电信行业-在线计费在下一代IP业务中的应用( 65)

1、The contents of this presentation are Copyright (c) Intec Telecom Systems PLC 2005. All rights reserved. This presentation may contain forward-looking statements based on current business performance that are subject to risks and uncertainties that are not necessarily stated here. Intec Telecom Syst

2、ems PLC does not warrant the continuing accuracy of these statements, and does not accept any obligation to update the contents over time as business conditions change.在线计费在下一代IP业务中的运用Online Charging System For Next Generation IP ServicesAgenda公司引见IP技术对于运营商收入的影响如何使现有的OSS/BSS系统实如今线计费挑战和方案在线计费的运用挪动数据业

3、务Micro TransactionIMS案例分析公司引见公司简介Key Facts公司上市在伦敦证券买卖所 A FTSE 250 company listed in London世界上增长最快的主要OSS/BSS厂家 Worlds fastest growing major OSS/BSS company全球顶级200软件厂家之一，全球4个顶级OSS厂家之一，全欧洲最顶级厂家全球最顶级100名运营商有60%依托Intec的产品，包括前10名中有7个。Over 60% of the worlds top 100 carriers now rely on Intec products, incl

4、uding 7 of the Top 10。Intec的业务收入不断增长，市场份额不断扩展，发布新的产品，研发投资也不断添加 Intec is generating cash, growing market share, launching new products, and investing in its future。1700 staff31 officesIntec的市场时机5Fixed LineWirelessIP/NGNCableCONVERGENT BILLINGCUSTOMER MANAGEMENTINTERCONNECT BILLINGPRODUCT CATALOGUECON

5、VERGENT MEDIATIONSERVICE ACTIVATIONPARTNER MANAGEMENTCARRIER ACCESS BILLINGRATING & CHARGINGTRADING & ROUTINGCENTRALISED ERROR MANAGEMENTACTIVE MEDIATIONNB: All published numbers are reported under IFRSProductsIntec Convergent BillingIntec Customer ManagementIntec Active MediationIntec Charging and

6、RatingIntec InterconnectIntec Carrier Access BillingIntec Centralised Error MgmtIntec ActivationIntec Convergent MediationIntec Partner ManagementIntec Product CatalogueIntec Trading and RoutingSolutionsIntec IPTV Business SolutionIntec Mobile Business SolutionIntec Wholesale Business Management Sol

7、utionIntec VoIP Business SolutionIntec的产品线Business ManagementCustomersService ManagementPartners/Service ProvidersCONVERGENT BILLINGRating & Transaction Engine CUSTOMER MANAGEMENT Process Engine FINANCIAL ASSURANCE Process Engine INTERCONNECT BILLINGInterconnect CABS - ITUPARTNER MANAGEMENTOPTIMISED

8、 ROUTINGMULTI-SERVICEMEDIATIONIP CHARGINGSERVICE ACTIVATIONENTERPRISE CATALOGUELifecycle Management SuiteCONVERGENT CHARGINGR&TE Commerce EngineAny ServiceAny Network全球客户部分 Global customer Installations7002005700个多胜利案例在70多个国家全球顶级运营商中超越60%正在运用，其中包括10大顶级运营商中的7家IP技术对于运营商收入的影响TeleworkingVirtual OfficeVi

9、deo ConferencingVoiceIP CentrexPush to TalkInstant MessagingCall CentresConferencingUnified MessagingIP技术将浸透我们的生活CommunicationIP into the HomeHome shopping / bankingMultimedia EntertainmentInteractive TV/ IPTVIP技术将浸透我们的生活TV / Radio over mobile Samsung怎样使运营商的收入最大化?Put yourself in a position where you

10、 can offer ALL of your innovative services to ALL of your customer types (Post, Pre and Now paid)Win new customers by differentiating yourself from competitorsEnsure you are charging for ALL of the services that are being consumedEliminate FraudSource: OvumPAYMENT多角度的交融计费MobileFixedCircuit Switched

11、VoiceIPCircuit Switched VoiceIPTECHNOLOGYMARKET交融的支付方式和效力Data AccessReal-time AAAConcurrent service accessDifferentiated ChargingDynamic Bandwidth ManagementPremium ContentPrepaid Content ChargingValue Based Charging Content Access ControlDigital Rights ChargingVoice over IPReal-time AAAConcurrent s

