《商务沟通》复习试卷

1、心之所向，所向披靡河南工业大学2011 至 2012 学年第1 学期商务沟通试卷 A 卷出卷教师：适应班级：管理学院10 级所有专业班级考试方式：闭卷本试卷考试分数占学生总评成绩的70 %题号一二三四五六七八九十总分核分人得分：号复查总分总复查人学得分评卷人（本题 10 分）一、 Trueor False.( 提示：正确的在括号内写“T”，错误的写“ F”。密每题 1 分，共计 10 分。并请把答案写下面的答案栏中。)题号12345678910题答案答1.如果您正在尝试解决问题或做出决定， 更多的人在你的团队更好。 ()If you are trying to：solve a problem

2、or make a decision, the more people in your team the better. ()名要2.虽然在您的商务邮件，你应该改变段落的长度，在一般情况下你应该争取简短的段落s.姓3. Although you should vary the length of paragraphs inyour business messages, in general不you should strive for short paragraphs. ( )封内3. 身体语言的差异是误解的跨文化交际中的一个主要来源。(Differences inbody languagear

3、e a major source of misunderstanding in intercultural communication)线4. 报表标题总是以 研究 或报表上开始封A report title always starts with“ A Study of” (or )“ A Report on.5. 编写信息报告，时，重要的是通过发展问题陈述开始。() When writing informational：密reports, it s important to begin by developing a problem statement.级6.使用简单的语言有说服力的邮件中通

4、常降低你的可信度班Using simple language in persuasive messages usually decreases your credibility. ( )业专线7. 标题和副标题都是重要的在线报告，但不是必要为那些分布在纸面上。() . Headingsand subheadings are vitalfor online reports, but not necessaryfor those distributed on paper.()8.Deductivereasoning moves fromspecific演绎推理从具体证据移到了一般性的结论evide

5、nce to a general conclusion. ()9.对于常规的商业邮件，观众总是有耐药的反应。(For routine business messages, audiences always have resistant reactions)称10. 如果您的咨询函的中间部分包含一系列的问题，最重要的问题应该留到最后。()名Ifthe middle section of your request letter contains a series of questions, the most important院question should be saved for last.

6、()学得分评卷人（本题30 分）二、 Multiple Choice. Only ONE choice is correct.(提示：每题2 分，共计30 分.)只有一个正确答案。每题并请把答案写下面的答案栏中。题号123456789101112131415答案1. Analyzing your audience helps you ()determine whether your audience is comfortable listening to the language you speak.remember to keep your speech or oral presentati

7、on short.define your purpose.prepare a detailed, informative outline.商务沟通试卷第1页（共6页）Instead of beginning your negative message with a blunt announcement of the news, you canuse ()the direct approach.a buffer.a combination of the direct and indirect approaches.the deductive approach.3.The final link i

8、n the communication chain is ()A. receiving the message.B. sending the message.C. giving feedback to the sender.D. interpreting the message.4.A multicultural workforce is characterized by a variety of national, religious, and ()backgrounds.economicethnicemploymentethical5. Which of the following is

9、an example of a hedging sentence? ()A. The deadline is next Tuesday.B. The report seems to be incomplete.C. The financial statement needs to have two sections.D. none of the above6. An example of downward communication flow is ()A. a junior staff person giving information to a staff supervisor.B. a

10、company briefing held on the organization s top floor.C. an e-mail message about sick leave from one staff secretary to another.D. a sales manager giving instructions to a salesperson.7.You can avoid ethnocentrism and stereotyping by ()judging all other groups according to the standards, behaviors,

11、and customs of onesown group.avoiding assumptions and judgments and by accepting differences.generalizing attributes to an individual on the basis of membership in a particular group.all of the above.8.The primary audience for your message is made up of ()all who receive it.those people with the hig

12、hest status.the key decision makers.those people who represent the opinions and attitudes of the majority商务沟通试卷第2页（共6页）9.To overcome audience resistance to your message ()use the hard-sell approach.present all sides of the issue before making the case for your position.emphasize your logic.do all of

13、 the above.10. Bad connections, poor acoustics, and illegible copy are all examples of ( )A. physical distractions.B. problems with feedback.C. problems with background differences.D. overload problems.11. The chief advantage of oral communication is ( )：A.the ability to plan and control the message

