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住在富人区的她2022年考研考博-考博英语-安徽大学考试名师押题精选卷I(带答案详解)(图片可根据实际调整大小)题型12345总分得分一.综合题(共50题)1.单选题
HowareNikeandStarbucksconnected?Botharebrands,perhapsNikebeingmorewell-known.Botharelifestyleproducts.BothhaveUSorigins.AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.
WhenBedburyjoinedNikein1987,thecompanywasaUS$750millionbusiness.HedirectedNike’sworldwideadvertisingcampaignandlaunchedthe“Justdoit”theme.Whenheleftin1994,NikewasaUS$4billioncompany.
NowBedburyisseniorvicepresidentofmarketingatStarbucksCoffee,responsibleforbuildingtheUS$700millionSeattle9basedcompanyintoaglobalbrand.
Bedburyhassomebrand-buildingprinciples.
PrincipleOne:Agreatbrandisinitforthelonghaul.Thismeansthatcompaniesneedtorealizethatagreatbrandisanecessity,notluxury.Itmeansthatcompaniescannotfocusjustonshorttermfinancialreturnsandsacrificelong-termbrand-buildinginvestments.
PrincipleTwo:Agreatbrandcanbeanything.Nikedoesnotsimplyhavetobeshoesandapparels(服装).Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.Starbuckshastheopportunityforemotionalleverageascoffeehaswovenitselfintothefabricofpeople’slives.
PrincipleThree:Agreatbrandknowsitself.Thismeansfindingoutwhatneedtoenergizeandre-energizethebrandthroughsurprising,intriguingcampaignsrelatedtothebrand’scorepositioning.
PrincipleFour:Agreatbrandinvestorinventsorreinventsanentirecategory.AccordingtoBedbury,greatbrandaimstobeaprotagonist—itaddsagreatersenseofpurposetotheexperienceconsumershavewiththebrand.Nikehasaninformedopiniononwheresportsaregoing.
PrincipleFive:Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.There’salwaystheemotionalelementbehindeverychoice.Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.
What’simportanttorememberisthatagreatbrandcantravelworldwide,transcendculturalbarriers.
1.Thispassageismainlyfocusedon().
2.TheattempttheauthormentionsNikeandStarbucksisto().
3.ThemainideaofPrincipleFiveisthat().
4.Thesentence“agreatbrandcanbeanything”inparagraph6impliesthat().
问题1选项
A.howtobuildagreatbrand
B.theimportanceofbuildingabrand
C.thedevelopmentofNike
D.howtomakeadvertisementappealing
问题2选项
A.indicatetheachievementofBedbury
B.takethemassuccessfulexamples,ofbrandbuilding
C.pointimportanceofthesetwocompaniesinAmerica
D.comparethedifferencebetweenthem
问题3选项
A.itisnotnecessarytopayattentiontoproductperformance
B.greatbrandsaresoimpressivetoconsumersthattheyappearintheirdreams
C.greatbrandswillinfluenceconsumers’emotions
D.emotionalappealingofaproductismorepowerfulthantheproductitself
问题4选项
A.agreatbrandismoreimportantthananythingelse
B.marketingagreatbrandaloneisenough
C.agreatbrandcanbethebrandofanyproduct
D.thefunctionofagreatbrandisveryimportant
【答案】第1题:A
第2题:B
第3题:D
第4题:D
【解析】1.主旨大意题。本文围绕“如何打造品牌”展开叙述。开头说到Nike和Starbucks都是受益于ScottBedbury才成为世界著名品牌的,重点讲述了他对建立品牌有一些原则,文章最后再指出品牌的重要性。因此A选项“如何打造一个伟大的品牌”正确,符合题意。B选项“打造品牌的重要性”,只是小部分陈述,不能作为本文的主旨。C选项“耐克的发展”,文中不仅仅只谈耐克的发展,可排除。D选项“如何使广告具有吸引力”与题意不符。故选A。
