广告介绍英语课件

1、 AdvertisementAdvertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help a

2、ds change its bad image,but to make us find some fun things in ads.Yes,we talk about ad!Part 1肿么是广告。我了个去、There are so many ads in our lives!肿么是广告。我了个去、1.Press advertising 报刊广告2.Television advertising 电视广告3.Outdoor and Transport advertising 露天广告和交通广告4.Window and point-of-sale display 橱窗销售点陈列广告5.Direc

3、t mail advertising 直接邮件广告6.Exhibition and trade fairs 展览商品交易广告7.Cinema 电影广告Advertising MediaThe ads I careCreative Creativity is the soul of advertising HumorousI will feel funny if the ads is wittyObvious themeIt must tell me what it want to sayOtherAdvertisement should have cultural awareness More

4、 in advertisement The change of 贞子hairstyleA shampoo adTissue 纸巾express delivery 快递super glue 强力胶High definition TV 高清电视机步步高点读机 哪里不会点哪里Part 2slogan and brand1. What Is A Slogan? Generally speaking: A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or j

5、ingle, that expresses a particular aim or concept. A concept that you want to stick in your audiences mind like glue to paper. In Business: A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image. Its really a brief adve

6、rtising slogan that is consistently displayed with your business name. How many company slogans can you recall? “Got Milk?”, “Im Lovin It!”, “Just Do It”, the list goes on and on. Why? Because these slogans are unique to one brand name, they are catchy, and they are short. You too can create a memor

7、able slogan that will implant itself in the minds of potential customers for many years to come. why have a sloganApple Inc. cocagolaFerrari Common Slogan and brandChina National Petroleum Corp. World Trade Organization West AnHui UniversityObey your thirstImpossile made possileJust do it.The taste

8、is great.No business too small, no problem too big. Connecting People.Impossible is nothingOh what a feelingAnything is possibleSpriteNestleNokiaToyotaCanonIBMNikeAdidasLiNingHave your funTypes of Slogans A feature - a uniqueness or difference between a substance, product or object. Ex: Write an ebo

9、ok in 7 days. A benefit - a result that someone receives. Remember, this saves you time or money. A question - thought-provoking methods. How would you like to be a millionaire in three years? A challenge - a dare. Ex: The Marines, We are only looking for a few good men. A structure - a design or co

10、llection put together for a single purpose. Ex: The Abundance Center holds all the information you will ever need to know on abundance. ShoppingPart 3contentsTraditional shopping Online shoppingAdvantages and disadvantagesPlaces of shopping Conclusion supermarketTraditional shoppingclothes shopshopp

11、ing center Advantages touch the clothes try it know the quality of goods Disadvantages people may feel tired higher price waste time Traditional shoppingDiscuss: What are the advantages and disadvantages of the traditional shopping?with the development of the Internet and the popularizition of compu

12、ter .shopping online become a commonplace of our life .online shopping means that people can buy anything on the Internet.they can buy anything at home ,in office .Online shopping has made our daily more convenient and comfortable.Today ,we can learn something about it 随着互联网的发展和电脑的流行。网上购物在我们的生活中成为一种

13、司空见惯的事。网上购物意味着人们可以在网上买任何东西。他们可以在家里买东西,在办公室。网上购物使我们的日常更方便和舒适。今天,我们能学到些什么online shopping Translating: Online shopping1.convinient. 2. variety 3.Able to compare product price and features(产品特点 )Advantagesonline shopping has many daily things to select, in addition,they are so cheap and good 1.Enjoyment of retail(零售 ) shopping lost 享受零售购物乐趣消失2. Privacy and security issues 隐私和安全问题 Disadvantageswe should be careful when we input the secret code of the credit,in case be cheated. so we should buy things on the formal website.Our views Altho