国家开放大学电大专科《商务英语阅读》期末试题及答案(试卷号：4050)

1、国家开放大学电大专科商务英语阅读期末试题及答案（试卷号：4050）Section One Grammar and Word Practice (40 points)Part 1 Question 1 10. (20 points)Each of the sentences below is followed by three choices marked A, B and C. Choose the one answer that best completes the sentence. (2 points each)We tend to believe or wish that all fo

2、reigners will the stereotypes we have of them.A. satisfyB. agreeC. fitYou should any opportunities you have to practice English.A. make fun ofB. make use ofC. get along withA product is that one receives in an exchange, including all attributes and expected benefits.A. somethingB. everythingC. nothi

3、ngManagers must also consider the relative importance of to buyers in the target market before setting prices.A. productB. planC. price a company may involve hiring from outside the company.A. Having staffedB. StaffingC. Staff programs include wages and salaries, incentives and benefit for workers.A

4、. MarketingB. OrientationC. CompensationThe Bell and Road Initiative advocates among civilizations and respects the paths and modes of development chosen by different countries.A. toleranceB. conflictC. existence(ountries should further enhance trade and investment and establish a network of free tr

5、ade areas that meet high standards.A. facilitatorB. facilitationC. facilitatingBusinesses established in foreign countries should contribute to the social of those countries.A. advancesB. advantageC. advancementTo become competitive globally are grouping regionally.A. economicsB. economiesC. economi

6、stsPart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 pointseach)in turn metaphoradvertising falltemptationtangiblestockholdersformulatedepictconsistSole proprietorship, the most common business form, of one person doing business wi

7、th no legal charter.These share in the company s profits and elect a board of directors to oversee the professional managers who run the company.Top managers set policies, strategies, and oversee all of a firm s major decisions.Each of the plant managers reports directly to the vice president for pr

8、oduction who, , reports to the president. Most business prepare organizational charts that the companys structure and how employee where they fit into the firms operations.In poetry the rose is often a for love.We may all claim the moral high ground, but how many of us can resist the 9 .Innovation i

9、s the result of creativitythe process that produces one or more innovations. is a paid, non-personal message communicated to a select audience through a mass medium.There was a dramatic in sales to the USA between 1997 and 2000.Section Two Reading Comprehension (40 points)Question 2130Read the follo

10、wing passage and decide whether the following statements are true or false. (4 points each)Manners and CustomsChanges occurring in manners and customs must be carefully monitored, especially in cases that seem to indicate a narrowing of cultural differences among peoples. Phenomena such as McDonald

11、s and Coke Cola have met with success around the world, but this does not mean that the world is becoming westernized. Modernization and westernization are not at all lhe same, as can be seen in Saudi Arabia, for example.Understanding manners and customs is especially important in negotiations, beca

12、use interpretations based on ones own frame reference may lead to a totally incorrect conclusion. Universal respect is needed in cross-cultural negotiation. To negotiate effectively abroad, all types of communicalion should be read correctly. Americans often interpret inaction and silence as negativ

13、e signs. As a result, Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issues or do something else for a while. The

14、aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators.Changing manners and customs should receive careful attention when doing international business.The success of McDonalds and Coke means the w

15、orld has been westernized.Americans consider doing nothing and keeping silent as a sign of disagreement.Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. b Sweeten a deal here means to pay more money for the deal.Arab businessmen tend to conce

16、ntrate on business during the process of negotialion.Read the following passage and choose the best statement (A, B, or C) for each questions. (4 points each)Foundations of BusinessBusiness is the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy

17、societys needs. Four kinds of resourcesmaterial, human, financial, and informationalmust be combined to start and operate a business. The three general types of businesses are manufacturers service businesses, and marketing mid 出 emen.Profit is what remains after all business expenses are deducted f

18、rom sales revenue. It is thus the payment that business owners receive for assuming the risks of business: primarily the risks of not receiving payment and of losing whatever has been invested in the firm. Most often, a business that is operated to satisfy its customers earns a reasonable profit.By

19、studying business, you can become a more informed consumer and investor and be a better employee. And with a working knowledge of business, you may decide to open your own business.Since its beginnings in the seventeenth century, American business has been based on private ownership of property and

20、freedom of enterprise. And from this beginning, through the Industrial Revolution of the early nineteenth century, to the phenomenal expansion of American industry in the nineteenth and early twentieth centuries, our government maintained an essentially laissez-faire attitude toward business. Howeve

21、r, during the Great Depression of the 1 930s, the federal government began to provide a number of social services to its citizens. Government s role in business has expanded continually since that time.Material, human, financial, and informational are combined to be .foundations of businessa service

22、 businessmarketing research reportBy studying business, you can become and investor and be a better employee.more informed a consumera more informing consumersa more informed consumerWith a working knowledge of , people can open their own shop.weatherbusinessmiddle class has been based on private ow

23、nership of property and freedom of enterprise since the 17th century.Industries in AmericaAmerican businessAmerican governmentIn the following descriptions about the phrase 4 laissez-faire , which one is not correct ?Laissez-faire is an economic theory that opposed any government intervention in bus

24、iness.Laissez-faire is an economic philosophy of free market capitalism.Laissez-faire refers to the government control in business.Section Three Translation (20 points)Translate the following passage into Chinese. (20 points)Before the price of a product can be set, a firm must decide whether its ba

25、sis forcompetition will be its low price or some non-price consideration. Also, managers must consider the relative importance of price to buyers in the target market before setting prices.Prices may be established based on costs, demands，the competitionsJ prices, or some combination of these. Cost-

26、and competition-based pricing are simpler than demand-based pricing, which considers additional marketing factors in the pricing process. Once basic prices are set, the seller may apply various pricing strategics to reach its target markets more effectively.试题答案及评分标准(供参考)Section One Grammar and Word

27、 Practice (40 points)Part 1 Questions 1 10. (20 points)Each of the sentences below is followed by three choicesmarkedA, B and C. Choose the oneanswer that best completes the sentence. (2 points each)1. C2. B3.4.5. B6. C7. A8.9.10. BPart 2 Question 1120. (20 points)Choose the correct word or words fromthe box to complete the followi