2.推理判断题。定位到第一段HowareNikeandStarbucksconnected?Botharebrands,perhaps…(耐克和星巴克是如何联系在一起的?也许这两个都是品牌。)AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.(耐克和星巴克都是受益于斯科特•贝德伯里才成为世界著名品牌。)紧接着用第二段和第三段的数据说明了这点。第四段开始进入文章主题——贝德伯里建设品牌的几大原则。由此可推理作者提出品牌耐克和星巴克的目的是作为成功“品牌建设”的好的例子,从而引出文章的主题。因此B选项“把它们作为品牌建设的成功范例”正确,符合题意。A选项“指出贝德伯里的成就”,C选项“指出这两家公司在美国的重要性”,D选项“比较它们的差异”均不符合题意。故选B。
3.推理判断题。由关键信息PrincipleFive定位到第九段Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.(一个伟大的品牌触动情感。产品性能好,但最重要的是情感联系。)There’salwaystheemotionalelementbehindeverychoice.(每个选择的背后总是有情感元素。)Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.(品牌,帮助消费者连接他们的梦想和愿望,一定要有更强大的情感联结。)第五原则主要谈论的是产品的情感吸引力对于品牌的重要意义。由此可推理产品的情感号召力比产品本身更重要。因此D选项“产品的情感吸引力比产品本身更强大”正确,符合题意。A选项“不必注意产品性能”;B选项“伟大的品牌给消费者留下了深刻的印象,以至于他们出现在他们的梦想中”,C选项“伟大的品牌会影响消费者的情绪”均不符合题意。故选D。
4.根据提示定位到第六段PrincipleTwo:Agreatbrandcanbeanything.原则二:一个伟大的品牌可以是任何东西。给出一个总结,然后结合耐克与星巴克进行论证。Nikedoesnotsimplyhavetobeshoesandapparels.(耐克不仅仅是鞋子和衣服。)Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.(耐克可以利用人们的运动和健身,从而建立深厚的情感联系。)随着咖啡成为人们生活的必需,星巴克就有了情感影响力的机会。由此可知一个伟大的品牌,它的影响力是可以从内向外,非常大的。因此D选项“一个伟大品牌的作用是非常重要的”正确,符合题意。A选项“一个伟大的品牌比任何其他都重要”,B选项“仅靠营销一个伟大的品牌就足够了”,C选项“一个伟大的品牌可以是任何产品的品牌”均不符题意。故选D。
2.单选题
Oneofthequalitiesthatmostpeopleadmireinothersisthewillingnesstoadmitone’smistakes.Itisextremelyhardtosometimestosayasimplethinglike“Iwaswrongaboutthat,”anditisevenhardertosay“Iwaswrong,andyouwererightaboutthat.”
Ihadanexperiencerecentlywithsomeoneadmittingtomethathehadmadeamistakefifteenyearsago.HetoldmehehadbeenthemanagerofacertaingrocerystoreintheneighborhoodwhereIgrewup,andheaskedmeifIrememberedtheeggcartons.ThenherelatedanincidentandIbegantoremembervaguelytheincidenthewasdescribing.
Iwasabouteightyearsoldatthetime,andIhadgoneintothestorewithmymothertodotheweeklygroceryshopping.Onthatparticularday,Imusthavefoundmywaytothedairyfooddepartmentwheretheincidenttookplace.
Theremusthavebeenaspecialsaleoneggsthatdaybecausetherewasanimpressivedisplayofeggsindozenandhalf-dozencartons.Thecartonswerestackedthreeorfourfeethigh.Imusthavestoppedinfrontofadisplaytoadmirethestacks.Justthenawomancamebypushinghergrocerycartandknockedoffthestacksofcartons.Forsomereasons,Idecideditwasuptometoputthedisplaybacktogether,soIwenttowork.
Themanagerheardthenoise,andcamerushingovertoseewhathadhappened.Whenheappeared,Iwasonmykneesinspectingsomeofthecartonstoseeifanyoftheeggswerebroken,buttohimitlookedasthoughIwastheculprit(罪人).Heseverelyreprimandedmeandwantedmetopayforanybrokeneggs.Iprotestedmyinnocenceandtriedtoexplain,butitdidnogood.EventhoughIquicklyforgotallabouttheincident,apparentlythemanagerdidnot.
41.Howoldwastheauthorwhenhewrotethisarticle?
42.Whowastoblameforknockingoffthestacksofcartons?
43.WhichofthefollowingstatementsisNOTTRUE?
44.Whichofthefollowingcanserveasthebesttitleofthepassage?
45.Thetoneofthearticleexpressestheauthor’s().
问题1选项
A.About8yearsold
B.About18yearsold
C.About23yearsold
D.About15yearsold
问题2选项
A.Theauthor
B.Themanager
C.Awoman
D.Theauthor’smother
问题3选项
A.Thewomanwhoknockedoffthestacksofcartonswasseriouslycriticizedbythemanager.
B.Theauthorwasseverelycriticizedbythemanager.
C.Awomancarelesslyknockedoffthestacksofcartons.
D.Itwastheauthorwhoputthedisplaybacktogether.
