人教版高中英语选修9课件：Unit-5-Inside-AdvertisingLanguage-points

1、人教课标 高三 选修 9Unit 5人教课标 Language PointsUnit 5 Inside advertisingLanguage PointsUnit 5 Inside a1. We hear advertisements on the radio and come across them on the Internet. come across = meet with 偶然遇见/发现 e.g. 我无意中在一本书的封面上看到他 的名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 Ive just

2、come across one of your former classmates.1. We hear advertisements on tmore phrases sharing the same meaning with come across:run intobump into noticediscoverencountermore phrases sharing the same She _ an old friend of hers yesterday while she was shopping at the department store. A. turned down B

3、. dealt with C. took after D. came acrossturn down调低，拒绝；deal with处理，对付；take after与相像。题意：_。D她昨天在百货商店购物时偶遇了一位老朋友 She _ an old friend of herEven some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 2. Analyse the sentence. which are attached t

4、o themwalking 移动的；活动的Even some of the casual garmen1) 他是我们班的“活词典”。 He is the “_” in our class.2) 要是你穿这么艳的衣服，很容易成为“活靶子”。You would become a “_” if you dressed in such a bright color.walking dictionarywalking target1) 他是我们班的“活词典”。walking diction3. With so many messages from advertisers filling our dail

5、y lives, it is important to understand how advertisements work. “with +宾语+宾补”这一结构在句中作状语，其中宾补可以是介词短语、形容词或副词、动词不定式（表示将来的动作）、动词-ing形式（表示动作正在进行）、过去分词（表示被动或完成的动作）。3. With so many messages from with + 复合结构的句法功能with + 复合结构在句子中作状语，表示原因、时间、条件、伴随、方式等。with + 复合结构在句子中还可以作定语。如： We sat on the dry grass with our b

6、acks against the wall. （作伴随或方式状语） She could not leave with her duty unfinished. （作原因状语）with + 复合结构的句法功能 The girl sat there quite silent and still with her eyes fixed on the wall. （作伴随状语） He sat with his arms clasped around his knees. （作伴随或方式状语） There was a letter for Jane with a French stamp on it.（

7、作定语） The girl sat there quite sil用 with + 复合结构完成下列句子。 _ (心存梦想), he went to Hollywood.2. The boy came running towards us _ (手被绑在背后).With a dream in his heartwith his hands tied behind his back用 with + 复合结构完成下列句子。With a dre3. They pretended to be working hard all night _ (亮着灯).4. _ (没有可以燃烧 的东西), the f

8、ire became weak and finally died out.5. _ (作业完成后), we went to play basketball.with the lights onWith nothing to burnWith our homework over / finished3. They pretended to be workin4. An advertisement is a message or announcement that informs or influences people. inform = tell 通知 inform sb. (of / abo

9、ut sth.) e.g. 她通知他们他已经到达。 She informed them of his arrival.4. An advertisement is a messainform (that clause)e.g. 他们得到了儿子阵亡的通知。 They were informed that their son was killed in rm (that clause)inform 了解，熟悉（常用于inform oneself of / about sth.结构）；如：We need time to inform ourselves thoroughly o

10、f / about the problem.翻译：_。我们需要时间来彻底地了解这一问题【拓展】informed adj.有学问的，有见识的informer n.告密者inform 了解，熟悉（常用于inform onesel5. , and how the product would fit into their lives. fit in / into 找到时间(见某人、做某事); 有足够空间(放); 合得来；适应。 e.g. 我尽量午饭后抽时间见你。 Ill try and fit you in after lunch. 我得在一个上午安排十次约见。 I had to fit ten ap

11、pointments into one morning.5. , and how the product woul我们没有地方再摆更多的椅子了。We cant fit in any more chairs.他过去从未干过这种工作，很难说他是否会与他人配合得好。Hes never done this type of work before; Im not sure how hell fit in with the other people.我们没有地方再摆更多的椅子了。6. , advertisements often appeal to our hopes and dreams or our

12、emotions. appeal to 有吸引力，有感染力，引起兴趣；向上诉；呼吁；求助于 e.g. Does this piece of music appeal to you? 6. , advertisements often appDaisy appealed to the high court against her sentence.The government appealed to the people for support.If you dont obey me, I shall appeal to force.Daisy appealed to the high couW

13、e tend to have a better memory for things that excite our senses or _ our emotions than for straight facts. (2015浙江)A. block off. B. appeal to C. subscribe to D. come across考查动词短语。 A封锁，阻挡， B吸引，有感染力，C订阅， D遇到。句意：与毫无渲染的事实相比，我们更容易记住那些能使我们感官兴奋或者感染我们情绪的事情。BWe tend to have a better memor该句的句式用到了一个比较句式及一个定语

