乳品技术培训材料课件

1、New Conception and New Trend of Fresh Dairy Product Mar.2006新鲜乳制品的发展趋势和新概念CRAZY SCOOPS主要内容Key IssuesMarket forecasts and future trends 市场预测和趋势分析Where can we find new conceptions and What can we do for you? 新概念从何而来 以及我们能为您做些什么Present a series new conceptions and demo samples to you 为您推荐一组新概念并请品尝我们试做的

2、 样品Source: Euromonitor全球乳与乳制品的产品结构分布Global Dairy Product Market 牛奶干酪酸奶奶粉中国液体乳及其制品的产品结构China Liquid Dairy Product Market Liquid Milk Product Structure(By Volume)全球主要品类乳与乳制品中新产品上市数量组成 New products positioning claims in GNPD last yearSource: GNPD 酸奶巴氏牛奶 甜点 干酪全球酸牛奶的增长趋势Global market for yogurts, 2003-20

3、09 forecastSource:EuromonitorRetail volume 销售量000 tonnes 2001-2005年间健康和风味是酸牛奶的两大主题 Healthy and Flavour ingredients most likely to make an impact, 2001 and 2005健康诉求2004-2009年冷藏甜点的市场份额预测Market value forecast for chilled shelf desserts，2004-2009Source: Euromonitor中国的基数Unit: Mio L活菌酸奶和酸奶饮品YD中国主要品牌在酸奶和酸性

4、乳饮料市场上的表现 Some Brand Performance in Sour Milk DrinksSource: AC Nielson Retail Audit保鲜酸奶和饮品的市场更加活跃Source: AC Nielson Retail Audit酸性乳饮料单位：百万升+49%+58%主要品牌的市场份额和增长率正急剧变化Source: AC Retail Audit单位： 百万升425 22 11 46 25 35 88 9 5 中国各品牌酸奶市场分布和地域消费差别 Outstanding market character among different brand自然的，有机的 食药

5、两性动植物资源：3批77种 食品新资源：6类18种 益生菌Probiotic 讨人喜爱的口味 有趣味性/愉悦的感受 超值体验的产品 功用上的便捷性 家庭或儿童专用包装 能即时满足某个特定需求 新质构 新的工艺技术 新的功能体系新概念从何而来Where can we find new conceptions?益生菌-新鲜乳制品的鲜活新内涵 Probiotics-add livingness into fresh dairy product维持肠内微生物平衡减轻腹泻和便秘症状抗过敏和免疫调节NCFMLactobacillus acidophilus LA14Lactobacillus paraca

6、sei Lpc37Bifidumbacterium Lactis 延缓衰老调节新陈代谢控制肿瘤抑制癌变减少毒素对肌体的侵害木糖醇的优势 Benefits of Xylitol促进肠道有益菌群的增殖不需胰岛素就能透入细胞代谢快不会引起血糖升高是呼吸道内源性抗菌物质相同于蔗糖甜度甜味清新抗龋齿等饱腹感强 Satiating Effect (Weight Control)能量释放平稳 Gastric Emptying (Sports Nutrition)不依赖胰岛素 Insulin Independent Metabolism (Diabetics)不产生乳酸 No lactic acid prod

7、uce促进矿物质吸收Mineral Absorption (Dietetic Products / Supplements)FructoseSucroseRelative SweetnessTimeDextrosePlasma Insulin (U/ml)果糖的优势 Benefits of Fructose胰岛素依赖性甜感对比情况Agglomerated Maize Starch经过颗粒附聚的玉米淀粉Features 产品特性 Encapsulated, granulated cornstarch 经过微胶囊及造粒处理的玉米淀粉 Rapid dispersion properties 在水中能

8、够快速分散 Carefully controlled moisture content 水分含量经过严格控制 Natural formulation - no additives 天然配方- 不含任何添加剂利体素 Litesse 低热量 Low Calorie 适当提高粘度和适口感 Increases viscosity and mouthfeel 获得短结构和洁净口感 maintains short texture 增加成型能力 Improves scoopability and “machineability” 代替脂肪提供光滑口感 Fat replacer - reduces glute

9、n formation, 降低和调节肠道PH 促进益生菌的繁殖 增加肠粘膜性物质 降低血清中胆固醇 抑制餐后血糖升高可溶性膳食纤维低甜度 Low sweetness level 溶解性好 Good solubility粘度与蔗糖相近 Viscosity similar to sucrose低热值 Low negative heat of solution不吸潮 Non-hygroscopic水活度与蔗糖相同 Water activity similar to sucrose乳糖醇的技术特性Lactitol - Technical PropertiesInsulin ResponseRelati

