中英文公司简介课件

1、Company Profiles一、基础知识 （一）概念和格式 公司简介，顾名思义，就是简明、扼要地介绍公司或企业主要情况的一种商务文体。它主要有两种格式： 篇章式和名片式。篇章式公司简介就是采用文章段落的方式，概括介绍公司的成立日期、企业规模、经营范围、产品性能、生产能力、企业声誉等方面的内容。名片式就是将公司的名称、地址、电话、传真、负责人以及经营范围逐项列出。前者内容详尽具体，信息量大；后者行文简洁明了，重点突出。（二） 公司简介的结构 目前，商业机构和企业普遍使用篇章式公司简介。这类公司简介大致包括三个部分：标题、正文和结束语。1. 标题由公司或企业名称加上“简介”构成，如：“美的企业

2、简介”（Brief Introduction to Midea）。企业名称一般由这样几部分构成：字号或商号+行业或者经营特点+组织形式，如：Harbin No.6 Pharmaceutical Factory （哈尔滨制药六厂） 2. 正文一般包括：企业背景，即如何成立、建立人、历史沿革等；企业服务内容或者产品介绍；企业员工和企业的结构介绍；企业的顾客群或者服务范围介绍；企业近期内的重大发展介绍；企业地址和联系方式。3. 结束语该部分通常是合作邀请，表达企业的诚意和希望，有时这部分可以省略。Words related to the following passage: Subsidiary 子

3、公司Plasma /liquid crystal color television 等离子/液晶彩电 Data projection camera 数据投影仪Asset 资产Growth engine 增长引擎 ，经济增长点 Brief Introduction to Sony (China) Co. Ltd. Set up in October, 1996 in Beijing, Sony (China) Co. Ltd. is a wholly foreign owned subsidiary that manages and coordinates Sonys activities in

4、 the Chinese market. The products Sony sells in China to name a few are: plasma/liquid crystal color television, the digital cameras, the notebook computers, the family theater system, DVD players, data projection cameras, Memory Sticks and so on. At present Sony has a general asset of 5 billion US

5、dollars in Chinas electronic industry, the total investment has surpassed 800, 000,000 US dollars, including six factories. Sony employs about 10,000 staff in china. The CEO of Sony Group once pledged to the board of directors that the developing Chinese market would be regarded as the most importan

6、t one in the future, and hoped that China would become the growth engine in the East Asian service region, and surpass the Japanese market to become inferior only to the US market. Key words of the following passage白色家电 white goods电子信息百强之首 Top 100 IT Companies名牌战略 brand building strategy法人单位corporat

7、e entity多元化战略 strategy of diversification全球化品牌战略阶段 the period of global brand building驰名商标 famous brand 国家质检总局China State Bureau of Quality and Technical Supervision十佳世界品牌 Top 10 Global Brands金融时报 Financial Times营业额 revenue 海尔集团是世界第四大白色家电制造商，也是中国的电子信息百强企业之首，旗下拥有240多家法人单位，在全球30多个国家建立本土化的设计中心、制造基地和贸易公

8、司，全球员工总数超过5万人，重点发展科技、工业、贸易、金融服务四大支柱产业。 Haier is the worlds 4th largest white goods manufacturer and one of Chinas Top 100 IT Companies. It has 240 corporate entities, and has design centers, plants and trade companies in more than 30 countries with more than 50,000 employees. The company focuses on

9、technology research, manufacture industry, trading and financial services. 1993年海尔成为驰名商标。自2002年以来，海尔品牌价值连续6年蝉联中国最有价值品牌榜首。海尔品牌旗下冰箱、空调、洗衣机、电视机、热水器、电脑、手机等18个产品被评为中国名牌，其中海尔冰箱、洗衣机还被国家质检总局评为中国十佳世界名牌之首。2005年8月30日，海尔被英国金融时报评为“中国十大世界级品牌”之首。2007年，海尔品牌价值高达786亿元，实现全球营业额1180亿元。 In 1993, Haier brand was officiall

10、y recognized as a famous brand. For six consecutive years since 2002, the Company has been ranked first in Chinas most valuable brands for its 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, etc. It was listed a

11、s the first of Chinas Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of Chinas Top 10 Global Brands by the Financial Times UK. In 2007, Haier brand was valued at RMB 78.6 billion

12、, and its global revenue reached RMB 118 billion. 二、公司简介的文体特点与翻译从文体上看，公司简介属于商贸应用文问题；从语篇类型上看，属于“信息+鼓动”类语篇，就是用语言、文字等唤起人们对企业的好感，达到促使其购买产品或服务的目的。（一）英文企业简介的文体特点与翻译 (1)用词简洁易懂 。语言精炼，逻辑性强。Ex. The factory can produce various new types of buttons in thousands of different designs for coats, suits, fashions, s