问题4选项
A.ItIsHardertoAdmitOne’sMistake
B.IWasOncetheCulprit
C.IRememberanIncident
D.ACaseofMistakenIdentity
问题5选项
A.angertothemanagerforhiswrongaccusation
B.admirationforthemanager’swillingnesstoadmitmistake
C.indignationagainstthewomanwhoknockedoffthestacksofcartons
D.regretforthemistakehemadeinthestore
【答案】第1题:C
第2题:C
第3题:A
第4题:D
第5题:B
【解析】41.推理判断题。定位在第二段第一句Ihadanexperiencerecentlywithsomeoneadmittingtomethathehadmadeamistakefifteenyearsago.(我最近有一次经历,一个人向我承认他在15年前犯了一个错误。)由本句开始作者开始谈及15年前发生的一件事情。随即我们看到第二段Iwasabouteightyearsoldatthetime.(我那时差不多8岁)作者的那段回忆发生在他8岁的时候,离现在已经过了15年,由此可以推断出作者现在应该在23岁左右。故选C,同理可排除ABD选项。
42.客观细节题。定位在第四段Justthenawomancamebypushinghergrocerycartandknockedoffthestacksofcartons.(就在这时,一个顺道经过的女人,她的购物车撞倒了一堆纸箱)由此可知,纸箱盒是这个女人推倒的。A选项“作者”,B选项“经理”,C选项“女人”,D选项“作者的妈妈”,故选C。
43.推理判断题。定位在第五段Heseverelyreprimandedmeandwantedmetopayforanybrokeneggs.(他严厉地批评了我并且想让我赔付每一个碎了的鸡蛋。)因为作者才是那个被严厉批评的人。所以A选项“那个打翻一叠纸箱的女人受到经理的严厉批评”错误。B选项“作者受到了经理的严厉批评”正确。C选项“一个女人不小心把一叠纸箱撞倒了”正确。原文中Justthenawomancamebypushinghergrocerycartandknockedoffthestacksofcartons.(就在这时,一个顺道经过的女人,她的购物车撞倒了一堆纸箱。)D选项“作者把它们摆放在了展柜上”根据原文Forsomereasons,Idecideditwasuptometoputthedisplaybacktogether,soIwenttowork.(出于某些原因,我决定由我将它们再摆放好,于是我开始了工作。)BCD选项全部正确,故选A。
44.主旨大意题。文章第一句Oneofthequalitiesthatmostpeopleadmireinothersisthewillingnesstoadmitone’smistakes.(令大多数人钦佩另一个人的一个品质就是愿意承认自己的错误。)本文开始讲到了能够积极地承认错误是令人值得钦佩的品质。接下来就主要讲述了作者15年前因为一场误会而被批评的故事。A选项“很难承认自己的错误”,只是一小部分的陈述,不够全面。B选项“我曾是罪魁祸首”,以偏概全。C选项“我记得那次的小插曲”定位在最后一句EventhoughIquicklyforgotallabouttheincident,apparentlythemanagerdidnot.(尽管我很快就把这件事忘得一干二净,但经理显然没有。)所以C不正确。D选项“一个被误解的事例”,是对全文的一个总的概括,由这个事例具体展开,阐述愿意承认错误的优良品质。故选D。
45.推理判断题。文章的第一段第一句,作者就有指出Oneofthequalitiesthatmostpeopleadmireinothersisthewillingnesstoadmitone’smistakes.(令大多数人钦佩另一个人的一个品质就是愿意承认错误。)EventhoughIquicklyforgotallabouttheincident,apparentlythemanagerdidnot.(尽管我很快就把这件事忘得一干二净,但经理显然没有。)隔了15年,那位经理再见到作者的时候还愿意承认自己过去的错误,由此也能够了解到作者对他的这种行为是钦佩的,B选项“赞赏经理愿意承认犯过的错误”正确。A选项“对经理的错误指责感到愤怒”,C选项“对撞倒一堆纸箱的女人表示愤慨”,AC选项在文中并未体现,属于主观猜测。D选项“为他在店里犯下的错误而后悔”,由第一题可知,是经理主动承认错误,作者并没有错。故选B。
3.单选题
Iregrethavinglefttheworkunfinished;I()everythingaheadcarefully.
问题1选项
A.shouldplan
B.planned
C.mustplan
D.shouldhaveplanned
【答案】D
【解析】考查虚拟语气。由前一句Iregrethavinglefttheworkunfinished“我很遗憾没完成工作”可以知道实际上在过去对工作没有提前计划,因此后半句I…everythingaheadcarefully应该用虚拟语气表示与过去事实相反的情况,应该使用现在完成时shouldhavedone表示过去本应该做而没有做,故可排除A,B,C选项。句意:我很遗憾工作没完成,我本应该提前仔细规划好一切。因此D选项符合题意。
4.单选题
Onlynative-borncitizensare()fortheU.S.Presidency.
