高中英语 Unit5《Enjoying novels》Reading课件（2） 新人教选修10

1、2021/8/11 星期三1Module 9Unit 5 Inside AdvertisingReading2021/8/11 星期三2How advertising works2021/8/11 星期三3Scan the text and predict the content.Scanning 2021/8/11 星期三4Detail readingPart 1(Para 1)IntroductionPart 2(Para 2)What is an ad?Part 3(Para 3-7)How do advertisers make effective ads?Part 4(Para 8-

2、9)How effective are ads?2021/8/11 星期三5We are exposed to ads in our daily life.1) What kind of ads can we find?2) Where do ads appear?3) Why we need to understand how advertising works?Introduction2021/8/11 星期三6What is an ad?1) Definition (a message or announcement that intends to inform or influence

3、 people)2) Means (words, pictures, music, film)3) Advertisers (business, individuals, organizations, associations)2021/8/11 星期三7How do advertisers make effective ads?1) Identify the target (find out necessary information about this group)2) Appeal to the target (hopes, dreams, emotions, desires)3) U

4、se a suitable medium (cost, media)2021/8/11 星期三8How effective are ads?When there is a need for the product.2) If the target audience is exposed to ads constantly.2021/8/11 星期三9Language points1. come across 偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。

5、Ive just come across one of your former classmates.2021/8/11 星期三10表示“见到；碰到”的词组：run intobump into noticediscoverencounter2021/8/11 星期三112. casual 非正式的;不经意的;不在乎的 casual clothes 便装 a casual manner 漫不经心的样子 They have a casual attitude towards safety. 他们对安全问题采取无所谓的态度。2021/8/11 星期三123. With so many message

6、s from advertisers filling our daily lives, (独立主格结构,作状语)。 一些状语从句的主语如果与主句的主语不是同一人或事时,可以保留主句的主语,将连接词删去,并将动词改成-ing形式或过去分词,这样就形成了独立主格结构。2021/8/11 星期三13When the sun had set, we arrived at a small village. The sun having set , .When the vacation was over, the students all returned to school. The vacation

7、being over, .As the problem was solved, they went back to work. The problem solved, .2021/8/11 星期三14独立主格结构的前面经常出现介词with,其后不仅可以接名词或代词+-ing形式或过去分词的复合结构, 还可以接名词或代词+介词短语或其他成分。如:He was asleep with his head on his arms.With nothing to do at the weekend, I slept for a whole day.2021/8/11 星期三154. inform 通知

8、inform sb. (of/about sth.) Please inform us of any changes of address. 地址若有变动请随时通知我们。 inform (that clause) I have been informed that the couple will marry next year. 我得到消息说他们俩明年结婚。2021/8/11 星期三165. fit (in) into 放进去;安排时间;相处融洽;适应环境。 A cork fits into the neck of a bottle.木塞塞进了瓶口。 He fitted the photo i

9、nto the frame.他把照片放入了镜框。 2021/8/11 星期三17I hope the hairdresser can fit me in today. 我希望理发师今天能腾出时间给我理发。How do you fit in in the new company? 你在新公司与人相处得好么？2021/8/11 星期三186. appeal to 投合心意;引起兴趣。 Creative work, such as advertisement design, appeals to me. 创造性的工作,比如广告设计很吸引我。 This exercise appeals strongl

10、y to the imagination. 这个练习可以有力地激发想象力。2021/8/11 星期三19Teaching as a career _ to many people because of the long holidays. A. attracts B. calls C. appeals D. pullsC2021/8/11 星期三207. conscience 良心 His conscience troubled him after he took the money. 他拿走了钱以后,他的良心使他不安。 Let your conscience be your guide. 让

11、你的良心指引你。2021/8/11 星期三218. worthy (-thier, -thiest)值得的 a worthy champion/winner 当之无愧的冠军/获胜者 He is worthy of our praise. 他值得我们表扬。 2021/8/11 星期三22be worth sth./ doing sth. 值得be worthy of being done/to be done 值得被做be worthy of sb./sth. 值得;配be worthwhile doing/to do sth. 值得做2021/8/11 星期三231). Is that boo

12、k worth _? Yes, it is worthy _twice. A. reading; being read B. to read; to be read C. of being read; reading D. reading; of being readD2021/8/11 星期三242). Her achievements are _ of high praise.3). It is not _quarreling with him.worthyworthwhile2021/8/11 星期三259. It is no use doing做某事没有用处 Its no use as

13、king me. I know no more than you do. 问我没用, 我知道的不比你多。 I dont think its any use going any further. 我认为继续下去没有用处。 2021/8/11 星期三2610. rely on 依靠,指望 They rely on themselves now, which is much better. 他们现在依靠自己了，这比以前要好得多。 You cant rely on him for assistance.你不能指望他的帮助。2021/8/11 星期三2711. at cost 按成本（或成本价格） It

14、 is said that some goods in the supermarket are sold at cost price. 据说那个超市里的部分货品是按成本价出售。2021/8/11 星期三2812. have no use for sb. 讨厌人 I have no use for people who dont make an effort. 我讨厌那些不努力的人。 have no use for sth. 不需要; 用不着2021/8/11 星期三2913. over time 随着时间的推移 The pain of this failure will disappear o

15、ver time. 随着时间的推移,失败的伤痛也会逐渐消失。2021/8/11 星期三30At first his parents didnt like his girlfriend, but their opinion has been changed over time.起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生了变化。2021/8/11 星期三31overtime (副词), 规定时间之外地;超时地Hes been working overtime recently.他最近老是加班。2021/8/11 星期三3214. broadcast to make widel

16、y known The BBC will broadcast the news at 10:00. The CCTV-9 broadcasts on TV every day.2021/8/11 星期三331. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense. Answers:P45. Learning about language2021/8/11 星期三342. Complete the sentenc

17、es using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform2021/8/11 星期三353. Complete the sentences with the correct preposition.1) We are exposed _ hundreds of different advertisements every d

18、ay. 2) She is a remarkable woman who is worthy _ your admiration.toof2021/8/11 星期三363) If you keep copying everything she does, youll turn _ her one day.4) The police appealed _ the public for any information about the Murder. intoto2021/8/11 星期三375) You cannot rely _ him to arrive on time because he is alway