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1、 Unit oneWorld Tourism Organization 第1页ContentsTeaching FocusTime AllocationsTeaching ProceduresTeaching ObjectivesTeaching ApproachesTeaching DifficultiesTeaching Methods第2页Teaching ObjectivesBecome familiar with World Tourism OrganizationBecome familiar with Key Benefits of TourismBe able to make

2、the conversations at the Guests ArrivalUnderstand some sentence structures and patterns1234第3页Teaching ApproachesLet the students read the materials about tourismIntroduce the history of the TourismDiscuss the process of Guests Arrival at the airportHomeworkTell them something about the World Touris

3、m OrganizationDescribe briefly the benefits of tourismSteps第4页Focus onWorld Tourism Organization & Key Benefits of TourismGuests Arrival2 Passages第5页Time AllocationsFrameworkConceptualAWorld Tourism Organization & Key Benefits of Tourism (3 periods)Guests Arrival (3 periods)Unit 1World Tourism Organ

4、ization第6页Teaching DifficultiesUsagesDifficultiesTheNewWordsSomeUsefulExpressions第7页Teaching MethodsMethodsTeachers ExplanationsDiscussingExercisesQuestions第8页Teaching ProceduresWorld Tourism Organization & Key Benefits of Tourism 第9页Step1 Leading inWhat have learned about WTO? How many benefits of

5、tourism are known to the governments and people? Hint: Both Reading And Reading B are concerned with WTO.WTOs aim is to stimulate economic growth and job creation, provide incentive for protecting the environment and heritage of destination, and promote peace and understanding among all the nations

6、of the world.第10页Key Benefits of TourismExport Earnings International tourism is the worlds largest export earner and an important factor in the balance of payments of many countries. Foreign currency receipts from international tourism reached US $476 billion in , outstripping exports of petroleum

7、products, motor vehicles, telecommunications equipment, textiles or any other product or service.第11页EmploymentTravel and tourism is an important job creator, employing an estimated 100million people around the world. The vast majority of tourism jobs are in small or medium-sized, family-owned enter

8、prises. Research shows that job creation in tourism is growing 1.5 times faster than any other industrial sector.Rural Opportunities Tourism jobs and businesses are usually created in the most underdeveloped regions of a country, helping to equalize economic opportunities throughout a nation and pro

9、viding an incentive for residents to remain in rural areas rather than move to overcrowded cities.第12页Infrastructure InvestmentTravel and tourism stimulates enormous investments in new infrastructure, most of which helps to improve the living conditions of local residents as well as tourists. Touris

10、m development projects often include airports, roads, marinas, sewage systems, water treatment plants, and restoration of cultural monuments, museums and nature interpretation centres.Tax RevenuesThe tourism industry provides governments with hundreds of millions of dollars in tax revenues each year

11、 through accommodation and restaurant taxes, airport users fees, sales taxes, airport users fees, sales taxes, sales taxes, park entrance fees, employee income tax and many other fiscal measures.Gross Domestic Product (GDP)International and domestic tourism combined generates up to 10 per cent of th

12、e worlds Gross Domestic Product (GDP) and a considerably higher share in many small nations and developing countries.第13页 affiliate n. 从属机构;会员 equalize v.使相等 forum n.论坛 heritage n.遗产 impact n. 冲击 incentive a. 勉励、刺激 infrastructure n.基础设施 know-how n.技能、实际知识、 本事 marina n. 小船坞 monument n.纪念碑,纪念馆 遗址,遗址 o

13、utstripping a.超出 revenue n.收益,收入 sewage n. 污水Step 2 Learn New Words and Expressions第14页Step 3 Read the Passage and DiscussWhat is the aim of the World Tourism Organization? Why is international tourism regarded as the worlds largest export earner?How does tourism benefit the living conditions of loc

14、al residents as well?WTOs aim is to stimulate economic growth and job creation, provide incentive for protecting the environment and heritage of destinations, and promote peace and understanding among all the nations of the world.It is because foreign currency receipts from international tourism rea

15、ched $476 billion in . outstripping exports of petroleum products, motor vehicles, telecommunications equipment, textiles or any other product or service.Travel and tourism stimulates enormous investments in new infrastructure which often includes airports, roads, marinas, sewage systems, water trea

16、tment plans, restoration of cultural monuments, museums and nature interpretation centers. These projects are closely concerned with the living conditions of local residents.第15页Step 4 Learn the Patterns and Structures过去分词做后置定语过去分词做后置定语使用方法,是专门用途英语特征之一。这种使用方法经常出现在旅游英语专业文件中。过去分词作后置定语能够看成是一个缩合了定语从句。比如

17、:课文中第3段能够了解为:With its headquarters in Madrid, Spain, WTO is an inter-governmental body which is entrusted by the United Nations towards the promotion and development of tourism.世界旅游组织总部设在西班牙马德里,它是从属于联合国,意在促进和发展旅游事业政府间组织。又如,课文中最终1段第1句能够了解为:International and domestic tourism which are combined generat

18、e up to 10 per cent of the worlds Gross Domestic Product国际旅游和国内旅游产值加在一起,占全世界国内生产总值10%。第16页Step 5 ExercisesCHECK YOUR UNDERSTANDINGMark the following statements with “T” for true and “F” for false.( ) 1. WTOs membership is purely on the government level.( ) 2. More than three sectors of companies are

