管理学学习：chapter05课件

1、Managing Social Responsibility & EthicsChapter5 Lecturer Zhang anaging Social Responsibilit Discuss what it means to be socially responsible and what factors influence that decision Explain green management and how organizations can go green Discuss the factors that lead to ethical and

2、unethical behavior Describe managements role in encouraging ethical behavior Discuss current social responsibility and ethics issues Discuss what it means to be From Obligation to Responsiveness to ResponsibilitySocial Obligation社会义务 - the obligation of a business to meet its economic and legal resp

3、onsibilities and nothing more.Social Responsiveness 社会响应- when a firm engages in social actions in response to some popular social need.Social Responsibility 社会责任- a businesss intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society.From

4、Obligation to Responsiven社会义务、响应和责任国家标准要求玩具成品所含汞不能超过50单位。下列公司的做法分别属于？某公司建立严格的产品质量检测体系，保障产品含汞量不超过50单位。某公司采用了一种新型涂料用于玩具生产，这种涂料不但不含汞，而且还不含有我国居民越来越关注、目前国内尚无规范标准的”邻苯二甲酸酯”。某公司向汶川地震灾区捐款100万。Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall社会义务、响应和责任国家标准要求玩具成品所含汞不能超过50单The Classical View古典观

5、点Managements only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation).Expending the firms resources on doing “social good” unjustifiably increases costs that lower profits to the owne

6、rs and raises prices to consumers.The Classical View古典观点ManagemeThe Socioeconomic View 社会经济学观点Managements social responsibility goes beyond making profits to include protecting and improving societys welfare.Corporations are not independent entities responsible only to stockholders.Firms have a mora

7、l responsibility to larger society to become involved in social, legal, and political issues.“To do the right thing”The Socioeconomic View 社会经济学观点矿企的社会责任中国平均每天死于矿难的人有多少？请百度一下。请举例说明矿企业承担社会义务、响应和责任的行为请分别以古典观点和社会经济学观点，解释矿企应承担的社会责任。何祚庥院士:“矿工,谁叫你不幸生在了中国!” 你如何评价？你认为应该如何解决矿难问题。矿企的社会责任中国平均每天死于矿难的人有多少？请百度一下。

8、说的比做得好跨国公司在华社会责任2006年保洁的SK-II9款产品被曝出含有铬和钕违禁化学成分。早在 2004 年，全总就已经要求沃尔玛在华企业建立工会，但是截止2006年仍然没有一家分店成立工会2010年力拓卷入行贿门和间谍门。2013年葛兰素史克爆出行贿丑闻。2013年多家机构发布社会责任研究报告，指出许多大型国际品牌存在供应链环境污染问题。Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall58说的比做得好跨国公司在华社会责任2006年保洁的SK-IExhibit 5-1: Arguments For and

9、 Against SocialResponsibilityExhibit 5-1: Arguments For andGreen Management and SustainabilitySocial Screening 社会屏障- applying social criteria (screens) to investment decisions.Green Management 绿色管理- managers consider the impact of their organization on the natural environment.Green Management and Su

10、stainabHow Organizations Go GreenLegal (or Light Green) Approach - firms simply do what is legally required by obeying laws, rules, and regulations willingly and without legal challenge.Market Approach - firms respond to the preferences of their customers for environmentally friendly products.Stakeh

11、older Approach - firms work to meet the environmental demands of multiple stakeholdersemployees, suppliers, and the community.Activist Approach - firms look for ways to respect and preserve the environment and be actively socially responsible.How Organizations Go GreenLegaExhibit 5-2: Green Approach

12、esExhibit 5-2: Green ApproachesManagers and Ethical BehaviorEthics 道德（伦理）- principles, values, and beliefs that define right and wrong behavior.Values价值观 - basic convictions about what is right and wrong.Managers and Ethical BehaviorEPersonality VariablesEgo Strength自我强度 - a personality measure of t