10、ve SweetnessGRINDSTED MCT中链C8-C10甘油三酯天然油脂粉末 主要用途控制体重 weight control提高运动效能 Enhance sport performance膳食营养补充 As dietary supplements婴儿配方食品 In infant formulations饮料增浊及附香 As clouding agents in drinks 性能特色 良好的乳化能力Good emulsification不会酸败变味Seldom turn rancid快速利用的能量Available quickly不会堆积在体内Unable to store as b

11、ody fat Honey Powders天然低聚糖 Natural oligosaccharides益生菌增殖因子 Accelerates the growth of Probiotics抗氧化功能Antioxidant properties改进风味和口感Flavour enhancerBeech ForestNaturlok特殊功用的蜂蜜粉Health and wellness attribute健康诉求Danisco solution解决方案Applications产品应用领域Low sugar/低蔗糖Diabetic/糖尿病人Low carb./低碳水化合物Slow carbohydr

12、ate/缓释Danisco Sweeteners e.g.LitesseLactitolFructoseDesserts, dairy drinks, creams and sweetened fermented productsProbiotic/益生菌Lactobacillus acidophilus NCFMLactobacillus acidophilus LA14Lactobacillus paracasei Lpc37Bifidumbacterium Lactis BI04Dairy drinks, yogurt, cheesePrebiotic, fibre/膳食纤维(min.

13、3%）LitesseGRINDSTED Pectin AMDGRINDSTED Pectin WaveMeyprodor 5Dairy products e.g. yogurt and dairy drinks 丹尼斯克的能为您提供的资源和方案Danisco solution functional attributesHealth and wellness attribute健康和口味诉求Danisco solution解决方案Applications产品应用领域Good texture良好质构Functional Systems and Textural Ingredients e.g.GR

14、INDSTED Pectin SYYogurt and other fermented, fresh dairyLow fat 低脂肪Fat replacement 脂肪替代YO-MIX range with exo-polysaccharide productionYogurt and other fermented, fresh dairyGRINDSTED Pectin AMD rangeAcidified milk drinksGRINDSTED Carrageenan rangeCREMODAN MOUSSENon-aerated dessertsAerated dessertsDa

15、nisco has a wide range of dairy, flavours and function systemMost dairy products with flavour and function system addition丹尼斯克的能为您提供的资源和方案Health & wellness solution and function systemAttributeDanisco solutionApplicationsNo preservatives无防腐剂HOLDBAC Cheese and fermented, fresh dairy productsOrganic有机

16、食品资源YO-MIX culturesCHOOZIT culturesCertain hydrocolloids may be used and the food products can maintain statusGRINDSTED LBG in organic version with certificateCheese, yogurt and other fresh fermented products, fruit preparationsNew trendy tastes全新的味觉体验Flavours from new concept development e.g.:Commo

17、nsense FlavoursAURA flavoursAll dairy products where flavours are added and fruit preparations for yogurt and dessert products丹尼斯克的能为您提供的资源和方案Health & wellness solution and function system对健康的认识和追求符合现代生活方式 Growing awareness of health problems associated with modern lifestyles城乡消费者都开始关注并追求健康 Greater

18、consumer willingness to take personal responsibility for their own health needs健康的配料正被广泛认可 Consumers are becoming increasingly aware of different types of healthy ingredients选择健康而新鲜的方案不必放弃美味！ Choosing a healthy & fresh solution, Neednt compromise on good taste.健康和新鲜将成为乳品主题Two topic on dairy:Healthy

19、and fresh Danisco For fresh,for organic,for health，for your smile!新概念产品成功的动力How to push ahead a new conception product successfully 贴切品牌形象和优势 符合公司的市场策略 挖掘潜在需求和消费 满足产品结构的需要 分析力 策划力 产品力 销售力 拓展力 主要内容Key IssuesMarket forecasts and future trends 市场预测和趋势分析Where can we find new conceptions and What can we

20、do for you? 新概念从何而来 以及我们能为您做些什么Present some new conceptions and demo samples to you 为您推荐新概念并请品尝我们试做的 样品可以秀身的酸奶（益生菌饮用型）Slim drink yoghurt with probioticsProduct Description 产品描述 采用低脂低糖低热量配方 含有长双歧或青春双歧杆菌 果汁或果浆的添加 果胶、立体素和木糖醇Ingredients配料Light: skim milk powder, hydrogenated maltose syrup, polydextrose,