12、ervice accessDifferentiated ChargingDynamic Bandwidth ManagementOnline CommerceReal-time funds authorisationMicro-paymentsPrepaid, Post-paid, Now paid从电路交换到分组网的预付费SS7 based Circuit-Switched CoreIP CoreStovepipe approachStandard IN approachCounters with the ability to disconnectSimple rating - one pr

13、ice per “tickProprietary network integrationCharging driven approachComplex servicesComplex settlementOpen Platform ApproachInteraction with multiple service providersPersonalised approachIndividual pricing plansDifferentiate with tailored service offeringsSIP, H.323, MEGACO, RTPINAP, AIN, ISUPIN no

14、t meetingActive Mediation for OCSInterface to Network ElementsControl SessionsAuthenticate and authorize userInterface to External systemsExport CDRs to mediation, legacy systems, etcNETWORK DOMAINOSS/BSS DOMAINActive Mediation如何使现有的OSS/BSS系统实如今线计费维护投资The simple casePost Event MediationCRM SystemNet

15、workBilling EngineRating EngineNetwork ActivationIN SCP (prepaid)Inventory Management/ other OSS维护投资The realityPost-paid CRM SystemNetworkRatingOSSRatingM/WM/WOSSOSSOSSMedMedMedActActBillBillBillBillBillBillININININININRatingM/W Prepaid CRM System现有系统集成的挑战Single View Customer (balances, usage, produ

16、cts)Operational (maintenance, training)Financial (revenues, costs)PerformanceE.g. in-memory cachesScalabilityIntelligent database design practisesService Delivery TimeAbstract core code from interface logicConfiguration rather than codingFlexible SolutionNetworkInterfacesActiveOr PassiveMediationRes

17、ourceDefinition/ ResolutionProduct/ServiceDefinition/ ControlSubscriptionsContractRevenueshareSettlementBillingSystemCM SystemService Broker / ScriptingSessionManagerPolicyServerBalanceManagerCredit & CollectionsTreatment在线计费方案Resource GUIProduct GUIPRM GUIReal-timeRatingPostRatingNETWORK DEVICES (e

18、.g. SCP, Probe etc)方案概述API Integration FrameworkActiveMediation & Session Control (IP)Post-EventMediationServiceActivationIVR & Self CareCall Control(Circuit Switched)OrderEntryOrderManagementTroubleTicketingProductCatalogueWholesale Billing & Partner ManagementCustomerManagementVoucher ManagementCo

19、nvergentRating & Balance ManagementSIM& Number InventoryPayments & AdjustmentsProspectsConvergentBilling & InvoicingTaxationTreatmentsDepositsPrintVendorGeneral LedgerPoint Of SalePayment GatewayCredit VerificationExternal SystemsNetwork Facing ComponentPre and Post Paid ComponentPost-Paid Only Comp

20、onentConfiguration & Management InterfaceGTPadapterOSA / PARLAYadapterRADIUS / DIAMETERadapterSS7 / SIGTRANadapter方案概述Convergent customer management, order entry & order management.Convergent rating / billing & balance management.User configurable product catalogue.Integrated wholesale billing & par

21、tner management.Integrated multi-service mediation and activation.Pre-configured templates for common business functions.Integrated call control, IVR & voucher management.Integrated active mediation & session control.Standards-based API integration framework.API Integration FrameworkActiveMediation

22、& Session Control (IP)Post-EventMediationServiceActivationIVR & Self CareCall Control(Circuit Switched)CustomerManagementOrderEntryOrderManagementVoucher ManagementTroubleTicketingProspectsConvergentRating & Balance ManagementConvergentBilling & InvoicingProductCatalogueSIM& Number InventoryWholesal

23、e Billing & Partner ManagementTaxationPayments & AdjustmentsTreatmentsDepositsPrintVendorGeneral LedgerPoint Of SalePayment GatewayCredit VerificationExternal SystemsNetwork Facing ComponentPre and Post Paid ComponentPost-Paid Only ComponentConfiguration & Management InterfacePARTNERPARTNERPARTNER架构