19、 mentioned in the passage.( ) 3. WTO is also entrusted to regulate the global tourist enterprises and the international tourist market.( ) 4. It is believed that the government plays an important role in tourism.( ) 5. The receipt from international tourism has reached US$476 billion for the past 16

20、 years.( ) 6. The World Tourism Organization predicts the international arrivals will amount to more than one billion by .( ) 7. Tax revenues from tourism industry include accommodation and restaurant taxes, park entrance fees, tourist bus rents, airport users fees, and employee income tax.( ) 8. It

21、 is said that with the development of tourism more and more rural residents will move to big cities for employment.TT T T FFFF第17页Listening and Speaking: Guests ArrivalStep 1 Leading inPretend you are a tourist form America, what are you going to do in the airport after you arrived in China?第18页Step

22、 2 Learn New Words and Expressionsgroup visa 团体签证Consulate General 总领事馆China entry cards 中国入境登记卡I can not find my other checked luggage. 我找不到托运另一件行李。You will receive compensation from the airlines. 您将取得航空企业方面赔偿。customs declaration from 海关申报单nothing that I am aware of 我不知道有什么需要申报。You dont need to dec

23、lare your personal belongings. 您自用物品不需申报。the Green Channel 绿色通道Oriental Tour Company 东方旅游企业The tour coach is waiting in the park. 旅游车在停车场等候。第19页Step 3 Listen to the Dialogues and PracticeSample Conversation 1: Immigration at the Airport. (Mr. Smiths tour group goes through immigration procedures as

24、a group.)A: Immigration Officer B: Mr. Brown, Mr. Green and the others第20页Sample Conversation 2: Luggage Claim)A: Clerk B: Mr. Brown(Passengers are collecting their check-in luggage in the claim area at the Airport.)第21页Sample Conversation 3: Going through CustomsA: Customs Officer B: Mr. Jordan C:

25、Mrs. Jordan(Mr. The Jordans have got filled in the customs declaration form.)第22页Sample Conversation 4: Greeting GuestsA: Mr. Liu B: Manager C: Mr. Smith(Mr. Liu, the Chinese tour guide, and his manager have come to the airport lobby outside the customs to meet Mr. Smith and the other group members.

26、)第23页Step 4 Learn Useful Expressions and PatternsUSEFUL EXPRESSIONS AND PATTERNS 1. I am a transit passenger for this flight.2. I am a transit passenger going to Japan.3. Do I have to go through any other formalities?4. Please show your passport.5. I have lost my luggage.6. Please show me your lugga

27、ge tag.7. Please fill in this form for your lost luggage.8. We will try our best to trace it.第24页 9. Have you got anything to declare? 10. You dont have to pay duty (关税) on personal belongings. 11. Would you mind opening your suitcase? 12. Where would I go through the customs? 13. How nice to see yo

28、u again. 14. Is this your first trip to China? 15. I hope you have a pleasant trip. 16. I will enjoy my stay in Beijing.第25页Step 5 ExercisesComplete the following dialogues by translating the Chinese into English. (A: Representative B: Guest)A: Good morning, sir. Im the airport representative of Gre

29、at Wall Hotel. You must be Mr. Bush.B: 是啊,我正是。您来机场接我,太好了。 .A: My pleasure, sir. Weve been expecting you. You had a wonderful trip, didnt you?B: 嗯,飞行时间够长,说起来大约飞了10个小时而且中途没停。 .A: So, shall we go straight to the hotel?(您能够先好好休息一下,然后我再陪您游览当地名胜古迹。) .B: Oh, thank you.A: Youre welcome. And (请让我帮您提包。请跟我这边走。

30、) .Yes, I am. Its very kind of you to come to meet at the airportWell, it was a pretty long trip. Say, almost ten hours without stopYou can have a good rest and Ill show you interesting places here afterwardsPlease let me carry the bag for you. Follow me this way, please第26页HomeworkTRANSLATIONTransl

31、ate the following sentences into Chinese, paying special attention to the participles used.1. The World Tourism Organization is the leading international organization in the field of travel and tourism. 世界旅游组织是国际旅游业权威组织。 2. With its headquarters in Madrid, Spain, WTO is an inter-governmental body en

32、trusted by the United Stated Nations towards the promotion and development of tourism. 世界旅游组织总部设在西班牙马德里。它是附属于联合国、意在促进和发展旅游业政府间组织。 3. Tourism is the worlds largest industry with no signs of slowing down in the 21st century. 旅游业是当今世界规模最大、持续增加产业。没有任何征兆显示旅游业会在二十一世纪发展缓慢。4. International tourism is the la

33、rgest export earner and an important factor in the balance of payments of many countries. 国际旅游是世界上最大出口创汇行业,是许多国家实现收支平衡一个重要因素。 第27页5. The vast majority of tourism jobs are in small or medium-sized, family-owned enterprises. 大多数旅游从业人员是中小企业和家庭全部制企业工作。6. Travel and tourism stimulates enormous investments in new infrastructure, most of which helps to improve the living conditions of local residents as well as tourists. 旅游业促进大规模地投资新基础设施建设,其中大部分建设项目不但有利于旅游业,

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