东塘中环商业街策划报告

1、Guangzhou JiuFang Electronics Co., LtdBusiness PlanAddress: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road, Guangzhou,GuangdongContact: Wang YonggangTel:Mobile:April of 2004Statement: This Business Plan is submitted under confidentiality, the content of which is completely genuine and reliab

2、le.The author reserves the proprietary rights of the Business Plan. Without permission, nobody shall in any manner reproduce, use, copy or distribute this Business Plan.ContentsOVERVIEW 错误!未定义书签。DESCRIPTION OF COMPANY 错误!未定义书签。COMPANY BACKGROUND 错误!未定义书签。COMPANY PURPOSE & STRATEGICOBJECTIVES 错误! 未定义

3、书签。COMPANY STATUS QUO 错误!未定义书签。KEY POSITIONS IN COMPANY 错误!未定义书签。PARTNERS 错误!未定义书签。DESCRIPTION OF PRODUCTS 错误!未定义书签。PRODUCTS & TECHNOLOGY 错误!未定义书签。ADVANTAGES OF PRODUCTS 错误! 未定义书签。TECHNICAL ADVANTAGES & HOLDINGSTRATEGY 错误!未定义书签。MARKET ANALYSIS 错误!未定义书签。MARKET SCALE 错误!未定义书签。DESCRIPTION OF M ARKET SE

4、GMENTATION & CUSTOMERS 错误! 未定义书签。ANALYSIS OF COMPETITION 错误!未定义书签。SWOT ANALYSIS 错误!未定义书签。ENTRY BARRIERS 错误!未定义书签。ANALYSIS OF RISKS 错误!未定义书签。MARKET STRATEGIES 错误!未定义书签。TARGET MARKET 错误!未定义书签。MARKET POSITIONING 错误!未定义书签。PRICING STRATEGIES 错误!未定义书签。SALES CHANNEL 错误!未定义书签。ADVERTISEMENT /PROMOTION ANDPRA

5、 CTIVITIES 错误!未定义书签。SALES TARGET & COST BUDGET 错误!未定义书签。PRODUCTION OPERATION MANAGEMENT 错误!未定义书签。PRODUCTION OPERATION FLOW 错误!未定义书签。INFRASTRUCTURE & EQUIPMENTS 错误! 未定义书签。ANALYSIS OF PRODUCTION COST 错误!未定义书签。IMPLEMENTATION PLAN 错误!未定义书签。ENVIRONMENTAL I NFLUENCE & QUALITYCONTROL 错误! 未定义书签。ORGANIZATION

6、 STRUCTURE & PERSONNEL MANAGEMENT错误 !未定义书签。ORGANIZATION STRUCTURE 错误!未定义书签。PERSONNEL ARRANGEMENT & SALARYPLAN 错误!未定义书签。CAPITAL DEMAND 错误!未定义书签。FINANCING PLAN 错误!未定义书签。USE OF FUNDS 错误!未定义书签。REPAYMENT PLAN 错误!未定义书签。FINANCIAL ANALYSIS 错误!未定义书签。BASIC ASSUMPTIONS 错误!未定义书签。FINANCIAL I NDICATORS错 误!未定义书签。错

7、 误!未定义书签。错 误!未定义书签。FINANCIAL STATEMENTS SENSITIVITY A NALYSIS .OverviewThis project is made on the basis of present Guangzhou Jiufang Electronics Co., Ltd. Guangzhou Jiufang Electronics Co., Ltd is specialized in research, development, production and sales of laboratory equipments. Currently the com

8、pany has developed seven series of laboratory equipments and various laboratory fittings and accessories, especially the automatic dynamic inhalation chamber, which is the hi-tech product with the highest technological content, a product that fills the national and international market gap in this a

9、rea. This project aims to seek project financing of US$2 million for automatic dynamic inhalation chamber for the purpose of large-scale production and instant penetration into the market.The digital automatic dynamic inhalation chamber is the special experiment apparatus for animal inhalation of to

10、xin. In the production and living environment , many toxins enter into human body through aspiratory channel, such as the case of the global epidemic SARS. Following improvement of living standard, health has been the focus of concern and the target of pursuit of the people and the requirements for