24、组件Network Protocol AdaptersNETWORK DEVICES (e.g. SCP, Probe etc)预留扣费 - 例子ServicePlatformBusiness RulesEngineRating EngineReservationCreated1Commerce Engine111111111111Accountcustomersaccountsbalancesbusiness rulestariffsratingCB DatabaseRequestSessionRetrieveRateTokenReturnedReturnRateDataCached1111

25、11111111Real-time BalanceReservationsAccountCreateReservation1预留扣费 - 例子ServicePlatformBusiness RulesEngineRating EngineReservationExtended1Commerce Engine111111111111AccountCB DatabaseRequestExtensionRetrieveRateTokenReturnedReturnRate111111111111Real-time BalanceReservationsAccountExtendReservation

26、1InitialReservationspent预留扣费 - 例子ServicePlatformBusiness RulesEngineRating EngineReservationCommitted (removedand remainingamount appliedto account)1Commerce Engine111111111111AccountCB DatabaseCallCompleteRate111111111111Real-time BalanceReservationsAccountUpdateAccountStore11Reservationpartiallysp

27、ent111预留扣费 - 例子ServicePlatformBusiness RulesEngineRating EngineCommerce Engine111111111111AccountCB DatabaseRequestExtensionTokenReturned111111111111Real-time BalanceReservationsAccountExtendReservation2ndRequestTokenReturnedCreateReservation111RetrieveRateReturnRateRetrieveRateReturnRate11Reservati

28、onCreatedReservationExtendedOCS 的运用挪动数据业务Micro TransactionsIMS挪动数据业务挪动数据业务 背景Data services over 2G technology were not popularMaximum speed was between 9.6Kbps 57.6KbpsNot a pleasant user experience!GPRS and 3G technology makes it feasible to offer true “3G services that people want (and enjoy) usin

29、g!Growth in revenues from voice services slowing alreadyRevenues from mobile data services will reach 32% of total revenues by 2021 (Pyramid Research)40% of all calls will be made over the internet by the end of 2006 (France Telecom, The Economist)挪动数据业务的现状The last 12-18 months has seen mass consume

30、r uptake of mobile data services in EuropeMP3, Mobile ringtones, themes, games etc740m spent in UK alone in 2005, up from 40m in 2002 (Source: The Register, Sept 2005)MMSMore camera phones in the world now than conventional cameras!Instant messaging, Yahoo, MSN, Agile etcSimilar growth in business s

31、ervices such as 3G data cards for laptops市场驱动Most of these services have been around for some time, but it has taken time for them to be adopted on a wide scaleWidespread availability of handsets supporting the technologies (e.g. realtones, MP3, Java)Availability of “print quality camera phones (2 m

32、egapixel +) and adequate storage capacity on phonesGrowing willingness to pay for what was previously free!“The desire for personalisation drives mobile users to pay a premium for ringtones with downloads at $1.99 as compared to $0.99 they pay for the entire track online. (Telephia, Oct 2005)可以做得更好!

33、Charging for mobile data most frequently carried out using premium SMS (e.g. ringtones) or volume-based (e.g. )Certain models will become unsustainable as volumes growTypically the operator is not at the centre of the value chain, but may still be exposed to potential adverse publicity and complaint

34、s about the servicesOperators need to move closer to the customer and be able to offer & charge for mobile data services to all subscribers in real-time需求什么?Real-time service control & charging function that is:Subscriber awareIntegrated with other OSS/BSS componentsAbility to manage the entire subs

35、criber base (pre & post paid) from one applicationAbility to apply the same level of sophistication to pricing across all services and payment methodsA 360o view of customer & product data to enable innovative profiling, pricing, cross-selling and drive ARPU网络环境Customer IVR / Self CareRetailer / Poi

36、nt of SalePartnerGSM NetworkInternetGPRS/UMTS NetworkIP ProbeMobile Business SolutionContent ProviderApplication ProviderMicro TransactionsMicro TransactionsC2B e-commerce is a multi-billion dollar marketService Providers are not getting a piece of the actionConsumers pay with credit cards on mercha

37、nt websiteMicro Transactions insert Service Providers into the content value chainOn-line transactions from $0.01 to $100Aggregated and then paid by check, credit card or direct debitReal-time Micro Transactions for digital content, e.g:MusicMoviesRing tonesGamesAttractiveness to Service ProviderEna