13、hirts and sweaters. 本厂可生产大衣、西装、时装、衬衣、毛衣等不同类型服装用的上千花色品种的纽扣，产品齐全、品种繁多、造型新颖。（2）多使用阿拉伯数字。Ex. The company has a fixed asset of 50 billion yuan, more than 10 million employees at home and abroad and more than 560 Guides. 该公司拥有固定资产500亿元，海内外员工1000多万人，直营店560余家。 2. 句法特点与翻译(1) 多用“with”引导介词短语Ex. With graceful e

14、nvironment and convenient transportation, there are altogether 20 sub-companies under the company with a total asset of 7 billion RMB yuan. 该公司环境优美，交通方便，下设20多家分公司，总资产达70亿人民币。(2) 多用现在分词和过去分词。 Ex. 沈阳黎服贸易有限公司是经沈阳市外经委批准成立的具有进出口经营权的法人企业。 Approved by the Foreign Economic and Trade Commission of Shenyang,

15、Shenyang Lifu Trading Co. Ltd. is a foreign trade enterprise, possessing the state of legal body.（2）常用标语口号式文字。 标语口号式文字在汉语中常常是主谓结构，但英语则习惯用名词结构。 Ex. 艰苦创业、团结合作、求实创新、开拓进取Hard Work, Unite Cooperation, Factualistic Innovation, Deploitation and Goaheadism2. 句法特点与翻译（1）程式化句式 主要经营 engage in, handle a large ra

16、nge of business including奉行/坚持原则 hold /abide by the principle of以为宗旨 adhere to the aims of , follow the tenet, based by the motto of the company, with the enterprise spirit of经批准 approved, appointed, permitted集于一体 feature, integrate, combine获得金奖be awarded the gold prize合并于be incorporated in被命名为世界最具影

17、响力/驰名品牌之一： Be named one of the worlds most recognizable /famous brands拥有资产总额, 年销量，年贸易额Have a general assets of , annual turnover, and annual trading value通过ISO9002质量认证Pass/gain / obtain /be granted the Certificate of ISO 9002 International Quality SystemEx.1 自1991年以来，该公司连年被国家统计局确定为纺织业十强企业。 Since 199

18、0, the company has been enlisted in the Top Ten Enterprises of Textile Industry by State Statistics Bureau of China for consecutive years. Ex.2 该公司是致力于研发高端优质化学仪器的股份制企业。The corporation is a joint stock company engaging in top-quality chemical equipment. 三、公司简介的翻译原则1. 选词贴切2. 语言客观3.意义取舍中文读者注重艺术性和审美性，而英

19、文读者注重信息性和逻辑性。英译汉时，保存原文信息的同时可适当增加美感，汉译英时，适当降低其美感和渲染程度。四、词汇拓展corporate image 企业形象registered capital 注册资本well-known trademarks 驰名商标outlet 专卖店established customers 老顾客a valued customer 尊贵的客户start out 开始创业market share 市场份额after-sales service 售后服务the recipe for success 成功秘诀business scope 经营范围floor area; c

20、onstruction area; business area 占地面积/建筑面积/营业面积荣誉企业 honorable enterprise优质企业 qualified enterprise一级企业 class A enterprise 跨国企业 transnational corporation中小型企业 small-and-medium-sized enterprise私营企业 private enterprise股份制企业 joint stock company 股份有限公司 company limited / joint-stock limited company公司 corpora

21、tion /company责任有限公司 Co. Ltd. 中外合资企业 Sino-Foreign joint venture 国有大中型企业 big-and-medium-sized state-owned enterprise劳动密集型企业labor-intensive enterprise技术密集型企业 technology-intensive enterpriseExercises:1. Siemens The company that grew out of the original Siemens & Halske is today a highly innovative leade

22、r in the world electrical and electronics market. Composed of Siemens AG and an array of domestic and foreign subsidiaries, the contemporary Siemens organization continues to set milestones on the road to progress. Siemens maintains its own production facilities in 35 countries and operates a world-

23、wide sales network. With more than 300 000 employees, it is one of the largest companies in the world electrical / electronics industry, having recorded annual sales of DM 54billion in the 1986 / 87 fiscal year. Reliable and far-sighted management is united with the youthful dynamism and zest for in