11、the institutions engaged in disease treatment and prevention. Currently, there are several hundred of toxicological labs in the domestic government departments, testing organizations, hospitals and universities, which carry out many toxicological experiments. The animal inhalation equipments are the

12、 essential fittings for such experiments, the demand for which reaches over 1,000 sets in China at present stage. However, in the current market no mature products are available. In 2001, a German company developed dynamic inhalation equipment for the Disease Prevention and Control Center of the Sta

13、te Administration of Labor. That equipment is still under maturity, with many parameters unable to meet the experiment requirements, yet its cost reaches up to RMB2,000,000. It is apparent that the market demand for dynamic inhalation chamber is urgent.Jiufang has developed the dynamic inhalation ch

14、amber that uses computer system to automatically and precisely control the inner air pressure dynamic balance to maintain the oxygen content in the chamber, so that the ratio of mixture of the test subject and the air remains the same. Thus the parameters like inhalation density become controllable.

15、 According to the latest research made by Guangdong Science and Technology Information Institute (the state class A information unit), ended October 2003, in China there was no other product similar to dynamic inhalation chamber (See the attachment for the report), and currently no information on th

16、e similar product is available in the world. The core technology of dynamic inhalation chamber has been patented, the patent holder being Wang Yonggang, legal representative and General Manager of the company. Also the core technology of the product is under possession of the shareholders of the com

17、pany, thus in a quite long period in the future, there is no concern of loss of technology and leave of personnel.This project is highly profitable, with high risk-resistant potential, complying with the China market demand and the state policy. It is preliminarily estimated that within five years t

18、he NPV may reach RMB49,221,592 元 , IRR at %, investment recovery period being years. The additional investment will take the form of long-term loan, for which thecompany will pay fixed annual return at %, and the principal of which will be repaid six years later.Description of CompanyCompany Backgro

19、undGuangzhou Jiufang Electronics Co., Ltd was established in 1996, with registered address at Rom 605, Building 12, No. 102 Liwan Road, Guangzhou, with registered capital RMB500,000.The company engaged in IT industry at the establishment. In the beginning of 2002, the company started to enter the fi

20、eld of laboratory equipments, developing the project of dynamic inhalation chamber. The company has developed seven lines of laboratory equipments and the parts and accessories, including modular laboratory equipments, steel structure laboratory equipments, C-shape structure laboratory equipments, w

21、ooden structure laboratory equipments, steel/steel-wood toxin exhausting chamber (ventilation chamber), toxicological laboratory equipments and animal room equipments etc.The structure of shares of the company is as in Table 2-1.Table 2-1 Structure of Shares of Guangzhou Jiufang Electronics Co., Ltd

22、Name of ShareholderPositionPercent of Share EquityWang YonggangGeneral Manager50%Wei HengyongChief Engineer25%Chen WukeProject Director25%Company Purpose & Strategic ObjectivesCompany purpose: To specialize in research, development and promotion of laboratory equipments, to offer safe, efficient and

23、 complete basic conditions and means for various scientific experiments, to contribute to development of science, to create the best welfare for the employees, to make return for the investors.Strategic objectives: To instantly industrialize the products in the near future with effect of scale in th

24、e market; to enhance technology accumulation and R&D to become the major provider and standard formulator in the domestic field of laboratory equipments within 12 years; to enter the international market with the knockout product dynamic inhalation chamber, and to finally become an internationally c

25、ompetitive hi-tech equipment manufacturer.Company philosophy: Good products for good feelings.Company Status QuoCurrently the company has over 40 employees in laboratory equipment planning, development, production and sales.InhFligti(2-1 Jiufang Employees Functions35%is responsible for inhalationfas

26、test growing to develop dynamic Equipment Dept the foundation and company, consistedTheir functions are as in Fig 2-1.The Inhalation Equipment Dept research and development of chambers, the most vigorous and department in the company. In order inhalation chamber, the Inhalation has set up the R&D Te

27、am, which is driving force of growth of theof 8 members, including 3 experienced software and hardware development engineers and plotting designers, 2 planningpersonnel and 1 installation personnel. The General Manager and the Chief Engineer are respectively the Team Chief andthe Vice Team Chief. Th

28、e complete division of functions ensures smooth R&D of dynamic inhalation chamber.The Lab Furniture Dept is responsible for designing and planning laboratory furniture products. This department has ever designed customized laboratory equipments with international integrity for the clients in the ind

29、ustries of medical treatment, medicine, sanitation, foods & beverages, and fine chemicals etc.The Engineering Dept is responsible for laboratory furniture installation and test-run. The services offered by theexperienced technicians in these departments have won high recommendation from the clients.

