Unit 6 The Media Lesson 3 教案 高中英语新北师大版选择性必修第二册（2022~2023学年）

1、Unit 6 The MediaLesson 3 The Advertising Game 教学设计科目：英语 课题：Lesson 3 The Advertising Game 课时：1课时教学目标与核心素养：知识目标：Students can learn some new words and expressions and used to and would.能力目标：Students can have a further understanding of the passage.情感目标：Students can think individually and learn cooperati

2、vely.教学重难点教学重点：How to learn the new words and expressions and used to and would.教学难点：How to make students have a better understanding of the passage.课前准备：多媒体，黑板，粉笔教学过程：一、Pre-reading1. Greeting2. Leading-inACTIVATE AND SHARE学生活动：Pair Work Have you ever bought anything as a result of seeing, hearing o

3、r reading advertisements? What makes an advertisement attractive?the product name the name of a company words of expertshumorous language the concept of freedom pictures or imagesthe unusual idea the designAsk students to think and share their answers.二、While- readingREAD AND EXPLORE1. 学生活动：阅读文章，回答问

4、题。The passage below is about advertising. Skim through the passage. What is it mainly about?a. Different types of advertisements b. The development of advertisementsc. Different attitudes towards advertisements(Answers: b)2. 学生活动：阅读文章，回答问题。What is the text type of this passage? What helped you ident

5、ify the text type?(Suggested answer:This is an explanatory text. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples.)3. 学生活动：阅读文章，完成表格。Read the whole passage. Complete the table. Then write three headings that can categorise th

6、e information in the first row.Types_Classic ads give information about_ to tell people _ not suitable when_ not attractiveModern ads consist of _ apply _ to show people _ to make ads_ not enough to _Improved modern ads combine _ with _ use concepts including_ to stand out _ to make people believe t

7、hat _ repeating old ideasnot _ It does not matter _Further improved modern ads use humour as well as _ _ _Public ads help to increase public knowledge and _ to encourage citizens to _ to educate the public _(Suggested answers:Types: Features; Purposes; ProblemsClassic adsfinding certain products; wh

8、at the company sells, where they are located and the name of the product; products and services are in direct competition with each other Modern adspictures or words from experts; modern design techniques; how good the product is; visually attractive; be noticedImproved modern adsthe highest standar

9、d of design; creative ways; freedom, happiness, wealth and success; in a world of competitive advertising; they must have the product; effective; how attractive the idea linked with the product isFurther improved modern adsnew and unusual ideas; to surprise people; to create something that has never

10、 been seen before; to make people forget that someone is trying to sell them somethingPublic adsmake our society a better place for everyone; participate in improving their neighbourhood, protecting the environment and helping other people; on fighting AIDS, saving water, helping the poor, giving up

11、 smoking)4. 学生活动：阅读文章，回答问题。Answer the questions.1. What does a classic advertisement look like?(A classic advertisement looks like a book. You can find the basic information about the product, such as the place, the data and the name.)2. Why do modern advertisements have to attract the attention of

12、the public?(Modern advertisements have to attract the attention of the public because they contain pictures and words.)3. What concepts and ideas are often used in modern advertisements?(More advertisements often use the concept of freedom ,happiness, wealth and success. And also use new and unusual

13、 ideas.)4. What do advertisers do to make people forget the selling purpose of advertisements?(Advertisers use new concept and new ideas to make people forget that someone is trying to sell them something.)5. How has the government used advertisements in the last decade?(The government has sponsored

14、 advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking and so on.)三、After-reading1. 学生活动：Pair Work Think and Share1. What has been the driving force for the development of advertisements?2. What does the title The Advertising Game mean to you?2. 学生活

15、动：完成练习。Complete the sentences using the correct form of the phrases below.originate from link with consist of participate in combine . with1. You should try to _ exercise _ a healthy diet.2. The advertising team _ people from different areas.3. The idea of the advertisement was _ a film.4. I dont li

16、ke any activity _ commercial purposes.5. Id like to _ neighbourhood activities, but I dont have time. (Answers:1. combine; with 2. consists of 3. originated from 4. linked with 5. participate in)FOCUS ON LANGUAGE: USED TO AND WOULD1. 学生活动：Complete the table with used to, use to, would or wouldnt.Aff

17、irmativeNegativeQuestionWe _ live in a crowded flat.Visitors _ come to see us.We didnt _ live in a crowded flat.Visitors _ come to see us.Did you _ live in a crowded flat?_ visitors come to see you?(Answers: used to; woulduse to; wouldntuse to; Would)2. 学生活动：Complete the sentences with used to/ didn

18、t use to or would/ wouldnt. In some cases, both used to and would are possible.1. We _ live in a small town but last year we moved to a big city.2. My primary school teachers _ give us any homework but they _ teach us a lot in class.3. Harrison Ford _ accept the strangest jobs before he became an ac

19、tor.4. I _ like seafood, but now l just love it.5. Mr Smith _ watch tasteless TV talk shows all day before he lost his sight.6. When I was a child, we _ live near the coast.(Answers: 1. used to 2. would/ used to; wouldnt 3. used to4. used to 5. would/ used to 6. used to)EXPRESS YOURSELF学生活动：Group Wo

20、rkBring one of your favourite advertisements to the classroom. Explain why you like it and how you would like to make it even better.语法：used to 与 wouldused to与 would 都可以用来表示过去经常性或习惯性的动作，常常可以换用。When we were boys, we used to/ would go swimming every summer.小时候，每到夏天，我们都要出去游泳。He used to/ would spend eve

21、ry penny he earned on books.过去，他通常把挣来的钱全花在买书上。注意：would，used to都不能用来表示动作发生的具体频度或具体的一段时间。would与 used to的区别主要有以下几点： used to可指过去的状态或情况，would则不能。School children used to know the story of how Abraham Lincoln walked five miles to return a penny he had overcharged a customer. (不能用would)过去学校的孩子们都知道，亚伯拉罕林肯怎样步

22、行五英里退还多收顾客一便士的故事。Yet, he cant but remember China as it used to be. (不能用would)然而，她不会不记得中国往日的这个地方。 would表示反复发生的动作，如果某一个动作没有反复性就不能用would，只能用 used to。From that day on, as soon as the dishes were gone and the table was cleared, mother would hide in her sewing room and practiced.从那天起，只要碗盘撤掉，饭桌一清理干净，妈妈就马上躲

23、进做针线活儿的房间练习起来。（这里强调反复性）I used to live in New York.我过去住在纽约。(没有反复性） used to表示过去经常性或习惯性的动作或状态现在已经结束，would则表示有可能再发生。People used to believe that the earth was flat.过去人们总以为地球是扁平的。（现在已经不再这样认为） He would go to the park as soon as he was free.过去他有空就会去公园。（现在有可能再去）注意：used to的否定式和疑问句：过去我不喜欢歌剧。I used not to like opera.I didnt use to like opera.过去你喜欢歌剧吗？Used you to like opera?Did you use to like opera?Didnt you used to like opera?You used to like opera, didnt you?练习：用 used to, didnt use to/ usednt to, would, wouldnt 完成句子1. His u