14、.号B.the opportunity to meet an audiences information needs.学C.the opportunity for immediate feedback.D.the ability to transmit highly complex messages.密12. Which of the following statements best reflects the( “ you)” attitude?You failed to enclose a check for $25.题We need a check from you for $25 so

15、 that we can send the merchandise by May 15.答C. We will send you the merchandise as soon as we receive your check for $25.：D. You will have your merchandise by July 15 if you send us your check for $25 today.名要姓13. Which of the following is not a technique of improving the readability of your docume

16、nt?不封 ()内A. Using lists instead of narrativeB. Keeping all sentences the same length线C. Including headings and subheadings封D. Using shorter paragraphs：密级班业专线14. Advertisement stating that a new resort offers“ freedom and comfort along with great valuis using ()A.an emotional appeal.B.an analogy.C.an

17、 inductive appeal.D.both logical and emotional appeals.15. A way to be tactful when giving your reasons for bad news is to ()explain why the decision is good for you and your company.highlight, if possible, how your negative decision benefits your readers.explain that the decision is based on compan

18、y policy.apologize for having to be the bearer of bad news.商务沟通试卷第3页（共6页）得分评卷人（本题 30 分）三、简答题. (每题 6 分，共计30 分)在决定是采用直接法 （direct approach）还是间接法（indirect approach）时，你必须考虑哪些问题？2.在墨西哥工作时，你计划与当地的供应商会谈，结果他迟到了20 分钟。这是不胜任的表现，还是不敬的表现？请解释。解释“ 2+2=4”的逻辑论证方法。请列出四种有效沟通策略。下列句子动词重复，较为冗长，请改的简练一些，使字数在十个单词之内。1） The ma

19、nager will make a determination about when the payment of refunds will occur.2） Effective immediately, all employees need to terminate their excessive utilization of the office duplication machine for personal affairs and activities.商务沟通试卷第4 页（ 共 6页 ）得分评卷人（本题 30 分）四、 Reading and Writing.How to Be a

20、Great AudienceSeth Godin: I participated inan interesting experiment today. I was luckyenough to attend career day with 75 eighth graders. Divided into five groups, I got to see a groupat a time for about fifteen minutes each. Within three seconds of beginning my talk, I could tell.I could tell who

21、had learned the skill of being in the audience and who hadnt. And Im worriedthat it might be permanent.The good audiences were all the same. They leaned forward. They made eye contact. Theymirrored my energy right back to me. When the talk (five minutes) was over they were filled withquestions.：The

22、audience members that hadnt learned the skill were all different. Some made no eye contact.Some found distractions to keep them busy. Some were focused on filling out the form that号proved that they had been paying attention.学What I discovered that the good audience members got most of my attention.

23、The great audience密members got even more. attention plus extra effort. And, despite my best efforts, the non-greataudience members just sort of fell off the radar.This isnt a post about me and my talk. Its about the audience members and the choices each题make. Its a choice your employees and your cus

24、tomers make too.Its easy to fall into the trap of believing that information is just delivered to you. That rock stars：答and violinists and speakers and preachers and teachers and tour guides get paid to perform andthe product is the product. But its not true. Great audiences get more.名要Great audienc

25、es not only get more energy and more insight and more focused answers to their姓不questions, they also get better jobs and find better relationships, because the skills and the attitude封are exactly the same.I am too much of an optimist to believe that the lousy audience members in todays program are内s

26、tuck that way for life. But I know that the longer they wait, the harder it is going to be to change.线Question 1 (5 分)：According to Seth Godin, how do you identify those who had learned the skill封of being a great audience and those who hadnt?：密级班业专线Question 2 (5 分 )： To be a good audience, how do yo

27、u match the listening style to speaker s purpose?商务沟通试卷第5页（共6页）Question 3 (20 分)：Assume you are Seth Godin, a participant in the interesting experiment. Now you are expected to write a message in details with AIDA plan to persuade people to be great listeners. You can combine all you have learned to your persuasion. Be sure your message is in a complete MEMO format with 150-200 words.商务沟通试卷第6页（共6页）古希腊哲学大师亚里士多德说：人有两种，一种即“吃饭是为了活着”,一种是 “活着是为了吃饭”一.个人之所以伟大