21、 stabilizer (pectin), ferric pyrophosphate, fruit pulp flavour, sweetener (aspartame, L-phenylalanine compound), vitamin D, part of the ingredients contain soy脱脂奶粉 木糖醇 麦芽糖 立体素 焦磷酸铁 维生素D 含纤维果浆，甜味剂，稳定剂，益生菌Nutrition Per pack: energy 55kcal, protein 4.0g, fat 0.1g, carbohydrate 11.8g, dietary fiber 1.5g

22、, sodium 50mg, calcium 220mg, iron 4mg, vitamin D 2.5ug, more than 1.25 billion counts of L casei sirota卡布基诺和巧克力碎屑酸奶 Capuccino & coffee YoghurtProduct Description/产品描述 北美洲和欧洲新流行 属于成年人的休闲食品 该产品中含有卡布基诺咖啡 还有有一些酸奶附有曲奇饼或手指饼等 可以明确区分于常见的添加水果的酸奶 有凝固型和搅拌型两种形式Ingredients/配料Milk,concentrated skimmed milk, fibr

23、e inulin, dextrose, stabilizer, sweeteners aspartame, acesulfame-K; lctobacillus casei defensis, flavour牛奶或脱脂牛奶 脱脂奶粉 卡布基诺咖啡 蔗糖 甜味剂稳定剂 乳酸菌 香料等NutritionPer 100g: energy 50kcal, protein 4.5g, fat 2.9g, carbohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 120mg/ non fat milk solids 9.9%, milk fat

24、 1.8%太妃酸奶 Toffee YoghurtProduct Description/产品描述 Toffee奶糖是近年来市场广泛接受的糖果 生产Toffee糖浆可以得到DANISCO的技术支持 利于提高企业的自主创新和技术壁垒 成本更可控制，风味和营养独到 可以明确区分于常见的添加水果的酸奶 有凝固型和搅拌型两种形式Ingredients/配料Milk,concentrated milk,G&F syrup, dextrose,palm oil, stabilizer, sugar, culture牛奶或脱脂牛奶 脱脂奶粉果葡糖浆 棕榈油 蔗糖 稳定剂 乳酸菌 香料等NutritionPer

25、 100g: energy 50kcal, protein 4.5g, fat 2.9g, carbohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 120mg/ non fat milk solids 9.9%, milk fat 1.8%亚洲风情酸奶（谷物，水果，巧克力碎屑） Asian or meal replacement yoghurtIngredientsMilk,Rice，corn,wheat,walnut,etc，fruit，sugar,stabilizer,culture, flavour基本配料：牛奶、砂糖、苹果

26、汁 桃浆 胡萝卜浆、BIO11 DANISCO果胶 、尼萨普林、酶克、DANISCO食用香精。Product Description/产品描述 符合亚洲人饮食特点 可以带来咀嚼的特殊口感 含有益生菌 增加纤维补充 促进消化功能酸奶奶昔和酸奶昔饮品Yoghurt hand shake and hand shake drinksProduct Description/产品描述 饮用型酸牛奶结合特定的添加剂和包装 饮用前摇动充气 更独特的口感 全新体验 可以附带果汁的配料IngredientsMilk,Rice (corn,wheat,walnut,etc.),sugar,vegetable,jui

27、ce,stabilizer, PH neutralizer, flavour酸牛奶，果蔬成分，特种稳定剂，酸度调节剂，乳酸菌，香料等 乳与乳制品饮用或代餐型酸奶 Drinking yoghurt or meal replacement yoghurtIngredientsMilk,Rice (corn,wheat,walnut,etc.),sugar,vegetable,juice,stabilizer, PH neutralizer, flavour基本配料：牛奶、砂糖、苹果汁 桃浆 胡萝卜浆、BIO11 DANISCO果胶 、尼萨普林、酶克、DANISCO食用香精。Product Desc

28、ription/产品描述 风味释放好 口感清爽，低粘度 含有益生菌 添加果汁或者谷物类配料 更方便的饮用方式 仍然属于新兴市场 包装形式方便饮用幼童酸奶或小食Kids yoghurt or snackProduct Description/产品描述包装和内容物特色鲜明、专门针对儿童的发酵乳制品仍然是空白市场。该市场的开发潜力大，利润丰厚，被预测为未来看好的增长点。包装上以儿童喜欢的卡通形象加以策划；配料上适合儿童消化吸收特点；口味上适应儿童对糖酸比，糖果风味的追求；菌种上选择只产生L-型乳酸，且产酸能力弱的特定菌株。IngredientsMilk,whey protein,fruit,Bio2