问题1选项
A.eligible
B.elegant
C.legitimate
D.liable
【答案】A
【解析】考查形容词辨析。A选项eligible“有资格的”;B选项elegant“优雅的”;C选项legitimate“合法的;合理的”;D选项liable“有责任的”。句意:只有本国出生的公民才……成为美国总统。成为美国总统的前提条件是Onlynative-borncitizens“只有本国出生的公民”,意味着非美国出生的公民是没资格任职。因此A选项符合题意。
5.单选题
Heeyedmesilentlyforalongpause,asthoughweighingwhetherIcouldbetrustedtohisconfidence;thenspokeman-to-manthatworkingfortheCurtisCompanyplaced()responsibilityonayoungman.
问题1选项
A.enormous
B.erroneous
C.eloquent
D.exterior
【答案】A
【解析】考查形容词辨析。A选项enormous“庞大的;巨大的”;B选项erroneous“错误的;不正确的”;C选项eloquent“雄辩的;有说服力的”;D选项exterior“外部的;外面的”。句意:他默默地看了我许久,似乎在权衡我是否值得他信任,然后坦率地说,在柯蒂斯公司工作给了年轻人……责任。根据后面的名词responsibility“责任”一般与表示大或者重的形容词搭配使用,故A选项符合题意。
6.单选题
Howcanacompanyimproveitssales?Oneofthekeystomoreeffectivesellingisforacompanytofirstdecideonits“salesstrategy.”Inotherwords,whatistheroleofthesalesperson?Isthesalesperson’sjobnarrative,suggestiveorconsultative?
The“narrative”salesstrategydependsonthesalespersonmovingquicklyintoastandardsalespresentation.Hisorherpitchhighlightsthebenefitsforthecustomerofaparticularproductorservice.Thisapproachismosteffectiveforcustomerswhosebuyingmotivesarebasicallythesameandisalsowellsuitedtocompanieswhohavealargenumberofprospects(可能的主顾)onwhichtocall.
The“suggestive”approachistailoredmorefortheindividualcustomer.Thesalespersonmustbeinapositiontoofferalternativerecommendationsthatmeetaparticularcustomer’sneeds.Onekeyaspectofthesuggestiveapproachistheneedforthesalespersontoengagethebuyerinsomesortofdiscussion.Thesalespersoncanusetheinformationgleanedfromthecustomertosuggestanappropriateproductorservice.
“Wetelloursalespeopletobelikewinestewards.”saysMindyShawnee,acorporatesalestrainer,“thewinestewardfirstcheckstoseewhatfoodthecustomerhasorderedandthenopensbysuggestingthewinethatbestcomplementsthedish.Mostcompanieswhouseanarrativestrategyshouldbeusingasuggestivestrategy.Justlikeyoucan’tdrinkredwinewitheverydish,youcan’thaveonesalesrecommendationtosuitallcustomers.”
Thefinalstrategydemandsthatacompany’ssalesstaffactas“consultants’’forthebuyer.Inthisrole,thesalespersonmustacquireagreatdealofinformationaboutthecustomer.Theydothisthroughmarketresearch,surveys,andface-to-facediscussions.Usingthisinformation,thesalespersonmakesadetailedpresentationtailoredspecificallytoacustomer’sneeds.
“Goodsalesconsultants,”saysAlanGoldfarb,presidentofADPro,Inc.,“arethepeoplewhouseawiderangeofskillsincludingprobing,listening,analysis,andpersuasiveness.Thebestsalesconsultants,however,aretheoneswhocanthinkoutsidetheboxandusetheircreativitytopresentaproductandclosethesale.Theotherskillsyoucanteach.Creativityisinnate.It’ssomethingwelookforineveryemployeewehire.”
Moreandmoresalesteamsareswitchingfromanarrativeorsuggestiveapproachtoamoreconsultativestrategy.Asaresult,corporationsarelookingmoreatintangiblessuchascreativityandanalyticalskillsandlessatlessateducationalbackgroundandtechnicalskills.
“Thenextcenturywillbeaboutmeetingindividualcustomerneeds.”saysGoldfarb,“thedaysofonesizefitsallareover.”
30.Mindycomparessalespeopletowinestewardsinthat().
31.Thebiggestchallengeforaconsultativesalespersonis().
32.AccordingtoAlan,creativityinsalespeople().
33.Whichofthefollowingisthebesttitleforthepassage?