30、 The Aftersales ServiceDept is the window department of the company, mainly responsible for dealing with the opinions, suggestions andcomplaints, back to clientsinformation ofand changes offeed back toFig 2-2 Organization Structureregularly callingto obtain the clients demands demands and to the com

31、pany, sothat the company is able to understand the market and take effective actions.Fig 2-2 indicates the company Organeation Structure.Key Positions in CompanyWang Yonggang： General Manager, graduated from Huangzhong College of Science and Technology in 1984 (nowHuazhong University of Science and

32、Technology) in Automation. From 1984-1991, worked in GuangdongProvincial Machinery Research Institute for CAD research, experienced in machinery electronic automation. In 91, started to initiate business of CAD products development, turning the theoretical knowledge into advanced practical products,

33、 experienced in theory and practice. In 2002, started to engage in R&D of automatic dynamic inhalation chamber, responsible for overall implementation of plan.Wei Hengyong: Chief Engineer for R&D, graduated from Guangxi Machinery University in. 1987, then worked in Guangxi Guilin Forestry Machinery

34、Group in research of machinery design for 13 years, with sufficient theoretical knowledge. In 2000 jointed Leimengte Company, a Singapore company famous in the laboratory furniture, as Chief Engineer, responsible for R&D of inhalation chamber, with authoritative influence in technical research of dy

35、namic inhalation chamber. In 2002, joined Jiufang as Chief Engineer, responsible for technical research of machinery structure of automatic dynamic inhalation chamber.Chen Weike: Project Director of dynamic inhalation chamber, graduated from Nanking College of Polytechnics in 1989 (now Southeast Uni

36、versity) in Automation. After graduation, worked in a leading computer company in Shenzhen for computer control and maintenance, very familiar with computer industry, specialized in computer automation. In 2002, took charge of development and implementation of automatic dynamic inhalation chamber, r

37、esponsible for technical research of electric control.PartnersThe company has long and friendly partnerships with many famous universities, research centers and hi-tech enterprises to follow up the hi-tech research results and development process. The partners include Guangdong Disease Prevention an

38、d Control Center Toxicology Institute, Guangdong Toxicosis First-Aid Toxicology Research Office, Guangzhou Chinese Medicine University , Guangzhou First People s H,Gosupaintaglxi Zhuang Nationality Autonomous Region Disease Control Center and Zhejiang University Medical College etc. With in-depth as

39、sistance of partners, our company applies the new technology of electronics, computer and machinery to product functional design, and our equipments are tested through clinical inspection to meet the client s practical demands.Description of ProductsProducts & TechnologyIn the seven lines of product

40、s, the toxicological laboratory equipments, especially the second generation of L-RD digital automatic dynamic inhalation chamber, are hi-tech products integrated with multiple disciplines (including toxicology, control theory, computer control, communication, machinery, hydraulics, pneumatics and o

41、ptics), which are of high technical barrier and attractive market prospects. These products are the core products for which our company is seeking financing to further improve to realize industrialization.Our digital automatic dynamic inhalation chamber is the experiment device for animal inhalation

42、. The toxicology on animal inhalation experiment requires observation of the experiment animals to obtain the experiment data of physiological and pathological changes of experiment animals in a simulated environment within specific period after inhalation of toxic substances of certain concentratio

43、n, and to obtain the data of concentration of toxin in the experiment air environment. The core for this aim is how to control the volume of toxin in a simulated air circulating environment to guarantee relatively constant and even toxin concentration, or the controllability of inhalation concentrat