13、he strength of a persons convictions.Locus of Control 控制点- a personality attribute that measures the degree to which people believe they control their own fate.Personality VariablesEgo StrenExhibit 5-3: Factors that Determine Ethical and Unethical BehaviorExhibit 5-3: Factors that DeteMoral Developm

14、entA measure of independence from outside influencesLevels of Individual Moral DevelopmentPreconventional level 前习俗Conventional level 习俗Principled level 原则Stage of moral development interact with:Individual characteristicsThe organizations structural designThe organizations cultureThe intensity of t

15、he ethical issueMoral DevelopmentA measure of Exhibit 5-4: Stages of Moral DevelopmentExhibit 5-4: Stages of Moral DStructural VariablesOrganizational characteristics and mechanisms that guide and influence individual ethics Examples include:Performance appraisal systemsReward allocation systemsBeha

16、viors (ethical) of managersStructural VariablesOrganizatiOrganizations CultureValues-Based Management 基于价值观- an approach to managing in which managers establish and uphold an organizations shared values.The Purposes of Shared ValuesGuiding managerial decisionsShaping employee behaviorInfluencing the

17、 direction of marketing effortsBuilding team spiritThe Bottom Line on Shared Corporate ValuesAn organizations values are reflected in the decisions and actions of its employeesOrganizations CultureValues-BIssue Intensity问题强度Characteristics determine issue intensity or how important an ethical issue

18、is to an individual: greatness of harm, consensus of wrong, probability of harm, immediacy of consequences, proximity to victim(s), and concentration of effect.Issue Intensity问题强度CharacterisExhibit 5-5: Ethical IntensityExhibit 5-5: Ethical IntensityEthics in an International ContextEthical standard

19、s are not universalSocial and cultural differences determine acceptable behaviors.Foreign Corrupt Practices ActIt is illegal to corrupt a foreign official, yet “token” payments to officials are permissible when doing so is an accepted practice in that country.Ethics in an International ConExhibit 5-

20、6: Ten Principles of the UN Global CompactExhibit 5-6: Ten Principles ofEncouraging Ethical BehaviorHire individuals with high ethical standards.Establish codes of ethics and decision rules.Lead by example.Set realistic job goals and include ethics in performance appraisals.Provide ethics training.C

21、onduct independent social audits.Provide support for individuals facing ethical dilemmas.Encouraging Ethical BehaviorHi2022/9/2525案例：HR经理的回扣某君旧址于某五星级酒店，担任人力资源经理。他负责的一项工作是招聘培训生。他与前来联系的某旅游中专学校老师商定：每个录取的学生交给学校2600元实习费，其中包括给他的600元回扣，学生实习3个月，每月工资1500元。2022/9/2425案例：HR经理的回扣某君旧址于某五星级2022/9/2526案例：团队跳槽某君最初任

22、职于某五星级酒店，担任行政总经理。2008年，他辞职来到该市新筹建的温泉度假山庄。之后，他从原单位挖来了从营销、到财务、再到厨师的10多名业务骨干。2010年他再次辞职，到一家正在筹建的高尔夫俱乐部就职，又开始了新的一轮挖人行动。2022/9/2426案例：团队跳槽某君最初任职于某五星级酒Code of Ethics道德规范Code of Ethics - a formal statement of an organizations primary values and the ethical rules it expects its employees to follow.Code of E

23、thics道德规范Code of EthiExhibit 5-7: Code of EthicsExhibit 5-7: Code of EthicsExhibit 5-7: Code of Ethics (cont.)Exhibit 5-7: Code of Ethics (cThe Value of Ethics TrainingCan make a difference in ethical behaviorsIncreases employee awareness of ethical issues in business decisionsClarifies and reinforc

24、es the organizations standards of conductHelps employees become more confident that they will have the organizations support when taking unpopular but ethically correct stancesThe Value of Ethics TrainingCaExhibit 5-8: A Process for Addressing Ethical DilemmasExhibit 5-8: A Process for AddPromoting Positive Social ChangeWhistle-Blower内部举报人 - individuals who raise ethical concerns or issues to others.Social Entrepreneur 社会企业家- an individual or organization