问题1选项
A.bothofthemhavetosellproducttotheircustomers
B.bothofthemusetheireloquenttonguetomakealiving
C.bothofthemneedtosuittheirservicetothecustomer’sneeds
D.bothofthemhavetomakerecommendationsallthetime
问题2选项
A.face-to-facediscussion
B.tailor-madepresentation
C.appropriatepitchofvoice
D.largeamountofresearch
问题3选项
A.issomethingthatcan’tbetrainedortaught
B.issomethingthatcanbegainedthroughyearsofexperience
C.istheabilityto“thinkoutsidethebox”
D.istheabilitytopersuadecustomerseffectivelyandefficiently
问题4选项
A.ThePowerofPersuasion
B.NewTrendsintheSalesIndustry
C.SuitYourTacticstotheCustomers
D.TheImportanceofCreativityinSales
【答案】第1题:C
第2题:B
第3题:A
第4题:B
【解析】30.推理判断题。定位在第四段Mindy说Wetelloursalespeopletobelikewinestewards.(我告诉我们的销售人员要像酒水专员一样。)thewinestewardfirstcheckstoseewhatfoodthecustomerhasorderedandthenopensbysuggestingthewinethatbestcomplementsthedish.(酒保首先检查顾客点了什么菜,然后开始推荐最适合这道菜的酒。)由此可知销售人员和酒水专员一样得学会根据客人的喜好再给出建议。因此C选项“两者都需要让其服务符合顾客的需求”正确,符合题意。A选项“两者都必须把产品卖给客户”,B选项“两者都使用他们雄辩的口才谋生”,D选项“两者总是需要提出建议”均不符合题意,故选C。
31.推理判断题。由关键词consultativesalesperson定位到第五段thesalespersonmustacquireagreatdealofinformationaboutthecustomer.Theydothisthroughmarketresearch,surveys,andface-to-facediscussions.Usingthisinformation,thesalespersonmakesadetailedpresentationtailoredspecificallytoacustomer’sneeds.(销售人员必须搜集大量客户信息,可以通过市场研究和调查面对面讨论方式完成。然后利用这些信息制定出特别符合客户需求的详细展示。)对于一位顾问式销售人员来说,需要对客户的信息了解透彻,从而制定出与客户需求特别符合的展示是他们面临的最大挑战。因此B选项“量身定做的展示”正确,符合题意。A选项“面对面讨论”,D选项“大量的研究”。A,D选项是职责内必做的事情。C选项“适当的音调”,属于说明式销售人员的加分项,与顾问式销售人员无关。故选B。
32.客观细节题。定位在文章的第六段Thebestsalesconsultants,however,aretheoneswhocanthinkoutsidetheboxandusetheircreativitytopresentaproductandclosethesale.Theotherskillsyoucanteach.Creativityisinnate.(然而,最好的销售顾问是那些能够跳出框框思考,利用自己的创造力展示产品并完成销售的人。其他的技能可以教。创造力是与生俱来的。)由此可知在Alan看来,一个销售人员的创造力是与生俱来,不能作为技能一样进行教授的。因此A选项“是不能被训练或教导得来的”正确,符合题意。B选项“是可以通过多年的经验获得的”,C选项“是跳出框框思考的能力”,D选项“是有效和高效说服客户的能力”均不符合题意,故选A。
33.主旨大意题。本文介绍了几种销售策略:说明式、建议式和顾问式销售策略。先分别说明各种策略的特点和适用性,然后总结现在销售的趋势,即说明式和建议式向顾问式转变。因此B选项“销售行业的新趋势”正确,符合题意。A选项“说服力”,C选项“使你的策略适合顾客”,D选项“创造力在销售中的重要性”均不符合题意,故选B。
7.单选题
Officejobsareamongthepositionshardesthitbycomputation.Wordprocessorsandtypistswillloseabout93,000jobsoverthenextfewyears,while57,000secretarialjobswillvanish.BlamethePC:Today,manyexecutivestypetheirownmemosandcarrytheir“secretaries”inthepalmsoftheirhands.Timeisalsohardforstockclerks,whoseranksareexpectedtodecreaseby68,000.Andemployeesinmanufacturingfirmsandwholesalersarebeingreplacedwithcomputerizedsystems.
Butnoteveryonewholosesajobwillendupintheunemploymentline.Manywillshifttogrowingpositionswithintheirowncompanies.Whennewtechnologiesshookupthetelecombusiness,telephoneoperatorJudyDoughertypursuedretraining.Sheisnowacommunicationstechnician,earningabout$64,000peryear.Ofcourse,ifyou’vebeenatollboothcollectorforthepast30years,andyoufindyourselfreplacedbyanE-ZPassmachine,itmaybeoflittleconsolationtoknowthatthetelecommfieldisbooming.
