies,peopleoftenusetelephone,MSNande-mailstocommunicateaboutwork.Peoplealsousetelephonetocommuniatehowtodothework.Theyusee-mailstorepottoleaderwhatworktheyhavefinished.Itisimportanttoletmymanagerknowyourideasaboutwork.Becausethroughcommunicatetheworkideas,mymanagerwillgetfurtherunderstangdingwithme,whichmaygivemeahandonmywork.Ithinkpeoplecanbetrainedtocommunicatemoreefficiently.Forexampletheyusethesameformattosendandrebacke-mails.Ifthereisameetingpeopleshouldgivesuggesttioninturnandshouldnotinterruptother‘stalking.DoyouthinkculturesarebecomingmorealikeIsthisagoodorbadthing

Forexample,thinkabout:a.improvedcommunications;b.globalbusiness;c.cheapforeigntravel;d.tradinggroups(EU,ASEAN,etc.)Inmyopinion,culturesarebecomingmorealikenowadays.Withthedevelopmentoftechnologyandinformation,CulturalExchangeisbecomemorecommonthesedays.Withthecutrualexchange,somecutureshasabsorbedsomeoftheadvantagesofotherthinkCulturalassimilationisatrendofthedevelopmentofcutures.Ithinkthatculturalassimilationisagoodthing.Becauseitisadaptedtotheneedsofthecommunity.Underthesimilarbackgroundofcultures,communicationwillbecomemoreeasy,whichisthedrivingforceforsocialprogress.globalbusinessalsowilldevelopveryquickly.Discussthesestatements.Doyouagreewiththem

Giveyourreasons.‘Smallisbeautiful’isabetterstrategyinbusinessthan‘bigisbest’Bigcompaniesshouldaimtogainmarketshareratherthanmakeprofits.Companiesshouldfocusonwhattheydobestratherthandiversify.Ithinkitisdifficulttosayabsolutelysmallorbigisgoodinbusiness.Inmyopinion,Thesizeofthecompanymustadapttothedevelopmentofitsself.IagreewiththeideathatBigcompaniesshouldaimtogainmarketshareratherthanmakeprofits.Largecompanieshaveastrongproductioncapacity.Onlymoremarketsharecanmatchtotheproductioncapacity.alsolargecompanieshaveEconomiesofscale,sobigcompanieshavealowercostofproduct.IagreethatCompaniesshouldfocusonwhattheydobestratherthandiversify.FocusingonwhattheydobestwillhelpthecompanygetthecompetitiveadvantagessuchasAdequatefundingandadvancedtechnology.WhatmakesagreatleaderMakealistofcharacteristics.Aretheredifferencesbetweenmenandwomenasleaders

Arepeoplewhowereleadersatschoolmorelikelytobeleaderslaterinlife?

IthinkagoodleadershouldbeopenanddecisinveandCharismatic.Anopenleadercouldcommunicatewithpeopleatalllevelsinordertogetenoughinformati