商务广告翻译

1、商务广告的翻译The Translation of Business Advertisement1广告要素1.推销能力（selling power）-产生购买欲2.记忆价值（memory value）-深刻印象3.注意价值（attention value）-耳目一新4.可读性（readability）-朗朗上口2广告翻译的策略1.直译（literal translation）2.意译（free translation）3.创译（creative translation）4.编译（trans-editing）3Adidas Sports Shoes Over twenty-eight years

2、 ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been winning and winning ever since. In fact, Adidas has helped them set over 400 world records in the track and field alone. Maybe thats why more and more football, soccer, basketball, baseball and tennis

3、players are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make.4So whether you are pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet.You were born to run. And we were born to

4、 help you do it better. You will find us anywhere smart sports people buy their shoes. Adidas, the all sports people.5 Over twenty-eight years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped

5、them set over 400 world records in the track and field alone. 28年前，阿斯达斯提出了运动鞋的新理念。至此，穿阿迪达斯鞋的人们便跑步迈向成功。事实上，阿迪达斯仅在田径赛场便帮人们创下了400多项世界纪录。 28年前，阿迪达斯为运动鞋带来了全新的理念。从那之后，脚穿阿迪达斯的人们健步如飞，频频夺标。事实上，阿迪达斯仅在田径场上就帮助人们创造了400多项世界纪录。6 Maybe thats why more and more football, soccer, basketball, baseball and tennis player

6、s are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make. 或许这也是为什么越来越多的运动员选择阿迪达斯的原因。因为他们知道，无论什么比赛，他们都可以信赖阿迪达斯产品的质量和工艺。 这或许就是为什么有越来越多的橄榄球运动员，足球运动员，篮球运动员，棒球运动员和网球运动员都转而穿上阿迪达斯的原因所在。他们知道，不管从事什么运动，他们都可以信赖阿迪达斯那精湛的工艺和我们所制造的每样产品的品

7、质。7So whether you are pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet. 所以，无论你是奔跑在马拉松的赛场上还是绕着街区慢跑，阿迪达斯都应该是你运动鞋的最佳选择。 所以，不管你是沿着马拉松的跑到飞奔，还是在街区的周围慢跑，阿迪达斯准是您应该穿的鞋子。8You were born to run. And we were born to help you do it better. You will find us anywhere

8、 smart sports people buy their shoes. Adidas, the all sports people.你生性善跑，而我们的存在就是为了帮你跑得更快。哪里有精明的运动人士买鞋，哪里就有我们的产品。阿迪达斯，为运动而生。您天生就会跑步，而我们天生就是帮助您跑得更快。只要哪里有精明的运动健将买鞋，哪里就有我们。阿迪达斯所有运动健将们的追求。9商务广告赏析1.The world leader in oral care.(高露洁牙膏)口腔护理，引领世界。2.OriginalityIntegrityInnovation （李维斯牛仔裤）独特完美创新 103.Small. Smart. Smile. Pentax: See the difference.小巧。灵便。微笑。宾得相机：不一样，就是不一样。114.No problem too large. No busine