Andthat’sjustit:Theserviceeconomyisfading;welcometotheexpertiseeconomy.Tosucceedinthenewjobmarket,youmustbeabletohandlecomplexproblems.Indeed,allbutoneofthe50highest-payingoccupations—air-trafficcontroller—demandatleastabachelor’sdegree.
Forthosewithjustahighschooldiploma,it’sgoingtogettoughertofindawell-payingjob.Sincefewerfactoryandclericaljobswillbeavailable,what’sleftwillbethejobsthatcomputationcan’tkill:Computerscan’tcleanoffices,orcareforAlzheimer’spatients.But,sincemostpeoplehavetheskillstofillthosepositions,thewagesstaypainfullylow,meaningcomputationcoulddriveanevendeeperwedgebetweentherichandpoor.Thebestadvicenow:Neverstoplearning,andkeepupwithnewtechnology.
Forbusyadults,ofcourse,thatcanbetough.Thegoodnewsisthattheverytechnologythat’sreducingsomanyjobsisalsomakingiteasiertogobacktoschool—withouthavingtositinaclassroom.So-calledInternetdistancelearningishot,withmorethanthreemillionstudentscurrentlyenrolled,andit’sgainingcredibilitywithemployers.
Areyouatriskoflosingyourjobtoacomputer?CheckthefederalBureauofLaborStatistics’OccupationalOutlookHandbook,whichisavailableonlineat.
34.FromthefirstparagraphwecaninferthatallofthefollowingpersonsareeasilythrownintounemploymentEXCEPT().
35.Bysaying“...computationcoulddriveanevendeeperwedgebetweentherichandpoor”(Para.4)theauthormeans().
36.Whatistheauthor’sattitudetowardscomputers?
37.Whichofthefollowingmightserveasthebesttitleofthepassage?
问题1选项
A.secretaries
B.stockclerks
C.managers
D.wholesalers
问题2选项
A.peoplearegettingricherandricher
B.therewillbeasmallgapbetweenrichandpoor
C.thegapbetweenrichandpoorisgettinglargerandlarger
D.it’stimetocloseupthegapbetweentherichandpoor
问题3选项
A.Positive.
B.Negative.
C.Neutral.
D.Prejudiced
问题4选项
A.BlamingthePC.
B.Theboomingtelecommfield.
C.Internetdistancelearning.
D.Keepingupwithcomputation.
【答案】第1题:C
第2题:C
第3题:A
第4题:D
【解析】34.推理判断题。定位在第一段Wordprocessorsandtypistswillloseabout93,000jobsoverthenextfewyears,while57,000secretarialjobswillvanish.(文字处理人员和打字员将在最近几年失去93000个就业职位,57000个秘书的职位将消失。)Timeisalsohardforstockclerks,whoseranksareexpectedtodecreaseby68,000.(股票职员的日子也不好过,其职位预期要减少68000个。)Andemployeesinmanufacturingfirmsandwholesalersarebeingreplacedwithcomputerizedsystems.(同时,制造业的雇员和批发商也正在被计算机化的系统所替代。)由此可知,A选项“秘书”,B选项“股票职员”,D选项“批发商”都很容易失业。因此C选项“经理”最不可能失业,符合题意,故选C。
35.推理判断题。定位到第四段But,sincemostpeoplehavetheskillstofillthosepositions,thewagesstaypainfullylow,meaningcomputationcoulddriveanevendeeperwedgebetweentherichandpoor.(但是,由于大多数人都能胜任这样的职位,工资就会非常低,这就意味着计算机自动化可能会在贫富之间打入一个更深的楔子。)也即是说,计算机自动化可能会造成贫富之间的差距越来越大。因此C选项“贫富差距越来越大”正确,符合题意。A选项“人们越来越富有了”,B选项“贫富差距会减小”,D选项“是时候缩小贫富差距了”,均不符合题意。故选C。
36.观点态度题。这篇文章客观地说明了计算机自动化所造成或将要造成的失业问题,作者对此深表同情,但作者对计算机自动化却还是肯定的。定位到第三段Theserviceeconomyisfading;welcometotheexpertiseeconomy.(服务经济正在衰退;欢迎来到专业经济。)和第四段中的Thebestadvicenow:Neverstoplearning,andkeepupwithnewtechnology.(现在最好的建议是永远不要停止学习,跟上新技术的步伐。)说明在作者眼里计算机自动化是科技的进步,能够催人奋进,努力学习。由此可见作者对计算机持肯定的态度,因此A选项“积极的;肯定的”正确,符合题意。B选项“消极的;否定的”,C选项“中立的”,D选项“怀有偏见的”均不符合题意。故选A。
37.主旨大意题。本文主要围绕“计算机自动化”展开叙述,客观地说明了计算机自动化所造成或将要造成的失业问题,作者对此深表同情,同时也提出忠告:学无止境,跟上新技术不落伍。因此D选项“跟上计算机的使用”正确,符合题意。A选项“责怪电脑”,B选项“蓬勃发展的电信领域”,C选项“网络远程教育”,均不符合题意。故选D。
8.单选题
Theteamreallylooksgoodtonightbecausethecoachhadthem()everynightthisweek.