38、ble sub dollar transactionsExpand target group to kidsGet revenue sharesTighten relationship to subscriber MerchantIncreased visibility (if on portal)Expand target group to kidsEnable sub dollar transactions ConsumerSafe purchasing for kidsSpending controlNo credit card exposureMicro Transaction方案Ex

39、isting BSS InfrastructureMicro transaction billingBalance managementParental controlsWeb customer care Web customer self-careAccount hierarchiesAuto-refundingStored value cardsRecurring subscriptionsMerchant integration toolkitMerchant refundingMerchant managementRevenue sharing and settlementPartne

40、r relationship management portalSBC的Micro Transaction计费Option for SBC Subscribers to pay online purchase on the SBC billOperatorSBCConsumer /SubscriberMerchantBillSBC的Micro Transaction计费FeatureBenefitIntec MTSReservationsCustomer is only charged when content deliveredParental ControlSafe purchasing

41、enables merchants to target kidsSpending ControlsEnables families to let kids spend within limitsPhone BillingTies consumer to service providerMicro TransactionsSmall ticket item purchases economically feasibleAuto RefundingReduces call center costsMerchant Self-CareReduces merchant management costs

42、Revenue SharingCreates new revenue steams for service providerIMS(IP Multimedia Subsystem)IMS 完全交融的规范IP Multimedia Subsystem“The technology that will merge the Internet with the cellular worldA 3GPP and 3GPP2 standardThe KEY to Fixed-Mobile ConvergenceEnabling true multi-application servicesKey tech

43、nologiesSIP (session establishment and control)RTP (transport bearer for voice and multimedia)DIAMETER (AAA)IMS架构ServicesSession ControlAccess NetworkPush to TalkMultimedia ConferencingGamingVideo TelephonyPresenceInstant MessagingMedia SharingSIP based IP Core Wireless Fixed Broadband 802.11 WiMAX

44、Legacy TDM Network Cable IP CentrexMedia StreamingIMS 计费需求Complex service bundlesMultiple bearer channelsDetect addition/drop of services within the same sessionReal-time tariff changesQoS based chargingE.g. streaming audio/videoQoS changes during sessionCorrelationRoamingOffline ChargingPost-eventP

45、ost-paid SubscriptionsOnline ChargingReal-time Prepaid UsersIETF Diameter protocol is used for both charging mechanismsRFC 3588离线计费Offline ChargingP-CSCFI-CSCFS-CSCFASMRFCMGCFBGCFCCFxDRsBilling SystemRf Interface DIAMETERIMS Charging Collection FunctionKey Diameter MessagesAccounting Request (ACR)Ac

46、counting Answer (ACA)ACR Message TypesSTART_RECORDINTERIM_RECORDSTOP_RECORDEVENT_RECORDSession3GPP Release 5 在线计费Online ChargingS-CSCFAccount Balance Management FunctionRating FunctionOCFASMRFCIMS-GWFOnline Charging System (OCS)3GPP Release 6 Ro Interface DIAMETERRoRoSIPRcRePre-delivery ChargingResu

47、lts of charging request impact service deliveryOnline Charging ModelsImmediate Event ChargingEvent Charging with Unit ReservationSession ChargingKey Diameter MessagesRelease 5Accounting Request (ACR)Accounting Answer (ACA)Release 6Credit Control Request (CCR)Credit Control Answer (CCA)Online Chargin

48、g Function IMS 计费方案ServicesIMS Core NetworkP-CSCFI-CSCFS-CSCFASMRFCMGCFBGCFExisting BSS InfrastructurePush to TalkMultimedia ConferencingGamingVideo TelephonyPresenceInstant MessagingMedia SharingMedia StreamingIP CentrexOnline FlowOffline FlowCONVERGENT BILLING案例分析欧洲客户案例美洲客户案例欧洲客户 -Total MediationI

49、ntec SolutionTotal MediationDCP handles in real-time pre-paid IP service access, checks credit on home Pre-Paid platform and returns authorisationNo knowledge of subscribers or subscriptionNo Rating No Balance Management,Pure Active Mediation; Event Collection, transformation, enrichment, Session ma

