供应链复习提纲

1、-Chapter 1 Understanding the Supply Chain1.1 What is a Supply Chain?1.2 The Objective of a Supply Chain1.3 The Importance of Supply Chain Decisions1.4 Decision Phases in a Supply Chain1.5 Process Views of a Supply Chain1.6 Examples of Supply Chains Identify the three key supply chain decision phases

2、 and explain the significance of each one. Describe the cycle and push/pull views of a supply chain.Classify the supply chain macro processes in a firm.1.1 What is a Supply Chain? 什么是供给链 ? - Component/raw material suppliers 零部件 / 原材料供给商 -The appropriate design ofthe supply chain depends on both the

3、customer s needs and theroles played by the stages involved. - - to customer needs, and then take customers Customer demand oriented product manufacturing. This ensures that products can be supplied according to customer needs. This is a virtuous cycle.1.2 The Objective of a Supply Chain 供给链的目标 Cust

4、omer value: can be estimated by the maximum amount the customer is willing to pay for it顾客价值：可以由顾客愿意支付的最大金额来估算。 消费者剩余 =顾客价值价格 . Supply Chain Profitability : the difference between the revenue generated from thecustomer and the overall cost across the supply chain = CustomerValue Supply Chain Cost =顾

5、客价值 -供给链本钱 - - - ? Good supply chain management can support competitive strategy and offers a competitive Incur shortage 出现短缺 -Frequency and time frame: several year 频率和时间框架：几年A company decides how to structure the supply chain over the next several years.一家公司决定如何在未来几年内构建供给链。 Inventory policies. 库存策

6、略Timing and size of marketing and price promotions. Exchange rates 汇率的变化Competition over the time horizon 跨越时间的竞争- Operation decisions include: 经营决策包括Allocate inventory or production to individual orders 将库存或生产分配给个别订单 Set delivery schedules oftrucks 设置卡车的交货时间表 There are two ways to view the processe

7、s performed in a supply chain.有两种方法来查看供给链中执行的过程 - The difference between sub processes (如 :汽车用品 层级 ) - 推/ 拉边界 -Push/Pull View of Ethan Allen 伊顿艾伦的推拉观点 - 1.6 Examples of Supply Chains 供给链的案例Gateway and Apple Amazon - Question: What s the relationship between competitive strategy and supply chainstrategy?- /价格 /促销 manufacture, whether 包 - 商How is Strategic Fit Achieved? 如何到达战略契合Supply chain capabilities support ab