24、novation that typify the company.（AG ：Aktien Gesellschaft =joint stock companyDM: Deutsche Mark 德国马克）西门子公司 原来的西门子霍尔斯克公司已发展成为今天在世界电气和电子市场上富有高度革新精神的领导者。由西门子公司和一大批海内外子公司组成的当代西门子公司继续在前进的道路上建起一座座里程碑。 西门子公司在35个国家拥有生产设施并经营着一个全球性的销售网络。它拥有30多万雇员，是世界电气、电子工业中最大的公司之一，其1986至1987财政年度销售额为540亿德国马克。远见卓识和坚实可靠的管理与朝气蓬勃

25、的活力和改革创新的热情相结合，这就是西门子公司的特点所在。2. 中国惠普有限公司 中国惠普有限公司系中美电子领域第一家高科技技术合资企业。1985年6月20日在京成立。投资者是美国惠普公司（HP）和中国电子进出口总公司、北京计算机工业公司及中国长城计算机集团公司。CHP总部设在北京，在上海、深圳、成都设有分公司，香港、广州和沈阳有办事处。注：中国惠普有限公司： China Hewlett-Packard Co., Ltd. (CHP)中国电子进出口总公司 China National electronics Import & Export Co.北京计算机工业公司 Beijing Comput

26、er Industry Co.中国长城计算机集团公司 China Great Wall Computer Group Co.China Hewlett-Packard Co., Ltd. CHP, founded on June 20, 1985, is the first Sino-American hi-tech joint venture in the field of electronics. Its investors include Hewlett-Packard Co. of the US, China National Electronics Import & Export C

27、o., Beijing Computer Industry Co., and China Great Wall Computer Group Co. Beijing-based CHP has branches in Shanghai, Shenzhen and Chengdu, and liaison offices in Guangzhou and Shenyang and Hong Kong. Homework:1. E-C TranslationDell Service Dells award-winning customer service, industry-leading gro

28、wth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dells unique direct-customer business model. Why are computer-systems customers and investors increasingly turning to Dell and its unique direct model? Price for performance By e

29、liminating resellers, retailers and other costly intermediary steps together with the industrys most efficient procurement, manufacturing and distribution process Dell offers its customers more powerful, more richly configured systems for their money than competitors. Customization Every Dell system

30、 is built to order. Customers get exactly, and only, what they want. Latest technology Dells efficient model means the latest relevant technology is introduced in its product lines much more quickly than through slow-moving indirect distribution channels. Inventory is turned over every 10days or les

31、s, on average, keeping related costs low. Dell is continuously refining its direct approach to manufacturing, selling and servicing personal computing systems. The company is committed to extending the advantages inherent in what is already the industrys most efficient business model. The Internet,

32、the purest and most efficient form of the direct model, provides greater convenience and efficiency to customers and, in turn, to Dell. Dell services are focused on enhancing computing solutions for, and simplifying the system buying decisions of, current and potential customers. 2. C-E Translation中

33、国国际旅行社总社（China International Travel Service Head Office 英文简写： CITS） 中国国际旅行社总社成立于1954年， 是目前国内规模最大、市里最强的旅行社企业集团， 名列国家统计局公布的“中国企业500强 ”，是500强中唯一的旅游企业。 “中国国旅/CITS”已成为品牌价值高、主营业务突出、在国内外享有盛誉的中国旅游企业，品牌价值103.64亿元，居旅游业第一。2000年，国旅总社通过了ISO9001国际质量体系认证。 中国国际旅行社是新中国第一家接待海外游客的旅行社。历年来，共招徕、接待海外旅游者1000多万人次，创汇30多亿美元。国

34、旅总社是第一批获得国家特许经营出境旅游的旅行社，出境、国内旅游业务以年均40%的幅度快速增长。参考答案： 1. 戴尔卓越的客户服务、行业领先的增长和财务业绩将该公司与其竞争对手区分开来。这些成果的核心是戴尔独特的直接面对消费者的模式。为什么计算机系统的客户和投资商越来越多转向戴尔和它的直销模式呢？ 物有所值 通过消除中间商、零售商和其他昂贵的中间步骤，再加上这个行业中最有效率的采购、生产和分销过程，戴尔为它的客户提供了比其他竞争者们更加强大的、配置更为丰富的系统。 定制 戴尔的每一个计算机系统都按照客户要求定制。客户得到的东西恰恰是并且仅仅是他们所想得到的。 最新技术 戴尔高效的模式意味着在产品线中采用最新的相关技术，其速度要快于缓慢的间接分销渠道。库存平均每隔10天或更短的时间就周转一次