问题1选项
A.practicing
B.practice
C.practiced
D.topractice
【答案】B
【解析】考查固定搭配。them是practice的施动者,为主动关系。have是使役动词,主动表达的固定搭配为havesbdosth.让某人做某事。句意:这支团队今晚看起来很不错,因为教练让他们这周每天晚上都训练。此处需要使用动词的原型。故选B。
9.单选题
Youwillhardlybelieveit,butthisisthethirdtimetonightsomeone()me.
问题1选项
A.telephoned
B.hastelephoned
C.telephones
D.shouldtelephone
【答案】B
【解析】考查固定句式结构。Thisisthefirst(序数词)timethat…表示“第一次做某事”,后面的从句一定要用“现在完成时”,现在完成时的构成have/hasdone。句意:你可能不会相信,这已经是今晚第三次有人给我打电话了。hastelephoned使用了现在完成时,故选B。
10.单选题
Weather(),wewouldliketohaveapicnictogetherbythemeadow.
问题1选项
A.permits
B.permitted
C.permit
D.permitting
【答案】D
【解析】考查独立主格结构。前后部分主语分别是Weather和we,不一致,因此是独立主格结构,在句中作条件状语。weather和permit这个动作之间为主动关系,表示“天气允许的话”,相当于Ifweatherpermits。句意:如果天气允许的话,我们明天去野餐。因此D选项符合题意。
11.填空题
A.Savemorebylessusingastoreloyaltycard
B.Knowyouarebeingtracked
C.Youmaypayapremiumifyouarealazyshopper
D.Notetheoriginalprice
E.Steerclearof99-centstores
F.Don’tfallforpricesendingin9.99or95
G.Notethemissingdollarsigns
Remember“subliminaladvertising”—thosehiddenmessagessupposedlyusedtoselluseverythingfromcigarettestosoftdrinks?Itturnsoutwe’restillbeingmanipulatedbymarketers.Whatyoushouldknowabouttheirtactics:
56.__________.Theseso-calledcharmpricesmakeusthinktheyreflectgooddeals.Wealsotendtoroundthemdown,readingapricelike$5.99as$5.aphenomenonknownastheleft-digiteffect.Thejournalist,William,alsonotesthatmarkdownsdon’toftenincludethesemagicnumbers.That’sbecausewhenthediscountiseasytocalculate,wethinkit’sbetterbargain.Thus“Originally$20,now$15”willtemptyoumorethan“Originally$20,now$13.99”,eventhoughthelattersavesyoumore.
57.__________.Notonlyaretheyloadedwithcharm-priced.
Items,obviously,buttheyhaveaprofitmargintwicethatofWalmart.WilliamrevealsOneexception:ifyoulivealoneorhaveasmallfamily,reports.Thesestoresoftensellpint-sizepackagesoffood,allowingthosewhoconsumelesstoavoidwaste.
58.__________.FromDairyQueentoStarbucks,manyoffoodretailershavebegunsellingmini-sizetreatsatpricesthathardlymakethemagoodvalue,notesUSATodayTheyknowthatmanypeoplewouldratherbeseenasvirtuous—eatingfewcaloriesthananormalportioncontains—thanthriftyandthatthey’rewillingtospendmoreiftheydon’thavetoactuallydoleoutthoseportionsthemselves.
59.__________.AccordingtoaCornellUniversitystudyquotedatcbsmoneywatchcom.,dinersspentmuchlesswhenmenususedtheworddollarsorthedollarsignthanwhenonlynumeralswereusedtoindicateprice.
60.__________.Ifyouuseastoreloyaltycard,yourbuyinghabitsarebeingrecordedandoftenusedtolureyoutobuymore.AccordingtotheNewYorkTimes,retailersthesedaysaresuccessfullytrickingconsumersintospendingmorebydeterminingtheirspending“sweetspot”,basedonpreviouspurchases.Sothree12-pcksofPepsiaremarkedat$12.99atStop&shopbecausethegrocerknowsyou’llbuyatthatprice,evenifyoudon’tneedit.