44、ion, so as to realize dynamic balance of parameters of oxygen content, air pressure, temperature and humidity in the experiment environment.The second generation of L-RD digital automatic dynamic inhalation chamber are based on modular structure, consisted of five parts, including control, implement

45、ation, experiment, feedback and post-treatment. Fig 3-1 is the diagram of working rationale of this device, the core of which is the SCM and control program in the console . First, the program calculates the percentage of solution and air volume based on the preset inhalation concentration and param

46、eters of solution ratio and sends order to the solution pump and air valve .The solution pump used in this device is high-precision pulse quantitative pump, which pumps out certain amount of solution upon receiving a pulse . The pumped solution is mixed with air at the atomization nozzle , and trans

47、mitted in the form of mist into the inner tank containing experiment animals. The air exhaust system ensures the negative air pressure to keep circulation of air in the inner tank. The drainage system(16) drains the animal excretion and mixed condensed mixed air. The flow meter feeds back the air fl

48、ow volume to the console in a real-time manner, and the console relies upon such feedback signal to adjust air valve and the pulses of solution pump in a real-time manner, thus a closed control system is formed to ensure that the concentration of the mixed air entering the inner tank reaches the pre

49、set value. The solution detector sends signal to the console when the solution is used up, and the console gives alarm after receiving such signal to remind the operator to add solution. The temperature and humidity detector reports the temperature and humidity of the inner tank to the console, disp

50、layed on the control panel. The console has standard interfaces to connect computer, through which the data is sent to the computer for analysis, printing and saving.电脑系统 computer system通讯模块 communication module电脑控制器 Computer controller药泵 solution pump药液检测器 solution detector定量器 quantitative measurer

51、雾化系统 atomization system内胆 inner tank排气系统 exhaust system排水系统 draining system清洗系统 cleaning system温湿度检测 temperature & humidity detector压力系统 pressure system气阀 air valve气阀流量控制air volume controller过滤系统 filtration system稳压器 pressure stabilizer压缩空气 compressed airThis product has the following features: digi

52、tal automatic control of dynamic inhalation chamber to realize automatic simulation of air ventilated small environment and to maintain the dynamic balance of experiment parameters of oxygen content, air pressure, temperature and prehensive application of computer control, communication, hydraulics

53、and pneumatics for precise control of solution volume (amount of toxin) to ensure the prescribed inhalation concentration and to realize table control of inhalation concentration.Module-module communication and automatic control as well as determination of nominal and parameter functions for differe

54、nt inhalation subjects.Advantages of ProductsCurrently in the market no similar product is available. At present in China there are several hundred toxicological laboratories. However as there is no advanced dynamic inhalation chamber, most of such laboratories use static inhalation chambers or self

55、-renovated inhalation devices for experiment.The problems of traditional inhalation equipments are as the following:Difficulty in real-time monitoring of inhalation concentration in the experiment, with high cost;Difficulty in control of changes of concentrations of toxins in the experiment;High sel

56、ectivity for experiment subjects, unable to satisfy the demands for different experiment subjects.Compared with the traditional inhalation experiments, our digital automatic dynamic inhalation chamber has the following enhanced strengths:Wide application and high precision of parameters, with experi

57、ment subjects being liquid, gas, or solid, with inhalation concentration within 1010000mg/m 3, available for experiments of high toxin, medium toxin and low toxin.Realization of dynamic inhalation experiment, real-time exact collection and display of dynamic experiment data; availability of manageme

58、nt and analysis of data in the PC database.Realization of air circulation in the small simulated environment within the inner tank to maintain oxygen content similar to the air, thus to exclude the influence of experiment environment and ensure dynamic balance and controllability of experiment param

59、eters (such as solution volume, airflow volume, air pressure and temperature etc).Precise control of amount of toxin entering the experiment environment to ensure relatively constant and event toxin concentration to realize dynamic balance of inhalation concentration.Development of digital automatic

60、 dynamic inhalation chamber integrated with the latest technological results of computer, precision quantitative pump, siphon atomization nozzle and hydraulic system etc.PC remote control and secondary safety air exhaust system to ensure safer operation environment.Table 3-1 displays the comparison