29、牛奶，乳清蛋白浓缩物，果蔬成分，稳定剂，特定菌种等新鲜小奶酪Petit suisse and fresh cheeseProduct Description/产品描述 欧洲的总数量约为酸奶市场总量的 27% 高营养，高附加值的产品 特定的质构、口感和幽香风格类似于夸克 打破传统加工方式明显降低成本无需投资特殊的生产设备，如，超滤或离心分离机高产量高效率，与传统方法相比得率高出3倍产品质量稳定，保留奶中全部的营养成分IngredientsMilk, sugar, dairy products,coconut oil, milk protein, maple stabilizer, PH neut

30、ralizer, flavour, carotene colour牛奶 糖 奶粉 奶油 乳清蛋白 稳定剂 干酪发酵剂 凝乳酶 等NutritionPer cup (80g): energy 270kcal, protein 5.2g, fat 5.8g, carbohydrate 6.6g, sodium 37mg益生菌酸奶（果料或谷物配料/搅拌型） Probiotic yoghurt Product Description/产品描述 全脂、半脱脂或脱脂 具有特定健康功能的益生菌 健康功能的益生菌酸奶 可能有水果粒或者谷物配料填充 嗜酸乳杆菌，双歧杆菌，干酪乳杆菌，格氏乳杆菌，ABC植物乳酸菌

31、等 都是比较理想的益生菌菌株IngredientsMilk,concentrated skimmed milk, fibre inulin, dextrose, stabilizer, sweeteners aspartame, acesulfame-K; lctobacillus casei defensis, flavour牛奶 浓缩脱脂牛奶 菊粉 葡糖糖 稳定剂 甜味剂 益生菌 香料等NutritionPer 100g: energy 50kcal, protein 3.5g, fat 0.9g, carbohydrate 6.0g, dietary fiber 4.0g, sodium

32、 58mg, calcium 110mg/ non fat milk solids 9.5%, milk fat 1.0%可咀嚼的乳酸菌饮料Probiotic yoghurt drinks with fruit fleshProduct Description/产品描述Ingredients/配料Whole milk,Semi-skimmed milk, sugar, yogurt cultures including lactobacilus fortis, fruit flesh (aloe or coconut ), stabilizer, flavouing, colour: papr

33、ika extract; acidity regulator: citric acid; antioxidant: ascorbic acid 牛奶 脱脂奶 蔗糖 益生菌 果粒或碎片 稳定剂 香精 着色剂 酸味剂Nutrition/营养Per 100g: energy 319kJ, 2.6g protein, 14.2g carbohydrate of which sugars 14.1g, 0.9g fat of which 0.6g saturates, nil fibre, trace sodium 侧重于儿童的可咀嚼酸奶饮料 含有益生菌（ L-Casei 或双歧杆菌） 特定的添加剂支持

34、果肉悬浮Product Description 产品描述 脱脂奶和还原糖为基本原料 Maillard反应形成特色风味和色泽 干酪乳杆菌（Casei）复合乳酸菌实现快速发酵 该产品可以调节消化道内环境，增强机体免疫力Ingredients配料Light: skim milk powder, hydrogenated maltose syrup, polydextrose, stabilizer (pectin), probiotic脱脂奶粉 麦芽糖浆 果葡糖浆 甜味剂 干酪乳杆菌等益生菌 AMD783果胶等NutritionPer pack: energy 55kcal, protein 1.0

35、g, fat 0.5g, carbohydrate 10.8g, sodium 50mg, calcium 220mg, more than 1.25 billion counts of L casei sirota褐色益生菌饮品 Brown healthy drink with casei开菲尔和开菲尔饮品Kefir and kefir drinks Ingredients/配料Skimmilk, protein concentrate from milk, probiotic factor (oligosaccharides), living flora from: prebiolact-

36、2+ bifidus probiotic and kephir-culture,galactooligosaccharide syrup, stabilizer , flavour, vitamin C, E牛奶 乳清浓缩蛋白 低聚糖 活性益生菌 Kefir菌群 果葡糖浆 稳定剂 香料 维生素Nutrition/营养Per pack: energy 57kcal, protein 1.0g, fat 0.1g, carbohydrate 13.6g, sodium 18mg, vitamin C 30mg, vitamin E 3mg, galactooligosaccharide 2.5gP

37、roduct Description/产品描述 由开菲尔菌丛发酵多种乳杆菌，乳球菌，明串珠菌，链球菌和酵母等 含有少量CO2气体和乙醇 口感温和清新,有独特的发酵风味 开菲尔发酵奶具有显著健康功效 舒缓压力抑制肿瘤吸收胆固醇缓解乳糖不耐症发酵乳清饮料Fermented whey drinksIngredientsSweet whey concentrate, water, fruit preparation (apple-, orange-, pear juice concentrate, fructose syrup, pear pulp, peach juice, mandarin, ap