【答案】56.F
57.D
58.C
59.G
60.B
【解析】56.定位到第一段Itturnsoutwe’restillbeingmanipulatedbymarketers.Whatyoushouldknowabouttheirtactics:(事实证明,我们仍然在被营销人员所操纵。关于他们的战术你应该知道的是:)由此可知下面所述内容均为营销人员的战术。56题根据后一句的Theseso-calledcharmpricesmakeusthinktheyreflectgooddeals.(这些所谓的魅力价格让我们认为它们反映了划算的交易。)由these指示代词可知,56题的句子中应该包含有多个价格,而有prices的选项只有F“不要受以9.99或者95结尾的价格所迷惑”,因此F选项正确,符合题意。
57.第二段单独成行,为的是总结上一段内容,第一段结尾Thus“Originally$20,now$15”willtemptyoumorethan“Originally$20,now$13.99”,eventhoughthelattersavesyoumore.(因此,“最初的20美元,现在的15美元”比“最初的20美元,现在的13.99美元”更吸引你,尽管后者能帮你节省更多。)以及空格后的一句Notonlyaretheyloadedwithcharm-priced.(它们不仅充满魅力)可知除了看促销价格外,更应该注重原价,因此D选项“请注意原价”正确,符合题意。
58.根据该段落的最后一句they’rewillingtospendmoreiftheydon’thavetoactuallydoleoutthoseportionsthemselves.(如果他们不需要自己动手分成小份,他们愿意花更多的钱。)可以推理出许多食品零售商已经开始出售迷你零食,虽然价格很难让它们物有所值,但是那些懒得动手的消费者仍会花更多的钱购买。因此C选项“如果你是一个懒惰的购物者,你可能要支付额外的费用”正确,很好地总结了该段的内容。故选C。
59.根据空格后的一句AccordingtoaCornellUniversitystudyquotedatcbsmoneywatchcom.,dinersspentmuchlesswhenmenususedtheworddollarsorthedollarsignthanwhenonlynumeralswereusedtoindicateprice.(网站引用了康奈尔大学的一项研究。在美国,当菜单上使用美元或美元符号时,用餐者花费的钱要比只使用数字表示价格时少得多。)由此可知本段的主要信息为美元或者是美元符号的缺失,会显得更加优惠。因此概括项内应该将dollar或者dollarsign体现出来。因此G选项“请注意缺少的美元符号”正确,符合题意。故选G。
60.根据空格后一句Ifyouuseastoreloyaltycard,yourbuyinghabitsarebeingrecordedandoftenusedtolureyoutobuymore.(如果你使用商店会员卡,你的购买习惯就会被记录下来,经常被用来引诱你买更多的东西。)以及retailersthesedaysaresuccessfullytrickingconsumersintospendingmorebydeterminingtheirspending“sweetspot”,basedonpreviouspurchases.(现在的零售商通过根据以往的购买情况来确定他们的消费“甜蜜点”,成功地诱使消费者增加支出。)由此可知,在大数据时代,你的每一笔消费会受到分析,从而让你看到心动的物品或者以心动价立即购买。因此本段的主旨是想让消费者知道这些推荐之所以会推送出来的原因。因此B选项“知道你被跟踪了”正确,符合题意。故选B。
12.单选题
InWesterncountriespeoplehavebeenusingtheinstallment(分期付款)sincethefirsthalfofthetwentiethcentury.(1)indicatethatmorethan60percentoftheyearlyretailsales(零售)intheU.S.arecredittransaction.Aboutthreefourthsofthecreditsalesaremadeontheinstallmentplan.Morethanhalfoftheautomobiles,(2),andhouse-holdappliancesarepurchasedontheinstallmentplan.
Manyfamiliescansaveenoughtomakemajorpurchases;(3),theyareabletopurchaseswithoutcashontheinstallmentplan.Thepriceofgoodsboughtinthiswayisalways(4)thanthepricethatwouldbepaid(5)cash.Thereisachargeforinterest.Thebuyerwillhavetopayaproportion(6),perhapsone-quarterorone-third,ofthepriceasadownpaymentwhenthegoodsaredeliveredtohim.Hethenmakes(7)payments,weeklyormonthly,untilthe(8)priceispaidup.Thelegalownershipofthegoodsremainswiththe(9)untilthefinalpaymenthasbeenmade.
Someeconomistsbelievethatsellinggoodstoconsumersonaninstallmentplanisoneofthemajorfactorsin(10)thehighstandardoflivingpossible.They(11)thatinstallmentsellingincreasestheconsumptionofgoods,whichin(12)increaseproductionandthustendstolowercosts.
However,governmentofficials,andbusinessmenexpres
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