50、nagement, guiding of event to Pre-Paid systemsIntermediatE mediates ALL post-paid events from heterogeneous Network objects to legacy BSS欧洲客户 -Total MediationServices to be controlled by DCPInternet access via GPRSIP traffic, volume based chargingFTP, volume based chargingWap accessBee Online conten

51、t portal, volume based chargingother external content provider portals via CPA GW, event based chargingMMS service Charging for sending MMS is event basedSMS serviceCharging for sending SMS is event based.欧洲客户 -Total MediationNetwork ElementsOSS/BSSAlcatel GGSNMMS-CSMS-CCPA GWBOLBercut PPLDAPBOLCPA

52、GWEricsson GGSNNokia GGSNCisco GGSNComverse PPEricsson SASNIntec Total MediationDWHCCBS/AdocsOffline CDRsSubscription-lessmode欧洲客户 -Total MediationPSTNMSCThe InternetSCPSGSNGGSNBSCGMSCSSPIN Pre-Paid PlatformExternalContent PortalIntec DCPIPEricsson GGSNNokia GGSNAlcatel GGSNCisco GGSNComverse SMSCEr

53、icsson MMSCCPAGatewayBercut PPComverse PPAepona PrePaidBee OnlineContent PortalIN Pre-Paid Platform美洲客户 Online ChargingAggressive approach to mVASOpen Business ModelMobile VAS as a value chainMobile operator as the enabler32 content providers100+ applications5,000+ unique items on catalogActive medi

54、ationSupport to standard AAA protocolsCustomizableReal time, pre-delivery rating & chargingContent and volume-based ratingFlexible rating rulesFlexible service packagingCentralized access controlBalance managementPre/Postpaid convergent solutionFramework architectureExisting environmentPost-delivery

55、Prepaid revenue lossLimited to two plans美洲客户 Online ChargingDCP Controls the IP Network elementsDCP enrich with Content informationDCP authorize using SubServicesDCP Balance Cache and Rating is usedDCP export information for Settlement IcT CPM/PRM NetworkInterfacesResourceDefinition/ ResolutionSubSe

56、rviceDefinition/ ControlSubscriptionsContractRevenueshareSettlementBillingSystemCRM SystemService Broker / ScriptingReal-timeRatingBalanceManagerSessionManagerPolicyServerBalanceManagerAccount PaymentAccount ReceivableIntec Online Charging SolutionResource GUISubService GUIPRM GUIMapping toIntec OCS

57、Solution美洲客户 Online ChargingNetwork ElementsOSS/BSSMMS-CEricssonSMS-CLogicalLegacy CRMPrepaid SysTecnomenSMS ProxyTangramIP ProbeCisco CSGBilling SystemCP Charge InterfaceContentdefinitionProductdefinitionServicepackagedefinition美洲客户 Online ChargingSCFServiceBrokerSessionManagerTecnomenPrePaidSystem

58、MasterDBPackagedefinitionsTecnomenintf over CorbeSubServicelookupBMPDiameterGTPRadiusContentSMS CDRs import/ “BMFCisco CSGEricsson SCAPAccessRSL Scripts“PackageGUICSGMMS-CSMS-CSMS proxyCP chargingWLAN AP美洲客户 Service Mapping ExamplesWAP/AccessIP ProbeSMS ContentSMS ProxySMS SMS-CHotBillingSMS Chat Ap

59、plication ServerWAPaccessSMS A2PMMS P2PContentAPIMMSMMS-CSMS P2PMMS A2PAccess (WAP, CSD, GPRS/EDGE)MessagingMessaging (POP, SMTP) per mailMSN, ICQ, Yahoo X$Send/0$ReceiveChat (SMS) Chat (WAP)Ringtones mono/polyphonic (WAP)Ringtones monophonic (SMS)PhotoAlbum (WAP) time basedPhoto (MMS) per messagePh

60、otoBlog (WAP) time basedNE“BaseService“SubServiceSMS Chat美洲客户Package of SubServicesNeed for flexibility Add new content to existing customersChange condition for existiong content, including:5 game download gives 5 free p2p SMSMore than 10 upload to fotoblog in a week imply 10 discountSubscribe to o