14、从句，看来有一点复杂，其实这道题的关键就是连词or，or意思是或者，用于并列句。所以our emotions表达是跟前面excite our senses(让我们激动)意思相同，根据句意不难得出答案是B。该句的句式用到了一个比较句式及一个定语从句，看来有一点复杂，7. Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens.观察下列句子中 worthy 的用法:e.g. His behavio

15、r is worthy of being praised. 他的行为是值得表扬的。 The film is worthy to be seen twice. 这部电影值得看两遍。7. Some adverts, like the enviworth 常作形容词，意为“_”有某种价值的，值得的be worthy to do 值得(配得上)干某事be worthy of being done 值得被做某事be worthy to be done 值得被做某事 worth 常作形容词，意为“_有某worthy也可作名词，意为“要人，知名人士” e.g. The town worthies inclu

16、ded the doctor and the lawyer. worthy也可作名词，意为“要人，知名人士” 【拓展】worth & worthwhileworth adj. 有价值，值钱 后通常接表示“金钱”或“价值”的名词；worth意为“值得”时，常用结构：be worth sth.; be worth doing sth.。e.g. The dictionary is worth more than 100yuan. She sometimes asked herself whether it was worth the effort. The movie is worth watch

17、ing.【拓展】worth & worthwhile注意：表示“很值得”时要用be well worth。e.g. The book is well worth reading.worthwhile adj. 值得花时间（或花钱、努力等），重要的在句中可作定语、表语、宾语补足语，常用结构：be worthwhile to do sth. / doing sth.。注意：表示“很值得”时要用be well worth。wore.g. Heres some worthwhile advice to any young businessman. He thinks teaching a foreig

18、n language is worthwhile. Her interest makes our efforts worthwhile. It is worthwhile to try / trying this experiment.e.g. Heres some worthwhile ad根据括号内的提示翻译下列句子。1.她的成就值得给予最高赞赏。(worthy)2.她很可能不同意,但值得去试一下。 (worth)Her achievements are worthy of the highest praise.Shell probably disagree, but its worth

19、trying.根据括号内的提示翻译下列句子。Her achievement3.给新雇员彻底、详细地解释一下工作,费点事也是值得的。 (worthwhile)Its worthwhile to take / taking the trouble to explain the job fullytonewemployees.3.给新雇员彻底、详细地解释一下工作,费点事也是值得的。8. As well as worrying about the expense, advertisers must also consider which media are most appropriate for t

20、heir product and which their target audience is most likely to see or hear. as well as 连接并列成分，意思是“不但而且；既又”，和not only but also 强调的是后面部分。比较：8. As well as worrying about te.g. She is kind as well as beautiful. 她不计较呢外表美丽，心地也很善 良。 (同时强调“心地善良”与“美丽”) She is not only kind, but also beautiful. 她不仅心地善良， 长得也很漂

21、亮。 (强调“长得漂亮”)e.g. She is kind as well as be 9. However, it would be no use advertising products on radio if the ad relies on visual effects. rely on = depend on 依靠，指望阅读下列各句，并试着总结 rely on 在句中的含义及用法。1. You should rely on your own efforts. 2. Many people now rely on the Internet for news and informatio

22、n. 9. However, it would be no u3. Many working women rely on their relatives to help take care of their children. 4. Dont rely on me going to Japan for further study. 5. You can always rely on Jim; he wont fail you. 3. Many working women rely on 归纳 rely on 意为“依靠；依赖；指望”。常构成搭配：rely on sb. / sth.(句1)；_

23、 (句2)；rely on sb. to do sth.(句3)；_ (句4)。还可意为“相信，信赖”，用于rely on / upon sb. / sth.结构(句5)。rely on sb. / sth. for sth.rely on sb. doing sth.归纳 rely on sb. / sth. for st 将下列句子翻译成英语。 她已证明，在紧要关头，她是一个可以信 赖的人。2. 永远别相信英国的天气，它总是变化无常。She has proved that she can be relied on in an emergency. British weather can n

24、ever be relied on its always changing. 将下列句子翻译成英语。She has proved 3. 我们依靠约翰告诉我们事情的真相。4. 我们可以依靠他的帮助。We rely on John to tell us the truth of the matter. We can rely on him for help / assistance. / We can rely on his help / assistance. 3. 我们依靠约翰告诉我们事情的真相。We rely on 10. Would really good advertising pers

25、uade you to buy products and services you are not interested in or have no use for? have no use for sb. 讨厌人 e.g. 我讨厌那些不努力的人。 I have no use for people who dont make an effort. 10. Would really good advertishave no use for sth. 不需要; 用不着e.g. 我用不着这台打字机了，你拿去用吧。 I have no use for this typewriter, so you can have it. have no use for sth. 不需要; 用不着11. On the other hand, being constantly exposed to advertisements can help to change our opinions over time. over time 随着时间的推移e.g. 随着时间的推移, 失败的伤痛会逐渐消失。 The pain of this failure will disappear over time. 11. On the other hand, be