38、ricot juice concentrate, vitamin mix (vitamin C, vitamin E and beta carotene). flavour, sweetener: sodium cyclamate, acesulfame-K, sodium saccharine), fructose, stabiliser pectin, citric acid, acidity regulator: trisodium citrate浓缩乳清或蛋白浓缩物 水 果汁 果糖 AMD果胶 柠檬酸 柠檬酸钠盐 维生素等NutritionPer 100g: energy 118kJ/

39、28kcal, 0.5g protein, 6.2g carbohydrate of which 6.2g sugar, 0.1g fat of which 0.1g saturates, 0.1g fibres, 0.04g sodium, 9.0mg vitamin C, 2.7mg niacin, 1.5mg vitamin E, 0.9mg pantothen acid, 120ug vitamin A, 0.3mg vitamin B6, 0.21mg vitamin B1, 30ug folic acid, 0.023 mg biotin, 0.15 ug vitamin B12

40、Product Description/产品描述 无脂肪乳清蛋白发酵产品 采用常规菌种或益生菌发酵 AMD低酯果胶作为稳定体系 营养吸收好，酸甜适口、风味独到 可以作为涌动饮品，健康休闲饮品 低成本的健康饮品！牛奶布丁和甜点 Creamy pudding and dessert Product Description/产品描述 甜味和酸味两种 具有爽滑、细腻或光洁嫩脆的口感 通常有蛋和奶的成分 酸奶设备稍加改造可以生产 是中国市场空白产品 是国际市场份额比较大的产品IngredientsMilk, sugar, dairy products, egg yolk ,coconut oil, mi

41、lk protein, maple stabilizer, PH neutralizer, flavour, carotene colour牛奶 糖 奶粉 蛋 椰子油 乳清蛋白 稳定剂 酸味剂 平衡盐 香料等NutritionPer cup (80g): energy 171kcal, protein 3.2g, fat 11.8g, carbohydrate 13.0g, sodium 37mg果汁乳酸菌饮料Yoggi smoothie- Fresh juice yoghurt drinksProduct Description/产品描述 含有一定果汁的酸性乳酸菌饮料 丰富的产品内涵和宜人的

42、口味 热带水果汁（芭乐 山竹 芒果等） 可以附带益生菌IngredientsWater ,milk,food acid,juice,pulps or flesh,stabilizer,flavour.水，牛奶，酸味剂，果汁，细小果肉，稳定剂，香料NutritionPer package (100g): energy 160kcal, protein 1.0, fat 1.5, carbohydrate 9.6g, vitamines,fibre,minerals代餐鲜奶系列Fresh meal replacement milkProduct Description/产品描述 鲜牛奶、坚果、谷麦

43、、果蔬或蛋类产品相结合 必要的营养素添加，符合膳食习惯的牛奶饮品 主导牛奶市场的消费热点，2006年消费的主角 开启巴氏杀菌奶的新消费方式UHT麦香牛奶和核桃牛奶已经进入产品成长期；果蔬牛奶和真正意义上的代餐牛奶即将作为后续产品延续产品周期；太妃早晚茶跨国公司看好消费潜力，开始调研此类市场IngredientsMilk,Rice (corn,wheat,walnut,etc.),sugar,vegetable,juice,stabilizer, PH neutralizer, flavour牛奶，稻米或者谷麦类，以及果蔬成分，稳定剂，酸度调节剂，酶类，植物乳杆菌，香料等发酵酸米汁系列Livin

44、g culture rice beverage seriesProduct Description/产品描述 米汁流行于欧美、韩日、台湾 健康、有机、天然 自然清新的符合亚洲人的口味 是区别于牛奶和果汁的新一代健康饮品 植物乳杆菌赋予独特的口味和营养特点 资源丰富，原料成本低 采用酶法处理和植物乳酸菌发酵，技术含量高IngredientsRice (corn,wheat etc.),vegetable oil,stabilizer, amylase,plant lactobacillus PH neutralizer, flavour, 稻米（或者谷麦类），植物油，稳定剂，酸度调节剂，香料酶类 植物乳酸菌NutritionPer package (100g): energy 120kcal, protein 0.7, fat 1.6, carbohydrate 11.6g, vitamines,fibre,minerals利口酒（酒精饮料） The fastest growing alcoholic d